Superfy

Make your business a super

 Overview
As of the records of DTI in 2015 provided by the
Philippines Statistics Authority, Philippines has 900, 914
businesses. Of these numbers, 99.5% of this belongs to
MSME (Micro Small Medium Enterprises).
The majority of this MSME includes wholesale or
retail, food services, financial services, etc.
 So How does this
establishments scale up
with the technology?
Businesses today should scale up with the current
trend. With tons of readily available business tools, to
custom development they have a choices whether
what to use.
But the problem is, most of them are still skeptical on
how these technology will affect or empower their
businesses due to complex payment schemes,
complex user interfaces and yearly contract. Some,
see it as an extra expense.
Also, custom development of application
for the businesses cost them thousands of
pesos for the development itself, plus
another expense for the hardware(servers)
needed.
Our Solution
With our passion to technology, and also vision to
provide MSMEs theyre fair share on the current
trends, we conceptualize the SUPERFY.
 Product Introduction
Superfy will be a mini crm (customer relationship
management) that will change on how MSME focuses
their energy and resources. It will be a cloud based
application ensuring the target clients will not spend
cash on buying pricey servers or hardwares. It will
help the businesses to acquire customer, broadcast
news and promotion, have their own portfolio and
generate statistics. The good thing about this is
basically it will be free and the users will only pay for
that they will use.
Superfy Super Features
Customer Relationship Management

First feature of the superfy will be the CRM, its

basically a collection of information of their customers
that they can manage, sort and generate statistics.
With this, they can study the profile of their customers
and decide when to launch a promotion or new
product. This will also act as a smart phonebook.
Superfy Super Features
Text Blast Service

Second, and a good selling point of the app is that the

users will be having a power to send text messages to
thousands of contacts in a few clicks, with lower cost than a
normal text message. With the integration to the first
feature, the CRM, they can choose to whom to send the
messages with parameters (ex: by gender, by location).
They can also setup scheduled messages. And an addition
for this feature, the users will have their own sender name.
(instead of a number sender ex: 09771234567, the sender
will be on alphabet ex: myBusiness Name)
Superfy Super Features
Campaign

They can launch campaigns, and track whether their

advertisement turns into actual customer through our
text messaging feature. As a use case, they can send
a text message to 1,000 people, giving them a
discount when they present the message, and they
can track whether these 1,000 people turns into
actual customers.
Superfy Super Features
Business Profile

The superfy will also give the users to have a

personal space. They can create a profile or their
own personal page to put up all the business
information and their marketing needs that will be
available for public viewing. Also there will be a form
for their customer for them to opt in/opt out for the
business news and promotions.
How can we generate
revenue from this?
 Target Users and How can
we get them?
Our target users will be the owners/managers of
micro, small and medium enterprises, including
organizations, and schools. This will be first to
introduce in provinces where technology in business
is still weak, and there are no competitions. A product
launch in few cities is sees as an effective guerrilla
marketing strategy.
Superfy Super Revenue
As I stated earlier, Superfy will be basically free to
use, but they will only pay for what they consume.
The next pages will show on when to bill the users
and how much.
CRM Revenue Model

Features Free 700/Month 1,200/Month

No. of
1,000 10,000 25,000
Records

No. of
Custom 3 5 10
Fields
 Text Messaging Revenue
Model
Price from Price Per Selling
Credit Base Price Revenue
Globe Credit Price

1,000 560 1 1,000 440

3,000 1,680 0.9 2,700 1,020

0.5 + 12%
5,000 2,800 0.8 4,000 1,200
Vat

10,000 5,600 0.8 8,000 2,400

C * .5 +
Custom 0.8 C * 0.8 SP - BP
12%
 Text Messaging Revenue
Model
* 1 Credit = 1 SMS. 1 SMS = 160 Characters

Custom Sender Name

Cost Credit Top up per month

500 < 3,000

FREE for 1 month > 5,000

 Mode of Payments
Well provide a tons of way to buy credits from us
ranging from online transaction, to GCASH. The users
can pay from the following

Credit/Debit Card through PayPal

Bank Deposit/ Electronic Fund Transfers

GCash / Trusted Remittance Center

 Sample Revenue
Computation
A sample revenue computation generated through
selling of credits from the text messaging feature.
Ave. users = 100, Ave. credit avail per users = 5,000

Gross Income = 100 * 5,000 = 500,000

Operational Cost = approx 10,000 (cloud subscription)

Deduction = (Income * .5 )* 12% vat = 280,000 + Operational Cost = 290,000

Net Income = 500,000 - 290,000 = 210,000

Development
Minimum Viable Product
As an MVP, the first feature to be develop is the CRM
as a core of the application, and the Text Messaging
Service as the source of the revenue. This will make
the application to an early release and gauge the
users willingness to use. Also, the application will be
designed as a Human Centric.
 Development
The product is set to develop in the minimum time of
three months and a maximum of five. Including the
development, testing and implementation.
 Costing
For this to become a reality, the minimum cost will be
needed.
Particulars Cost
Product Design
and > 40,000 pesos
Development
Cloud
min. of 5,000 per
Subscription
month
(price scaling)

Initial Credit from

10,000 pesos
Globe

Marketing needs 10,000 pesos