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Punjab University is running its own radio channel ³Punjab
University FM 104.6´ (PUFM 104.6) since 2004. It is
situated in the premises of Punjab University¶s Institute of
Communication Studies (ICS). Institute of Communication
Studies (ICS) is responsible for all affairs if the PUFM
104.6 including Administration, Programming, Production
and Presentation. PUFM 104.6 is the first ever educational
radio channel in Punjab, province of Pakistan established
in universities. Pakistan Electronic Media Regulatory
Authority (PEMRA) issued the license for PUFM 104.6 on
the educational grounds as a result of its flexible policy for
the promotion of electronic media. Punjab University
Radio FM 104.6 is basically a non-commercial radio
channel which has been established to provide the
educational services to the people of Lahore City. One of
the prime objectives of PU Radio 104.6 is to provide a
learning platform to the students of Communication
Studies. Students doing specialization in electronic media
practice their knowledge of practical journalism in a real
encouraging Radio broadcasting atmosphere.
Punjab University FM 104.6 Radio Station is fully
equipped with latest and modern broadcasting facilities.
The station is located in the broadcasting wing of the
Institute of Communication Studies, Punjab Universities.
Punjab University Radio FM 104.6 started its transmission
on 5th June 2004 when Vice Chancellor Punjab University
Arshed Mahmood inaugurated the station and aired the
transmission by pressing the mouse button of the
computer.
The transmission of PUFM is aired for four hours daily
from 2 pm to 6 pm. The students of Institute of
Communication Studies work in radio station as volunteer
presenters, announcers, script writers and programs
researcher. The facilities in PUFM 104.6 are up to the
world students and this is all because of the dedication of
station director Prof. Mughees-ud-Din Sheikh. The
broadcasting and infrastructural facilities available in
PUFM does not exist in the broadcasting houses of many
universities of media studies across the world.
Punjab University Radio has signed MOU¶s with many
national and international broadcasting organizations. An
MOU has recently been signed between PUFM and Dutch
Welle Radio, according to which the students of radio
broadcasting would be offered internships and training in
Bonn Germany.
PUFM 104.6 has now become a place of producing quality
producers and presenters as a human resource center for
the commercial need of the broadcasting market. Many
trained producers and presenters of PUFM are now
working in commercial radio stations of the country and
are contributing their experiences and skills professionally.
Punjab University FM 104.6 has been divided into three
departments:
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During my internship in FM104.6 I experience different
kinds of Jobs in different departments like:
ĺ News making
ĺ Reporting
ĺ Production
ĺ Editing
ĺ Panel Production
ĺ Transmission supervision



?

 

Production department is the main department of any
broadcasting organization. Production department of FM
104.6 is run by Producer Adil Aziz. I learnt all the
production skills and techniques with a theoretical touch
from him. During in my Internship, I produced some
programs, promos and IDs, reports and audio features.





News production is also an important section of FM 104.6.
I joined this section during in my Internship, where I learnt
how to write and format a news item. I also got familiar
with reporting. In the field of reporting, I covered some
major events of Punjab University like Annual
Convocation, ICS Sports Gala 2010 and many others.




I learnt the usage of Audio Editing software, too, such as
Adobe Audition and Sony Sound Forge. For this, I am very
much thankful to Mr. Masood Malhi.
I was assigned the task of audio editing. I assisted the ICS
students as an Audio Editor in this respect. I contributed in
more than forty projects during in my Internship in
FM104.6 .




I learnt the functioning and working of panel production
equipment. Panel Control is one of the major instruments
with which I became at hand.


 

I learnt there how to supervise a transmission. I prepared
que-sheets and managed the program running. I handled
the critical situations on my own. I experienced how to
organize and motivate personnel and how to manage
human resource. I also came to know the common
technical problems in transmission and learnt how to cope
with them. I got well-versed in transmission control.

!"!#$%"

Working in FM 104.6 as an internee was a great
experience. I practically acknowledged that what is
broadcasting, news and what are the essentials to take
information and make it news worthy item. Reporting is an
activity of an intellectual mind, it need various skills and
patience.
The good thing about the organization is the learning
atmosphere over there; an intake has an equal chance to
work as permanent employee. There is a lot to study and
practice for an individual. He is provided with every
possible opportunity to get knowledge and skills.
It was a good experience for me to work with FM 104.6
and it helped me a lot in my study as well as in preparing
my final thesis.

$&&%"

My internship helped me to see the professional world but
at the same time, there are some things which I want to
bring into the kind consideration of my noble organization.
I felt it as a new comer and I hope that it will help FM
104.6 in future prospect.
À There should be more powerful transmitter installed to
cover at least whole Lahore.
À My internship was not paid; paid internships create a
slight charm to the job as an internee looks for
cherries on the cake in the beginning.
À There should be a proper check on the intern; an
attendance register will do just fine.
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