Professional Documents
Culture Documents
AS WE HAVE IT
IN AFRICA
-Pg 4
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CONTENTS
Technology
8
Innovation
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Opinion
Maduka Emmanuel C
Editor-in-Chief Designed by
Adesiyan Joseph A.
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StartUps
Contents Created by
Maduka Emmanuel C.
instagram.com/maduka.e.c
2 3
Technlogy Technlogy
TACKLING
FOOD
with
WASTE
CHOWBERRY
O scar Ekponimo, a software developer passion-
ate about reduction of food wastage and alleviating
Ekponim0
hunger.
Growing up with the familiarity of hunger, he knew
first-hand, what it meant to go without food this firmed
his resolve to do something to ensure other wouldnt go
through what he went through.
At 11 his father became severely ill and lost his Job, and
Oscar
with that also the family income dwindled. His mother
earned little as a nurse that he and his siblings ate one
substantial meal every two days. For about three years
they had little food in the house as he recalls if we had
one small meal at the end of the day, it was a good day.
The web application which he created called Chowberry
connects supermarket to NGO ad low-income earners
where food about to expire can be sold at discounted
prices to those in need. The app recently concluded its
three month pilot stage involving 20 retailers, successfully
fed 150 orphans and reached about 300 people in Lagos
and Abuja.
4 5
Technlogy Technlogy
CONNECTING
entrepreneurs, she used to sell produce from her kitchen gar-
den to neighbours and sell sweets made out of milk and
sugar. She combined her entrepreneurial and technical skills
KENYAN FARMERS
in a meaningful way.
MFARM
Abass and her formidable team developed a tool Mfarm,
Jamila Abass
that allows farmers to SMS the a number to receive informa-
TO A LARGER
tion relating to retail price of their products, those prices are
updated daily with information of 42 crops sold in 5 major
Kenyan markets.
Mfarm futher realised that farmers dont have access to stor-
age facilities while also realising that many farmers are pro-
ducing in low volume and buyers in big cities dont want the
hassle of getting the needed produce from multiple farmers.
This led to offering a group selling tool which gets farmers to
team up to bring their produce to selected offsetting/drop
points. They then send SMS to the system to promote what
they sell
Kenya
Mfarm. While for the buyer, after collection of the produce
Redefining
send an SMS to Mfarm to verify the quantity and quality.
Agriculture
Once thats been confirmed and the order completed the
money is released to the farmers account by Mfarm while for
collective orders with multiple farmers, the money is distribut-
ed to individual accounts
MFARM
Mfarm is helping farmers transition from subsistence to com-
mercial farming by incentivizing entrepreneurial activity and
with
collective actions.
Technology
6 7
Innovation Innovation
8 9
r
Innovation Innovation
a
While
d
it
direct-
ly means
around the year
a
alluding to our ability
to grow in any environ-
ment, we identified with the
meaning the alternative path.
We believe in doing business that
M
is both financially feasible and socially
impactful we are both dreamers and
business-minded people and the new path
forward alludes to that
Abdulaziz Almulla
Making
Madar farms unique innovation is the leafy green machine
Deserts
a hydroponics farm in a box, the leafy green machine. Hydro-
ponics is the method of growing plants without soil, using miner-
al nutrient solutions in a water solvent. Hydroponic farming within
a controlled environment allows growing all-year, ensuring consistent
quality and quantity
Green
The LGM is an insulated container that is fitted with a smart hydroponic
farming system. This enables precise control over growing conditions such
as temperature, humidity, and CO2 levels. Specialised LED lights emit rays
that mimic sunlight for photosynthesis, and an automated dosing panel con-
stantly monitors water quality to regulate and optimize temperature, pH,
and nutrient levels.
a serial investor in the venture
In 2016, Abdulaziz K. AlMulla, the space across a range of technol-
founder and CEO, was working ogies. While also feeling the pull The Leafy Green Machine is the brainchild of Freight Farms, based in Bos-
on a National Security response towards doing something socially ton. They are our technology partners and we deploy the technology in
project for a regional government impactful, Abdulaziz saw the po- the Middle East and Northern Africa region. We work in tandem, and are
in the GCC. During this time he re- tential to leverage technology to customizing the product for the local environment to improve efficiency
alised how food and water secu- make deserts green Madars while decreasing costs, and developing an ecosystem around the product
rity are a massive and imminent motto. to increase ease of use. For example, we are developing software with day-
challenges for the Arabian Gulf.
to-day step-by-step video instructions in several languages, including Arabic,
Hindi, Urdu, Punjabi, and Tagalog.
Abdulaziz K. AlMulla hails from Ku- Madar farms established in Febru- We provide regional operational and after sales support, including the
Farms
wait. He holds an MBA and BA ary 2017, is revolutionary Agricul-
from Wharton School of Business tural Technology company that
and the University of Pennsylvania strives to be synonymous with sus-
respectively. He was a banker with tainable interventions,It was very
HSBC and a consultant with McK- important to Abdulaziz to build a
insey & Co. Abdulaziz has been local brand. Madar is an Arabic
word that has multiple meanings.
10 11
Innovation Innovation
12 13
Innovation Innovation
The
Leafy Green
Machine
14 15
AgriBusiness AgriBusiness
SankofaMunchables
16 17
AgriBusiness AgriBusiness
demonstrate that our culture /tradi- in Ghana. Weve been around I think at this time our contribution
May we meet you?
tions and our modernization do not for just few months[3], but we are is in our effort to provide a sustain-
have to be alien. That the truest way strategically looking outward. All able business that not only supports
My Name is Jamie Saleeby, I am the
to modernise is with our tradition at at the right time. livelihoods, but seeks to play a role
Founder and General Manager at
the base. The best way I knew I could What challenges were faced in elevating our rich heritage. As to
Sankofa. The role of GM at Sankofa
play my role in demonstrating that is in terms of starting up sankofa further social responsibility we are
really entails that of a Managing Di-
through Food. Others use music, art, munchables? yet to get solid footing to engage
rector or CEO. Given that it is a small
cinema. We want to use snacks. I cannot answer that question be- even further.
company however my role requires
cause the challenges are innumer- From your perspective would you
that I am very hands on in every as-
How many people started this ven- able and as new ones arise I often say Going into value additions
pect of the business
ture with you? times forget the older ones. But mildly expensive?
Sankofa munchables is a
I am actually the only what I remember from the begin- Two years to come up with flavour
Ghanaian brand, what does
founder of the com- ning is that everything cost twice concepts is a costly and time con-
the name sankofa mean
pany. But as we to three times as much, and ev- suming process. Developing brand
and what made it the
journey on we erything took twice to three times style/theme and packaging and
choice of the brand
have some as long just to initiate. marketing to match also time con-
as a name?
very signifi- Whats the vision for sankofa in the suming and costly. Any way you
Sankofa is an
cant people coming years? cut it is definitely expensive. It may
Akan word/pro-
coming in to To be the foremost natural snack not be the most profitable venture
verbial word
be part of foods company in the region and monetarily, but it is very profitable
which translates
our growth beyond. in other ways for me.
to say, to go
and de- From your perspective, What What advice do you have for
back and get.
v e l o p - makes sankofa unique and dif- young people who wish to go into
It really insin-
ment, with- ferent from other snack food pro- agribusiness in the area of value
uates that it is
out whom ducers? addition?
wise and fine to
things would I believe it is our commitment to Develop products that have true
take what is from
be very dif- true innovation from a traditional innovation. Look to food science
the past, and use
ferent. base. It is also our objective to cre- for help. Build products around
that to better the
ate a brand and snack that not people. Spend time on under-
future. That is essen-
When was sankofa only satisfies the palate but also standing every single aspect of
tially what we strive to
established and the mind. We aim to create every- the value and supply chain. You
do with snacks; We take
where is it currently locat- day snacks that inspire. may have machinery but do you
our traditional snacks and
ed? I found it quite interesting, the have feedstock?
evolve them with food innovation.
quotes in the chips. Whats the What aspects of the value and
Ghana, Accra. It is located in Haatso motive behind the quotes? supply chain must be developed?
Every brand has a story behind its
an area of Accra. Its really another element of en- You may have product but do you
emergence, an idea or experience
What products does sankofa cur- gagement for the customer, which have the market?
that sparked a flame to establish it
rently have under its brand and are also pulls from our culture. Some Beyond that I would just say you
whats that story for sankofa?
there other countries beyond Ghana fortunes will make you think, other should understand your why. You
where its products are sold? make you laugh. need this to determine your lev-
Its a complexity of things that
Sankofas current focus is on Plantain How does sankofa contribute or el of commitment. If you do not
brought this about. But it really goes
Chips. Currently we are only carried give back to society? know this your efforts may be futile
down to an effort on our part to
and only take a toll on you. Know-
ing why will give you grit.
18 19
AgriBusiness AgriBusiness
Jamie
Saleeby
Founder, Sankofa
20 21
AgriBusiness AgriBusiness
ing at all, but like she says Well when I started I had
no money, I usually tell just about anybdy I see that I
Asusu
bake , when I get a job, I use my profit to buy my tools.
Thats how it has been, when kevwe cakes n cookies
started I invest 100 percent of the profit I have back to
Kevwe
the business, and that has enabled me to grow and
BEING
brought me this far.. To balance academics and her
business she seldom took jobs only on holidays.
+2349050758945
lenge because of the resent hike in the prices of al-
THE NEXT
most everything, the raw materials are now expensive
making d finished products almost double of the price
it used to be but not withstanding being so committed
to her entrepreneurial journey she envisions a future of
rapid regional and global expansion of her venture, in
the nearest future i want to be the next macdonald, I
want to have a bakery in every state in Nigeria, every
McDonalds
country in Africa and beyond
22 23
Sustainability Sustainability
Oko
case studies across the world
where people who adopted
agroforestry practices mitigated
the need for people to encroach
into forests. I interviewed farm-
G
ers and people in government, I
then saw a huge opportunity to
not only help farmers increase
hana has their income but also to set up a
over 3million hectares of degrad- profitable company. That is when
ed land, we want to help bring Oko was born.
that number to close to zero-
Forest
Kofi Debrah Oko Forest was established in
2016 with its headquarters in Ac-
Kofi Debrah. Founder and Partner cra, they currently manage four
at Oko Forests and is responsible projects in Ghana, Our focus is
for the day to day operations of on creating agroforestry systems
the organisations. He began no- at scale, we currently focus on
ticing a lot of environmental de- commercial trees that can bring
struction in Ghana and wanted income to farmers and their fam-
to help combat it, Kofi started re- ilies and help them to find mar-
searching into the causes of sea
Agroforestry
kets for their goods. Some of the
pollution and deforestation and commodities we deal with are
what it would mean for human- cassava, cocoa, coconuts and
ity if we carried on as business as
for Sustainability
moringa.
usual.
Kofi highlights that Cashflow was
OKO FOREST,the leading agency an issue when starting, also build-
that helps to bring people out of ing up trustful relationships with
poverty in rural areas whilst signifi- farmers and suppliers. Their cli-
cantly increasing Ghanas tree entele includes Distributors and
cover. Oko is the Orisha of ag- processors of cassava, coconuts
riculture and the harvest. I was and morniga. They also consult
looking for an African name that with landowners who want to
captured our essence, goals and make their land more productive.
values, when I found the name
Oko it immediately resonated. Oko Forest is unique because
they take a systems approach
Kofi then decided to focus on to combating rural economic
24 25
Sustainability Opinion
KOFI DEBRAH
The economy encompasses all activity related to pro-
Oko Forest plans to create agro- duction, consumption and trade of goods and services
forestry buffer zones around key in an area. The economy applies to
national parks in Ghana, Kofi ex- everyone from individuals to entities such as corporations
plains, we want to be seen as Ghana has and governments. The economy of a particular region
a leading agency that helps to over 3million hectares or country is governed by its culture, laws, history, and
bring people out of poverty in geography, among other factors, and it evolves due to
rural areas whilst significantly in-
of degraded land, we necessity.
creasing Ghanas tree cover. want to help bring that
Ghana has over 3million hectares number to close to zero
of degraded land, we want to Food security, as defined by the United Nations Commit-
help bring that number to close tee on World Food Security, is the condition in which all
to zero. people, at all times, have physical, social and economic
access to sufficient safe and nutritious food that meets
their dietary needs and food preferences for an active
and healthy life.
26 27
Opinion Opinion
28 29
Startup Startup
Agrocomm
Restoring Lives
THE STARTUP
Agrocomm is an agrotech company that man-
ufactures and distributes hubs to interested
farmers to grow their own food in a portable
and profitable way without the need of land
and using limited resources. We also act as the
middle men for these farmers. We purchase
from them and handle the processing, pack-
aging, marketing and sales of their produce.
THE STORY
Agrocomm was birth after a challenge was
declared by Hult Prize, a global competition
that seeks to reward $1 million dollars to the
best startup that seeks to solve a social issue.
The Challenge? How can we restore the rights
and dignity of 1 million refugees by 2020?
We were initially a team of four consisting of
Oparinu Adebowale, Williams Bright, Oguniran
Gabriel, all students of the department of
Transport Management Technology, finally
Omotayo Boluwatife, a Chemistry student and
then included Ibitoye Bademi, an Industrial
Chemistry Masters student. We are all students
of the Federal University of Technology, Akure.
We made solving this challenge our mission.
And for months we tried to create an idea
that was indigenous to our African refugees
because, there are refugees and there are ref-
ugees. We found out that what African refu-
gees lacked most was food, then shelter then
clothing. These might all sound like the basic
needs but these are not the pressing needs of
Image Credit: theweek.com
30 31
Startup
We are Social
el, where people could farm without nec-
essary having large spans of land and with
limited resources as well as little capital. We
looked into making it possible for farmers to
grow crops in a box. Crazy? But possible! We
researched some more and looked for a crop
that was both profitable and nutritious. A trip
to the African Centre for Mushroom Research
(our partners) confirmed our guess that Mush-
rooms might just be it. We created a model
of our box, called MUSHUB. We are still on the
prototype stage box but with proper funding,
we have plans of kick starting our pilot stage
by early next year.
MUSHUB
The MUSHUB, our first food growing hub for
mushrooms, will cost N20, 000 ($64) but we will
@agrostrides
however spread the payback period to 12
months. It has the capacity to produce 34kg
conveniently and will rake in an income of
more than N30, 000 ($95)monthly for the farm-
ers. And with its year round productivity, they
are insured of better income flow.
32 33