Professional Documents
Culture Documents
HLTH 634
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Britney Jayne
HLTH 634
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Britney Jayne
HLTH 634
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Britney Jayne
HLTH 634
Parents should not only be aware of this concern, but need to understand
how they can play a major role in changing this outcome.
C. Price
1. Price: The price will be $20 per family.
2. Value: This price was set to ensure that materials such as handouts, ink,
and research time are compensated. Healthy snack examples will also be
served each time, so the price includes this expense.
D. Promotion
1. Selling points: The strong selling points will be the valuable information
gained, the empowerment parents will feel to take control of their
families health, and the strong sense of a small community foundation.
2. Promotional places: The Healthy Wolly Kids intervention will be
promoted at the church. The initial intervention is specifically designed to
be after service, and for the families attending the church. All are welcome
if they hear about it through word of mouth, but the specific design of this
intervention is for a strong parental support group within the church.
V. Budget
A. Promotion and Advertising Budget (1 Year)
1. Unit Costs:
a. Paper and Ink for Handouts: $300
b. Video Rental Equipment for video to be played at church: $200
c. Healthy Snack Examples to hand out at sign ups: $500
2. Total Cost: Yearly total cost for advertising= $1,000
B. Fortunately because this is an intervention targeted at a church community, the
need for advertising is minimal. Brochures and handouts will be made to explain
the key parts of Healthy Wolly Kids. The projection for this cost is $300 dollars.
The church is able to order supplies through their provider, which will decrease
shipping and handling costs, and aid in bulk discounts. Video equipment can be
rented through Rule Camera for $200 a day. This will allow for a good quality
video to be made by Healthy Wolly Kids that can be played before the start of
service at the church or on a side TV to explain more and see faces behind the
intervention. Where the sign ups will be, the staff will prepare snack examples to
show interested members what snack knowledge Healthy Wolly Kids has to offer.
With the use of these simple advertising strategies, Healthy Wolly Kids will be
shown to all members of the congregation.
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