Future Democracy

You’re the Youth: The Future of Democracy™
Presented By: Allison Nold

Let’s start at the beginning.
© Copyright 2010 You’re the Youth: The Future of Democracy™ 2

Let’s start at the beginning.
What is a Democracy?

De•mo•cra•cy
A form of government to where power is vested in 1
exercised directly by the people or by their representative.

Who is “The Youth”?

The largest 1 most diverse
demographic in the United States.

18-29

18-29
44 Million

18-29 21% of the Electorate
44 Million

Multi-taskers,

Multi-taskers, digital natives

Multi-taskers, digital natives
1 super-communicators

93% have cell phones

90% are consumers of content on the web

88% are online regularly

88% are online regularly
73% participate in social media

“The youth incorporate digital media into their
lives at a faster rate than any other generation.
All generations adopt devices and internet
technologies, but the youth are Net natives.”

So what’s the problem?

There is a generation gap
between the youth 1 politics.

Civic education remains largely a textbook

based experience.

Civic education remains largely a textbook

based experience. Boring!

Political websites that do exist are often:
Not Interactive Irrelevant

Unattractive Unreliable
Content Heavy Biased
Inaccessible


Inaccessible


Inaccessible


Inaccessible


Inaccessible


Inaccessible


Inaccessible


Inaccessible

The youth is impressionable!

Their political beliefs are:
less defined
lack stability

less defined
lack stability

less defined
lack stability

What does it all mean?

This emphasizes the importance for:

The youth to receive factual, non-partisan

information early on in their voting career.

The youth to receive factual, non-partisan

information early on in their voting career.
An organization to bridge the gap between

the youth 1 politics.

How do we solve this problem?

How do we solve this problem?
Introducing:

You’re the Youth™ aims to:

Educate, engage, 1 mobilize the youth

by leveraging the potential of new media.

Educate, engage, 1 mobilize the youth

by leveraging the potential of new media.
Build political power for young people by

providing relevant, unbiased information.

and...
Help bridge the generation gap

between the American youth 1 politics.

How will we close the gap?

Branding 1 Identity

Brand Name Color Palette
Brand Tagline Typography






We’ll start online.

We’ll start online.
Let’s check it out!

What’s under the hood?

Initial Planning

Development

1. HTML 1 CSS
2. PHP
3. Javascript
4. SEO

1. HTML 1 CSS
2. PHP
3. Javascript
4. SEO

1. HTML 1 CSS
2. PHP
3. Javascript
4. SEO

1. HTML 1 CSS
2. PHP
3. Javascript
4. SEO

Speaking of SEO...

Speaking of SEO...
How does the youth find us?

SEARCH
ENGINE

Rich
Content
SEARCH
ENGINE

Titles
Rich
Content
SEARCH
ENGINE

Titles
Rich
Alt Tags
Content
SEARCH
ENGINE

Titles
Rich
Alt Tags
Content
SEARCH Links
ENGINE

Titles
Rich
Alt Tags
Content
SEARCH Links
ENGINE
Web Text

Titles
Rich
Alt Tags
Content
SEARCH Links
ENGINE
Backlinks Web Text

Titles
Rich
Alt Tags
Content
Time
SEARCH Links
ENGINE
Backlinks Web Text

And is it working?

And is it working?
Absolutely!

5,462 Pageviews 49.32% Return
3:51 Avg Time 110 Countries
38.51% Bounce Rate 44 U.S. States






and these numbers are increasing daily...

How do we know these statistics?

How do we know these statistics?
Google Analytics

Future Plans

Future Plans
What’s next for You’re the Youth™?

1. Endorsements 1 Sponsorships
2. Offline Marketing
3. Mobile Website
4. E-Commerce

3. Mobile Website
4. E-Commerce

3. Mobile Website
4. E-Commerce

3. Mobile Website
4. E-Commerce

Quick Recap

Quick Recap
What we want you to walk away with

Problem
Not enough unbiased, reliable references online
for the youth that are attractive and interactive.
Solution
www.youretheyouth.org

Thank you!
www.youretheyouth.org

Future Democracy

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You’re the Youth: The Future of Democracy™

Presented By: Allison Nold

© Copyright 2010 You’re the Youth: The Future of Democracy™ 2

© Copyright 2010 You’re the Youth: The Future of Democracy™ 3

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18-29 21% of the Electorate

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Civic education remains largely a textbook

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Civic education remains largely a textbook

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Not Interactive Irrelevant

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Not Interactive Irrelevant

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Not Interactive Irrelevant

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Not Interactive Irrelevant

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Not Interactive Irrelevant

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Not Interactive Irrelevant

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Not Interactive Irrelevant

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Not Interactive Irrelevant

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Their political beliefs are:

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Their political beliefs are:

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Their political beliefs are:

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The youth to receive factual, non-partisan

© Copyright 2010 You’re the Youth: The Future of Democracy™ 36

The youth to receive factual, non-partisan

An organization to bridge the gap between

© Copyright 2010 You’re the Youth: The Future of Democracy™ 37

© Copyright 2010 You’re the Youth: The Future of Democracy™ 38

© Copyright 2010 You’re the Youth: The Future of Democracy™ 39

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Educate, engage, 1 mobilize the youth

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Educate, engage, 1 mobilize the youth

Build political power for young people by

© Copyright 2010 You’re the Youth: The Future of Democracy™ 42