Guidelines Document

THE COMPETITION WILL BE CONDUCTED IN 2 PHASES

CAMPUS ROUNDS INNOVATION IMMERSION

Phase - I Phase - II
Phase - I

Campus Rounds
 In Phase-1 we have divided various campuses into 3 Function Pools: Sales, Marketing and Operations.

Campus Rounds
Teams from each campus have to solve a Function Case Study that has been allotted to them. Post the submission
of solutions, Maricos team will select top 3 teams from the each of the campus. The Marico panel will visit the
campus for judging the top 3 teams and will declare the winner. Each winning team will win Rs.25,000!

Corporate Round for Campus Winners

At the end of all the campus rounds, we will call all the campus winners to Mumbai for the Corporate round, where they
will present their solutions to the Function head. (Yes, the CXOs). One team from each pool will be declared as winner and
will win a prize money of Rs.50,000. These three teams (Pool winners) will then participate in the Phase 2

Rise Above All, Rise Over The Wall

The Case Studies are designed to compel you to break paradigms, think out the box and look for ways to rise Over The Wall!
Phase - II

Innovation Immersion
An Unequaled Opportunity
Three teams will be given an opportunity to work with the Marico Innovation Foundation. Each team will work with one
organization on a project to help them accelerate their growth. The organizations are a part of Marico Innovation
Foundations Social Innovation Acceleration Program. All of them work on social enterprise models and the Marico
Innovation Foundation helps them to leverage innovation, in order to scale the impact of their work.

To know more about the Marico Innovation Foundation, logon to: http://www.maricoinnovationfoundation.org/

An Unequaled Opportunity
Students will spend time with the organizations to understand their projects in detail. Teams will be assigned guides (from
the social organization) and mentors (Marico Mentors: Senior leaders from Marico) on the project to ensure that the
students understanding and learning is maximized.

This is an unequaled opportunity for you to help organizations scale up, contribute to society and implement what you
think is right. The off-shoot of handing over the ownership of these projects and assigning sole execution is handing over a
lot of responsibility as well. And then theres risk, immense risk. But then again, we also believe that grey matter matters
more than grey hair. So take your recommendations outside of the boardroom, participate in building a legacy, create a
social change and leave your indelible mark
Make a Difference
The projects have been designed in such a way that you will get a chance to create something meaningful, something
beyond a presentation, something that will help you rise above all, rise over the wall.

The Added Bonus

You get to present the solution to Harsh Mariwala, Founder of Marico. And yes the winning team will win Rs. 5 Lakh!
Eligibility Guidelines

This competition is open for 1st year and 2nd year B school students from select institutes

Campuses allowed to participate and the Function Pool allotted to them are as follows:

Marketing Sales Operations

IIM A XLRI NITIE

IIM B IIM I IIT Bombay

IIM L NMIMS SP Jain

IIM K MDI

SP Jain IIFT

SIBM Pune
Team Formation Guidelines

A team can have maximum three students and minimum two students across any specialization

A team can have students from 1st year as well as 2nd year

A student cannot be a part of more than one team.

Cross Campus teams are not allowed

Students on exchange program can also participate, but a maximum of one student per team can be on exchange

program and a minimum of two students should be present physically during Campus round, that will be held in the

month of September
Phase - I | Guideline

1. Campus Round & Corporate Round Guideline

There are three Functional Case Studies- Sales, Marketing and Operations- which will be shared online

Students of each campus need to solve only that Function Case Study which has been assigned to the campus.
(Please check the Eligibility section to know your Pool)

Each Case Study has question(s) at the end which the teams are required to solve. In the submissions, the teams
need to cover the following (unless specified differently in the case):
Approach
Proposed Solutions (which should include assumptions, if any)
Rationale
Impact of Proposed Solutions (which may include ROI)
Phase - I | Guideline

2. Submission Guidelines

Teams will have to submit their solutions online

Solutions need to be submitted in a presentation format

The number of slide should not be more than six. This also include the opening slide with team and team
members names

Participating teams also need to submit an Executive Summary of 500 words, maximum. This should be inserted
in the PPT

Only one solution per team is allowed - Solutions once submitted cannot be changed

Deadlines will not be extended!

Solutions will be judged on the following criteria:

Innovativeness
Feasibility of Implementation
Impact
Phase - I | Guideline

3. Decision to visit the campus for Campus Round shall be taken only after the submission of Case Study
Solutions. It will depend on the quality of solutions submitted. Marico Ltd. Reserves the right to
organize or not organize the Campus Round depending on the participation received

4. Post submission of solutions and before our visit to each campus, top three teams of each campus will
be announced on our FB Page.

5. The three selected teams need to present their solution to the Marico panel, when the panel visits the
campus. Each selected team will get 12 minutes (excluding Q&A) to present their solution.

6. The winning team will win a cash prize of Rs.25,000 and will be fast-tracked into the Interview for
Summer Process (In case of first year students).

7. Post completion of the campus rounds, all the campus winners will be invited to corporate office for
the corporate round. One winner from each Function Pool will be declared by our panel. The winning
team at this stage will win a cash prize of Rs.50,000 and will qualify for phase 2
Phase - I | Guideline

8. Campus Rounds Timelines:

Competition goes live on 16th August 2017

Last date for submitting the solutions is 31st August 2017

Campus Calendar will be announced on 2nd September 2017, based on the quality of submissions
Phase - II | Guideline

1. Functional Pool winners (three teams in all) will be eligible to participate in this phase of the
competition

2. The three winning teams will be invited for briefing on the projects. Harsh Mariwala, Maricos
Chairman, along with the team from the Marico Innovation Foundation will meet the students to set
the context and share project details. During this days long visit, students will also be given specific
inputs to help them give their best for the projects.

3. Immersion: Students will spend time with the partner organization and/or on the field to understand
the organization and the deliverables. In some cases, this will require travel to remote areas in India. It
will be important to gain exposure to field activities of the project in order to help project teams on
specific deliverables.

4. Teams will be assigned to project guides and Marico mentors who will guide them for their project
work.
Phase - II | Guideline

5. Regular meetings/ Calls with team guides and mentors will be organized to ensure regular feedback is
being shared with the team

6. Students will get a month to work on these projects

7. At the end of the projects, the teams will be invited to present for a panel that will include - Harsh C.
Mariwala (Maricos Chairman), their project guides, their mentors and Leaders from the Marico
Innovation Foundation.

8. The winning team will be awarded a cash prize of Rs. 5 Lakh and they will be declared as the Winners
of Over The Wall 2017! They will also be offered a PPI. (Only second year students will get this
opportunity, First year students would have already got a direct interview during Summer Placements)

9. Other details regarding Phase II including timelines etc. will be shared with the qualifying teams
separately.
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