in/trucvo95

TRUC VO
(413) 275-7543
wendyvo2005@gmail.com
178 Bluxome St, San Francisco, CA 94107

A dynamic analytical and creative Marketingyoungster with keen interest in Digital Marketing,SEOand ProductManagement.
Strong organizational skills, withcertifications fromGoogle Analytics, GoogleAdWords, HubSpot Inbound.
A firm believer in implementing creative initiatives with deep data analysis to improve user experience.

EDUCATION WORK EXPERIENCE

UNIVERSITY OF IAC MARKETING ANALYST INTERN
MASSACHUSETTS
MAY - AUG 2016 Analyzed products' Search Engine performance through weekly
AMHERST Competitive Analysis utilizing data insights from Google AdWords, Bing
New York, NY
Isenberg School Ads, Yahoo Gemini, SEMRush and AdBeat
of Management Curated new creative ads and landing page mockups for affiliate
partners in collaboration with creative team
B.B.A MARKETING Created new On-boarding Kit to welcome potential Publishers
Optimized Slimware Youtube Channel by improving content
IT & Art History Minors
description,themed playlists and keyword tags
GPA: 3.75 / 4.0 Generated 3 new Bing Ads campaigns for products' keyword expansions
Graduated:MAY2017
GNGF MARKETING ANALYST INTERN
AWARDS MAY - AUG 2015
Analyzed 9 clients' web presence within the legal industry for monthly
reports with Google Analytics, Webmaster Tools and BrightLocal data
Deans Lists '13-'16 Cincinnati, OH
Optimized clients' search presence by reviewing or adding new
Chancellors Scholarship '13-16' citations on Salesforce and fixed titles/ metason Wordpress
Barbara B. Burn Scholarship '15
Maintained above average of 93% utilization score for client success
Isenberg Scholarship Award '16

MOVEHA MARKETINGINTERN
SKILLS Utilized multiple social media platforms (Facebook, Twitter, Instagram)
FEB - MAY 2015
GOOGLE ANALYTICS to introduce MoveHa to 30,000students intheFive-College Area,
Amherst, MA resulting in more than 50 entries for MoveHa housing competition
JUN 2015 DEC2016

GOOGLE ADWORDS
OCT 2015 OCT 2016
SELECTED PROJECTS
HUBSPOT INBOUND COONGCU CONTENT MANAGERASSISTANT
AUG 2016 SEPT2017 FEB -DEC2015 Curated 10 articles as content contributor and Edited 112 articles
Cincinnati, OH as main editor to educate 19,000 Vietnamese youth about the
world's most appliedWeb productivity tools
HOOTSUITE Utilized Google Analytics to optimize web presence, increasing
SOCIAL MEDIA 32% organic search rate
APRIL 2016 APRIL 2017

SEO/SEM IMVENTURE PROJECT COORDINATOR

JIRA
JUN 2014 - MAY 2015 Developed IM Venture brand on Facebook with more than 10,200
Salesforce
Boston, MA followers and 17,000 post reach each week
WordPress
Connected more than 200 Vietnamese students from top-notch
Social Media
universities(Harvard, Yale, NUS, etc.) for an educational trip to
Webmaster Tools
learn about Vietnam's cultural heritage
Kenshoo, SEMRush, AdBeat
Adobe Lightroom/iMovie OTHER INTERESTS Photography & Photo Editing, Graphic Design, Yoga