New

Technologies
and Innovation.
Are you doing?

Alexandre Blauth
Gartner
 Today, There Are More Mobile Phones
Than
Toothbrushes in Help!
the World
Entering a New World
Digital Business

E-business People

Internet
People
Business

People Business
Things

1990 2000 2010 2020 2030

 The Danger of Missing Trends

The Nexus of Forces (and others) will accelerate

digital disruption.
Enterprises MUST become more threat-aware.
 Strategic Technology Trends
Top 10 Strategic Technology
Trends for 2014:
Mobile Device Diversity & Mgt.
Mobile Apps & Applications
The Internet of Everything
Converging Forces
Hybrid Cloud & IT as Service Broker
Cloud/Client Architecture

Derivative Impact The Era of Personal Cloud

Software Defined Anything
Web Scale IT.
Smart Machines
Future Disruption
3-D Printing
 Mobile Device Diversity
Many form factors, screen sizes, interaction styles, platforms, architectures
> 100 mobile application development tools, > 60 MDM tools
New working practices, opportunities, organizational structures, skills

Glanceable Pocketable Grab & Portable Desk Shared Areas

Go
Touch, Voice, ...
Keyboard, Mouse
Gesture
Android Dominates the Handset Market
Predicted smartphone shipments 2B

1.5 B Other

BlackBerry
1B
Windows

0.5 B iOS

Android
0
2013 2014 2015 2016

But iOS still dominates in enterprise mobility.

Tablet Platform Trends - Regional Variations
Predicted tablet shipments, 2013 to 2016: 2013 mature market
shipments, iOS dominates
400.0

300.0

200.0
2013 emerging market
shipments, Android dominates
100.0

0.0
2013 2014 2015 2016
iOS Other

Android Windows
 Mobile Apps and Applications

Microsoft, Google and Apple will battle for leadership

Multichannel application integration and interactions

Richer UI models - Voice, Video & more

Internet of Things
 Things - Real-time Services
Intelligent Trash Cans Driving Habits Sensor-based
Sensor Logistics

Source: BigBelly Solar, Inc

Source: FedEx Sensaware

Source: http://www.progressive.com/auto/ GPS and cellular

snapshot.aspx?vanity=true
technology
Senses location, temperature,
Pay-as-you-drive car insurance light intensity, humidity,
Compactor increases capacity 6-8 times pressure, shock

Notifies operator when emptying needed

80% fewer collections
Tech-part Price of Things
Digital Business Scenario: The Car Crash
1.Smart Phone 6. Estimates for repairs 8. Smart phone notifies
sent to smart phone next of kin via text
detects sudden <> companies. best messages and
deceleration. price and delivery. Facebook.

7. smartphone 9. Smart phone sends

2. Smart phone information portfolio to
interrogates passenger interrogates nearby
video cameras to law firms for
watch for vital signs. assessment.
collect digital evidence

3. Smart phone sends

information to medical
emergency

4. Smart phone
interrogates vehicle
systems for damage
report.

5. Damage report sent

to fire, police, and
insurance.
 Who "Owns" the Car Crash?

Consumer Electronics Smart Phone Car Crash Technology

Law Enforcement Fire

Government Safety Sanitary and Cleanup
First Responders Medical Specialists
Healthcare
Emergency Rooms
Insurance (P&C)
Financial Services Banks (Loan risks)
Damage Control Sensors
Automotive Safety Deployment

Retailers Smart Clothing

Legal Accident Attorneys

 Internet of Things:
Economic Value-Add ... 2020
Other 4%
Communications 3%
Agriculture 4%
Real Estate & Business Services 4% Manufacturing
Utilities 5% 15%

Healthcare Providers
Transportation 6% 15%

$1.9 Trillion
Government
7%

Computing Services
Insurance
11%
8%

Retail & Wholesale

8% Banking & Securities
10%

Many Markets Will Be Created in This $1.9T Source: Gartner

 Hybrid IT - IT As Advisor, Broker & Provider
The Digital Business Enterprise

Enterprise Security Application "Store"Advisor

Facilitate business decisions
Front end mobile app stores
Security Services Broker Portals - Social Elements
(Enterprise and Cloud)
Mobile,
OT and
Managed IoT
Private Public
or Enterprise Security
Cloud Cloud
Hosted Security Services
Security Security
Security Infrastructure
Services Services
Services

Provider Provider Broker

IaaS & PaaS Abstraction Data Centers Emphasize IT role as broker and
App, Dev, Mgt & Sec. SW Vertically Integrated integrator
 The Human Perspective
The Rise of the Personal Cloud

Microsoft Skydrive
Google Gmail
Facebook Sync Me

See Me
Corp Sharepoint Pro
Twitter
Instagram Apple iCloud
iTunes
Amazon Xbox Live Know Me
Netflix
Rdio

Be Me

Vendors and IT organizations must align to

this next stage of consumerization
 Software defining everything
(Application Programming Interface)
Your Consumption of APIs Is Growing Did You Know
FAST! You Already Live in
API economy an API Economy?
growth through You Tweet?
Future efficiency
You Register?
You Check-in?
You Deposit?
New API You Pay?
Production
You Post?
You "Candy
Past Crush"?

New System Production

Web-Scale IT: A Result of the Cloud
Provider Singularity

Web-scale IT is a pattern of global class computing

that delivers the capabilities of large cloud services
providers to the enterprise.

You Too can run with the big dogs

 Smart Machine Categories
Movers
Autonomous vehicles
Sages
Linguistically smart Information-based
helpers
personal assistants, smart advisors
Doers
Machine-focused helpers
Robots, Networks of Industrial Machines

19
 3D Printing Opportunities

Cross-section of bioprinted human liver tissue

Stratasys / Solidscape 3D Systems
example Zprinter example

By 2016, 3D printing of tissues and organs

(bioprinting) will cause a global debate about
regulating the technology or banning it for
both human and non-human use.

20
 The Journey Onward to Digital Business
Pre Web Post Nexus

Analog Web E-business D-marketing D-business Autonomous

Build Extend Transform sales Exploit nexus Extend potential Smart, semi-
Focus relationships that relationships into channel into a to drive greater customers from autonomous things
drive business new markets/ global medium to efficiency people to things become the
or lower cost geographies drive efficiencies primary "customer"

Maximize retention
Optimize Extend Optimize Optimize Build new
Outcomes of and relationships
relationships relationships channels interactions business models with things

People People People People People People

Entities Business Business Business Business Business

Things Things

Emerging Internet Automation Deeper Creation of Smart machines

technologies and digital of business customer new value and and things
Disruptions
technologies operations relationships, new nonhuman as customers
analytics customers

Electronic data
ERP CRM interchange Mobile Sensors Robotics
Technologies CRM Web Business Big data 3D printing Smarter machines
intelligence Social Smart machines Automation
Portals
Change of Kind Change of Degree
#GartnerSYM
2014 Gartner, Inc. and/or its affiliates. All rights reserved.
 There Is a "Not So Quiet" IT Crisis
Digital Opportunities and
Performance Threats
Customer and
Management Expectations

THE
QUIET
CRISIS
IT Performance
and Contribution

Time
 CEO IT
10%
50% 50%
90%

"Are you realizing the "How well is

promise of information?" IT executing?"
 Drivers for Organizational Disruption
Growth in IT
Complexity
Skills 24/7 Support
Shift

Cloud Faster
Services Change
Cycles

Reduced Shorter
Budgets Development
End User
Timelines
Driving IT
 One Size Does Not Fit All!
Shift to a Pace-layered I&O Strategy

HW/SW Pace-layered Application Strategy

Infrastructure IT Operations
Emerging
Technology Systems of Innovation Agile Ops

Systems of Differentiation
Proven, Control Ops
Supported Systems of Record
Infrastructure
The Need for Bimodal Governance
Balance Agility and Control
"Structured "Dynamic
Consensus" Collaboration"

Stable environment, Dynamic environment,

predictable progress "bursts" of change

Waterfall, structured Agile prototyping and

development development

Requirements, followed by Multidisciplinary, dynamic

technology teams collaborative teams

Formal process and Strong responsibility and

control-oriented leadership assignments,
methodologies constant pulse checking

Known ("traditional") Small, innovative

vendors ("digital") partners

Strong rule-based "Good enough"

governance role-based governance
Transforming Business Generating New
Revenue From Digital Moments

Business
Process

vs Business
Model

Business
Moment
 The Digital Wallet Landscape Actual Deployment
An Ever-changing View Strategic Intent

Open
NTT Apple
DoCoMo
ID

Semi-open

NTT
DoCoMo
DCMX
Closed or
Restricted

Local Hybrid Networked

 DIGITAL BUSINESS

EVERY PERSON IS A
TECHNOLOGY COMPANY
Business
leaders get
digital!

30
 The Entire World Is Digital Now

"There will be seven billion

smartphones in everybody's hands
in the next five years.
Now, everybody is a digital
customer, so doing things
digitally is no longer a niche play.
Doing things digitally is how the
entire world communicates."
Angela Ahrendts, CEO
Source: businessoffashion.com, Sep 2013

Image: Burberrryplc.com

2013 Gartner, Inc. and/or its affiliates. All rights reserved.

 Should Have Gone Faster
"We increased our target
for digital to 40%-45% of our
business. I wanted to signal
to our people we wanted to
be a little more energetic.
If you asked what do I
regret about the past five
or ten years? We didn't go
fast enough."
Sir Martin Sorrell, CEO,
source: CNBC Aug 2013

Image: WPP.com

2013 Gartner, Inc. and/or its affiliates. All rights reserved.

 Global digital aspirations
"Were building a global technology
platform whose goals are as simple,
frankly, as they are audacious.

We want to know what every product

in the world is.
We want to know who every person in
the world is.

Neil Ashe, CEO of Global E-Commerce

Source: Walmart Labs Blog, May 2013

Image: Walmarrt.com

2013 Gartner, Inc. and/or its affiliates. All rights reserved.

 No mobile, no social no future?

I would not want to be a

traditional brick and mortar
retailer that did not have mobile
payment, social and digital media.
Those companies are going to
find themselves significantly
challenged in 2014 and beyond

Howard Schultz, CEO

Source: CNBC, Jan 2014

Image: Starbucks.com

2013 Gartner, Inc. and/or its affiliates. All rights reserved.

 Autonomous freedom ahead
Not only will autonomous driving
enhance safety but it will also free up
time for drivers.
Being connected will enable them to
make the most of this extra time by
providing them with access to new in-
car services such as video-conferences,
on-line shopping, travel information and
more.

Carlos Gohsn, CEO

Source: Renault, Feb 2014

Image: wikimedia commons

2013 Gartner, Inc. and/or its affiliates. All rights reserved.
 Recommendations
Identify how customer needs will change in
digital future.
Determine how technology will change the
way you engage customers.
Develop the customer part of your digital
strategy as the intersection of these two.
Develop a top three list for technology
investment.
 Recommendations
Prepare for organizational disruptions
Updating skills now.
Hybrid cloud services are evolving rapidly,
evaluate based on need, price, value, viability.
The Internet of Things IP address will be
everywhere IT must prepare to support them.
Operational complexity will increase
reduce it via standard platforms and process.
 Execute
Lead

Visualize
New Technologies and
Innovation.

Are you
doing?
Alexandre Blauth
Gartner