Summer Internship Project

A STUDY TO UMDERSTAND THE ROLE AND

AWARENESS OF LIVING LOCAL APPLICATION
(A Project with Urbane Media Enterprise Pvt. Ltd.)

Submitted in partial fulfillment of the requirements for

Master of Management Studies (MMS)
Academic Year: 2017

Submitted By
VAISHALI SURESH NARVEKAR
Roll No. 45
MMS-II, Batch: 2016-18

H K Institute of Management Studies and Research, Jogeshwari,

Mumbai 400102

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 Students Declaration

I hereby declare that this report submitted in partial fulfillment of the requirement of the
award for the Master of Management Studies to H K Institute of Management Studies
and Research, is my original work and not submitted for award of any degree or diploma
fellowship or for similar titles or prizes.

I further certify that I have no objection and grant the rights to H K Institute of
Management Studies and Research to publish any chapter/ project if they deem fit in
Journals/Magazines and newspapers etc. without my permission.

Place : Mumbai

Date : 28/7/2017

Name : VAISHALI SURESH NARVEKAR

Class : M.M.S.; Sem. II

Roll No. : 45

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 Certificate

This is to certify that the dissertation submitted in partial fulfillment for the award of
Master of Management Studies of H K Institute of Management Studies and Research is
a result of the bonafide research work carried out by Ms. VAISHALI SURESH NARVEKAER
under my supervision and guidance, no part of this report has been submitted for award
of any other degree, diploma, fellowship or other similar titles or prizes. The work has
also not been published in any Journals/Magazines.

Date: 28/7/2017 Industry Guide : Mr. Ali Ansari

Company : Urbane Media Enterprise Pvt. Ltd.
Place: Mumbai Designation : TEAM LEADER

Dr. K. C. Pandey Project Guide : Prof. Taiseen Patankar

Director Core Faculty
HKIMSR HKIMSR

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 ACKNOWLEDGEMENTS

I have taken efforts in this project. However, it would not have been possible without the
kind support and help of many individuals and organizations. I would like to extend my
sincere thanks to all of them.

It is my profound privilege to express my sincere thanks to Prof. Tamojit G Roy, Director

HKIMSR, for giving me an opportunity to work on the project & giving me full support in
completing this project.

I would like to take the opportunity to thank and express my deep sense of gratitude to
my corporate mentor Mr. Ali Ansari and my faculty mentor Prof. Taiseen Patankar. I am
highly indebted to Urbane Media Enterprise Pvt. Ltd. and HK Institute of Management
Studies and Research for their guidance and constant supervision as well as for providing
necessary information regarding the project & also for their support in completing the
project.

I would like to express my gratitude towards my parents and friends for their kind co-
operation and encouragement which help me in completion of this project.

I would like to express my special gratitude and thanks to industry persons for giving me
such attention and time.

Vaishali S.Narvekar

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 TABLE OF CONTENTS

Page No.

CHAPTER 1 EXECUTIVE SUMMARY 01

CHAPTER 2 INTRODUCTION 02-19

2.1 Introduction to the Subject 02
2.2 Introduction to the Media Industry 10
2.3 Introduction to the Urbane Media Enterprise Pvt. 12
2.4 Introduction to the Project 19

CHAPTER 3 PROJECT DETAILS 20-22

3.1 Objective of the Project 20
3.2 Study Methodology 21
3.3 Study Limitations 22

CHAPTER 4 ANALYSIS & FINDINGS 23-32

CHAPTER 5 CONCLUSIONS & RECOMMENDATIONS 33-34

5.1 Conclusions 33
5.2 Recommendations 34

ANNEXURES 35-37
A. Questionnaire 35
B. Bibliography 37

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 Chapter 1
Executive Summary
The project support is based on the study of new and existing market in the field of Media
industry.

This support consists of the information on the Media industry in India. The report also
emphasizes on the information on the components of Digital Marketing and about the
market size of the Digital media in India along with road ahead in the industry. It is about
the company and its mission, vision and milestone it has achieved so far. It gives a
thorough understanding of the clients perception towards Digital Marketing and its
usage.

The project deals with the objective to understand consumer perception and study how
companies utilize the possibilities of internet advertising, branding and the limitations
involved in it. The report consists of analysis of clients interest and their strategies for
digital marketing.

The report comprises of the conclusion and recommendation for the new strategies to
implement in the domain of Digital Marketing other than the traditional ones. It conveys
the importance of the digital media in the current world scenario and the growing market
and also conveys the interests of the corporate in budget allocation, tools and source for
implementing Digital Marketing activities.

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 Chapter 2
Introduction
2.1 Introduction to the Subject: Digital Marketing
Digital Marketing is the term used for the targeted, measurable, and interactive
marketing of products or services using digital technologies to reach the viewers, turn
them into customers, and retain them.

So, how is digital marketing different from traditional marketing?

The traditional manner of marketing involves businesses to advertise their products or

services on print media, radio and television commercials, business cards, hoardings,
and in many other similar ways where Internet or social media websites were not
employed for advertising.
Traditional marketing policies had limited customer reachability and scope of driving
customers buying behavior.

Digital marketing achieves targets of marketing a business through different

online channels.

Communication is bidirectional. The customer also can ask queries or make

suggestions about the business products and services.
Medium of communication is mostly through social media websites, chat, and
Email.
There is always a fast way to develop an online campaign and carry out changes
along its development. With digital tools, campaigning is easier.
The content is available for general public. It is then made to reach the specific
audience by employing search engine techniques.
It is best for reaching global audience.
It is easier to measure the effectiveness of a campaign through analytics.

Social media marketing:

(SMM) is a form of Internet marketing that utilizes social networking websites as
a marketing tool. The goal of SMM is to produce content that users will share with
their social network to help a company increase brand exposure and broaden customer
reach.

Social media marketing refers to the process of gaining traffic or attention through
social media sites. Social media itself is a catch-all term for sites that may provide
radically different social actions. For instance, Twitter is a social site designed to let
people share short messages or updates with others.

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Social marketing is an approach used to develop activities aimed at changing or
maintaining people's behaviour for the benefit of individuals and society as a whole.

A social strategy defines how the organization can better relate and communicate
with all its constituents. Constituencies includes people (markets, suppliers, customers,
investors, society and employees) who interact with the organization, internally and
externally.

Social Media Marketing

Social Media Marketing is the manner of generating website traffic or attracting viewers
and customers through social networking websites such as Facebook, Pinterest,
LinkedIn, Twitter, and so on. Social media marketing is a subset of digital marketing.

All social networking websites support sharing of content, but all are not necessarily
employed for digital marketing. While Facebook emphasizes on personal sharing,
Twitter emphasizes on tweeting short messages about ones opinions or reactions, and
LinkedIn goes for professional networking, Pinterest motivates to market ones ideas
and online businesses.

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Principle of Social Media Marketing

Social media grew up as the most popular outcome of the Internet as people around the
world like to communicate and share their special moments, problems, ideas, and
suggestions with others. They also like to learn about a place worth visiting, a new craft
projects, recipes, or a new language. Social media websites enable you to share content
of your choice with right audience at your convenience.

This popularity of social media has inspired the business minds around the world with
the idea of small online businesses. One can open a store in Amazon, eBay, or any other
custom platforms such as Shopify or Etsy. But the main challenge is finding the
customers. There are ways like search results in Google, Bing or in any other search
engine. But for a new business with established competitors, it takes a long time to get a
high rank in the search results.

Social networking websites are a great solution to this challenge. The basic technique here is
to share engaging posts and the right content created for the desired audience. Then the
audience helps by sharing the content further, which in turn reaches further. Hence there
is another option of advertising the product, services, or ideas on the social networking
websites where there is less degree of competition.

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2.2 INTRODUCTION TO INDUSTRY

Industry: Media

The media and entertainment industry consists of film, print, radio, and television.
These segments include movies, TV shows, radio shows, news, music, newspapers,
magazines, and books.

The Indian media and entertainment (M&E) industry is one of the fastest growing
industries in the country. Its various segmentsfilm, television, advertising, print
media, music and digital among othershas witnessed tremendous growth in the last
few years.
The digital medium has come to its own and is among the fastest growing segments.
While the overall Indian media and entertainment industry witnessed muted growth of
11.8 per cent in 2013, digital advertising and gaming recorded stellar growth rates of
close to 40 per cent. "Digital grew upon a much larger base than last year," said Jehil
Thakkar, Head (Media & Entertainment Practice), KPMG. Digital advertising last year
comprised eight per cent of the overall advertising pie in 2013 compared to five per cent
last year.

India has grown to be one of the largest television markets of the

word
-India products the highest number of feature films in the shortest time

Second largest market in the word for newspapers

-The country consumed 99mn newspaper copies in 2007

The largest network of radio stations and transmitters

- All India radio (AIR)has 23 stations and 361 transmitters covering

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NEW INITIATIVE AND VISION BY THE GOVERNMENT:

The government of India launched Digital India with an aim to transform the
country into a digital empowered society and knowledge economy. India is
the worlds fastest growing smartphone market, as per the data by
International Data Corporation (IDC). It is also the worlds second largest
smart phone market with 220 million unique smart phone users.
I&B Ministry is working on to transform India into a global hub of Media and
Entertainment industry by improving the ease of doing business in the sector.
Other government initiatives such as National Communication Policy will
further compliment the growth of the sector.
The Government of India has supported Media and Entertainment industrys
growth by taking various initiatives such as digitizing the cable distribution
sector to attract greater institutional funding, increasing FDI limit from 74
per cent to 100 per cent in cable and DTH satellite platforms, and granting
industry status to the film industry for easy access to institutional finance.
The Government is planning to setup a National Centre of Excellence for
media, which will provide training to the industry professionals, and has also
decided to fund movies, including Bollywood and regional films, for
participating in foreign film festival.
The Union Budget 2016-17 has proposed basic custom duty exemption on
newsprint. The customs duty on wood in chips or particles for manufacture of
paper, paperboard and newsprint has been reduced to 0 percent from 5
percent.
Ministry of Information & Broadcasting, outlined the Ministry's plans of
introducing a National Communication Policy and stated that the government
has allocated Rs.100 crore (US$ 15 million) to revive community radios
stations across the country.
The Union Cabinet has approved the model Shops and Establishment Act,
aimed at generating employment prospects by allowing cinema halls,
restaurants, shops, banks and other such workplaces to remain open round
the clock.

Future prospectus

According to the FICCI-KPMG Report 2016, the industry is expected to grow to

Rs2, 260 billion by 2020 ata CAGR of 14.3% during 2015-2020, which is more
than double the rate of growth of global media Industry.
Currently, advertising revenue in India contributes less than 0.5% of the GDP,
compared to the average 1% contribution across most developed economies. It
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 is expected that advertising will increasingly contribute a higher share to the
GDP in the coming years and is projected to double to Rs. 994 billion by 2020
growing at a CAGR of 16%during2015-2020.
The fortunes of the media industry are linked to the growth of the economy.
India is set to grow at a rate of at least 6-7% over the long term. Rising incomes
in the hands of people encourage them to spend more on discretionary items
like media and entertainment. However, the trend is shifting more towards the
online medium.
The demographic profile of India also favours higher spend on entertainment,
with the consuming class forming a sizeable chunk of the country's total
households. Thus, this could lead to the emergence of a huge consumer base for
the various products and services (including entertainment).
New distribution technologies like DTH, Conditional Access System (CAS) and
IPTV, hold the future of the media industry as increasing digitization will
radically alter the ways in which consumers receive channels. The mandatory
digitization all over India will bring in more subscription revenues for the
broadcasters as opposed to under reporting of numbers by cable operators at
present. Also, continued growth of regional media and growing strength of the
filmed entertain sector will al so boost growth of the media industry.
The advent of digital platforms will require industry participants to invest in
constant innovation in products and services. Thus, going forward, innovation
will be the key to attract more consumers and deliver relevant content and
services that are profitable too.

2.3 Introduction to the Company: Urbane Media Enterprise Pvt. Ltd.

Living Local Mumbai is the print publication vertical of the brand Living Local.
The print magazine started as a coffee table magazine by Neeraj Vasudev and
Anubhav Anand, in May 2014 as a neighbourhood coffee table magazine in
Andheri West, Mumbai. It further expanded to Bandra Khar as a separate
edition in September 2015. In January, this year, the web plaform was launched,
with the mobile application
The proof of concept was figured out when the company launched the hyper-
local magazine Living Local, later the company launched the web portal and

12
saw 600 people within suburban Mumbai who were active on it, which give
them a lead to focusing on designing and launching the app.

Further view of launching the app Living Local has raised $200,000 (around Rs
1.3 crore) in seed funding from Rattan Chadha, former CEO of Mexx Europe
Holding.

Indian-born Dutch businessman Chadha, whose full name is Kul Rattan Chadha,
also runs Amex Investment Ltd whose dealings with the Oberoi Group figures in
the Panama Papers expose. The funds raised from Chadha is used for expanding
its operations, enhancing its online platform besides marketing the brand.

Further view of launching the app Living Local has raised $200,000 (around Rs
1.3 crore) in seed funding from Rattan Chadha, former CEO of Mexx Europe
Holding. Indian-born Dutch businessman Chadha, whose full name is Kul Rattan
Chadha, also runs Amex Investment Ltd whose dealings with the Oberoi Group
figures in the Panama Papers expose. The funds raised from Chadha is used for
expanding its operations, enhancing its online plat form besides marketing the
brand.

Living Local App is a one-stop social networking platform for the entire action
taking place in a neighborhood life and surroundings. Who better to enhance
and enrich your living neighbourhood than your other fellow. Claim your
neighbourhood and explore the exciting world of your very own surroundings
with the ones who share the same space.

Living Local helps users discover and connect people with in a small area to
restaurants, night life options, street food and other activities. Users can
enquire, recommend and connect with other users in their vicinity through
Living Local. Your local area queries, initiatives, recommendations and
discovering your surroundings are now just a click away.

Currently app is operational in Mumbai, Living Local hopes to expand to other

Tier-I cities by the end of this year and is currently considering Delhi NCR,
Bangalore and Pune for its next port of call.

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2.4 Introduction to the Project

Even before the internet there were many different ways to advertise, in
different media such as radio, TV, newspaper, Magazines, as well as via
telemarketing or pamphlets. Usually the goal was to get a company- and/or
product name, a statement etc.
Communicated to as many people.

THE CONCEPT OF MEDIA PLANNING.

MARKETING PLAN
Situation
Marketing Objectives
Marketing Strategy
Action Plan

Advertising Plan
Promotional Strategy
Advertising Objectives
Advertising Strategy
Creative Execution Budget

Media Plan
Media Objectives
Media Strategy
Media Vehicles
Media Schedule

Fig: Media Planning in Perspective

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Media Strategy

Media strategy is the way we seek to realis our media objectives. When formulated
correctly, it enables an advertiser to rise above the clutter of ads , and stands out in
competitions.
Media strategy expects media planners to be creative in using the media. The use of the
media should complement and supplement each other. The ad should be consistent with
the editorial environment of the media. The placement should be strategic. The medias
creative potential is fully used. The ad should provoke readers to look at it more than
once. It should be engaging enough, say incorporation of a crossword puzzle in the copy
of the ad . We can use non-traditional media like a Tamasha show or a magic show.
Media can be used build credibility.

Media Strategy has to cover decisions taken in the areas of:

1. geographic selectivity
2.scheduling of the ad
3.media selection
4.cost efficiency of the selected media.

IMPLEMENTATION OF THE MEDIA PLAN

The media strategy needs approval of both the agency and the client. After this it is put
into action. A media plan has the following components:
1.Media objectives
2.Situational analysis
3.Media strategy
4.Media schedule and budget.

The agency can summaries the whole plan in an overview. An alternative media can be
developed. Media plan facilitates the implementation of the media strategy.

MEDIA PLANNING IN INDIA

Professional media planning started here in the late 70s and early 80s with NRS-II and
NRS-III. TV as a medium did show tremendous growth, and programmed viewership
came to be measured by IMRB-TRP. That gave a boost to media planning. With the
advent of satellite TV, media planning came challenging. The people meter based TRP
system came into being. In ad agencies, formerly the key function was client servicing
that dealt with all non-media issues. These days, however, media services have become
equally important. It takes care of all media issues. In the complex ad world of today, the
clients have a high awareness of media and they have become media-literate. The need
for media services is thus, felt much more.

The competition of User Attentions Among Social Network Services:

As the total amount of users in the social network services approach the total amount of
netizens, social network services providers have to compete with each other for all the

15
attention of the existing users, rather than attracting totally new users without any
social network services focus on the evolution of the cooperation/defection between
users, and the evolution of the structure of the networks for a single social networks,
and fail to consider the competition of multiple social network over a same and stable
users group and their user attention. The competition between two social networks
with different initial network structure and cooperation/defection utilities show that a
greater reputation awareness can suppress the influence of the defect temptation value.

Social media competition ideas:

Increasing fan numbers:

A great way to maximise your social following is to create a social media contest where
people must like or follow your account in order to participate.

Building up an email list:

Common with several types of competitions where prospects must hand over their
name and email address to register their entry.

Driving traffic:
Your competition can redirect users back to your website-great when combined with
time- based sales.

Increase customer engagement:

Fans are much more likely to interest with competition updates than traditional content
as they are fun and reward them from a monetary standpoint.

Encourage user generated content:

Caption contents or asking fans to send photos are two ways most brands achieve this
objective. This can then be shred on your profile and help build stronger , more
meaningful relationship with your fans.

Find new prospects:

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 How the Living Local app works
Communications happening in your Hood and can be explored on a unique category-
based HoodLine (similar to a social media timeline). A user has an option to explore or
post on the Hoodline based on his or her key categories of interest such as local
awareness, food and nightlife, pets, kids and parenting, social causes, house hold needs
etc

Another unique feature in the app is the newly introduced HoodGuide. It

provides relevant neighbourhood specific information aggregated in one place to all the
users. Local authorities like the MLA and BMC to emergency numbers, places for
Aadhaar card, closest RTO, Local attractions, etc. form this dynamic HoodGuide which
acts like a cheat sheet with access to all the important information that a hooder seeks.

Problem Identification
As we all know the market is flooded with many social networking app from Facebook
to Instagram and many more. But such app provides valuable inputs about our locality
from their local authorities, medical Emergency numbers, 24Hr hospital, chemist and
ambulance etc. In this research work it will help me to understand people perception
toward such plat form which bring locality on their fingertip.

Need for the study

To create awareness about living local app

To understand people perception toward such app were they can get
reach experience about their locality/neighbourhood.
How Study Provides an Opportunity for Development?
As a researcher:
As a researcher, I will get opportunity of 360 exposure while doing this research work
because of market research of particular locality, content research and creating lead for
the company, there by having competitive edge.

To the company
Study will give insights about different people views about Neighbourhood App on
how much they know about local things of their locality.

Chapter 3
Project Details

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3.1 Objective
A STUDY TO UNDERSTAND THE ROLE & AWARENESS OF LIVING LOCAL
APPLICATION

3.2 Methodology

Primary Research
Collected information from Investors.

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Secondary Research
Collected Database from the official website of Urbane Media
Enterprise Pvt. Ltd.

Research Approach
Quantitative Survey Personal Interview

Research Instrument
Structured Questionnaire

Sampling Plan
Sampling Unit: Western Suburbs
Target Respondent: Employees of Corporate sector, Agents in broking firms.
Sample Size: 100
Sampling Procedure: Simple Random Sampling

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3.3 Limitations of the Report

1. The Survey was limited to 100 respondents, which doesnt cover

the whole market of Media Industry.
2. Sometimes the respondents because of their work did not
concentrate while filling up the questionnaire.
3. The research was limited to western suburb only and if the same
research would have been carried in other suburb, the results
might different.
4. The project was also limited terms of information, many people
was reluctant to impact the valuable information due to
restrictions and constraints at their end.

Chapter 4
Analysis & Findings
Q.1 Do you use any social application?

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Yes 87%
No 13%

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Q2. Which social application do you mainly use?
Facebook 91%
Twitter 5%
LinkedIn 1%
Others 3%

22
Q3. Do you have a Neighbourhood guide where you can get all the information?
Yes 20%
No 53%
Maybe 27%

23
Q4. Which is your preferred Social Application for local information?
Urban clap 14%
Living local 46%
Others 40%

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Q5. How long have you been a user of the local information application?
This is my first time 61%
Less than one week 13%
One month to Two month 26%

25
Q6. Which category are you mainly interested in?
Urban clap Living local Others
Makeup Artists Makeup Artists Makeup Artists
Fitness Fitness Fitness
Pets Pets Pets
Kids Kids Kids
Home cleaner Home cleaner Home cleaner

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Q7. What makes you more likely to use the Application?
Urban clap Living Local Others
Information Information Information
Content Content Content
Offers Offers Offers
Services Services service Requirements
Requirement Requirements

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Q8. How much time do you spend on that application?
Less than 30 minutes 57%
Between 30 minutes and 1 hour 19%
Between 1 hour and 2hour 2%
More than 2 hours 21%
Rarely once in a week 1%

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Q9. which of the following words you use to describe application?
Reliable 7%
Useful 71%
Unique 21%
Poor quality 1%

29
Q10. What is the single most important benefit of the application which is in different to
each other?
Urban clap Living local Others
Deals Deals Deals
Offers Offers Offers
Services Services Services
Others Others Others

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Q11. Over all are you satisfied with you experience using the application?
Very satisfied 7%
Satisfied 64%
Somewhat satisfied 21%
Unsatisfied 8%

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Q.12 If you are not likely to use Living local application?
Do not need a application like this 22%
Satisfied with competing application 78%
currently using

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Q13. Will you recommend the application to your friends or family?

URBAN CLAP YES: NO: MAYBE:

LIVING LOCAL YES: NO: MAYBE:
OTHERS YES: NO: MAYBE:

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 Chapter 5
Conclusions & Recommendations
5.1 Conclusions
From the study it can be concluded that all the respondents are
well aware about Media industry.
Development is a basic process for intensive research is to be
conducted to find out the target audience.
Social media network maps can be useful in understanding the variety of
social structures that emerge
Most of the people are use facebook.
Most of the users from Beauty & Health category buys space in the Living
local application because this category needs graphical representation
Most of the people feel that f majority of the users are within the locality
which means launching Living local application can work better in region
A number of social forces have changed both the landscape of family and
community life and the expectations for young people .
The statistical evidence conclude that most of the people use more than
one medium of advertisement which includes giving ads in Newspaper,
Sending Flyers, Bulk SMS, Emails & Online.

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5.2 Recommendations
More Brand awareness of Living Local Application is required since it is not
familiar with most of the peoples.

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 ANNEXURES
Competition Analysis: Role and Awareness of Living Local App
Name: _______________________________
Age: __________ Sex: __________
Contact No: __________
Email id: _______________________________
QUESTIONNAIRE
1.Do you use any social application?
i. Yes
ii. No

2.Which social application do you mainly use?

i. Facebook
ii. Twitter
iii. LinkedIn
iv.Others

3.Do you have a Neighbourhood guide where you can get all the
information?
i.Yes
ii. No
iii. May be

4. Which is your preferred Social Application for local information?

i. Living local
ii. Urban clap
iii. Others
If Other Please Specify

__________________________

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5. How long have you been a user of the local information application?
i. This is my first time
ii. Less than one week
iii. One month to Two month

6. Which category are you mainly interested in?

Urban clap Living local Others
Makeup Artists Makeup Artists Makeup Artists
Fitness Fitness Fitness
Pets Pets Pets
Kids Kids Kids
Home cleaner Home cleaner Home cleaner

7. What makes you more likely to use the Application?

Urban clap Living Local Others
Information Information Information
Content Content Content
Offers Offers Offers
Services Services Services
Requirement Requirements Requirements

8. How much time do you spend on that application?

i. Less than 30 minutes
ii. Between 30 minutes and 1 hour
iii. Between 1 hour and 2hour
iv. More than 2 hours
v. Rarely once in a week

37
9. which of the following words you use to describe application?
i. Reliable
ii. Useful
iii. Unique
iv. Poor quality

10. What is the single most important benefit of the application which is in
different to each other?
Urban clap Living local Others
Deals Deals Deals
Offers Offers Offers
Services Services Services
Others Others Others

11. Over all are you satisfied with you experience using the application?
i. Very Satisfied
ii. Satisfied
iii. Somewhat satisfied
iv. Unsatisfied

12. If you are not likely to use Living local application? Why not?
i. Do not need a application like this
ii. Satisfied with competing application currently using

13. Will you recommend the application to your friends or family?

38
URBAN CLAP YES: NO: MAYBE:
LIVING LOCAL YES: NO: MAYBE:
OTHERS YES: NO: MAYBE:

39
B. Bibliography
Book reference
Advertising Management; Edition 2012
promotion Management; Edition 2015
Web technologies and application; Edition 2016

- Websites Referred
- https://www.google.co.in/?gfe_rd=cr&ei=3Y5rWZSSB4TAuAT89KagCQ
- https://en.wikipedia.org/wiki/Digital_marketing
- http://www.smartinsights.com/digital-marketing-strategy/digital-strategy-
development/10-reasons-for-digital-marketing-strategy
- http://signupnow.hootsuite.com/ind- marketing/?
&utm_source=google&utm_medium=cpc&utm_campaign=selfserve-bau-apac-en-
asia-ind-pua-search_nonbranded_alpha&gclid=CPWqnI-YjtUCFVAeaAodMJ8CXQ

40