Professional Documents
Culture Documents
with your team mates and then present the solution before the judges.
defining the objectives in terms of a key variable (e.g., improving the sales,
improving profits, increasing market share, etc.)
understanding the problem/situation (e.g., the industry, the geography, other
players, market shares, timeline of the problem, etc.)
finding out the drivers of the key variable and digging further to find the root
cause(s) of the problem. Brownie point if you use some basic
economic/marketing/HR concepts to arrive at your root-cause(s).
figuring out which of these root causes will have the highest impact and the
possible ways to tackle that (possibly by utilizing existing capabilities or building
new capabilities) with minimal effort.
And that lands us in the most practicable/feasible solution(s). Prioritize those by finding the
ones with greatest impact. Brownie point if you actually go ahead and plan out a
detailed implementation timeline for the proposal you are putting forth.
The Presentation
The presentation is more than the deck (the ppt or keynote file) - it also encompasses the
way your team presents it. From my experience, majority of students from Indian
management schools have a hard time making a good presentation - be it the deck or on the
stage.
All of the above come from my experience of two years of case solving and I was also an
engineer without any experience. So here's how I suggest you prepare.
Practice, practice, practice: Talk to a senior. Ask him/her to help you with
case practices. This is a must, because until you see somebody solve a case and
until that somebody explains you how (s)he did it, it's hat near impossible to
develop on your own. Once you have gained a basic understanding, find a practice
buddy. Pick up a case study book and sit down and practice those cases. This is the
way you can build up a framework of your own that you can use to solve any case.
Team dynamics: Find a team that will have less and constructive friction and no
free-riders. Motivate them. Teach them. Learn from them. Improve each other.
Your mutual cooperation will only lead you all to be better - get out of the idea that
helping somebody will diminish your competitive advantage.
Rehearse: Rehearse your presentation n-number of times until you can actually
present it without the deck. That's when it becomes a story-telling exercise. And
there's no powerful person on this planet than a story-teller. You can now convince
your judges and win it easily.