10 KINH NGHIM SNG TO

NI DUNG HIU QU
CHO FACEBOOK FANPAGE
3000
ni dung
cn xem cho mi ln
cp nht Facebook
10%
ni dung Facebook
c c hi c xem
S lng thng tin
trn Facebook ngy
mt nhiu thm
S lng thng tin
trn Facebook ngy
mt nhiu thm

nhng thi lng online

Facebook ca mi ngi
li khng tng
86%
ngi dng Internet
khng quan tm ti
cc ni dung qung co
Ngi dng truy cp
Facebook vi mc ch gii
tr ch khng phi mua
hng
Vy, lm th no
sng to ni dung thu
ht trn Facebook?
Vy, lm th no
sng to ni dung thu
ht trn Facebook?

tham kho 10 kinh

nghim sau y t
Mix Digital
1. TRUNG THNH VI
TING NI THNG HIU
Xc nh r phm vi ni
dung. Khng ni nhng g
m khng c s lin tng
n thng hiu
Tun th cc quy tc v
nhn din thng hiu
Khng lm tn hi n uy tn
thng hiu
 & vng lun l mu
sc ch o trong cc
ni dung trn fan page
McDonalds
S sut ca US Airways
trn Twitter vo
14/4/2014 lm tn hi
khng nh n hnh nh
thng hiu
2. CHIA S NHNG G
NGI C CN
Ngi c khng quan tm
nhng li hay p gii
thiu sn phm/dch v ca
bn.
Ngi c cn nhng thng
tin gip h gii quyt nhu
cu m h c th gp phi.
Brand cn gip h cung cp
nhng thng tin
3. NG MI KHCH HNG MUA,
GIP H GII TR I
Ngi dng online Facebook
vi mc ch gii tr, khng
phi lm vic hay mua hng.
Ti sao khng gip h gii
tr?
Thng ip truyn thng rt
kh cng, do cn c
lng ghp bng tng gi
cm xc ngi xem
4. KHAI THC CC THNG
TIN THI S
Mng x hi lin tc thay i
nhng ch nng mang
tnh thi s, l c hi
tuyt vi brand thu ht s
ch v ginh c s
ng cm vi khch hng
Khai thc nhng ch
nng
Ch trng nhng ngy l hay
dp c bit
Nhn hng sa cho b Profomilk nng cng
dch si tr em
 5. CNG NGN
CNG TT
Fan khng c thi gian &
kin nhn c ht nhng
post di l th t mt fan
page
Bo co ca Facebook cho
rng nhng post t hn 250
k t s a li tng tc
cao hn 60%
 6. HNH NH
N TNG
Hnh nh bt mt, chuyn
nghip s thu ht ch
ca ngi xem.
Hnh nh s gip chuyn
ti thng ip n tng &
gi cm xc hn text thng
thng
Hnh nh chuyn nghip
s gia tng uy tn thng
hiu ca bn
 7. CH NG
NGH CHIA S
Chia s s gip ni dung
ca fan page c c hi tip
cn mt cch thuyt phc
ti nhiu cng chng mc
tiu hn.
Ch ng a ra nhng
ngh chia s trong mi post
s thc y ngi xem
hnh ng.
a ra xut chia s
ngay t nhng cu u
tin ca post
 8. HIN TH TT
TRN MOBILE
Hnh nh & text trn nh
cn ln ngi xem
d dng c c khi s
dng cc thit b di ng.
 9. KHNG POST
QU DY
Nu post qu nhiu post
trong mt ngy, fan s cm
gic b lm phin. Bn ch
cn t 1-2 post/ngy.
Bn vn mun post nhiu?
Liu bn sc sng to
lm nhiu post cht
lng n vy?
 10. U T CHO
QUNG CO BOOST POST
Facebook gim lng
reach t nhin (organic
reach) xung cn 1-2% s
fan m bn c. Bn s khng
mun nhng ni dung sng
to ca mnh ch tip cn
c ti 1 nhm ngi
Bn cn phi u t vo
qung co Facebook tng
lng hin th ti cng chng
mc tiu!
Bn mun tm hiu thm
kinh nghim v social
media marketing?
Bn mun tm hiu thm
kinh nghim v social
media marketing?

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