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Name: Susanna Amiryan

Topic: Apple-Research Report

Course code and Section: Bus 001 and 8037

Professor: Todd Matosic

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Apples Mission Statement

VISION -

Man is the creator of change in this world. As such he should be above systems and

structures, and not subordinate to them.

MISSION -

Apple is committed to bringing the best personal computing experience to students, educators,

creative professionals and consumers around the world through its innovative hardware, software

and internet offerings.

HISTORY OF APPLE:

On April 1, 1976, the Apple computer was born. Steven Wozniak, a high school drop-out who

worked for Hewlett-Packard, dabbled in computer-design and created what would become the

Apple I. His high school buddy Steven Jobs, also a drop-out, worked for Atari and convinced him

that the two should form a company to market the new computer, which eventually took off in

1977 with the Apple II. By 1980, the Apple III was released and their company employed several

thousand workers.

1976 APPLE 1

Based on the MOStek 6502 chip, the Apple I included only the circuit board. A tape-interface was

sold separately, but you had to build the case. Initial cost: $666.6.

1977 Apple 2

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During 1977 MITS, which was in the process of being taken over by Pertec, refused to license the

8080 BASIC to potential customers. On 20 April 1977 Gates & Allen sent a letter to MITS

protesting their lack of making "best efforts" to commercialize the program. MITS responded by

getting a judge to restrain Microsoft from disclosing 8080 BASIC code to any 3rd party and taking

Microsoft to arbitration to force them to abide by the contract. Microsoft's income begins drying

up that summer. They get bailed out in August by a $10,500 payment for the 6502 BASIC from

Apple Computer for the Apple II.

1983 LISA

The first personal computer to use a GUI (Graphical User Interface). It contained a

Motorola 68000 Processor running at 5 Mhz, 1 MB of RAM, two 5.25" 871k floppy drives, an

external 5 MB hard drive, and a built-in 12" 720 x 360 monochrome monitor. Initial cost: $9,9

2004 iMac G5

The iMac G5 brought G5 muscle to Apple's consumer desktop line. Housed in a completely

new enclosure reminiscent of Apple's Cinema Display line, the iMac G5 was a marvel of

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miniaturization. In addition to a 64-bit G5 processor, the iMac G5 also included a much faster

memory bus, better graphics for the low-end model, twice the hard drive space for the high-end

model, and a new audio port which doubled as an optical digital audio output. The iMac G5 was

initially available in three configurations: 17" LCD/1.6 Mhz/80 GB hard drive/256 MB of

RAM/Combo drive/$1299, 17" LCD/1.8 Mhz/80 GB hard drive/256 MB of

RAM/SuperDrive/$1499, and 20" LCD/1.8 Mhz/160 GB hard drive/256 MB of

RAM/SuperDrive/$1899.

IPAD 2010

The iPad is a tablet computer designed and developed by Apple. It is particularly marketed as a

platform for audio and visual media such as books, periodicals, movies, music, and games, as well

as web content Apple released the iPad in April 2010, and sold 3 million of the devices in 80 days.

The Apple Logo

The company settled on the bite out of an Apple design for Apple's logo - a far simpler logo design.

These logos are probably the reason for other theories about the meaning behind the name Apple,

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with some suggesting that the Apple logo with a chunk taken out of it is a nod at computer scientist

and Enigma code-breaker, Alan Turing, who committed suicide by eating a cyanide infused apple.

LOGO

CEO OF APPLE

Timothy Donald Cook (born November 1, 1960) is an American business executive,

industrial engineer and developer. Cook is the Chief Executive Officer of Apple Inc., previously

serving as the company's Chief Operating Officer, under its founder Steve Jobs.

Cook joined Apple in March 1998 as senior vice president of worldwide operations and

then served as Executive Vice President of worldwide sales and operations.

PRODUCTS OF APPLE

Apple II - 1978

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Powerbook -1991
1983 LISA

2004 iMac G5 IPAD

SMART PHONES

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NEW PRODUCT RELEASE FOR APPLE:

Featuring up to 18-Core Processors, 22 Teraflops of GPU Performance, Fast Storage and

Advanced I/O

SAN JOSE, California June 5, 2017 Apple today gave a sneak peek of iMac Pro, an

entirely new workstation-class product line designed for pro users with the most demanding

workflows. The all-new iMac Pro, with its gorgeous 27-inch Retina 5K display, up to 18-core

Xeon processors and up to 22 Teraflops of graphics computation, is the most powerful Mac

ever made. Featuring a stunning new space grey enclosure, iMac Pro packs incredible

performance for advanced graphics editing, virtual reality content creation and real-time 3D

rendering. iMac Pro is scheduled to ship in December.

iMac Pro is the most powerful Mac

In addition to the new iMac Pro, Apple is working on a completely redesigned, next-generation

Mac Pro architected for pro customers who need the highest-end, high-throughput system in a

modular design, as well as a new high-end pro display.

Were thrilled to give developers and customers a sneak peek at iMac Pro. This will be our fastest

and most powerful Mac ever, which brings workstation-class computing to iMac for the first time,

said John Ternus, Apples vice president of Hardware Engineering. We reengineered the whole

system and designed an entirely new thermal architecture to pack extraordinary performance into

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the elegant, quiet iMac enclosure our customers love iMac Pro is a huge step forward and

theres never been anything like it.

Featuring next-generation Intel Xeon processors up to 18 cores, iMac Pro is designed to handle

the most demanding pro workflows. With an all-flash architecture and all-new thermal design,

iMac Pro delivers up to 80 percent more cooling capacity in the same thin and seamless iMac

design. And with a new space grey enclosure and gorgeous 27-inch Retina 5K display with support

for 1 billion colours, iMac Pro is as stunning as it is powerful.

SWOT ANALYSIS:

STRENGTH

Apple is a very successful company. Sales of its iPod music player had increased its second quarter

profits to $320 (June 2005).Apple is one of the most established and healthy IT brands in the

World, and has a very loyal set of enthusiastic customers Apple Computer are expert in Developing

own software and hardware. Apple Computers have good brand loyalty.

WEAKNESS

It is reported that the Apple iPod Nano may have a faulty screen. Early in 2005 Apple announced

that it was to end its long-standing relationship with IBM as a chip supplier, and that it was about

to switch to Intel. Some industry specialists commented that the swap could confuse Apple's

consumers High price. Apples products are typically higher in price than its competitors. No

dividends. Reaching iPod saturation.

OPPORTUNITIES

Strong growth in smartphone and tablet markets to boost Apples revenues

Robust outlook for mobile advertising market provides growth opportunity

Shipment of smartphones expected to be 850 million by the end of 2013

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iPhone business continues to increases

Strongest player in mobile apps market (350,000 apps)

Mobile advertising market is forecast to reach approximately $25 billion by 2015

Increasing demand of online music and other like cloud based services.

Gross Revenue of APPLE

Revenue of APPLE company for past 5 years

Competitors of Apple: SAMSUNG

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SAMSUNG SWOT analysis 2013:

References:

1. http://www.samsung.com/us/aboutsamsung/investor_relations/financial_information/financial_hig
hlights.html

2. https://www.strategicmanagementinsight.com/swot-analyses/microsoft-swot-analysis.html

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3. https://www.microsoft.com/investor/reports/ar16/index.html

4. http://www.marketwatch.com/investing/stock/aapl/financials

5. https://www.apple.com/in/newsroom/

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