WILDSTONE-QUESTIONNAIRE

We the students of the Chitkara Business School are sent off to collect market research on what people think
about WILDSTONE as a Fragrance company for men, how people select there deodorants and also to assess
consumer acceptability towards new products of Wildstone.
We would be highly thankful to you if you spare some time of yours and help us with our research
Thank You.
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(PART-A)

PERSONAL INFORMATION
>NAME:-
>CONTACT NUMBER:-
>EMAIL:-
>ADDRESS:-
>GENDER :-( M/F)
>AGE (please tick the correct age group):- 15-19 20-24 25-29 30-34 34-ABOVE
>Income Per month (pick the correct option)-
A) Below 50,000 B) Between 50,000-1 Lakh C) Above 1 Lakh B) Student

(PART-B)
What is your lifestyle like?
A) Highly Active B) Lightly Active C) Moderately Active E) Sedentary Active

What is your Profession?

A) Service Based B) Business Based C) Student

Why do you use deodorant?

A) Freshness B) Odour C) Habit

How frequently do you use a deodorant?

A) Multiple times a day B) Once a day C) Few times a week D) Once a week
E) Less than once a week

From where do you buy deodorant?

A) Shops B) Mall C) Supermarket D) Showroom

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 Rate the importance of following factor while choosing a Fragrance? (1-5, 1 being least important and 5
being the most important)
1. Fragrance
2. Long-lasting effect
3. Availability
4. Affordability
5. Impressive Packaging
6. Freshness
7. Brand Image

Wild Stone is a well-known leading male grooming-personal care brand do you know about it?
A) YES B) NO C) DOUBT

Have you ever tried Wild stone product?

A) Yes B) No (if yes continue if no proceed to section c)

How did you get to know about the brand "Wildstone"?

A) TV ad B) Friends C) Family D) Promotion in college and malls E) Saw it in store

What do you think of Wildstone as a brand?

A) Sensual B) Young and playful C) everyday use D) Suits my style

Which celebrity would you suggest who should endorse Wild Stone (If others do specify)?
A) Akshay Kumar B) Emraan Hashmi C) Ranbir Kapoor D) Others

Which color comes to your mind when you think of the Wild Stone product?
A) Red B) Blue C) Green D) Black E) None

Wildstone have all the traits that I want in a fragrance(Rate on scale of 1-5, 1 being completely Disagree
and 5 being completely agree)

Wildstone does not harm your skin (Rate on scale of 1-5, 1 being completely disagree and 5 being
completely agree)

Rank the following companies (Scale 1-5, 1 being the best and 5 being the worst)
A) Engage B) Axe C) Set wet D) Fogg E) Park Avenue F) Wild stone

2
 How would you rate WILDSTONE in terms of the following parameters (scale of 1-5, 1 being Poor and
5 Excellent )

PARAMETER Wildstone Engage Axe Set Wet Fogg Park Avenue

Fragrance
Long Lasting
Availability
Affordability
Impressive
Packaging
Brand Image

Would you suggest Wildstone to your friends and mates?

A) YES B) NO
(PART-C)(QUESTION FOR WHO DONT KNOW WILDSTONE)
Why not Wildstone? (Mark a tick on correct option else mention in the space provided
A) Fragrance
B) Availability
C) Effects on skin
D) Prefer other brand
E) Other

What is your preferences apart from Wildstone? (Mention others)

A) Axe B) Engage C) Set Wet D) Fogg E) Park Avenue F) Others

How would you rate the Fragrances in terms of the following parameters (scale of 1-5, 1 being Poor and 5
Excellent )

PARAMETER Engage Axe Set Wet Fogg Park Avenue

Fragrance
Long Lasting
Availability
Affordability
Impressive
Packaging
Brand Image

If wildstone launches exclusive fragrance series for men who are Highly active Sportsmen will you
consider buying it?(Tick any one)

Wildstone-Pro Definitely buy Most Probably Not Sure Not buy Definitely not
Sport

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>>SUGGESTIONS________________________________________________________________________
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