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Give the similarities and differences between Quantitative and Qualitative Research.
For Bryman (2012) the similarities between qualitative and quantitative research can be summarized in nine items. Both:
ix) are concerned that research methodologies should be appropriate to research questions.
Bryman, A. (2012). Social Research Methods (4th ed.). Oxford: Oxford University Press.
Neri de Souza, F., Neri de Souza, D., & Moreira, A. (2016). Diversidade de Contextos e Dados: Corpus Latente na Internet
Um Desafio para os Mtodos Mistos. Internet Latent Corpus Journal, 6(1), 16.
)
Similarities between Quantitative and Qualitative Research Approaches
Both methods investigators utilize techniques to verify their data. Such techniques
include persistent observation with continuous and prolonged investigation of the
research study with consideration to rival explanations. Replication of the chosen
study method to other cases (of which may include extreme scenarios) provides the
opportunity to gain validity of findings and the methodological approach used, by
means of a representative study group to allow for reliable generalisations to be
made. Triangulation, verification of researcher effects and weighting of the
evidence identifies and resolves researcher bias and thick description (Creswell,
1998, cited Onwuegbuzie and Leech, 2005) which may impact on the findings.
Debriefing of study participants may obtain valuable feedback from participants
also.
Hence, there are many parallels exist between quantitative and qualitative research.
Indeed, the purity of a research paradigm is a function of the extent to which the
researcher is prepared to conform to its underlying assumptions (Luttrell, Wendy,
2005).This suggests that methodological pluralism (Larsson, 2009) should be
promoted, the best way for this to occur is for as many investigators as possible to
become pragmatic researchers (Onwuegbuzie and Leech, 2005).
( Rafik Ibrahim
FollowRafik Ibrahim
PhD Researcher - Urban Design at Oxford Brookes University)