Professional Documents
Culture Documents
Business Plan
Hannah Bell
Urshita Bhagat
Georgina Smith
Skyler Zurn
We were honored to show the Swedish spotlight movie for 2015, Blowfly Park; directed by
Jens stberg. As this was his first feature film, it was a thriller to both his Swedish and
American enthusiasts. The movie was presented at the Triangle Theaters in Costa Mesa on
April 28th, and the after party extended to the HD Buttercup at SOCO also in Costa Mesa.
The film was attended by over 200 guests who thoroughly enjoyed embracing the Swedish
culture in its fullest.
As a team, our pleasure was to represent the Swedish culture and its heritage in music,
photographs, music and film. We took delight in our wonderful supporters, partners and
sponsors. The Swedish American Chamber of Commerce Los Angeles, and SWEA LA and
OC, House of Sweden, SWECAL Magazine all contributed to our successful night. We also
notified Swedish meet-up groups on Facebook and other mediums to spread awareness of
this cultural event.
As a team, we decided on three specific marketing strategies we would use throughout our
campaign. First, we created strong relationships with the Swedish community, utilizing online
and media resources we targeted the Swedish heritage by connecting with them
personally and with their culture. Second, we created event awareness throughout the
Orange County, Los Angeles, and Inland Empire communities by using; personalized
marketing through email, word of mouth marketing, out of home advertising, and digital
media advertising. Creating lasting relationships with outside sources to develop a support
system within the arts community of Orange County.
In regards to the individuals attending based on their overall interest in cinema and foreign
films, this event is an excellent opportunity for them to expand to their list of film festivals
attended. Many film and movie enthusiasts are interested in the act of creating similar
works themselves, and these attendees will find the event to be beneficial for them in a
networking aspect. By being in a social environment with other likeminded individuals who
are involved in the creative process of the film being shown, attendees will feel a
connection and an involvement with the foreign film community.
Southern California has a surprisingly large Swedish community. This is an opportunity for
those who either have Swedish heritage, are Swedish expats currently living in America, or
who simply have an interest in the Scandinavian culture to come and enjoy an annual
event celebrating Swedish heritage.
One of our main outlets for communicating with the Swedish community was through a
Facebook group titled Swedes in LA made up of around three thousand group members,
many of which whom post and like within the group actively.
The event as a whole celebrates European culture and therefor the spectrum of attendees
expands beyond just the Swedish Spotlight. This opens the door for Italian, French, and
German attendees.
Following the film screening, the after event has the potential to attract an even broader
group of individuals. Anyone who enjoys entertainment, an eclectic selection of hors
doeuvres, aesthetically pleasing artwork, and an elegant social atmosphere will be
attracted to this event.
Another list of attendees to consider is the supporters, partners, and sponsors and their
representatives selected to be involved with the event. Not only that, but any individuals
We were given the task to research all potential supporters, partners, and sponsors and to
inquire their potential involvement in the event. Initially, we reached out to Swedish
organizations and companies located in Los Angeles and Orange County. Our main focus
was to lock in sponsorship with Swedish-related companies, but we also looked into several
other non-related businesses that we thought might be an interesting addition to our team.
Our strategy for communicating with sponsors was to research their contact information
and call them at a reasonable day and hour. With knowledge of their e-mail address as
well, we used this as our secondary contacting option. We were very on top of staying in
touch in order to ensure a locking-in contract. If potential sponsors did not respond within a
few days of our initial calls or emails, we reached out again in order to show our interest. Of
course, we made sure to go about this in the least most obnoxious way possible, attempting
to remain professional.
WHAT
The Newport Beach Film Festival is an eight-day multicultural event that offers a variety of
new, critically acclaimed, and international cinema to Orange County. The Newport
Beach Film Festival was founded in 1999 with the ultimate goal of bringing people together
to appreciate classic and contemporary film from around the world.
This years 2015 Newport Beach Film Festivals movie screening was held at the Triangle
Square Cinemas and the film selected was Blowfly Park, directed by Swedish director
Jens stberg. The Swedish spotlight was a part of the European showcase, which took
place on Tuesday, April the 28th. An invitation to both the film screening and the after party
were extended to all of our supporters, partners, and sponsors. The Swedish American
Chamber of Commerce of LA, SWEA OC, and SWEA LA all were attendees to our screening
and post event. The relationships that we built with these individuals over the past few
months ended up being crucial to the overall success of our screening because they
played an important role in spreading the word of our event to the Swedish communities in
Southern California. Inside of the Theatre, a giant red carpet was laid out besides a large
Newport Beach Film Festival sign in which guests could stand besides and have their photo
taken. Several photographers from each spotlight, including our two photographers,
crowded near the sign in order to meet the photo needs of all the attendees. The members
of our team stood outside of the entrance to our screening room breaking off ticket stubs
for the attendees and engaging in lighthearted conversation with the individuals as they
entered. To the left of the theatre doors stood a table dressed in a black curtain. We
decorated the table with a bouquet of purple flowers, our personalized trifolds, and an
array of Blow Pop candy lollypops as a pun to go along with the movie title. (ie. Blowfly Park
vs. BlowPop). We were prepared for any movie, after party, or directional related questions
Our post event took place at HD Buttercup located in the SOCO district in Costa Mesa.
After the screenings of the all the films in the European showcase, the attendees traveled
less than ten minutes away to the after party location. There were several food venders
provided, a caricature artist, a DJ booth, and an open bar ensuring that all entertainment,
beverage, and food desires were met throughout the evening. One of our partners, Candy
Vixen, attended the after event and set up their table which was filled with aesthetically
pleasing treats and candies for the attendees to choose from. Candy Vixen was a hit
amongst attendees. Also, the many photographers and videographers from each spotlight
attended the after party and made sure to take several photos of the artwork, vendors,
attendees, and party in general.
WHEN
The Newport Beach Film Festival is an annual event that occurs at the end of April. This year
it began on April 23rd and continued until the 30th. The European showcase took place this
year on Tuesday, April the 28th.
WHERE
The Newport Beach Film Festival, although its specific location varies annually, typically
tends to stay in or closely around the outskirts of the city of Newport Beach. This year, the
screenings for the European showcase took place at Triangle Square Cinemas in Costa
Mesa, California. The after party took place at HD Buttercup located in the SOCO district,
which is also in Costa Mesa. The two locations were fairly close to one another, creating an
easy 10-minute drive for the attendees.
Regarding outreach, we extended invitations far beyond the borders of Newport Beach.
Anywhere within Southern California we considered fair game. Although Los Angeles can
Not only LA, but also we extended our invite to individuals in Orange County, San Diego,
and even Santa Barbara through Facebook. We knew that not only members of the
Swedish community be interested, but also perhaps young film enthusiasts. With this in mind,
we contacted a member of the Gamma Phi Beta sorority from Cal State Fullerton who sent
out a mass post on her sisterhoods Facebook page. Even though the m majority of the girls
viewing that post probably were not Swedish, this actually turned out to be quite a
successful endeavor because several of the girls attended.
Our supporters, partners, and sponsors locations also came into play regarding outreach
due to the fact that we had sponsors in Los Angeles, San Diego, and Orange County. The
array of locations helped spread the word of the festival to individuals in these surrounding
areas instead of just in Newport Beach.
WHY
Film Festivals create opportunities for not only filmmakers to present their works of art but for
filmgoers to experience the magic. Film festivals take place all over the world and offer a
wide variety of different types of movies.
The Newport Beach Film Festival brings an 8-day celebration of film and culture to the city
of Newport, and in a sense feels as though it strengthens the community bond. It is a great
opportunity for film lovers to enjoy the cinema.
One reason why one might want to attend the festival is for networking opportunities. It is a
good environment for discussing ideas with other likeminded individuals, some of which are
involved in the film industry. Directors, writers, and filmmakers often attend these sorts of
events. It is a good place to exchange business cards or social media information in order
to create a lasting connection or get your foot in the door.
The Newport Beach Film Festivals mission states: The Newport Beach Film Festival seeks to
bring to Orange County the best of classic and contemporary filmmaking from around the
world. Committed to enlightening the public with a first-class international film program as
well as providing a forum for cultural understanding and enriching educational
opportunities, the Festival focuses on showcasing a diverse collection of both studio and
independent films.
In order to make things happen, we contacted SWEA LA, SWEA OC, Swedish Press, Swedish
Center of San Diego, the Consulate of Sweden in San Diego, the Swedish American
Chamber of Commerce, SweCal Magazine, TA Rivard INC, the House of Sweden, and
Candy Vixen Bar Buffet; all of which accepted to help us out in regards to the festival. We
were very grateful to have these individuals spread awareness through newsletters and by
email or social media blasts. Through our sponsors newsletters and email blasts we were
able to share our eye catching save the date along with any general information about the
festival, as well as a discount code.
Our sponsors and supporters helped spread awareness before the event to our target
audience of film lovers or Swedish individuals in the Southern California area. We were
given a very generous donation from TA Rivard INC of two thousand dollars, which was
used towards the general wellbeing of the festival. Candy Vixen provided the after party
with a beautifully arranged candy display that was quite the hit.
We also contacted a few other organizations and individuals, such as Orange County
Massage, Maria Montazami, and Newport Beach Orthopedic, who were unable to make
donations or help spread awareness at this time.
We were actively posting on our own Facebook page in order to aid in the awareness of
our event. We frantically sent out requests to like the page to all of our individual personal
Facebook friends and ultimately increased the like count on our own page by 200.
Through Facebook we were able to reach a younger audience of individuals.
Weaknesses
The Swedish and Scandinavian community is not obscure in Southern California, but
it definitely is not as large as other communities. This may have had some effect on
our screening numbers.
We had a $0 budget, which sometimes made it difficult to find and keep supports,
partners or sponsors. Not having a monetary compensation for their services or
outreach may have caused some of the cancelations or unresponsiveness.
We did not have a Swedish person in our group who could connect on a personal
level with our Swedish supporters, partners and sponsors.
Threats
The Scandinavian Film Festival of Los Angeles posed a potential threat, but it can
also be seen as an opportunity. Almost any and all film festivals in the area posed a
potential threat to our number of attendees.
The screening and post gala fall on a Tuesday night. Since the much of our target
audience has a full-time career, this may have deterred some from attending.
Some of the non-Swedish speakers may not be willing to read subtitles during an
entire motion picture.
Any other major events happening on the same day or around the same time as our
event posed a threat.
Last-minute cancellations posed a threat to the success of our event.
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ORGANIZATION &
MANAGEMENT
The Swedish Spotlight Team consisted of four members: Urshita Bhagat (Team Leader),
Hannah Bell, Georgina Smith, and Skyler Zurn. Every member had their own strengths and
shortcomings, and jobs were divided according to individual strengths.
Urshita is organized and is very detail-oriented. She was appointed team leader in the
beginning of the semester. Throughout the semester, she kept the team on track with all
assignments, outreach, and whatever else needed to be done. She did all the organizing,
compiling, and synthesizing of information for class and for communications to our
supporters, sponsors and partners.
Hannah was appointed in charge of the social media for the Swedish Spotlight. She has a
lovely and warm personality, and this translated into great social media posts for our
Facebook page. She was also instrumental in contacting some of our supporters, partners
and sponsors. She was in charge of locking down one of our photographers for the event,
as well as acquiring a very generous donation towards the success of the Swedish Spotlight.
She also helped create some of our graphics in the beginning of the semester.
Georgina has a very outgoing personality, and she was great at building relationships. She
was vital in creating, building and maintaining relationships with some of our supporters,
partners and sponsors. She has a go-getter personality, and was willing to do everything it
took to have our event a success. She also reached out to the director of our film, and
because of her, we were able to read a letter from the director at the screening of our film.
She also locked down one of our photographers for our event.
Skyler is confident and also extremely talented at creating and building relationships. She
was also vital in contacting our supporters, partners and sponsors. She kept on top of all
assignments and always gave her best, whether in class, outside of class, or during the
event. She was the main person responsible for contacting and locking down Candy Vixen,
which was a huge hit at our post gala.
The entire team became great friends over the course of the semester, and we were very
comfortable with working with one another. We held each other accountable for the things
that needed to be done, and we tried to have as much fun as we could. We met up at
least once a week outside of class time, and other communication occurred over text or
Google Docs. Appreciating and respecting one another was essential to our teams
success.
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We would like to also provide the future access to our e-mail account which helped us
keep organized throughout the semester. The account is swedishspotlight.nbff@gmail.com
and the account password is swedishspotlight2015. We encourage the future Swedish
teams to look through our e-mails and the relationships created with supporters, partners
and sponsors. We would also suggest creating an Instagram account for the spotlight, as
our team could not gain access to the one already created. It could prove to be a useful
tool in promotions along with Facebook and Twitter.
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Urshita Bhagat
Urshita Bhagat was born in a small hospital in the heart of the entertainment capital of India,
Mumbai. She lived there with her mom, dad, and extended family in a modest, one-
bedroom apartment for the first two years of her life.
At two and a half years of age, Urshita and her parents moved to the United States of
America because her father received a job offer in an American IT company. For the next
four years, Urshitas fathers work moved the small family up and down the eastern coast of
the US.
Finally, at six years of age, Urshita and her parents settled in California, which was, ironically
enough, home of the US entertainment capital, Hollywood. In California, Urshita attended
several different elementary, middle, and high schools, along with her little brother, since
circumstances still forced the family to move every couple of years.
This constant refresh and restart of people and scenery had both negative and positive
effects on Urshitas upbringing. She met many different people on a constant basis and was
forced to learn how to deal with numerous different personality types. Urshita had always
been interested in the psychology behind personality types, and the constant moving is
most probably from where this fascination stems. However, it also caused an already shy girl
to become even shyer and shyer with each move. Moreover, it was a severe blow to her
self-esteem when it inevitably became more and more difficult to make and keep friends as
she got older.
It was around high school when Urshita was first intrigued and grew interested in the glamor
world, through the movie The Devil Wears Prada. She started to dream about how amazing
it would be to work behind the scenes at such high-scale events, such as event planning for
the top fashion magazines. However, Asian parents are known for their stereotypical
strictness, and Urshitas parents were no less strict. According to her parents wishes, she is
now pursuing her degree in Business Administration, with a concentration in Information
Systems. She is also pursuing a minor in Public Relations, with a small side-dream of planning
wedding and dance shows.
It was also around high school when Urshita started to dance. Her parents, strict as they
were, never stopped her from pursuing hobbies. She started off throwing herself into jazz,
dipped her toes in contemporary, went up to her neck in hip hop, and finally, fully
submerged herself into Bollywood and Kathak (Classical Indian) dance. Dance was the sole
factor that increased Urshitas self-esteem from the pitiful low level it used to be. After about
five years of dance training, Urshita started to teach Bollywood and Kathak at various
studios to all age groups, from 4 to 40.
After dance, was a year of event planning. Urshita got to partially live her dream while she
was the Event Coordinator for the Indian Student Association at CSU Fullerton. The smallest
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events she organized were mixers scattered throughout the year, and the largest event she
co-organized was the cultural show at the end of the school year.
Urshita is currently attempting to make her way into the wedding and event planning
industry. She has very recently joined a private event company, and she is hoping to work
with them soon. She is also doing bridal and party henna for this event company.
Urshita has always had many, many hobbies and interests growing up. She has always been
busy doing one thing or the other, but she wouldnt have it any other way. It is her firm belief
that busy people get things done; idle people, more often than not, stay idle.
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Urshita K. Bhagat
13440 Rose St., Cerritos, CA 90703
562 964 6510 | urshita.bhagat@ymail.com
OBJECTIVE
Seeking a position that will utilize my skills and offer the chance for advancement as well as allow me the opportunity to
gain additional skills and experience.
SUMMARY OF QUALIFICATIONS
Knowledge of computer operating systems and file directories
Proficient in all Microsoft applications, including Access and Visual Studio
Intermediate knowledge of SQL databases
Primary knowledge of C++ and Java
Capable of planning and executing events, such as cultural shows and various college mixers
Possesses work ethic, self-discipline, and dedication
Capable to work with people in an energetic, uplifting, and positive manner
Capable of working independently and as part of a team
EDUCATION
California State University Fullerton Fullerton
Information Systems Management, Public Relations August 2010 Present
Cerritos High School 12500 E. 183rd St, Cerritos, CA 90703
High School Diploma GPA: 3.46 September 2008 June 2010
WORK EXPERIENCE
Henna Dil Se Henna Artist April 2015 Present (Artesia, CA)
Molina Healthcare Junior Database Administrator July 2013 November 2014 (Long Beach, CA)
ANGL Sales Associate June 2012 January 2013 (Cerritos Mall, Cerritos CA)
Arya Dance Academy Dance instructor August 2011 April 2012 (various locations)
Aeropostale Seasonal Sales Associate June 2011 August 2011 (Cerritos Mall, Cerritos CA)
Quest Learning Center Summer School Tutor Summer 2011 (Artesia, CA 90701)
EXTRACURRICULAR ACTIVITIES
CSUFs Indian Student Association Executive board August 2012 May 2013 (CSU Fullerton)
Events Director and Co-head of Events Committee
CSUFs Indian Student Association Culture Show January 2011 April 2013 (CSU Fullerton)
Participant for three consecutive years
Adopt & Shop Kennel Assistant January 2012 December 2012 (Lakewood Mall, CA)
Cerritos High School Dance/Drill Team Member, dancer June 2009 June 2010 (Cerritos, CA)
Drop Zone Volunteen School year 2008 2009 (Cerritos, CA)
Arcadia Public Library Library Assistant Summer 2008 (Arcadia, CA)
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Hannah Bell
Hannah is a fourth year Communications/Public Relations major at Cal State University of
Fullerton. She was born in Los Alamitos California and was raised by her grandmother and
grandfather. She attended Los Alamitos High School where she was active in the advanced
womens choir and a member of the track and cross-country team, as well as an outside-
of-school commitment to competitive junior Olympic level springboard diving for the Pacific
Diving club in Cerritos, California. She is experienced with working together in a team but
also obtains the drive and independence to work and succeed individually.
Hannah has done front deskwork for a total of five years, two of which were at a Dr. Ulmer
Dermatology in Long Beach, California and three following years at T.A.R. Construction in
Riverside, California. She also has had two season retail jobs, one at Pac Sun at the Brea
Mall and another at Stella Laguna Beach Boutique at the Irvine Spectrum Mall. Her previous
employment at both offices and in the retail environment has taught her exceptional
communication and sales skills.
Also, for the past two years she has also worked on her business and networking skills by
walking dogs in Newport Beach, California. Initially, she had an agreement to housesit and
dog-sit for only one family, but as time went on more and more families inquired about her
business and this escalated into Hannah occasionally caring for four different families dogs.
She is a music festival enthusiast who has been to several concerts and festivals all over the
world over the past few years, her favorite being Festival Musique et Arts Osheaga located
in Montreal, Canada. She tries her best to maintain a healthy lifestyle and attends a
workout class daily called Pure Barre, which is a 55-minute total-body-work-out. Much of her
free time has been spent partaking in volunteer work at the Someone Cares soup kitchen in
Costa Mesa, California.
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Hannah M. Bell
555 N. Commonwealth Avenue
Fullerton, California
Cell: 562-833-4177
E-mail: Hannah.ml.bell@gmail.com
OBJECTIVE
To obtain a position which will allow me to utilize and strengthen my communication, social
networking, and researching abilities. Seeking a challenging experience to gain more
knowledge and develop my social skills even further while also contributing my innovative
and imaginative ideas.
EDUCATION
Work History
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Georgina Smith
Georgina Smith was born on January 23rd, 1988. She was born in Shepperton, a small town
near London, United Kingdom. Her parents separated at a young age, and her mother
remarried. At the age of ten, Georginas mother moved her family to the United States,
because of a job opportunity her step father received. Her family first moved to Richmond,
Virginia for a year and then found their permanent home on the west coast in the sunny
Orange County.
Georgina graduated high school in 2006, and traveled multiple times back and forth
England, sometimes staying for year long periods. After moving out of her parents house at
19, Georgina has supported herself ever since. Georgina started taking courses part time at
Saddleback community college beginning in 2008. She supported herself attending college
by working at a local grocery store, Trader Joes. It was around this time that she started
practicing Yoga.
In 2011 Georgina became an American citizen, though she continues to hold both
passports, this was a huge step in her life. She organized a giant America party for her
friends and family to celebrate with.
After five years at community college, graduated with an Associate's Degree in Liberal
Studies. Georgina transferred to California State University, Fullerton in 2013 and began to
study Public Relations. She lives with her best friend who is also a student at CSUF. They both
live in Laguna Hills and attend the Irvine Campus, with is ten minutes away from their house.
In the last two years Georgina has pursued her dreams of becoming a yoga teacher. She
took her month-long, intensive yoga teacher training at the Sivananda Ashram Yoga Farm
in Grass Valley, California. With yoga, Georgina discovered her passion and what makes her
most happy.
Georgina still continues to work at Trader Joes full time and teaches four yoga classes a
week. She teaches Stand Up Paddleboard yoga and LA Fitness. She works about 30 hours a
week at Trader Joes to maintain health insurance, as well as taking 12 units and teaching.
Georgina hopes to use her degree in PR to coincide with her yoga teaching and eventually
open her own business. She is seeking an internship that will help her advance her yoga
abilities. Georgina currently uses PR with social media marketing for her promotion of her
yoga business.
This year 2015, is a big year for Georgina. Not only is she graduating CSUF with her
Bachelor's, and two weeks later she is marrying her partner of eight years in a small
ceremony in Laguna Beach. For a honeymoon, Georgina is traveling back to England to
see her family with her Husband. She and her husband hope to travel together before
returning to California to go live in Joshua Tree.
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Skyler Zurn
Skyler was born in Santa Cruz, California and then moved to Denver, CO when she was 13
years old. When telling people where she grew up she hardly mentions Northern California
because Denver means so much to her growing up as an adult. She spent 12 years of her
life heavily involved in theatre and was in over 20 productions. Musical theatre was apart of
her growing up and contributes to the outgoing, enthusiastic, and outspoken traits she has
taken on now. Her and her two sisters, Haylee and Cassidy, spent their childhoods creating
and putting on several shows and musical numbers each year for holidays. As a child, Skyler
was always known as dramatic and enthusiastic and he dad had a hard time getting her to
stop talking.
Her parents divorced when she was 6 years old and she has done the back and forth ever
since. Her father stayed in California when her mother moved to Denver, so she would
spend most breaks going back and forth from Denver and Santa Cruz. Because of this, she
has a diverse group of friends pretty much all over the country.
Family vacations and reunions were a huge part of her growing up process and every
summer she looked forward to the yearly vacation to Okoboji, Iowa and her bi-yearly trips
to various states around the US for her very LARGE family reunions. Family is very important to
her and gives her the support she needs on a daily basis. Her family consists of many
religious roles within the Christian church and during family reunions, worship was
mandatory. She missed out on the drunken uncle or crazy aunt that every person tends
to have in her family. Who knows, maybe one day she will be considered the crazy one. Her
father, on the other hand, got her very interested into comic books and fantasy novels as a
child and she still continues to typically only enjoy fiction and fantasy novels.
Now to describe herself she says, Think Emma Stone, without the bangs. She tries to keep
things interesting and add a little color to life. She would like to think she maintains a positive
attitude and takes on leadership roles within certain positions of her life. Encouraging her
peers and fueling their strengths makes her happy because it makes for a better work
environment. Happiness is contagious. In the near future, she hopes to achieve the goal of
become a casting director or talent agent. Both are different, but she is seeing what path
life leads me closest too. Being a Talent coordinator for a major talk-show would be an
absolute dream for her as well.
New York is the place she sees herself ending up after college. The fast paced and driven
environment of the city is what she is drawn to. The city setting motivates dedication and
hard work from the entrainment industry and everyone in it and everyone is constantly
moving, which is something she enjoys. With an extensive past in the theatre and
entertainment world, she could not imagine herself anywhere else. In all that she does, she
tries to have fun, be passionate, inspire, and create.
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MARKETING STRATEGIES
Supporter, Partner & Sponsor Marketing
When considering marketing strategies, integrating ourselves in the Swedish community was
a vital first step to the process. We first looked at past binders looking for partners we had
been consistently working with for a number of years. We knew that these partners would
be easy to communicate with first due to their prior knowledge of the event. Our group also
focused on groups local to our geographic range and that would reach audiences in our
proper demographic. We were very aware that our audience would be very interested in
the Swedish Culture or of the Swedish decent. After we reached all of our obvious partners,
we then moved onto groups that our predecessors have contacted in the past but didnt
have to opportunity of working the event. Our group quickly researched all Swedish media
outlets and newspapers and made routine phone calls to keep a solid communication.
Much of our communication with our sponsors was through our Swedish Spotlight email; that
way all members of the group could access any email and see the progress. Our plan was
to stay persistent and positive to all potential partners and remind them of the wonderful
opportunity they are being presented. Below are the businesses and organizations we
made a plan for prior to creating contracts:
SWEA LA
SWEA, LA has a weekly newsletter, a website, and a Facebook page we can utilize to
spread the word about the spotlight and the event. They have 25 members on their
Facebook group and about 200 members in total in this chapter.
SWEA, OC
SWEA OC has a quarterly newspaper and a website. We can attempt to get the save the
date in to the newspaper and other information on their website. They have a total of 150
members.
Swedish Press
The Swedish Press is a month newspaper in English and in Swedish. They also have a
Facebook and Twitter account. We can utilize the newspaper to run the save the date and
multiple press releases about the Swedish Spotlight and the film festival in general. They
reach 646 people on Facebook and 154 on Twitter.
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people. They also have email blasts, which we can use to send information to their
subscribed members.
House of Sweden
House of Sweden is our newest partner and we have just recently come in contact with
them and started coming up with arrangements. They are going to have us be a part of
their "activities" calendar highlighting Scandinavian events in southern California. One of
the Scandinavian organizations with which she corresponds e-mailed her a flyer
announcing "The 2015 Swedish Spotlight," so she will add this to her website and also add
our Spotlight to the calendar of events
SACC-LA
The Swedish-American Chamber of Commerce in Los Angeles Facebook, Twitter, and
Instagram profiles, as well as a website, all of which we can utilize. We can have them put
information about the spotlight and the event on their website and on their social media
profiles. They reach out to 2,151 people on Facebook, 501 people on Twitter, and 310
people on Instagram. They also have emails which reaches about 3,000 people.
SACC-SF
The Swedish-American Chamber of Commerce in San Francisco and the Silicon Valley has
Facebook, Instagram, and Twitter profiles, as well as a website, all of which we can use to
outreach to our target audience. They can put information about the spotlight and the
event on their website and their social media profiles. They reach 1,005 people on
Facebook, 402 people on Twitter, and 48 people on Instagram.
Maria Montazami
Maria is a public figure with a blog and two Facebook profiles. We can have her write a
blog post about the spotlight and the festival in general. We would also want her and her
daughters to attend the event to boost attendance. On both Facebook pages combined,
she reaches over 400,000 people.
23 | S w e d i s h S p o t l i g h t 2 0 1 5
SWECal Magazine
SWECal is an online Swedish magazine. They have newsletters that reach about 100 people.
They also have a Facebook page with 243 people and a Twitter account with 24 people.
The newsletters, the magazine itself, and the social media profiles can all be used to
promote the spotlight and the festival. Ingered will also post an article on her website
promoting the event as well as the Save the Date in an ad space. Next year ask about
post-event coverage.
Swedish Twitter
Our team unfortunately had no access to the Twitter account this semester so this media
outlet was useless to us. Teams in the future should get the access to this account right
away or start one within the first week to gain followers. Instead, we will start the hashtag
#swedishspotlight2015 on our personal twitter accounts to create a buzz and show
evidence of this spotlight among the Twitter community. We can directly tag Newport
Beach Film Festival with this hashtag to correlate the two events together.
24 | S w e d i s h S p o t l i g h t 2 0 1 5
Swedish Instagram
We also had no access to an Instagram account. We recommend to our predecessors to
start one within the first week of the class to gain a following. For now, we plan to
compromise by using the hashtag #swedishspotlight2015 to raise awareness and lead to
further hyperlinking. By getting the name out there with effective pictures, we will be utilizing
Instagram to our best ability.
25 | S w e d i s h S p o t l i g h t 2 0 1 5
SUPPORTERS, PARTNERS
& SPONSORS PROFILES
Profiles of all our approved and active supports, partners and sponsors are included in the
following pages.
26 | S w e d i s h S p o t l i g h t 2 0 1 5
SWEA LA
Website: http://losangeles.swea.org/
Contact Person: Kristina Hall
Phone Number: 1-847-525-2590
Email: losangeles@swea.org
Type of Organization: Non-profit Women's Association
Team Contact Name/Number: Georgina Smith / (949)891-4772
Size of Organization:
Over 200 active members
Geographic Reach:
The geographic reach is centralized in Los Angeles and spread throughout Los Angeles
County.
27 | S w e d i s h S p o t l i g h t 2 0 1 5
What are we doing for them?
In return of their support, we will include their logo on all collateral material for Swedish
Spotlight and give their members a $5 discount code if they visit our Spotlight. At the
screening we will give them a shout out.
Special Notes:
They have two Facebook pages, one for paying members and one for everyone.
28 | S w e d i s h S p o t l i g h t 2 0 1 5
SWEA OC
Website: http://orangecounty.swea.org/
Contact Person: Annie Andersson
Phone Number: (949) 400 4499
Email: swedeannie@hotmail.com
Type of Organization: Women's Association
Team Contact Name/Number: Georgina Smith / (949) 891-4772
Size of Organization:
Over 200 active members.
Geographic Reach:
Orange County and surrounding areas.
Key Deadlines:
The newspaper comes out four times a year, whereas the issues relevant for us are the
February and April issues. Have to receive the material wanted in the newspaper before
January 15th. The April issue will be due on April 15th and will be coming out within a week
later.
29 | S w e d i s h S p o t l i g h t 2 0 1 5
What are we doing for them?
In return of their support, we will include the logo of SWEA on all of the collateral material of
the Swedish Spotlight. In addition, we will give their members a $5 discount code to those
who want to attend our spotlight. We are also providing tickets to Annie and Maria.
Special Notes:
Annie prefers to be contacted via phone. She finds these to be the easiest and most
convenient forms of communication. SWEA OC does not have an official Facebook
page.
30 | S w e d i s h S p o t l i g h t 2 0 1 5
Swedish Press
Website: www.swedishpress.com
Contact Person: Birgitta Lauren
Phone Number: (310) 433-5885
Email: info@expectingfitness.com
Address: Box 4302, Blaine WA 98230, USA
Type of Organization: Media
Team Contact Name/Number: Georgina Smith / (949)891-4772
Size of Organization:
We do not know the exact number of memberships or subscriptions the Swedish Press has in
total.
Geographic Reach:
Primarily North America, but their readers have expanded since a lot of the content can be
read online. Our contact person Birgitta Lauren is located in Los Angeles.
31 | S w e d i s h S p o t l i g h t 2 0 1 5
addition, we can promote our Swedish Spotlight in their Mars issue as an advertisement as
well, and in their April issue as an editorial.
32 | S w e d i s h S p o t l i g h t 2 0 1 5
Swedish Center
Contact Person: Katarina Keane
Phone Number: 619-209-6170
Email: katkeane@consulateofsweden.org / sandiego@consulateofsweden.org
Address: San Diego, CA
Type of Organization: Cultural Organization
Team Contact Name/Number: Georgina Smith / (949) 891-4772
Size of Organization:
Swedish Center has 150 members on their mailing list, and more on their social media
outlets.
Geographic Reach:
San Diego area
33 | S w e d i s h S p o t l i g h t 2 0 1 5
Size of Social Media:
Facebook: 397
34 | S w e d i s h S p o t l i g h t 2 0 1 5
Consulate of Sweden, SD
Contact Person: Katarina Keane
Phone Number: 619-209-6170
Email: katkeane@consulateofsweden.org / sandiego@consulateofsweden.org
Address: 8880 Rio San Diego Dr., Suite 800, San Diego, California
Type of Organization: Governmental Organization
Team Contact Name/Number: Georgina Smith / (949) 891-4772
Size of Organization:
We do not know the exact number of memberships or subscriptions the Consulate of
Sweden has in total.
Geographic Reach:
San Diego, and the surrounding areas
35 | S w e d i s h S p o t l i g h t 2 0 1 5
What are we doing for them?
In return, we will include their logo in the official program, as well as in our spotlight tri-fold.
We will also give them a $5 discount code for their members to use when buying festival
tickets. Moreover, we will give them a shout out on our social media outlets.
36 | S w e d i s h S p o t l i g h t 2 0 1 5
Swedish-American Chamber of Commerce, LA
Website: http://www.sacc-la.org/
Contact Person: Jacob Neckmar
Phone Number: (310) 622 3616
Email: mkt.saccla@gmail.com
Address: 1041 N Formosa Avenue, Formosa Building, Room 215, West Hollywood, CA 90046
Type of Organization: Chamber of Commerce
Team Contact Name/Number: Georgina Smith / (949) 891-4772
Size of Organization:
Totaling up all the social media connections, we have about 3,200 connections through
SACC-LA (leaving room for error for those individuals who are connected to SACC-LA via
multiple platforms). We do not know the exact number of memberships or subscriptions
SACC-LA has in total.
Geographic Reach:
Los Angeles County and the surrounding areas. They are also involved with the other
Swedish American Chamber of Commerces in the US.
37 | S w e d i s h S p o t l i g h t 2 0 1 5
Social Media Outreach:
The SACC-LA communicates with their members through their website, Facebook, Twitter,
Instagram, and LinkedIn. They also have a weekly newsletter called Finally Friday which
goes out to their members every Friday. We will be able to utilize their their social media
outlets as well as their newsletter to inform their members about the spotlight.
38 | S w e d i s h S p o t l i g h t 2 0 1 5
SWECal Magazine
Website: http://www.swecalmagazine.com
Company Contact: Ingegerd Landstrm
Contact Phone Number: 310 623 7546
Contact Email: ingegerd.landstrom@swecalmagazine.com
Contact address: Los Angeles
Team Contact Name/Number: Skyler Zurn / (408) 393 7775
SWECal sends out newsletters once a month that we will be able to promote Swedish
Spotlight and she is working on an article to cover the event. It seems as if she has more
businesses working with her website that are Swedish based which is also good to be
associated with.
Size of Organization
They have a few hundred email addresses that will receive their Newsletters and a good
number of website viewers monthly.
Geographic Reach
Southern California, particularly Los Angeles Area.
39 | S w e d i s h S p o t l i g h t 2 0 1 5
What are they doing for the event?
Through the monthly newsletter of SWECal, Ingegerd will write an article containing the
details of the event and promote it to her viewers. She has also placed an ad on her
website and added our event to the website Event Calendar. She will attend the event and
possibly write a post event coverage article to hopefully entice her viewers for next year.
40 | S w e d i s h S p o t l i g h t 2 0 1 5
House of Sweden
Website: http://www.houseofsweden.us/
Contact Person: Suzan Hagstrom
Phone Number: 619-758-0532
Email: suzanhagstrom@yahoo.com
Address: Balboa Park, San Diego, CA
Type of Organization: Cultural Club/ Non-profit
Team Contact Name/Number: Georgina Smith / (949) 891-4772
Size of Organization:
200 members
Geographic Reach:
San Diego and surrounding areas
41 | S w e d i s h S p o t l i g h t 2 0 1 5
What are we doing for them?
We have added the House of Sweden logo to our official program and tri fold and are
offering the organization $5 off coupon code.
42 | S w e d i s h S p o t l i g h t 2 0 1 5
Candy Vixen Bar Buffet
Website: http://candyvixen.com/index.htm
Contact Person: Desiree Bolanos
Phone Number: (714) 514- 3362
Email: info@candyVixen.com/ desiree@CandyVixen.com
Address: 2221 E. Winston Rd. Suite S Anaheim CA 92806
Type of Organization: Specialty food
Team Contact Name/Number: Skyler Zurn / (408) 393 7775
Size of Organization
Small business but good size outreach with and effective website and good amount of Yelp
reviews.
Geographic Reach
Southern Ca, Los Angeles/ Orange County
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Size of Social Media:
Facebook: 630
Twitter: 143
44 | S w e d i s h S p o t l i g h t 2 0 1 5
TA RIVARD INC
T.A.Rivard Incorporated
Contact Person: Timothy Rivard
Phone Number: (909) 208-1485
Email: Tarivardinc@aol.com
Address: 8884 Jurupa Road, Riverside, California 92509
Type of Organization: Pipeline Construction Company
Team Contact Name/Number: Hannah Bell / (951)360-8596
Size of Organization
TA Rivard inc is a small company (20-50 employees)
Geographic Reach
All over Southern California.
45 | S w e d i s h S p o t l i g h t 2 0 1 5
TIMELINE
A detailed, month-by-month timeline for the Spring 2015 semester follows in the subsequent
pages.
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Dec 2014
~ January 2015 ~ Feb 2015
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
1st Class Meeting
25 26 27 28 29 30 31
Teams Created
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Jan 2015
~ February 2015 ~ Mar 2015
8 9 10 11 12 13 14
Team Meeting
15 16 17 18 19 20 21
Sent out invites to FB Team meeting /
page and NBFF Rough Sponsor list
official page
22 23 24 25 26 27 28
Posted a brief first Contacted SWEAOC
facebook post Called all potential
announcing the dates sponsors
of the festival
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Feb 2015
~ March 2015 ~ Apr 2015
49 | S w e d i s h S p o t l i g h t 2 0 1 5
Mar 2015
~ April 2015 ~ May 2015
50 | S w e d i s h S p o t l i g h t 2 0 1 5
approved by team
lead
26 27 28 29 30 Notes:
Swedish team Posted a day before European Showcase Thank you post on FB Closing night Next year make use of Twitter
volunteered for post on FB and Post Gala Candy Vixen posted and Instagram.
helping Irish Spotlight pictures from gala
Apr 2015
~ May 2015 ~ Jun 2015
3 4 5 6 7 8 9
Team meeting Uploaded pictures to Tagged Candy Vixen
FB thanking them for
being apart of
Swedish Spotlight
10 11 12 13 14 15 16
Team meeting Business Plan due
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31 Notes:
51 | S w e d i s h S p o t l i g h t 2 0 1 5
LOCATION SELECTION
The screening of the Swedish spotlight and European spotlights were held at Starlight
Triangle Square Cinemas in Costa Mesa. Triangle Square Cinemas is located on Harbor and
19th street in Costa Mesa. The theater is close in proximity to the end of the 55 freeway and
Newport Blvd making to accessible location for attendees traveling by freeway. The
theater is in a busy location surrounded by restaurants, bowling alley and gym. On a
weekend the parking garage can get full so parking across the street is a option. Since the
Swedish Spotlight was on a weekday there was plenty of parking on the 2nd floor. Valet
parking is also available on the first floor. The theater size was big, the chairs were not the
most comfortable and the sound quality was good.
The European spotlight gala was held at HD Buttercup located at 3305 Hyland Ave, Costa
Mesa, CA 92626. The 40,000-square-foot showroom exhibited luxurious furniture that provide
entertainment to browse through whilst at the Gala. Sponsored by Stella and Titos, the gala
had two bars providing guest with an open bar. The gala was about ten minutes away
from theatre. Many guest were confused on the location, so a map was provided on the
back of the tri-fold.
The space in HD Buttercup was tight because furniture was everywhere on the floor. Every
inch was covered in chandeliers, rugs, couches, tables and many more household items
that priced for thousands of dollars. The style of the furniture made it feel luxurious and
glamorous. This also provided entertainment in itself browsing the many items in the store.
The restaurants were all outside which was cramped and rather dark compared to the
beautifully lit showroom. There was not many places to sit and eat because people were in
line waiting for food. The trash cans were located really far away from this area too.
A visual of the European Showcase post gala layout follows on the next page.
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FINANCIAL PROFORMA
54 | S w e d i s h S p o t l i g h t 2 0 1 5
APPENDIX
1. Swedish Spotlight Logo .... 56
2. Swedish Save the Data with movie name ..... 57
3. Swedish Spotlight e-invite 58
4. NBFF Pitch Letter 2015 .. 59
5. Swedish Spotlight Press Release 2015 ..... 60
6. Swedish Spotlight Sponsors List .. 62
7. European Showcase Flyer .......... 66
8. European Showcase Timeline 67
9. European Showcase Performers and Vendors Checklist .. 69
10. Newport Beach Film Festival Photo 2015 ....... 70
11. Online copy of all pictures of the Swedish Spotlight 2014 . 71
12. Flash drive of all photos of the Swedish Spotlight 2015 ... 71
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July 20, 2017
Company Name
Attn: Contact Name
Address
Phone
From April 23rd 30th, 2015, the 16th annual Newport Beach Film Festival will showcase over
350 films from across the globe and host a wide array of multicultural activities. Celebrated as
Orange Countys premiere film event, the Newport Beach Film Festival attracts over 55,000
attendees from around the world who come together to experience the ultimate cinematic
experience along the pristine coastline of Southern California.
Each year the Festival hosts nightly International Spotlight events in Newport Beach. The
Swedish Spotlight will pay homage to the film industry and celebrate the extensive Swedish
history and culture whose influence has inspired many aspects of art across all mediums. The
evening will feature a film screening, followed by a gala celebration of Swedish film, food and
culture. We will toast the evening away with a diverse crowd of filmmakers, actors, and film
aficionados.
We invite you to partake in this amazing evening as an official partner of the Newport Beach
Film Festival Swedish Spotlight. The evening will provide opportunities for brand recognition
and media coverage targeting a unique niche demographic.
If you are interested in participating as a partner of the 2015 Newport Beach Film Festivals
Swedish Spotlight cultural celebration, please do not hesitate to contact me at (562) 964-6510 or
via email at swedishspotlight.nbff@gmail.com.
Sincerely,
Urshita Bhagat
Swedish Spotlight
Attachments:
NBFF Overview
59 | S w e d i s h S p o t l i g h t 2 0 1 5
FOR IMMEDIATE RELEASE:
Newport Beach, Calif. (April 2015) On Tuesday April 28th, 2015 the 16th annual
Newport Beach Film Festival will present its Swedish Spotlight, an evening celebration
of Swedish cinema and culture. The event will feature the Regional Premiere of the
Flugparken tells the story of a former hockey player (played by award-winning actor
Sverrir Gudnason) who loses his grip on reality and spirals into a world of violence.
that constantly has the audience wondering what will happen next. Cinematographer
Mns Mnsson creates a visually stunning atmosphere that will impress even the most
discerning cinephile. Gudnasons stellar lead in the film earned him the award for Best
Actor at the Swedish Film Awards for the second year in a row. Flugparken is directed
Malin Buska.
The Festival continues a strong tradition of presenting the very best in Swedish
cinema. Flugparken is a must-see for any film enthusiast that enjoys stunning
cinematography and superb acting, stated Gregg Schwenk, CEO of the Newport Beach
Film Festival.
The Spotlight film Flugparken will screen on Tuesday, April 28th at 7:45pm at
Triangle Square Cinemas (1870 Harbor Boulevard in Costa Mesa, CA 92627) and
60 | S w e d i s h S p o t l i g h t 2 0 1 5
Wednesday April 29th, 2015 at the Island Cinema (999 Newport Center Dr, Newport
Beach, CA 92660). Tuesdays post-screening celebration will take place at 10:00 p.m.
The event will include select tastings from top Orange County restaurants,
traditional entertainment as well as multiple DJs. Hosted bar by Stella Artois Beer,
Admission to the Swedish Spotlight film and the post-screening party is $45.00.
61 | S w e d i s h S p o t l i g h t 2 0 1 5
Swedish Showcase Sponsor Master List
Contact
Name of Company Team Sponsorship Type of
Phone Contact Email Company Website
Company/Partner Contact Contact Goal Company
#
Swedish Women's
Educational 310- info@expectingfitness Promotion/
Women's
Association Los Tina 433- .com / Georgina Outreach/
Association
Angeles (SWEA 5885 losangeles@swea.org Attendance
LA)
Swedish Women's
Educational 949- Promotion/
Annie swedeannie@hotmail. Women's
Association 400- Georgina Outreach/
Andersson com Association
Orange County 4499 Attendance
(SWEA OC)
Promotion/
310- http://www.swedishpr Outreach/ Ad
Birgitta infor@expectingfitnes
Swedish Press 433- ess.com/tags/sacc- Georgina space/ Port Media
Lauren s.com
5885 usa event
coverage
katkeane@consulate
Swedish Center, 629- Promotion/
Katarina ofsweden.org / http://www.swedishce Community
San Diego 209- Georgina Outreach/
Keane sandiego@consulate nter.org Organization
California 6170 Attendance
ofsweden.org
The Swedish-
310-
American
Oscar 622- mkt.saccla@gmail.co Promotion/ Governmental
Chamber of http://sacc-la.org Skyler
Holm 3617 m Outreach Organization
Commerce, Los
ext.16
Angeles
62 | S w e d i s h S p o t l i g h t 2 0 1 5
Swedish Showcase Sponsor Master List
Contact
Name of Company Team Sponsorship Type of
Phone Contact Email Company Website
Company/Partner Contact Contact Goal Company
#
The Swedish-
American
1-415-
Chamber of Michaela michaela.alesta@sac Promotion/ Governmental
781- http://sacc-sf.org Skyler
Commerce San Alestam c-sf.org Outreach Organization
4188
Fanicisoco &
Silicon Valley
310- Promotion/
SWECal Ingegerd ingegerd.landstrom@ http://www.scecalmagazi
623- Skyler Event Magainze
Maggazine Landstrm swecalmagazine.com ne.com
7546 Coverage
Attendance
Anna anna@mariamontazm www.themontazamis.co and
Maria Montazami Skyler Public Person
Wesselink i.info m Promotion of
Event
Newport 949-
Catharina Support/ Orthopedic
Orthopedic 244- ac5533@aol.com http://newportortho.com Skyler
Gerken Promotion Institute
Institute 5887
Santa Monica
Ad Space/
College, Corsair Skyler Magainze
Outreach
Newspaper
Attendance
http://www.isabeladrian. and
Isabel Adrian info@isabelsthlm.net Skyler Public Person
com/ Promotion of
Event
Attendance
David david@circletalentage http://www.audreynapole
Audrey Napoloin Skyler and work at DJs
Gordoni ncy.com on.com/
event
63 | S w e d i s h S p o t l i g h t 2 0 1 5
Swedish Showcase Sponsor Master List
Name of Company Contact Team Sponsorship Type of
Contact Email Company Website
Company/Partner Contact Phone # Contact Goal Company
Attend the
Vasa Order of
jcwardena@att.net / http://www.vasaorder. event,
America (VOA) Jane (888) 376- Fraternal
Nancy Kingston: net/officers.cfm?lodg Hannah Sponsor, Help
Glenn T. Seaborg Warden 7916 Society
nkingston@cox.net e=719 Spread
No. 719
Awareness
http://www.houseofs
Cecilia (703)628- cecilia.browning@hous
House of Sweden weden.com/en/Apart Georgina Promotion Celebrity
Browning 6517 eofsweden.com
ments/
This individual
appreciates
Pipeline
Timothy (909)208- foreign film,
TA Rivard Inc. TArivardinc@aol.com n/a Hannah Construction
Rivard 1485 and would be
Company
willing to make
a donation.
Sponsor our
Brabo
Positive Sweden/ event, help to Swedish
Sasch- osherswed@aol.com Hannah
North America spread Organization
Osher
awareness
Outreach, Nordic
Kjell kjell.olsson@gmail.co
Silicon VIkings Hannah sponsor, Integration
Olsson m
promotion Organization
Outreach, Sweden
Swedish Center of Erik sandiego@consulateof http://www.swedishce
Hannah sponsor, Promoting
San Diego Norwaki sweden.org nter.org
promotion Organization
Mobile Massage
forevermobilemassage Massage Massage
Therapy Newport 949.874.4544 Skyler
@gmail.com tables at event Company
Beach
Kingsburg http://www.kingsburg- Promotion/Out
Jann (559) 897- Business
Chamber of jannsc@comcast.net chamber-of- Urshita reach amongst
Coles 1111 Federation
64 | S w e d i s h S p o t l i g h t 2 0 1 5
Commerce commerce.org contacts
Congress of
Swedish American Ted http://www.sveadal. Promotion,
Olssonted@yahoo.com Urshita Local
Patriotic League Olsson org/ outreach
Organizations
Swedish Club of
www.scandinavius. Promotion, Owner of
San Francisco and lindairiz@comcast.net Urshita
Linda com/swedishclub/ outreach Swedish Hall
the Bay Area
Iizarry
Swedish Cultural Promotion,
Swedish
Heritage Foundation outreach,
rhp-dcp@sbcglobal.net Urshita Council of
of Northern member
America
California attendance
65 | S w e d i s h S p o t l i g h t 2 0 1 5
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Newport Beach Film Festival
Timeline
EUROPEAN SHOWCASE FILMS
Movies: 7:00pm, 7:15pm, 7:30pm, 7:45:00pm
Triangle Square Cinemas
1870 Harbor Boulevard
Costa Mesa, CA 92627
4:00pm
5:00 PM Triangle Theater
-German Spotlight Flower arrival: MDs Florist Majestic Design (626) 445-
6:00 PM
2200
- Italian Vidographer/ Photographer Arrival
- Set up Italia.org table and place items on seats in theater
6:15 PM -German Entertainment arrival (Linda Herrman) (562.431.1257)
-German videographer arrival (949.632.5747)
-German Photographer Arrival (949-842-6010)
- French team photographers arrival (contact Janice 626 757 0347)
Italian/ German/ French Guest Arrival
- Swedish media arrival (Contact: Skyler 408 393 7775)
6:30 PM
- Swedish photographers arrival (Contact: Georgina 949 891 4772)
- Swedish videographer arrival (Contact: Georgina 949 891 4772)
- Swedish bassoon player arrival
- Swedish will call tickets (Contact: Urshita 562 964 6510)
-Set up IAMLA Table (Italian)
Melanie gives guests tickets/ has extra list at Will-Call
7:00pm -Swedish guest arrival
French Team & Gregg welcome
-French film Begins: Love at Fight Fight
7:15pm -Swedish team bassoon player plays
-German Film begins: Who AM I?
7:30pm Swedish team Bassoon player stops playing - Gregg and team welcome
-Italian Film begins: Do You Remember Me?
7:45pm Swedish Film Begins: Flugparken
67 | S w e d i s h S p o t l i g h t 2 0 1 5
Triangle Theater Team: Urshita (S), Hannah (S), Melanie (I), Andrea (I),
Marion (F), JC (F)
8:00pm
Gala Team: Georgina (S), Skyler (S), Jamie (I), Cheyenne (I), Kim (F), Janice
(F)
-German team members take floral arrangements to SOCO Courtyard
8:30pm Vendors arrive at SoCo Gala
At gala location:
- Dj Arrival
9:00pm
- Set up
-European super team helps with set up at gala
- Italian Ice Sculpture Arrival
-Italian Caricature Artist Arrives
- Media Arrival
9:30pm
*All performers that require a CD, please provide CD during check in*
-All DJs to be at their designated area - sound check
9:35pm -DJ by Stage
-All vendors set up and ready to do
10:00pm GALA BEGINS
-Urshita(S) and Melanie(I) make sure tables are clear throughout night
-Georgina(S) and Cheyenne(I) check in with photographer and videographer
throughout night
-Skyler(S) checks in with Candy Vixen throughout night
- Jamie(I) checks on Caricature Artist throughout the night
- French team check in with photographer through the night
-All vendors/performers departs
-Guests depart and head for parking lot
1:00am
*All arrangements are to be sent back to Florists*
ALL TEAM MEMBERS TO HELP WITH CLEAN UP
68 | S w e d i s h S p o t l i g h t 2 0 1 5
European Showcase Performers/Vendors Checklist
Theater
Swedish Screening
1 6 ft table for magazines
1 linen
1 music stand for bassoon player
Italian Screening:
1 6 ft table for passing out materials
1 linen
1 small table for Italia.org set up
French Screening
2 6 ft table for magazines and macarons
1 linen
Gala
Candy Vixen (Swedish)
1 6 ft or 8 ft table
1 linen
DJ (Germany)
DJ booth with table
Rane TTM57 DJ mixer
QSC K10 for monitor.
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Swedish Spotlight & Showcase
2015 Pictures
Online copy of all photographss can be found at:
Included in this binder is a flash drive with a copy of all the photographs as well.
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