Peter Wiegand

Columbia Business School

Managing Editor (1/15 present)
Led editorial efforts in thought leadership for Columbia Business School, coordinating content creation, design, and development across
22 partner offices.

Developed and led a shift in editorial strategy, driving 300% an- Led the design and development of a new editorial platform for
nual growth in pageviews, 85% declines in bounce and exit rates, the school, streamlining processes through approval queues and
and 40% growth in subscriptions. roles-based permissions and simplifying the authoring process
for content creators across the school.
Expanded editorial remit, developing the publications first
OpEds, current-affairs focused pieces, and coverage of adjunct Led the development of motion identity standards for the
faculty, bringing the insights of seasoned executives to our school, coordinating with an external design partner, video
audience production partners, executive leadership, and partner offices to
ensure a smooth roll-out.
Led shift from print to digital, investing in content over produc-
tion, and expanding storytelling formats to include video and Developed and managed a network of freelance journalists,
interactive graphics, now driving 70% of all traffic video producers, and web developers.

Freelance Designer & Front-End Developer

Developed e-commerce (Drupal Commerce and Shopify) Led identity design for clients in the hospitality industry, includ-
platforms for clients in the fashion and homewares industries, ing signage, menus, and web platforms.
including internationalization and back-office tax, shipping and
fulfillment processes.

Trace Foundation
Communications Officer (3/11 08/12), Associate (10/09 3/11), Consultant (6/08 10/09), Intern (1/08 6/08)
Established the communications office for a Soros family foundation undertaking educational and rural development work in Tibetan
areas of China, leading development and execution of all aspects of communications and development strategy.

Coordinated writing, design, illustration, tri-lingual translation Led the design and development of the organizations website,
and international distribution for a diverse array of products, implementing our first CMS and expanding on the brands
from communications materials to childrens books. foundation.

Led a successful branding exercise with international de-

sign-firm Pentagram, coordinating information flows and ap-
provals between in-country offices and the executive board.

The Fulbright Program

English Teaching Assistant, Open University of Hong Kong (08/08 07/09)
Led courses for nearly 200 university students in American culture through film and literature

Code Languages
Front-end: Liquid, haml, sass, JavaScript ( jQuery, Gulp, Grunt, English (native), German (intermediate), Central Tibetan
JSON, GeoJSON) (conversational)
Versioning, Platforms: Git, Heroku, Drupal, Wordpress, Shopify
Back-end (limited proficiency): Ruby on Rails, php

Education
London School of Economics 10/12 12/13 Columbia University 9/04 5/08
MSc Media, Communications & Development BA East Asian Languages & Cultures, and Anthropology
Best Overall Performance Prize Phi Beta Kappa, Suma Cuma Laude

peter wiegand | peterwgnd@gmail.com | +1 (314) 724-5223 | 135 s. 2nd st, apt 2b, new york, ny 11249