Professional Documents
Culture Documents
840 Waller #3
San Francisco, CA 94117
617-271-6136
Cariweiss1@aol.com
QUALIFICATIONS
Accomplished Strategist - with cross-functional expertise in media strategy, planning,
negotiation, and implementation. Focus on product/service marketing, organizational
development and business analytics. More than 10 years experience at traditional and
interactive marketing agencies forging integrated communication practices. Experience
with packaged goods, pharmaceutical, retail, software/high tech and financial services
Passionate Team Leader – managing digital teams with enthusiasm and passion for
creating an exciting and progressive work environment, fostering greater employee
satisfaction, development and performance. Ability to effectively articulate and define
strategies and vision to upper management on the client, agency and publisher sides of
the business
EMPLOYMENT
1/15/10 – Present General Manager, Media Services, Catalyst S+F
• Responsible for the creation of the Communication Insights practice in a
growing marketing capital firm with a focus on strategic planning
o Responsibilities include media strategy, planning, implementation and
analysis
• Developing current client relationships, enhancing their online media
campaigns and fostering innovation. Clients include Del Monte, Cost Plus World
Market, University of San Francisco and ActiveCare
• Seeking out new prospects to help build and grow client’s digital strategy
across all media tactics