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Patanjali is taking over the entire Ayurveda industry
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Until a few years back, herbal product markets in India had just two names to
reckon for, Baidyanath and Vicco. However, in 2006, a new company entered the
market and in just 10 years, it has left behind both these companies.
Yoga guru Baba Ramdev's Patanjali Ayurved has set on a wave of Ayurveda love in
the country, which has resulted in it being a successful business model using
traditional products and the ancient system of medicine.
This wave has also inspired the other two companies to pull up their socks and
cash on to the increading popularity of Ayurvedic products.
The reason why some of these companies dealing in Ayurvedic products, like
Vicco, Sandu, Amrutanjan and Charak, were not able to attract Indians to them
was their limited portfolio, which never went beyond the traditional products.
However, Patanjali sells products ranging from detergents and toothpaste to
ghee, atta and noodles in an FMCG market, thereby making Ayurvedic products a
big deal in India.
This success of Patanjali Ayurved has inspired other gurus like Sri Sri Ravi
Shankar, Sadhguru Jaggi Vasudev, Ram Rahim as well as Aurobindo Ashram to enter
the consumer segment with Ayurveda-centric products.
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