Yuengling

From Wikipedia, the free encyclopedia

D. G. Yuengling & Son is the oldest operating brewing

company in the United States, established in 1829. It is one D.G. Yuengling & Son
of the largest breweries by volume in the country. Based on
volume sold in 2016, Yuengling was the top craft beer
company in the U.S.[2] Based on sales in 2011, Yuengling
was tied with the Boston Beer Company, maker of Samuel
Adams brands, as the largest American-owned brewery.[3] Its
headquarters are in Pottsville, Pennsylvania.[4] Yuengling
produces about 2.8 million barrels annually, operating two
Pennsylvania facilities and a brewery in Tampa, Florida. Type Private
Industry Alcoholic beverage
Yuengling is pronounced i /jl/ YING-ling , and is an
Anglicized version of Jngling, its founder's surname and the Founded 1829 (as Eagle Brewery)
German term for "youngling" or "young person". Founder David Yuengling

The family-owned brewery has traditionally changed Headquarters Pottsville, Pennsylvania, US

ownership through the purchase of the company by the Products Beer
offspring of the previous owner.[5] Due to the popularity of Production 2.8 million US beer barrels
Yuengling Traditional Lager in Pennsylvania and the output (3,300,000 hL) in 2012[1]
Delaware Valley (including South Jersey), it can in some
Owner Richard Yuengling, Jr.
bars be ordered by simply asking for a lager.[6][7]
Website www.yuengling.com

Contents
1 History
2 Products
2.1 No longer produced
3 References
4 External links

History
German brewer David Gottlieb Jngling (18081877) immigrated to
the United States in 1828 from Aldingen, a suburb of Stuttgart, in D. G. Yuengling and Son Br ewing
the Kingdom of Wrttemberg. He anglicized his surname from Complex
Jngling to Yuengling and began the "Eagle Brewery" on Center U.S. National Register of Historic Places
Street in Pottsville in 1829.[9] His eldest son David, Jr. left the Eagle
Brewery to establish the James River Steam Brewery along the
James River in Richmond, Virginia.[10] The first brewery burned
down in an 1831 fire and the company relocated to W. Mahantongo
Street at 5th Street, its current location.[11] The Eagle Brewery
changed its name to "D. G. Yuengling and Son" in 1873 after
Frederick Yuengling joined his father David in running the company.
Although the company's name changed, the bald eagle remained the
company's emblem. During the late 19th century, breweries were
Part of the brewery at dusk
also opened in Saratoga Springs, New York City, and Trail, British Location 5th and Mahantongo
Columbia, although they were eventually merged with the Pottsville Sts., Pottsville,
plant.[10] Pennsylvania
Area 2.7 acres (1.1 ha)
Frank D. Yuengling began heading the company in 1899 after his
father Frederick died.[5] During the Prohibition era, Yuengling Built 1873
survived by producing "near beers" (beverages with a 0.5% alcohol NRHP Reference # 85000180[8]
content) called "Yuengling Special", "Yuengling Por-Tor", and Added to NRHP February 1, 1985
"Yuengling Juvo".[10] The company also ran a dairy which produced
ice cream and opened dance halls in Philadelphia and New York City.[5] In 1933
when the nation's breweries and disgruntled beer lovers finally won the fight
against Prohibition, Yuengling introduced its symbolic Winner Beer, celebrating
Prohibition's repeal, and the brewery shipped a truck load of its popular brew to
the White House to show their appreciation to President Roosevelt.[12] Richard
L. Yuengling Sr. and F. Dohrman Yuengling succeeded Frank Yuengling after
their father's death in 1963.[13]

Yuengling experienced an increase of sales after a renewed interest in history

owing to the United States Bicentennial in 1976.[5] Yuengling bought the rights
to use the Mount Carbon (Bavarian Premium Beer) name and label when Mount
Carbon Brewery went out of business in 1977. Yuengling initially brewed beer
at Mount Carbon but eventually abandoned it. The dairy remained in business
until 1985.

Richard L. ("Dick") Yuengling, Jr. took over as the 5th-generation company Plaque on the outside of the
president in 1985, the same year its Pennsylvanian brewery was listed on the brewery.
National Register of Historic Places as the oldest in the United States.[14] It was
also so listed in the Pennsylvania Inventory of Historic Places at some
unspecified date. (The company's website mentions only a vague national and state registration in 1976).[13]
Yuengling has been a registered trademark for a variety of merchandise, including beer, since 1995.[15] The
Pottsville brewery was featured on an episode of The History Channel's American Eats.

In 1987, the brewery reintroduced a lager they had not made in decades to take advantage of a spike in
popularity of heavier-style beers. Since this time, Yuengling Lager has become its flagship brand, accounting
for 80% of production and much of its rapid growth.[16] In 1990, the brewery sold 138,000 barrels; within a
year, the company was calling itself a "major microbrewer", reflecting a resurgence in interest in craft
breweries happening nationally.[17] At the time, Yuengling was the largest brewer of porter in the United
States.[17]

In the early 1990s, demand throughout Pennsylvania, New Jersey, and Delaware outstripped the existing
brewery's abilities. In 1999, they increased their manufacturing capacity by purchasing a Stroh Brewery
Company plant in Tampa, Florida, hiring the former Stroh employees, and began working with a trade union
for the first time.[5] In 2000, the company built a third brewery in Pennsylvania, in Port Carbon in Schuylkill
County near Pottsville. With production at the Port Carbon, Tampa, and original Pottsville plants, the company
has been able to expand throughout the East Coast.

Yuengling employees filed for union decertification in 2006. As a result, Yuengling did not renew a contract
with Teamsters Local 830 of Philadelphia in March 2006.[18][19] In response, the trade union began boycotting
Yuengling products.[20]
As of 2017, Yuengling is a moderately priced beer popular northward through New York, westward until
Illinois and Kentucky, and southward through Georgia, where it has a large following. The Tampa brewery
supplies the Florida Gulf Coast, the Florida Keys, Central Florida, North Florida, the Florida Panhandle as well
as Alabama and Tennessee. The brewery uses corn from Minnesota and hops from Washington as ingredients in
its products. Yuengling beer returned to Massachusetts on March 3, 2014, after having circulated among some
bars and restaurants beginning in February.[21]

Yuengling began distribution in the state of Georgia on October 27, 2008. Yuengling also expanded distribution
into West Virginia in May 2009, Ohio in October 2011, Rhode Island in June 2014, Connecticut in September
2014, Louisiana in August 2016, and Indiana in March 2017.[22][23][24][25]

Owner Dick Yuengling spoke in Harrisburg, PA on August 26, 2013 and made his
anti-union beliefs clear, calling for Pennsylvania to be a "right-to-work" state, and
praising Republican governor Tom Corbett.

A fire broke out at Yuengling's Tampa brewery on October 26, 2013. The extent of
the damage was unknown.[26]

In February 2014, Yuengling Ice Cream returned to the market after a near 30-year
absence. Although operated by the Yuengling family, it is operated by David
Yuengling, a cousin of Dick Yuengling and a direct descendant of David Gottlob
Jngling. It is legally a separate company from the brewery, as was the case since
A quart of Yuengling
1935.[27]
vanilla ice cream
In October 2016, Dick Yuengling sparked calls for boycotts of Yuengling after
endorsing Donald Trump for President.[28]

Yuengling will transfer at least 51% control of the company in the future to either of his daughters that are
currently executives Jennifer or Wendy, he told them which one privately but not publicly.[29] His other two
daughters, Wendy and Debbie, are also involved in the company.

Products
Traditional Lager[30]

An amber lager in the style common before Prohibition

(commonly called pre-Prohibition lager). This is the company's
flagship beer, and what is received if a "lager" is ordered
throughout many parts of Pennsylvania, New Jersey and
Delaware.[6] It is usually sold in green bottles prominently
featuring the word "LAGER" on the label, but is also available in
cans, brown quart bottles, and 24 ounce cans. It was previously
offered in 22 ounce bottles, colloquially known as "bombers".
The "bomber" name is still used for the large cans. Yuengling Finished bottles being cased at a
Lager is 4.4 percent ABV. brewery

Light Lager[31]

A lower-calorie version of the Traditional Lager.

Yuengling Premium Beer[32]

A standard American pilsner.

Yuengling Premium Light Beer[33]

 A lower-calorie version of the Premium Beer.

Original Black & Tan[34]

This black and tan is a mixture of Yuengling Premium Beer (40%) and Dark-Brewed Porter (60%). It
was introduced in 1986.[35]

Dark-Brewed Porter[36]

A Baltic porter with a very dark cola color, appearing almost black in the glass with a pale tan head, and
a strong malt flavor. Rather than using the traditional top-fermenting ale yeasts used in most porters,
Yuengling's porter is bottom-fermented; few mainstream breweries produce this style. Originally known
as "Pottsville Porter," this beer is notable for being one of the few porters commercially available from
the late 1960s to the early 1980s.[37]

Lord Chesterfield Ale[38]

Named for Philip Stanhope, 4th Earl of Chesterfield, this is Yuengling's hoppiest beer. This is not a true
ale as it is brewed with, "bottom-fermenting" type, lager yeast. Like the Traditional Lager, it is usually
sold in green bottles (but also in cans) and has an element of corn in its profile. It is very carbonated and
tends to sprout a large but short-lived head when poured. As of 2007, Lord Chesterfield is no longer sold
in kegs. However, quarter kegs were put back on the market in October 2008.

Yuengling Oktoberfest[39]

Produced for the Oktoberfest season, beginning in 2011.[40]

Summer Wheat[41]

Yuengling introduced a Summer Wheat beer in 2014. It is 4.5% ABV and is less hoppy than the normal
brew. It's described as "a southern true authentic Bavarian-style wheat beer.[42]

Yuengling IPL[43]

At 5% ABV, this India Pale Lager is bright in color and loaded with Bravo, Belma, Cascade, and Citra
hops on a balanced lager base. The IPL was first brewed in 2015.[44]

No longer produced

Yuengling Bock[45]

Introduced in February, 2009, this was a return of a discontinued beer last brewed in the 1970s.
According to company sources, it was to be sold as a draught-only, spring seasonal beer.[46] Due to its
popularity Yuengling Bock beer was made available for kegs and cases in January 2010.[47] Bock Beer
was discontinued in early 2015 after not meeting sales expectations.[48]

Old German

It was a slightly sweet lager sold in short brown bottles that resembled barrels. Its inexpensive retail price
($1.15 for a six-pack in 1986, equal to $2.51 today) made it a favorite of college students. Old German is
still made by Iron City Brewing Company.[49][50][51]

Half & Half

Originated from Reading's Northeast Taproom where they mixed a 50/50 blend of Dark-Brewed Porter
and Lord Chesterfield Ale.[52] The local bar then requested that Yuengling sell the draft pre-mixed and
 the official "Half & Half" was born. It was replaced by Original Black & Tan in 1986 and was
discontinued.

References
1. Reeves, Jeff (2013-12-01). "Small-town Pa. brewer Yuengling makes big time"(http://www.usatoday.com/story/money/
personalfinance/2013/12/01/yuengling-pennsylvania-beer -brewery/3654607/). USA Today. Retrieved 2015-10-17.
2. "Brewers Association Releases Top 50 Breweries of 2016"(https://www.brewersassociation.org/press-releases/brewers-
association-releases-top-50-breweries-of-2016/). Brewers Association (Press release). 15 March 2017. Retrieved 26 May
2017.
3. "Boston Beer Company ties Yuengling for Largest (http://boston.cbslocal.com/2012/02/27/boston-beer -company-tied-fo
r-bragging-rights/)" Accessed April 26, 2012.
4. "Contact Us (http://www.yuengling.com/contact/)." D. G. Yuengling & Son. Retrieved on December 15, 2009.
5. Bryson, Lew. Pennsylvania Breweries. 3rd Edition. Stackpoles Books. Mechanicsburg, 2005. ISBN 0-8117-3222-3
6. Russell, Don. The Philadelphia News(September 12, 2002): "Joe Sixpack" (column), "In " Philly, Lager means
Yuengling (https://web.archive.org/web/20060522181118/http://www.yuengling.com/news/n_joesix.htm)" (reprint
appearing on Yuengling site) Accessed December 8, 2006.
7. Galster, John (June 2009). "Ales of the Revolution"(http://www.phillybeerscene.com/2009/06/ales-of-the-revolution/) .
BeerScene.com. Retrieved 12 March 2013.
8. National Park Service(2010-07-09). "National Register Information System"(http://nrhp.focus.nps.gov/natreg/docs/All
_Data.html). National Register of Historic Places. National Park Service.
9. brookstonbeerbulletin.com(http://brookstonbeerbulletin.com/historic-birthday-david-g-yuengling/)
10. BeerHistory.com. "Yuengling of Pottsville: America's Oldest Brewery(http://www.beerhistory.com/library/holdings/yue
ngling.shtml)". Retrieved December 8, 2006.
11. Yuengling.com. "History (http://www.yuengling.com/history.htm)". Retrieved December 8, 2006.
12. Yuengling of Pottsville: America's Oldest Brewery(http://www.beerhistory.com/library/holdings/yuengling.shtml)
13. Yuengling.com. "History (http://www.yuengling.com/history3.htm)". Retrieved December 8, 2006.
14. National Register of Historic Places:Pennsylvania Schuylkill County(http://www.nationalregisterofhistoricplaces.co
m/PA/Schuylkill/state.html)
15. Trademark Applications and Registrations Retrieval. 74453768
" (http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=7
4453768)". Retrieved December 8, 2006.
16. Smith, Andrew (2013).The Oxford Encyclopedia of Food and Drink ni America, Volume 1. Oxford University Press.
p. 646. ISBN 9780199734962.
17. Dan Shope (August 18, 1991)."Oldest U.S. Beermaker Yuengling Goes After Microbrewery Market"(http://articles.mc
all.com/1991-08-18/business/2812585_1_light-beer -david-g-yuengling-eagle-brewery). The Morning Call. Retrieved
2012-01-20.
18. Michael Rubinkam. "Pittsburgh Post-Gazette"."Teamsters foaming over ejection at Y uengling (http://www.post-gazette.
com/stories/business/news/teamsters-foaming-over -ejection-at-yuengling-487055/)"
19. Kimm R. Montone.The REPUBLICAN & Herald. Yuengling declares it will honor petition by workers to can union(htt
p://www.zwire.com/site/news.cfm?newsid=16342555&BRD=2626&P AG=461&dept_id=532624&rfi=6)". Retrieved
December 8, 2006. Archived (https://web.archive.org/web/20060521102800/http://www.zwire.com/site/news.cfm?newsi
d=16342555&BRD=2626&PAG=461&dept_id=532624&rfi=6)May 21, 2006, at theWayback Machine.
20. The Philadelphia Public Record. "Teamsters Boycott Yuengling (https://web.archive.org/web/20071010003444/http://w
ww.phillyrecord.com/2006/0427/0-article-06.html) ". Retrieved December 8, 2006.
21. Yuengling officially drops in Massachusetts today(http://archive.boston.com/lifestyle/food/blogs/99bottles/2014/03/yue
ngling_officially_drops_in_massachusetts_today .html) Boston.com. 3 March 2014. Retrieved 20 October 2016.
22. The Columbus Dispatch (2011-09-15). "Yuengling beers to arrive in area on Oct. 3"(http://www.dispatch.com/content/st
ories/business/2011/09/15/yuengling-beers-to-arrive-in-area-on-oct--3.html). Dispatch.com. Retrieved 2013-04-22.
23. Twitter (2014-06-02)."Now available in Rhode Island."(https://twitter.com/Yuengling_Beer/status/4735861125316812
80). Twitter.com. Retrieved 2014-06-02.
24. The Best of New Orleans (2016-08-01)."Yuengling Beer Hits Louisiana"(https://m.bestofneworleans.com/blogofnewor
leans/archives/2016/08/02/yuengling-beer-hits-louisiana). bestofneworleans.com. Retrieved 2017-05-28.
25. The Indianapolis Star (2017-04-03)."You can now buy Yuengling in Indiana stores"(http://www.indystar.com/story/ne
ws/2017/04/03/you-can-now-buy-yuengling-indiana-stores/99973618/) . IndyStar.com. Retrieved 2017-04-26.
26. Fire reported at Tampas Yuengling Brewery (http://tbo.com/news/crime/fire-reported-at-tampas-yuengling-brewery-201
31026/) TBO.com. Retrieved October 26, 2013
27. Yuengling ice cream returns(http://money.cnn.com/2014/02/12/smallbusiness/yuengling-ice-cream/)CNN. 12 February
2014. Retrieved 30 October 2016.
 28. Peterson-Withorn, Chase (27 October 2016)."Beer Drinkers Are Boycotting Yuengling After Its Billionaire Owner
Endorses Trump" (http://www.forbes.com/sites/chasewithorn/2016/10/27/beer -drinkers-are-boycotting-yuengling-after-i
ts-billionaire-owner-endorses-trump/#684c2db43978). Forbes. Retrieved 30 October 2016.
29. Peterson-Withhorn, Chase (October 25, 2016). "Bottle Royale" (The Forbes 400 Special Iss ue). Forbes.
30. Traditional Lager (D.G. Yuengling & Son Inc.)(http://www.yuengling.com/lager)
31. Light Lager (D.G. Yuengling & Son Inc.)(http://www.yuengling.com/light_lager)
32. Premium Beer (D.G. Yuengling & Son Inc.)(http://www.yuengling.com/premium)
33. Light Beer (D.G. Yuengling & Son Inc.)(http://www.yuengling.com/premium_light)
34. Black & Tan (D.G. Yuengling & Son Inc.)(http://www.yuengling.com/black_and_tan)
35. "Fine Beers Yuengling America's Oldest Brewery"(https://web.archive.org/web/20080729044021/http://www.yueng
ling.com/beers.htm). Yuengling. Archived fromthe original (http://www.yuengling.com/beers.htm)on July 29, 2008.
Retrieved 2009-05-20.
36. Dark Brewed Porter (D.G. Yuengling & Son Inc.)(http://www.yuengling.com/porter)
37. Jankowski, Ben. Brewing in Styles (no date): "American Porters: Marching to Revolutionary Drummers(http://www.bre
wingtechniques.com/library/styles/porterstyl.html#guidelines)
38. Lord Chesterfield Ale (D.G. Yuengling & Son Inc.)(http://www.yuengling.com/lord_chesterfield_ale)
39. Oktoberfest (D.G. Yuengling & Son Inc.)(http://www.yuengling.com/oktoberfest)
40. Douglas B. Brill (May 27, 2010)."Yuengling plans Oktoberfest at Bethlehem SteelStacks"(http://www.lehighvalleylive.
com/bethlehem/index.ssf/2010/05/yuengling_plans_oktoberfest_at.html) . Lehigh Valley Express-Times.
41. Summer Wheat Traditional Weizen Beer (D.G. Yuengling & Son Inc.)(http://www.yuengling.com/summer_wheat)
42. Thomas Leskin (March 29, 2014)."Yuengling ready for summer with seasonal wheat brew"(http://republicanherald.co
m/news/yuengling-rolls-out-summer-wheat-seasonal-brew-1.1659304). Pottsville Republican Herald.
43. India Pale Lager (D.G. Yuengling & Son Inc.)(http://www.yuengling.com/ipl)
44. "Yuengling India Pale Lager"(https://www.yuengling.com/ipl). D.G. Yuengling & Son, Inc. December 2, 2016.
45. Bock Beer (D.G. Yuengling & Son Inc.)(http://www.yuengling.com/bock)
46. "mybeerbuzz.com: Yuengling to Prooduce Bock Beer"(http://mybeerbuzz.blogspot.com/2009/01/yuengling-to-prooduc
e-bock-beer_3677.html). Mybeerbuzz.blogspot.com. 2009-01-22. Retrieved 2009-05-20.
47. Official Yuengling Brewery Blog America's Oldest Brewery: YUENGLING BOCK BEER (http://yuenglingbrewery.b
logspot.com/2010/01/yuengling-bock-beer .html)
48. Brad Rhen (June 11, 2015). "First Draft: Yuengling may be an old dog, but it's full of new tricks"(http://www.readingea
gle.com/ontap/article/first-draft-yuengling-may-be-an-old-dog-but-its-full-of-new-tricks). Reading Eagle Company.
49. Mount Carbon Brewery, Pottsville, PA. (http://coalregionnotebook.blogspot.com/2007/12/coal-region-breweries.html)
50. Trade Names for the brewery at 716 South Centre Street, Pottsville,AP (Mount Carbon Brewery)(http://www.taverntro
ve.com/brewery.php?BreweryId=966)
51. Old German Beer (http://www.pittsburghbrewing.com/brands/#old-german)Pittsburgh Brewing. Retrieved 30 October
2016.
52. Butcher Family Tour. Nov. 25, 2009. Yuengling Brewery Tour comment from Dec. 30, 2009. (http://yuenglingbrewery.bl
ogspot.com/2009/11/butcher-family-tour.html)

External links
Official website
Historical video profile about the brewery, family history and Wikimedia Commons has
media related to Yuengling.
brewing traditions.

Retrieved from "https://en.wikipedia.org/w/index.php?title=Yuengling&oldid=782633421"

Categories: American beer brands Beer brewing companies based in Pennsylvania

Brewery buildings in the United States American companies established in 1829 Cuisine of Philadelphia
Industrial buildings and structures on the National Register of Historic Places in Pennsylvania
Industrial buildings completed in 1873 Industrial buildings completed in 1913 Pottsville, Pennsylvania
Schuylkill County, Pennsylvania 1829 establishments in Pennsylvania
National Register of Historic Places in Schuylkill County, Pennsylvania
Food and drink companies established in 1829

This page was last edited on 28 May 2017, at 05:23.

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