D a v i d E v e r i t t – C a r l s o n

David Everitt-Carlson has worked in the communications industry for more than 30 years.
Graduating from Southern Illinois University with a degree in Corporate Communications, Mr.
Carlson was first featured in the New York Art Directors Show in 1982 and began a career of
industry firsts and award winning work with companies such as The Richards Group in Dallas
(Americas largest independent privately held agency), Bozell & Jacobs/Dallas (American Airlines) and Earle
Palmer Brown - Wash D.C. (Marriott). His work for American Airlines garnered four CLIO finalists
which were followed by four more the following year for his work on Marriott and one for
personal work for a total of nine CLIOs in two years. Moving to Chicago, David continued at Leo
Burnett with award winning and performance driven work for Miller Brewing, Nintendo, Sony &
Kellogg’s.

He has been described by colleagues as a “Strategic eccentric”. “The most business oriented
creative I’ve ever worked with” and “a lawyer poet” – all interestingly accurate. David was
promoted to VP/Creative Director in 92 and moved to Korea with Burnett in 95 as VP/Executive
Creative Dirẹctor on the heels of his team’s Nintendo GameBoy adult campaign achieving both a
Chicago Film Festival Gold Award and 2 ½ times the projected sales volume. David authored the
theme Have You Had Your Fun Today? This campaign is now taught as a case study at the Kellogg
School of Management at Northwestern Illinois University.

After two years with Burnett Korea, he formed Korea’s first 100% foreign invested advertising
agency, CarlsonCreative, Inc, in Seoul in 1997 and successfully competed against two major
multinational agencies to win the British American Tobacco account. CarlsonCreative also served
the Korean Ministry of Finance, Samsung, LG and Hyundai and received creative awards from the
New York Art Directors show, The New York Festivals and the Korean Art Directors club. He
sold CarlsonCreative in 2003.

David moved to Vietnam in 2005 and continued to lecture and consult in the communications
business for Global 500 companies and Universities. His blog, The Wild Wild East Dailies, a
cornucopia of new marketing, advertising, Korea, Vietnam, Paris, Africa, Germany , tech, art,
music, conceptual design, architecture, political satire, plain old satire, global perspective,
reflection, observation, social media, blogging, and just about anything else that happens to hit the
fan on a particular day, is the most widely read of it’s kind in the region, but then again, no one
else has a blog that covers that sort of variety most anywhere in the world. His book, Wild Wild
East, covers his time marketing in Asia in a more concise form. David's complete profile is
available on LinkedIn and Xing.

David Everitt-Carlson currently lives and works in Saigon and consults on Advertising, Marketing,
New Media, Social Networking and the opportunities of Web 2.0 and beyond.