Are you about starting a bakery Business from home (bread, dessert & cupcake)?

If YES,
here is a complete sample bakery business plan template & feasibility report you can use
for FREE.
Okay, so we have considered all the requirements for starting a bakery. We also took it
further by analyzing and drafting a sample bakery marketing plan template backed up by
actionable guerrilla marketing ideas for bakery businesses. So lets proceed to the
business planning section.
Table of Content
1 Executive Summary
2 Market Analysis
3 SWOT Analysis
4 Financial Projection
5 Marketing Plan
6 Marketing ideas & Strategies
How In-demand after are Baked Foods? They come in succulent and fluffy styles, some
taste sweeter than others, some folks even like it burnt, brown or white, and some also
have fillings- this could be caramel, strawberry, peanut butter and all what not. What
could this be, you wonder? Well, it is baked foods. We all love to have a bite of some
baked meals; be it pastries, cakes, cupcakes and what have you. Would it be okay then to
say that baked stuff is in high demand? Without a shadow of doubt, indeed, baked foods
are always in high demand.
This is no wonder that those who have stayed long in the trade can authoritatively boast
of making millions in a month or less. Bakery business is one business that one that
doesnt have an inkling about how to bake, can go get trained, practice, start a business
and within a short space of time get good returns on investment.
How important is the Business Plan?
However, truth is that getting trained on the art isnt all that is required to break even. If
after you may have gotten the right training and have sought to get started in business,
there is one very important hurdle that needs to be scaled. This is one very vital hurdle
that helps your business stay focused and accountable, whilst you watch it grow to the
very plateau of success.
If you asked those who have thriving businesses that have grown into conglomerates how
they have been able to stay afloat and focused amidst of the huge success they have
attained over the years, chances are that they would say the key is following the plans you
have drawn up on your business model and not derailing from it.
Use an Existing Business Plan Model to Craft Yours
Looking through an already completed business plan might appear too technical, as you
may need to pay thorough attention to understanding all that is being said there. And truth
is that drawing up a business plan can sure like look a herculean task.
However, did you know that you could actually draw up your very own business plan
without the services of a consultant to help you write one? Well, truth is that you can do
that and achieve nearly same result as you would if you were to hire an expert.
Here is what you need to do; it is good a thing that the emergence of the internet has
caused that ample knowledge can be found and gained online. It is for this reason that
you can consider browsing the internet to get a business plan template. You will need to
get one that is similar to your business so that you can be able to relate with it as it
applies to your own trade. Good news is that you have already been saved the stress of
searching the internet further. Here is a sample bakery business plan that can readily
come in handy as you plan to write yours.
A FREE Sample Home Bakery Business Plan Template
1 Bakery Industry Overview
The bakery industry has come a long way, and will continue to evolve with countless of
bakers bringing creativity into the industry. The Baked foods production has been in
existence for tens of centuries. In the true sense of the word, it has been around for over
two thousand years.
If per chance there is a doubt about this; then perhaps there would be a need to take a
look at the bible era. One of the predominant meals that was widely talked about in the
bible was the bread. So, it wouldnt be wrong to say that those of old have been able to
successfully pass the art from one generation to another generation.
The Romans who generally like baked foods are actually the people who improvised and
developed the baking of foods commercially bakeries. In nearly all their occasions;
ranging from mere feasts to weddings, they are known to always celebrate with baked
foods. As such, they may be accorded the praise of being the ones who introduced bakery
as an occupation and they achieved this around 300 BC. After this significant milestone
was achieved, the drastic appeal for baked goods increased throughout Europe and
expanded into the eastern parts of Asia.
At that point, bakers started baking breads and goods from their kitchens and thereafter
took to the streets to have them sold out. Selling of baked foods became the trend and
before too long, baked products were getting hawked in streets of Rome, Germany,
London and Paris et al.
Over time, bakeries no longer had to rely solely on retailing their baked breads and
snacks in the streets, in the open market or via home deliveries, but could now move
ahead to open their bakery stores for customers to come in and order for their freshly
baked bread and other foods. History has it that Paris in France happens to be the first
city in the world to have started open air bakery.
Bread and all flour based foods are generally consumed by almost everybody in our
planet; as such, anyone who chooses to establish a bakery in any part of the world is sure
going to get good returns on his or her investment, as long as they are doing the right
things when it comes to running a business.
Aside from bread which seems to be the face of the bakery industry, cake is also one of
the products of the bakery commerce that is doing pretty well in the market all over the
world. Yes, people eat bread and other flour made snacks on a daily basis, but you would
quite agree that cake making is also one of the major money spinners for bakers.
Although not all bakers are specialized in cake making, but those who are into the art,
alongside bread and other snacks, are the ones who seem to be maximizing the bakery
industry. The fact that people order for cakes during their special events like birthday
parties, wedding ceremonies, wedding anniversaries, and other memorable occasions,
makes the bakery business a high in demand business.
Bakery Business Plan MARKET ANALYSIS
2 Market Trends
When it comes to breads, cakes, and snacks etc., everyone may want to quite agree that
the market trend changes with rapid astonishment. This is why we invested time to create
a sample bakery marketing plan template. Bakers are seriously researching and creating
flavors and varieties that will keep them afloat in the bakery business. Any baker who
wants to remain relevant in the scheme of things in the industry must be willing to
explore the bakery world; he or she must be able to come up with a product that tastes
unique from what is readily available in the present market.
In view of the above stated fact, we have hired the best of hands available in Florida to
work with us in becoming a pacesetter when it comes to exploring and producing
products with tastes that can meet the demand of the markets that is available to us in the
cities where our bakeries are located. Part of the marketing and sales strategies that we
will adopt include but not limited to the following;
3 Open our bakery with a bang big party
4 Neighborhood, door to door and mouth to ear mode of advertisement to introduce our
business
5 Engage in road shows ( make some open air noise) to introduce our business
6 Create same products in different sizes, with different prices and perhaps a little
lower that the prices of similar products in the market
7 Start a TV show in line with our business goal and objectives
8 Sponsor relevant events, such as bakery competitions and wedding shows on TV et
al.
Our Target Market
We are quite aware that the target market for bakery products cut across people of all
walks of life. Since everybody needs food to survive; we are prepared to meet the needs
of as much people as we can, within the various locations our bakeries will be located.
It is indeed difficult to create a list of the people we intend selling our bakery products to.
because everybody needs what we have to offer except for our trainings and consultancy
services. Here are just a few of the people / places that we intend selling our products and
services to:
9 Families (Homes)
 10 Schools (boarding house and campus et al)
11 Groceries Stores
12 Shopping Malls
13 Wedding Ceremonies
14 Event Planners
15 Sport Centers
16 Corporate Organizations
17 Aspiring Entrepreneurs (Those who want to learn baking)
18 Housewives
Our Competitive Advantage
There is hardly any city in the United States and perhaps in other parts of the world where
there isnt at least one bakery. People eat bread, cakes and snacks in all parts of the world
and as such loads of people are already running their bakery businesses. We are not
ignorant of the fact that there are standard bakeries in Orlando, Florida, but that will not
deter us from forging ahead to set up our own bakery company.
Top Taste Confectionaries has couple of factors that is counting as a positive for us; our
competitive advantage in the market place. One of our competitive advantage is that we
are one of the few bakery companies that is not only involved in the sale of breads, cakes
and snacks but also operate a government accredited bakery school where professional
bakers are hatched and sent forth to start their own bakery business or manage their
homes properly.
The fact that we offer consultancy services in line with what we do, gives us an edge over
other bakery companies in the United States of America. We are of the view that if we are
able to get it right from the outset, it will likely take us less time than projected for us to
be amongst the top 5 bakery company in the whole of the United States of America.
Bakery Business Plan SALES AND MARKETING STRATEGY
19 Marketing Strategy and Sales Strategy
We are quite aware that the market for breads, cakes and snacks is on the increase and
wont plummet anytime soon, and we are also aware that loads of entrepreneurs in
Florida are into the sale of almost all the products that we have on our stable, save for the
consultancy services that we render and the bakery institute that we operates.
In view of that, we have been able to work out plans that will help us win a large
percentage of the available market in the cities where our bakeries located. For the reason
of the business goals that we have set for ourselves at Top Taste Confectionaries, we will
continue to explore and improvise, so that we will remain relevant in the market place.In
nut a shell, we will explore the following marketing and sales strategies to promote our
bakery business;
20 Direct Marketing
21 Via Our Sponsored TV Programs and Community Based Events
22 Erect Our Billboards in Strategic locations around the city
 23 Sales Reps
24 Online Marketing (via our official website, social media platforms and blog et
al)
25 Referral Marketing
26 Promotion of our products during our training sessions in our Bakery Institute
Our Pricing Strategy
Part of our strategy for entering the market is to leverage on pricing in gaining a good
percentage of the available market. The fact that we are going to be selling our products a
little bit below the market price does not in any way mean that we will compromise our
quality and quantity.
As a matter of fact, we have perfected strategies to ensure that we are shoulders higher
than our competitors in terms of quality and quantity. The prices of our products will be
the cheapest anybody can get in the whole of Orlando, Florida and the cities where we
intend establishing our bakeries.
27 Payment Options
Our payment policy is all inclusive, because we are quite aware that different people
prefer different payment options as it suits them. Here are the payment options that will
be available in every of our outlets;
28 Payment by cash
29 Payment via Point of Sale (POS) Machine
30 Payment via online bank transfer (preferably for those that will order our
products and would want us to deliver it to them, those who want to attend our bakery
institute training, as well as for payment for our consultancy services)
31 Payment via check (preferably for those who will order our products and would
want us to deliver it to them, those that want to attend our bakery institute training, as
well as for payment for our consultancy services)
32 Payment via Mobile money
In view of the above, we have chosen banking platforms that will help us achieve our
plans without any hitches.
Bakery Business Plan Publicity and Advertising Strategy
Bakery business especially products like breads and confectionaries might not necessarily
need huge budget for publicity and advertisement. As a matter of fact if you the
packaging of your bakery products are cool and the quality and quantity is in order, you
wouldnt struggle to sell your products.
Aside from our consultancy services and bakery institute, we dont intend to spend huge
amount for publicity and advertisement. We have perfected plans to maximize the
recourse we have, to get the result (sales) that we require to make profits and expand the
business. Here are the platforms we intend making use of to promote and advertise our
business;
 33 Place adverts on both print and electronic media platforms
34 Sponsor relevant community programs
35 Leverage on the internet and social media platforms like; Instagram, Facebook ,
Badoo, et al
36 Install our Bill Boards on strategic locations
37 Engage in road shows from time to time
38 Distribute our fliers and handbills to targeted areas from time to time
Generating Funding / Startup Capital for Top Taste Confectionaries
We dont have the intention of bringing business partners outside the family to invest in
the business, which is why we have restricted raising our startup capital to;
39 Generate part of the start up capital from personal
40 Source for soft loans from family members and friends
41 Apply for loan from the bank
N.B: We have been able to generate about $150,000 and we are at the final stage of
obtaining a loan of $100,000 from our bank. All the papers and document have been
signed and submitted, the loan has been approved and any moment from now our account
will be credited.
Bakery Business Plan Sustainability and Expansion Strategy
We dont have the plans to invest hugely in our bakery business and watch the business
fold up or struggle to make progress. We have perfected our strategies on sustainability
and expansion. Part of what we will do to stay relevant in the bakery business is to strive
to maintain or increase of quality and quantity, to run bakery trainings and also offer
consultancy services. We have perfected plans to triple our sales every year and we also
have plans to open different outlets of our bakery in different locations in Florida and
other key cities in the United States of America.
Check List / Milestone
42 Business Name Availability Check: Completed
43 Business Registration: Completed
44 Opening of Corporate Bank Accounts: Completed
45 Securing Point of Sales (POS) Machines: Completed
46 Opening Mobile Money Accounts: Completed
47 Opening Online Payment Platforms: Completed
48 Application and Obtaining Tax Payers ID: In Progress
49 Application for business license and permit: Completed
50 Purchase of Insurance for the Business: Completed
51 Renting of Facility and Construction of the Bakery: In Progress
52 Conducting Feasibility Studies: Completed
53 Generating capital from family members and friends: Completed
 54 Applications for Loan: In Progress
55 Writing of Business Plan: Completed
56 Drafting of Employees Handbook: Completed
57 Drafting of Contract Documents and other relevant Legal Documents: In
Progress
58 Design of The Companys Logo: Completed
59 Graphic Designs and Printing of Packaging Marketing / Promotional Materials:
In Progress
60 Recruitment of c employees: In Progress
61 Purchase of the Needed furniture, electronic appliances and bakery equipment:
In progress
62 Creating Official Website for the Company: In Progress
63 Creating Awareness for the business both online and in the neighborhood: In
Progress
64 Health and Safety and Fire Safety Arrangement: In Progress
65 Opening party / launching party: In Progress
66 Compilation of our list of products and detailed recipe: Completed
67 Arrangement for trainers and training facility: In Progress
68 Establishing business relationship with vendors suppliers of all our needed raw
materials: In Progress
69 Purchase of delivery vans: Completed
Related Posts
70 50 Creative Bakery Marketing ideas & Strategies
71 Bakery Business Plan Financial Projection Sample
72 Starting a Bakery Business How Much Does It Cost?
73 Bakery Business Plan Executive Summary Sample
74 Getting your Bakery Business Licenses, Permits & Insurance