SREENIVASA INSTITUTE OF TECHNOLOGY AND MANAGEMENT STUDIES

(Autonomous)

II B. TECH I-SEMESTER (CSE) L P C

4 0 3

13MBA 214 BUSINESS MANAGEMENT (Common to all Branches)

UNIT - 1: Business Economics

Nature and scope of business economics - Demand analysis: Demand Determinants, Law of Demand -
Elasticity of demand: Types, Measurement and Significance of Elasticity of Demand

UNIT - 2: Production and Cost Analysis

Cost concepts - Production Function - Laws of returns- Production Management-Plant Layout - Basic
concepts of MIS and ERP- Total Quality Management (TQM), Six Sigma, Business Process Re-
Engineering.

Unit 3: Business Organisation and Management

Features of Business Types of Business Organizations: Sole proprietorship, Partnership, Joint Stock
Company, and Public enterprises.
Management: Nature, significance and functions of Management.

Unit 4: HR and Marketing

Introduction to HR, Functions of HR Manager, (Manpower Planning Recruitment, Selection, Training &
Development, Performance Appraisal), Grievances handling and negotiations.

Marketing: Functions of Marketing- Marketing Mix- Pricing methods- Promotional practices and
Channels of distribution - Product Life Cycle - Basic concepts of Advertising-Marketing Research - e-
Marketing - Marketing through social media, pricing strategies in internet era.

Unit 5: Financial Management

Objectives and Functions of Financial Management - Sources of Long-term and Short-Term Finance -
Cash Budgeting Techniques (Payback Period Method, ARR, NPV, IRR).
Text Books:

1. Managerial Economics and Financial Analysis, 4/e, 2011, Dr.A.R.Aryasri, TMH, New Delhi.
2. Management Science, 1/e, 2009, Dr. G. Sreenivasa Rao, High tech Publishers, Hyderabad.
3. Management Science, 3/e, 2008, A.R.Aryasri, TMH, New Delhi.
4. Introduction to Management Science, 1/e, 2011, P.Vijaykumar, Cengage Learning India, New Delhi

Reference Books:

1. Managerial Economics, Analysis, Problems and Cases, 17/e, 2011, P.L.Mehta, Sultan Chand & Sons,
New Delhi.
2. Production and Operations Management, 3/e, 2011, Aswathappa .K, Himalaya Publishing House,
Mumbai.
3. Marketing Management, 4/e, 2010, Rajan Saxena, TMH, New Delhi.
4. Personnel and Human Resource Management, 2009, Subba Rao, HPIL.
5. Financial Management, 2011, I.M. Pandey, Vikas Publishers, Hyderabad.
6. Entrepreneurship Development, 2009, S.S.Khanka, S.Chand and Company Limited, New Delhi.