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DATED: AUGUST 16, 2015

COURSE TITLE: QUANTITATIVE ANALYSIS FOR DECISION MAKING

ASSIGNMENT NO.1: Research Question development for Research Project along


with identification of Independent and Dependent Variables

RESEARCH QUESTION: Does the time the common youth spend using social media applications affect
their productivity and can this time be spent better?

VARIABLES:

A- Independent Variables:
1) Common Youth: Individuals between 20 to 30 years
2) Social media applications (apps): For the purpose of this research project the term social
media will be limited to Facebook, Whatsapp, Instagram, Twitter, Pinterest, YouTube and
Skype.

B- Dependent Variables:
1) Productivity: CGPA, Current Professional Title, Years of Experience and Last Promotion
Date/Year.
2) Effective time usage (time spent better): Studying, Working, Spending time with family,
Praying, Doing chores, Exercising, Playing outdoors, Reading books etc.

*Appendix: Attached: Questionnaire

QUESTIONNAIRE:
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APPENDIX DATED: AUGUST 16, 2015

1- Please state your:


a. Age: ____________________
b. Sex: ____________________
c. Marital Status:____________

2- Are you currently:


a. Studying
b. Working
c. Both

3- How much time do you spend daily online?


a. 1-2 hours
b. 2-3 Hours
c. 4-5 hours
d. 6-7 hours
e. Above 8 hours

4- For what purpose do you use internet the most?


a. Work
b. Studies
c. Personal leisure

5- How much time do you spend daily on average using social media?
a. 1-2 hours
b. 2-3 Hours
c. 4-5 hours
d. 6-7 hours
e. Above 8 hours

6- What do you use social media for:


a. Keeping in touch with friends
b. Keeping in touch with family
c. Shopping
d. News
e. Passing the time
f. Other (Please Specify) __________________

7- Please mark the social media apps you use the most:
a. Whatsapp

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APPENDIX DATED: AUGUST 16, 2015

b. Facebook
c. Instagram
d. Twitter
e. Pinterest
f. Youtube
g. Skype

8- Please state the device(s) you use to access social media apps:
a. Cell phone
b. Laptop
c. Ipad
d. Other (Please Specify) __________________

9- Please state:
a. Name of the university you are studying in or have studied from: __________________
b. Your CGPA: __________________
c. If Graduate, please state year of graduation: __________________

10- In case of professional, please state your:


a. Profession: ____________________________
b. Years of experience: _____________________
c. Current employer name: __________________
d. Current professional title: _________________
e. Last promotion date/year: _________________

11- If you were not using social media what would you be doing instead?
a. Studying
b. Working
c. Spending time with family
d. Spending time with friends
e. Praying
f. Exercising
g. Playing sports outdoors
h. Reading a book
i. Watching TV
j. Playing video games
k. Other (Please state) ______________________

12- Although social media apps provide ease in regards to communication and has made
geographical distance seem inconsequential/irrelevant. Do you think that its usage is being
abused i.e. is replacing actual physical communication, is being used to waste time instead of

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being used in beneficial ways such as keeping in touch with loved ones, co-workers or simply for
quest for knowledge?

Please give any parting thoughts that can help with this research project.

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