Studio 5 Client

Timilty Middle School: Promising Pals

Completed By: Completed For:

Janelle Anderson Tracey Benner

Project Manager | Creative Team tkimsey@bostonpublicschools.org
andersonj@simmons.edu
Christina DiPietro
Allison Bondi cdipietro@bostonpublicschools.org
Client Liaison | Creative Team
bondia@simmons.edu

Madison Florence
Creative Team
florencem@simmons.edu
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Table of Contents
________________________________________________________________________

Team Members
Proposal
Situation Analysis
The Plan
Benefits
Next Steps
Timeline
Weekly Updates
Concepts
Final Designs
Learning Outcomes
Time Log
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Team Member Profiles

Janelle Anderson
Project Manager & Creative Team
Janelle is a senior completing her degree in
communications with a concentration in journalism
minors in English and photography. She is currently
a journalism intern at Cambridge Community
Television's Neighbor Media news site. Her
experience with radio, photography, and print news
has provided her with skills that are transferrable to
multiple media formats. Her focuses are to
participate in different communications spaces to
gain as much experience in the field before she
graduates.

Allison Bondi
Client Liaison & Creative Team
Allison is a senior studying journalism and
marketing. She has been a 4-year collegiate athlete and a
staff writer for various student newspapers. After
completing two years at Tiffin University in Ohio, Allison
transferred to Simmons and interned with Bostons
WHDH. She plans on pursuing a career in broadcast
news. She is dependable and versatile; her strengths
include writing, creative thinking, and time management.

Madison Florence
Creative Team
Madison is a Graphic Design and Public
Relations/Marketing Communications double major at
Simmons College. As a junior, she combined her love of
dance with her interest in marketing with an internship
at Boston Ballet. She has worked on writing promotional
materials for Boston Ballet, social media content and
promotional materials for Simmons College Dance
Company, and videos for the National Student
Advertising Competition in 2016. Madisons strengths
include graphic design, videography, social media,
marketing and leadership.
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Project Proposal

Prepared for Timilty Middle Schools Promising Pals Program

Tracey Benner and Christina DiPietro

Situation Analysis

The Promising Pals Program has been a tradition at the Timilty Middle School for 31 years.
Meant to enhance students literacy and writing skills, the Promising Pals Program allows
students to meet positive adult role models in the community. The Scott Ross Center at Simmons
College is one of the programs largest partners; it provides arounds 300 Simmons staff, faculty,
alumni and graduate students as pen pals for Timilty Middle School students.
Throughout the course of the spring semester the students and their assigned pen pals
exchange 45 letters. In May, at the end of the semester, Promising Pals holds a breakfast to to
allow students and their pen pals to meet in person. The breakfast is an annual tradition of the
Promising Pals Program. It not only gives the students the opportunity to meet their pen pals for
the first time, but it also allows the students to engage with their pen pals in their school
environment, show them their school work, play games and engage in other entertainment
provided throughout the event.
Every year Promising Pal provides their breakfast attendees with two resources; a
souvenir journal and a breakfast invitation card. Promising Pals has asked Studio 5 to design the
front and back covers of the journal and an invitation postcard. This year Promising Pals theme
is Building Communities: Voice, Values, Vision. In addition to this theme, Promising Pals wants
to celebrate its 31st year by incorporating the program's core values.
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The Plan

Promising Pals needs designed materials for their annual breakfast event. The breakfast
event is on June 2, so deliverables will be finalized by the end of April for printing. Our Studio 5
team plans to:
Review past designs and themes of the event
Consult client about their preferences and hopes for the design
Design an invitation card (4in x 6 or 5in x 7) and cover (8.5in x 11)

Benefits of the Proposal

The designed postcard will allow Promising Pals to invite volunteers, students, pen pals,
and other program participants to their annual breakfast. The designed front and back covers will
provide the students and their pen pals with a memorable souvenir for the event and their
semester's work.

Next Steps

Meeting with client

Give client the finalized proposal
Show client first drafts of cover and postcard designs
Get feedback on drafts designs
Continue to develop designs
Review final design drafts
Meet with client to finalize work
Present finalized work
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Timeline

The team will meet with the client, Tracey Benner every other week in person or remotely.

Week of February 13th

First meeting with client
Review events theme and suggestion for design (words, dates, colors, etc)
Review past program designs

Week of February 20th

Draft 3 different cover designs
Draft 3 different postcard invitation designs

Week of February 27th

Send design sketches to client
Discuss design drafts and additional design preferences
Week of March 6th
Revise cover and postcard designs based on feedback
Finalize a color scheme for the design

Week of March 13th

Discuss design edits
Client selects a design to for the deliverables

Week of March 20th

Revise designs based on clients selection and additional feedback

Week of March 27th

Discuss edited designs
Show design to any other additional members of the client's team for further
confirmation
Week of April 3rd
Finalize cover and postcard designs
Prepare for presentation
Week of April 10th
Final review of cover and postcard design

Week of April 17th

Delivery of the final design for the journal covers and breakfast invitation cards.
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Weekly Updates

Update 1
We had the initial client meeting and discussed what our deliverables are and how to
strategize. Planned on keeping contact every two weeks.

Update 2
After speaking with the client, we began brainstorming ideas and drawing kid-based
cartoons.

Update 3
Emailed hand drawn designs to client and received feedback. They wanted them
digitized before they could critique the design.

Update 4th
Digitized the hand drawn design. Client wished to move in a different direction. After
discussing ideas, we decided to each create an idea and present 3 designs.

Update 5
Presented designs to client. They choose a design and suggested adding some things.

Update 6
After waiting for student photos that we did not receive from client, we decided to
continue with the design without student photos.

Update 7
Chosen design was completed and edited. Color was added and final touches were
made.

Update 8
Design was created for the 8.5/11 journal and this week we converted the design to fit
the 5x7 postcard.

Update 9
Client had no more edits, we completed the project and sent out the final files.

Update 10
Gave final presentation.
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Rough Concept
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Digital Concepts
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Final Design

8.5/11 (folded)
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Final Postcard Design

5x7
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Learning Outcomes

As a group, we exercised our communication, time managing, and strategizing skills. We

found it was important to communicate with the clients weekly. The design process is subjective
and by communicating frequently we minimized subjective errors. Throughout the process, we
were afraid we wouldnt finish in time, but we finished with extra time because we managed the
timeline more closely. Finally, we learned how to strategize a plan for design work. There are
many steps that need to be taken that we didnt originally foresee.
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Time Log

Date Person Hours Description

January 24 Allison .5 Initial meeting

January 30 Allison 1 Brainstorm/ strategy
February 3 Janelle/Allison 1.25 Proposal
February 5 Janelle .5 Weekly update/edit proposal
February 7 Team 1 Team meeting/brainstorm
February 8 Allison 2 Hand draw designs
February 10 Allison/Janelle 2 Client meeting
February 15 Allison 2 Digitizing designs
February 18 Janelle 1 Digitizing designs
March 3 Team 1 Client meeting
March 5 Team 1 Team meeting/brainstorm
March 10 Allison 8 Design
March 15 Janelle 7 Design
March 17 Madison 3 Design
March 29 Team 1 Client meeting
April 3 Madison 2 Design
April 4 Madison 3 Design
April 5 Madison 6 Design
April 10 Madison 2 Design
April 11 Madison 1 Design
April 13 Team 1 Client meeting
April 24 Madison .5 Creating digital files
April 25 Team 1 Finalizing project
April 27 Team 1 Team meeting
May 1 Janelle 1.5 Weekly updates total
May 1 Allison 3 PowerPoint presentation

Janelle Anderson: 19 Allison Bondi: 27 Madison Florence: 25