NERO AIRFILTERS CORPORATION LIMITED, COIMBATORE

SUGGESTION:

Based on the significance and findings of the study, the following suggestions may be considered
for tackling the major issue of high employee attrition in the BPO sector organizations: 1. Retain
your best people to gain competitive edge with suitable measures. 2. Every employee in the
organization should have a personal development plan for the coming year. 3. Create great jobs
through information sharing and encouragement 4. Build mutual trust and mutual respect
between employees and management 5. Adopt measures to become an employer of choice to
attract the most talented personnel. 6. Broaden the discussion so that employees share their true
opinion. 7. Allow autonomy; let people stretch, be flexible. 8. Foster a small team environment
as it facilitates free flow of ideas and activities. 9. Dont wait for exit interview since it is
difficult to decide to retain your best employee after the interview

CONCLUSION

NERO AIRFILTERS CORPORTATION LIMITED is a perfect example of a local brand

becoming a market leader through consistently improving themselves by implementing different
strategies and creating value addition. When they started off in Tamilnadu they were doing retail
and whole sale business with shop in Jodia Bazar. With foresight NERO AIRFILTERS
CORPORTATION LIMITED evolved formidable two prone strategy maintaining and
continuously improving blending quality and vigorously pursuing brand building exercises. So in
this way they adopted a well planned line of attack to which its competitors were unable to
defend because of being engage in fighting for their market share with each other and under
estimating a brand which was few years ago a shop in Jodia bazaar NERO AIRFILTERS
CORPORTATION LIMITEDs experienced marketing team has contributed over the years to
the phenomenal growth of the brands and the company.
In recent years, memorable advertising campaigns on the electronic and print media using TV
and film celebrities have made NERO AIRFILTERS CORPORTATION LIMITEDa
household name. NERO AIRFILTERS CORPORTATION Limiteds considered to be among
Tamilnadu womens most preferred brand. The highly successful mix of great teas, modern
marketing, proper distribution and promotional activities has resulted in overwhelming growth
for NERO AIRFILTERS CORPORTATION LIMITED over the last 10 years.

REFERENCE:

1 .www.springtimeenterprises.com

2 .http://auto.indiamart.com/motorcycles/bajaj-pulsar

3 .http://www.fadaweb.com/two_wheeler_industry.htm

4 .auto.indiamart.com/motorcycles

5 .www.iloveind ia.com/bikes/index.html

6 .www.infibeam.com/bikes/make/herohonda.html

7 .bikes.whereincity.com

8 .www.bikesalesindia.com