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Satat Mishra
Vote by Bhanu Pratap.
How many cups of coffee and scribbles on a paper did it take for you to zero-in on
your brand name? A dozen, right? Would you let some Tom, Dick or Harry walk away
with that name and identity? Hell no! So to your rescue is trademark registration!
As an e-commerce platform helping small as well as big brands start their own
online stores, we at Zepo, frequently come across entrepreneurs asking us about
how to register their brands as trademarks. Which is why, today, within the course of
this blog post, well take you through on how to protect your brands reputation, by
way of registering your brand as a trade-mark.
In India, you can trademark any of the following or even a combination of these
things:
Letter, Number, Word, Phrase, Logo, Graphic, Smell, Sound Mark or a Combination of
Colors
The lawyer will be able to help you wade through all this legal jargon.
Although the process of registering a trademark is lengthy and a little
heavy on the pocket, it is definitely worth the investment of legally
protecting your brand.
However, if you are just starting out, investing in a trademark may not be
absolutely essential. What matters most is creating awesome products and
putting in all the time and effort into building your brand, from ground up.
But, there still is another cheaper alternative to lend you lawful protection
against being copied an unregistered trademark. Do ask your lawyer
about it!