Apple Inc.

Journey

A report on
Apple Inc Journey from Macintosh to I phone 5

Submitted to: Mrs. Roopa Rao Submitted by: Priyanka Ganguly

Roll no. : 17

PGP - 1

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 Apple Inc. Journey

INDEX

Sr. No. Topics Page no.

1 Introduction to Apple Inc. 4

2 Launch of Apple I in 1976 5

3 Launch of Apple 2 6

4 Apple III 7

5 Macintosh 10

6 1985- STEVEs left Apple 11

7 1989 PORTABLE MAC launched 12

8 APPLE POWERBOOK 13

9 Launch of iMac 15

10 iTunes Music Store 19

11 Launch of iPod 20

12 Tablet Market reinvigorated with iPad 21

13 Apples entry in cellular Market through Iphone 23

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 Apple Inc. Journey

14 Apple after Steve Jobs 30

15 SWOT Analysis 33

16 Conclusion 34

17 Bibliography 35

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 Apple Inc. Journey

Introduction to Apple Inc.

Organization of Apple was established in 1976 as a computer company. Apple,
Inc. is an electronics and software company based in California, USA.
Originally known as Apple Computer. Apple Computer had introduced many of
the now-commonplace features of personal computers, including the GUI, the
mouse, the floppy disk drive, and color graphics. Apple Computer's
Macintosh line of PC's had brought numerous
software and hardware components within reach of the average home
consumer, often in a stylish case and with an emphasis on usability.

Apple Computer Inc. was founded in 1976 by 3 friends, Steve Jobs, Steve
Wozniak and Ronald Wayne, who were not much rich to start their own
business, for which they have to took $250000 from Mike Marcela. But today
Apple Inc. is today one of the richest companies, generating $108 billion in
2011. It has more than 60,000 employees, 365 retail stores in different
countries. It is really interesting to know how the Apple Computer Inc. changes
into Apple Inc. and how its products have become a status symbol for people.

Wozniak had been dabbling in computer-design for some time when, in 1976,
he designed which became the Apple I. Jobs, who had an eye for the future,
insisted that he and Wozniak should try to sell the machine, and on April 1,
1976, Apple Computer was born.

1976 Apple was born

Source: http://www.oppapers.com/essays/An-Introduction-To-Apple-Company/242967

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 Apple Inc. Journey

http://www.thenewstribe.com/2012/07/14/apple-inc-and-steve-jobs-a-journey-of-apple-i-iii-
ipod-iphone- and-ipad-and-others/#.UGCXqq6EvUw

http://apple-history.com/h1

Launch of Apple I in 1976

Apple 1 is the result of efforts put in by Steve Wozniak, Steve Jobs, and
Ron Wayne. Apple I was launched in 1976 which was developed by Steve
Wozniack and Steve Jobs did what he does best, advertising the Apple I to
friends and family. The Apple I was a fully assembled circuit board containing
about 60+ chips. However, to make a working computer, users still had to add a
case, power supply transformers, power switch, ASCII keyboard, and composite
video display. The Apple I's built-in computer terminal circuitry was distinctive.
All one needed was a keyboard and an inexpensive television set.

The Apple I went on sale in July 1976 at a price of US$666.66 and it was
then replaced by Apple II a more user friendly and a much more practical
equipment.

Source: http://applemuseum.bott.org/sections/computers/a1.html

http://www.old-computers.com/museum/computer.asp?st=1&c=67

Apple I Launched in 1976

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 Apple Inc. Journey

Launch of Apple 2

Apple II Launched in 1977

Apple II was based on Steve Wozniacks Apple I, but with many new additional
changes. It was a design of plastic case, it had graphics, color display a larger
ROM, more expandable RAM 4K to start, and 8 expansion slots.

The Apple II was followed by:

1979 - Apple II Plus
1983 - Apple IIe

Both are similar to the Apple II, but with many new features and upgrades built-
in. One version of the IIe had a numeric keypad built into the right side of the
keyboard. Apple Computer introduces the Apple II Plus, with 48KB memory,
for US$1195. Apple continued to produce and sell Apple IIe's up until 1993,
extending the life of the Apple II series past 15 years.

Source: http://apple-history.com/aiiplus

http://apple2history.org/

http://oldcomputers.net/appleii.html

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 Apple Inc. Journey

Apple III

The Apple III project started in late 1978 under the management of Dr.
Wendell Sander, with the internal code-name Sara named after Sander's
daughter .It was the first Apple model not designed by Steve Wozniack. The
Apple III is a business-oriented personal computer produced and released by
Apple Computer that was intended as the successor to the Apple II series, but
largely considered a failure in the market. It was released in May 1980.To add
to its great success, Apple began designing a computer specifically for
businesses in 1978. Unlike Wozniak's Apple II, the Apple III was designed by
committee, features continually being added by the many engineers and
marketers involved. Apparently no one doubted the machines' success. In 1981,
International Business Machines unveiled the IBM Personal Computer (IBM
PC) a completely new 16-bit design soon available in a wide range of
inexpensive clones. This was a great competition to Apple III.

The Apple III was the first Apple product that allowed the user to choose
both a screen font and a keyboard layout: either QWERTY or Dvorak. These

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 Apple Inc. Journey

choices could not be changed while programs were running, unlike the Apple
IIc, which had a keyboard switch directly above the keyboard, allowing
switching on the fly.

Apple III Plus launched in 1983

The Apple III Plus was

introduced in December 1983, while discontinuing the revised III model. This
newer version included a built-in clock, video interlacing, standardized rear port
connectors, 256K RAM as standard, and a re-designed keyboard. The keyboard
was designed in the style of the earlier beige Apple IIe.

Despite many new add-ons Apple III proved to be a failure because it was
expensive than any other business computers at that time.

Source: http://www.landsnail.com/apple/local/design/apple3.html
http://www.apple3.org/iiimanuals.html
http://lowendmac.com/coventry/06/apple-iii-failure.html

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 Apple Inc. Journey

Launch of IBM PC

IBM PC

Launch of IBM Pc had a great impact on the sales of Apple III

computers. Apple III computers was launched a year before IBM launched its
PC. But this time IBM took it seriously, people opted for IBM-PC which
worked hard on its design targeted at the business market to compete head-on
with Apple. On August 12, 1981, at a press conference at the Waldorf Astoria
ballroom in New York City, Don Estridge announced the IBM PC at US$1,565.
IBM, the computer giant, demonstrated the seriousness and potential of personal
computing in the business arena. This launch and strategic move by IBM, the
computer giant proved to be disaster for Apple because business across the US
bought IBM PC not even looking or considering Apple as its option.

Source: http://www.landsnail.com/apple/local/design/ibmpc.html
http://lowendmac.com/coventry/06/apple-iii-failure.html

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 Apple Inc. Journey

Macintosh

The original Macintosh 128k with

Graphics Interface.

Macintosh, the successful personal computer, according to everyone is

Steve Jobs idea but in reality the real father of the Apple Macintosh is Jef
Raskin. The Macintosh project started in the late 1970s with Jef Raskin, an
Apple employee who envisioned an easy-to-use, low-cost computer for the
average consumer. The Macintosh or Mac is a series of personal computers
(PCs) designed, developed, and marketed by Apple Inc. The first Macintosh
was introduced by Apple's then-chairman Steve Jobs on January 24, 1984; it
was the first commercially successful personal computer to feature a mouse and
a graphical user interface rather than a command-line interface. After the
introduction of the "Macintosh", 50,000 units had been sold after seventy four
days.

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 Apple Inc. Journey

Apple Macintosh with graphics

user interface and a mouse.

Source: http://www.webopedia.com/TERM/M/Macintosh_computer.html

http://www.markusehrenfried.de/mac/applehistory.html

http://inventors.about.com/library/weekly/aa051599.htm

Apple Lisa
Lisa project named after Steve Jobs daughter but is also
an acronym for "Local Integrated Software
Architecture". Apple targeted the business community
and priced it $10,000.It was the first personal computer
to offer a graphical user interface. But still Lisa failed to
attract customers because of its high price.

Source: http://www.minyanville.com/special-features/articles/apple-products-failed-products-apple-
computers/3/2/2011/id/33109

http://www.markusehrenfried.de/mac/applehistory.html

1985- STEVEs left Apple

This was the year in which both Steve Wozniack and Steve Jobs, the
pioneers and founders of Apple left the company. Steve Wozniack left the

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 Apple Inc. Journey

company in February to pursue his studies. While Steve jobs was fired by the
CEO John Sculley, who was formerly the president of Pepsi Cola. He
confronted Jobs and asked Apple's Board of Directors to vote on the issue.
Everyone voted for Sculley and Jobs quit, in lieu of being fired.

After resigning from Apple he founded NeXT , a company focused on

creating powerful computers for business and educational purposes. The
company wasnt as successful as Jobs would have wanted but it was influential.
Jobs sold NeXT in 1997 to Apple Computer, for $429 million in cash.

Pixar Jobs other project which he invested in while he was absent from
Apple turned out to be an amazing success and one of the most important
companies in entertainment today. Jobs acquired Pixar from Lucasfilm in 1986
for $5 million and he further invested another $5 million of his own money.
Jobs sold it to Walt Disney Company in 2006 for $7.4 billion in a transaction
that made Jobs the single largest shareholder of Disney stock. It was in the year
1996 when Steve Jobs joined Apple again. In September 1997 Jobs was named
Apple's interim CEO after the company recorded losses of more than $1.8
billion.

Source: http://inventors.about.com/library/weekly/aa051599.htm
http://mashable.com/2011/10/06/steve-jobs-next-pixar/
http://inventors.about.com/library/weekly/aa051599.htm

1989 Apple launched PORTABLE MAC

PORTABLE MACINTOSH

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 Apple Inc. Journey

Apples first mobile computer - Portable MAC, launched in 1989 proved to be

a disaster. The portable computer was used in space and the first to send an
email from space, in 1991. Its introductory price was $6500. Reaction to the
Portable was poor. It was clunky, slow, had no expansion capabilities, and its
active matrix screen made it incredibly expensive. Portable was a heavy and
bulky portable computer. Lead-acid batteries, although providing long uptime,
contributed to its weight and bulk. It was in the year 1991 that Apple computers
discontinued the production of Macintosh Portable.

Source: http://www.roughlydrafted.com/2008/08/30/two-decades-of-portable-
macs-1989-2009/
http://news.cnet.com/2009-1041-6054524.html
http://oldcomputers.net/macportable.html

APPLE POWERBOOK

The PowerBook is a line of Macintosh laptop computers that was designed,

manufactured and sold by Apple Computer Inc. from 1991 to 2006. Powerbook
went through several major revisions and redesigns, being the first to
incorporate features that would later become standard in competing laptops.
The PowerBook line was targeted at the professional market, and received
numerous awards, especially in the second half of its life, such as the 2001
Industrial Design Excellence Awards "Gold" status, and Engadget's 2005
"Laptop of the Year". In 2003 Apple launches the 12 PowerBook and the 17
PowerBook, which at 1 thick and 6.8 lbs is the worlds slimmest and lightest
17 notebook computer.
Wins the Design Museum's first Designer of the Year prize.

Powerbook 100: After the failure of Portable Mac the reason being the
weight and size which made it very hard for mobility and also it was very

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 Apple Inc. Journey

expensive Apple looked and focused the first and foremost thing - weight, at 5.1
pounds it was just one-third as heavy. Secondly, it was several thousand dollars
less expensive.

In terms of total volume, the PB 100 was the most compact PowerBook
until the Titanium PowerBook G4 came out in 2001 - it took nearly a decade for
Apple to create something smaller the 15" TiBook was 127 cubic inches, vs.
168 for the PB 100. The PB 100 also has the second-smallest footprint of any
Mac notebook to date, just a bit bigger than the PowerBook 2400c and a tiny bit
smaller than the 12" PowerBook G4.

Powerbook 150 Powerbook 100

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 Apple Inc. Journey

Titanium PowerBook
Introduced in 2001, the 99.5%
pure titanium body and 15.2"
wide screen set this G4-based
PowerBook apart from the
crowd. Only one inch thick and
weighing five pounds, its thin,
crisp look began a new era in
Macintosh laptop design.

Source: encyclopedia2.thefreedictionary.com/PowerBook+100+series
http://designmuseum.org/exhibitions/online/jonathan-ive-on-apple/jonathan-ives-biography
http://apple-history.com/100
http://lowendmac.com/pb/powerbook-100.html

iMac

iMac was announced in the year 1998, was Apples computer for the
millennium. The iMac is a range of all-in-one Macintosh desktop computers
designed and built by Apple Inc. and has been the primary part of Apple's
consumer desktop offerings. Apple declared the 'i' in iMac to stand for
"Internet"; it also represented the product's focus as a personal device ('i' for
"individual").

Apple later adopted the 'i' prefix across its consumer hardware and
software lines, such as the iPod, iBook, iPhone, iPad and various pieces of
software such as the iLife suite and iWork and the company's media
player/store, iTunes.

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 Apple Inc. Journey

It was aimed for the low-end consumer market and designed with the
internet in mind, the iMac was positioned by Apple as the most original new
computer since the original Mac in 1984, and came in a stylish new case design,
with translucent "Bondi Blue" plastics. iMac G3 was sold for $1,299. The USB
ports being the only device inputs on the iMac were revolutionary at the time.

Source: http://apple-history.com/imac
http://www.applegazette.com/imac/apple-history-evolution-of-the-imac/

iMac G3

iMac G3 was launched firstly in Bondi Blue color at a price of $1299.A

233MHz G3 processor, 512MB L2 cache, 32MB RAM, ATI Rage IIc graphics,
4GB hard drive, tray-loading CD-ROM drive, 2 USB ports, stereo speakers, a
funky mouse, garish keyboard and, of course, a 15-inch CRT display all built
around a semi-translucent blue shell attracted the consumers. Consumers
immediately responded by ditching the boring, beige alternative, and soon
iMacs were brightening desktops everywhere. Bondi Blue didnt appeal to
everyone; Steve took the iMac to "a whole new level." Determined to let users
"express themselves in a new way," the iMac picked up five fruit-inspired
colors Strawberry, Blueberry, Lime, Grape and Tangerine for its first major
revision.

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 Apple Inc. Journey

Source: http://www.maclife.com/article/feature/complete_imac_history_bondi_aluminum
http://apple-history.com/imacrevc

iMac G4

In January of 2002, Apple introduced the next generation of the iMac. The iMac
G4. This amazing machine featured an amazing 15 inch LCD flat panel display
focused design, and updated specs that included 700/800 mhz G4 processor, up
to 1 Gb of Ram, and up to 60 Gbs of storage space. This new design was very
well received, and is considered by some to be the best computer Apple has ever
designed. The iMac G4 Flat Panel featured an entirely new case design, built
around the idea of a screen that could rotate and change angles easily. The "desk
lamp" design was mounted atop a semi-spherical base, 10.6 inches in diameter,
which housed the rest of the computer. The machine had been developed over
the course of two years,

Source: http://www.applegazette.com/imac/apple-history-evolution-of-the-
imac/
http://apple-history.com/imac_flat

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 Apple Inc. Journey

iMac G5

The iMac G5 was a marvel of miniaturization introduced on the last day

of August 2004; the iMac G5 brought the power and muscle of the G5 processor
to the iMac line, it was only 2 inches thick. This design has gone through a
myriad of internal changes from its original 1.6/1.8 GHz G5 days. The design
remained in tact when Apple made the switch to Intel processors in early 2006.
At low CPU loads this rendered the iMac G5 virtually silent.

In 2007, Apple redesigned the iMac, it featured a striking new aluminum

case design the iMac also included a new, extremely-thin aluminum keyboard.

iMac launched in 2007 with

iMac G5 first model
new striking features

Source: http://apple-history.com/imac_g5
http://www.applegazette.com/imac/apple-history-evolution-of-the-imac/
http://www.maclife.com/article/feature/complete_imac_history_bondi_aluminu
m

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 Apple Inc. Journey

iTunes Music Store -A Revolutionary Online Music Store

iTunes is a media player computer program used for playing, downloading,

saving, and organizing digital music and video files on desktop or laptop
personal computers. It can also manage contents on iPod, iPhone, iPod Touch
and iPad devices. The initial development of iTunes wasnt by Apple, however,
but by Casady & Greene, from whom Apple purchased the rights to SoundJam
MP in 2000. In January 2001, Apple unveiled the iTunes music player and in
2003, Apple opens iTunes Music Store.

The iTunes Music Store is launched with a library of 200,000 tracks, with
participation from all five of the major record labels namely BMG, EMI, Sony
Music Entertainment, Universal and Warner. The iTunes Music Store also
features exclusive tracks from over 20 artists, including Bob Dylan, U2,
Eminem, Sheryl Crow and Sting and also music videos of these artists. The cost
of downloading the song was 99 cents per song.

itune store is a great success for Apple. Apples innovative thought and its
ability to create a market for its product has always been appreciated n liked by
its customers.

Source: http://www.timetoast.com/timelines/history-of-the-apple-ipod-and-itunes

https://www.apple.com/pr/library/2003/04/28Apple-Launches-the-iTunes-Music-Store.html

http://news.cnet.com/2100-1027-998590.html

http://www.brighthub.com/computing/mac-platform/articles/104305.aspx

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 Apple Inc. Journey

Launch of iPod Apple entered the

digital music market

iPod shuffle, iPod nano, iPod classic, iPod touch.

iPod is a line of portable media players created by

and marketed by Apple Inc.. It was officially
announced on October, 2001. The product line-up consists of the hard drive-
based iPod classic, the touch screen iPod touch, the compact iPod nano and the
ultra-compact iPod shuffle. iPod classic models store media on an internal hard
drive, while all other models use flash memory to enable their smaller size.

The second-generation iPod waved sayonara to the clunky mechanical

scroll wheel and introduced the touch-sensitive version still in use today, albeit
in a different form. It was released in July 2002, built on the success of the first
incarnation because of its new features and came in capacities up to 20GB for
399, with the 5GB model at 259 and 10GB for 329.

ipod classic:

Source: http://inventors.about.com/od/istartinventions/a/iPod.htm
http://asia.cnet.com/the-complete-history-of-apples-ipod-62032174.htm

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 Apple Inc. Journey

Ipad The Tablet computers market Reinvigorated

iPad

The iPad is a line of tablet computers designed and marketed by Apple Inc.,
primarily as a platform for
audio-visual media
including books,
periodicals, movies,
music, games, apps and
web content. Its size and
weight fall between those
of contemporary
Smartphones and laptop
computers. Like iPhone and iPod Touch, the iPad is controlled by a multitouch
displaya departure from most previous tablet computers. It was announced in
the year 2010 by Steve Jobs. Apple positioned the iPad as the first device in an
entirely new market segment, making the claim that it would be better at many
tasks than either Smartphone or traditional laptops. It had A4 processor. The
iPad caught the tech world by storm due to its success despite having such
conservative specs by 2010 standards. Its A4 SOC (system-on-chip) included
only a single-core CPU with 256MB of RAM in its SOC and was soon
overshadowed by the iPhone 4.
iPad 2

The iPad 2 came packed with a lot of improvements. It featured a dual-core

CPU and twice as much RAM as the original iPad (512MB) in its A5 SOC. It
also features a thinner and lighter form factor along with a camera attached that
was greatly anticipated. The new iPad features all around improvements in
hardware, although the leap is the greatest when it comes to its display. It now
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 Apple Inc. Journey

features a Retina screen capable of producing 20481536 resolutions.The SOC

is called A5X and offers a quad-core GPU, and the same dual-core CPU along
with an improved 1GB of RAM. The original iPad did not have camera but iPad
2 had front & back facing camera.

Source: http://www.trainsignal.com/blog/ipad-history
http://apple-history.com/ipad_2
http://www.pcmag.com/slideshow/story/295265/history-of-the-ipad

The New iPad

The successor to the iPad 2 was unveiled on March 7, 2012 by Apple CEO Tim
Cook. The third generation iPad is
surprisingly not called as iPad ,
rather it is known as The New
iPad. It is the third tablet release of
Apple and this time too they
enhanced and strengthen their
hardware. The original iPad and
iPad 2, both had Wi-Fi and 3G
network but the new iPad has Wi-Fi and 4G LTE. The prominent improvement
is made in the screen resolution. As compared to iPad 2, New iPad included a
stunning high-resolution "retina" display which doubled the resolution of the
iPad 2. Dictation support was added (via iOS 5.1), but the iPhone 4S's "Siri"
feature was not included.

Source: http://apple-history.com/ipad_3

http://www.trainsignal.com/blog/ipad-history

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 Apple Inc. Journey

Launch of i phone Apples entry in cellular Market

Iphone
At the Macworld Conference & Expo in January 2007, Steve Jobs
revealed the long anticipated iPhone, a convergence of an Internet-enabled
Smartphone and this marked the entry of Apple in
cellular phone market place. Steve Jobs described
it as wide screen iPod and a revolutionary mobile
phone. It was first advertised in February 2007 and
then was sold in June 2007. The iPhone was sold
in two configurations: a 4 GB model sold for $499
and an 8 GB model for $599. In September 2007,
Apple discontinued the 4 GB model, and dropped
the price of the 8 GB model to $399. In February
2008, a $499 16 GB model was added. All models were discontinued in June
2008, with the release of the iPhone 3G. Apple gave a popular slogan to iPhone

as Touching is believing

Source: http://socialwayne.com/2010/12/05/infographic-apples-iphone-history-
and-specifications/
http://apple-history.com/iphone

iPhone 3G

The iPhone 3G is Apples

second iPhone model. It builds
on the success of the first-
generation iPhone and adds a
number of new features to the
device. It was first launched on

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 Apple Inc. Journey

the 11th July, 2008. One key addition is 3G wireless connectivity, an improved
data standard that makes downloads nearly twice as fast as on the original
iPhone. It is the most successful iPhone and two prominent features firstly the
3G networking and inbuilt GPS. Well its main limitation was that its battery life
was short because of the use of 3G networking. The iPhone 3G featured a
curved back, making it thinner on the edges. The various hardware
improvements was the 2.0 version of the iPhone OS, which shipped with the
iPhone 3G. It was finally discontinued in June 2010, after the introduction of
the iPhone 4. The first phone to beat the iPhone this was the slogan for
iPhone 3G when it was launched.
Source:http://ipod.about.com/od/understandingiphonemodels/g/iphone_3g_def.htm
http://apple-history.com/iphone_3g
http://lazycopyblogger.com/5-generations-ldquoiphonerdquo-appropriate-slogans/

iPhone 3G[S]

The iPhone 3GS is the third iPhone model released by Apple. It takes the
second-generation iPhone 3G as its base
and adds fine-tunings and a few major
new features. It can be very well
described as the successor of iPhone 3G.
It was first released in the year 2009 and
over 1 million units were sold in the first
weekend. The fastest most powerful
iPhone yet was the catching slogan
by Apple. The iPhone 3GS doubles the
capacity of the iPhone 3G, offering

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 Apple Inc. Journey

16GB and 32GB. It was available in two colors- black and white. Apple 3GS
performs much better and faster than 3G, Apple claiming a two fold increase in
the speed. The S in the 3GS stands for Speed. The design of 3G S model was
identical to its predecessor 3G. The iPhone already created its market and
people liked it very much. Especially in India having an iphone became a status
symbol among people.
Source: http://apple-history.com/iphone_3gs
http://ipod.about.com/od/understandingiphonemodels/g/iphone-3gs-def.htm
http://theiphonewiki.com/wiki/index.php?title=Timeline
http://lazycopyblogger.com/5-generations-ldquoiphonerdquo-appropriate-
slogans/

iPhone 4

IPhone 4 is the fourth generation iPhone, and successor to the iPhone 3GS. The
most noticeable difference between the iPhone 4 and its predecessors is the new
design, which incorporates an un-
insulated stainless steel frame that acts
as the device's antenna. Jobs called it the
thinnest Smartphone around. The new
features were two cameras: front
(640480 VGA) and back (5
megapixels) and the back camera also
have a LED Flash. iOS 4, which adds a
selection of long-overdue features is
another striking feature of Iphone 4 and
the result is a sleek, satisfying, and
compelling device that keeps Apple strongly competitive in an increasingly
crowded marketplace.

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 Apple Inc. Journey

With the iPhone 4, Apple again shows that it is a powerful player in the
Smartphone wars. It won't be for everyone, AT&T's network remains a sticking
point, but the handset's striking design, loaded feature set, and generally
agreeable performance make it the best iPhone yet.

Source: http://reviews.cnet.com/iphone-4-review
http://apple-history.com/iphone_4
http://theiphonewiki.com/wiki/index.php?title=N90ap

Iphone 4S

Introduced in October 2011,by Tim Cook the iPhone 4S represented a

significant under-the-hood hardware upgrade from the original iPhone 4.It is the
fifth generation of the iPhone and retains the exterior design of its predecessor,
the iPhone 4, but is host to a range of
improved hardware specifications
and software updates. The phone
added a voice recognition system
known as Siri from which the "4S"
designator came. Other enhanced
configuration was an 8 Megapixel
camera, with improved contrast and
color balance, Bluetooth 4.0. GSM
and CDMA compatibility in a single
phone, meaning that the same phone
will work on both kinds of networks, rather than requiring separate devices for
AT&T and Verizon networks, as the iPhone 4 did. On the iPhone 4S, texting
can be aided by the voice assistant, which allows speech-to-text. Thus Iphone
proved to be good in features differentiating it from others. And Apple again
has added value to its Smartphone by new distinct features.

26
 Apple Inc. Journey

Source: http://apple-history.com/iphone_4s
http://ipod.about.com/od/understandingiphonemodels/g/iphone-4S-
definition.htm

What is Siri?
Siri allows the user to give the iPhone commands, which it can execute
and respond to. An impact of Siri, as shown by Apple video messages, is that it
is much easier for people to use device functions while driving, exercising, or
when they have their hands full. It also means people with trouble reading,
seeing, or typing can access the phone more easily. Siri was originally
developed as a standalone iOS app by a company called Siri. Apple bought the
company in April 2010 for an undisclosed amount of money.
Source: http://ipod.about.com/od/iphonesoftwareterms/g/Siri-For-Iphone-Definition.htm

Iphone 5
Iphone 5 was the most awaited Smartphone by people after Apples
successful Iphone 4S.It is the successor of Iphone 4S and the sixth generation
Smartphone of Apple Inc.It was announced on 12th September 2012 and
released on 21st September 2012. It is thinner and faster than ever, with a new
form factor that uses a gorgeous panoramic screen with more resolutions and
less consumption. It also surfs the web much faster, because of its new LTE
(Long Term Evolution) capabilities. It has been improved in every aspect of its
predecessors. It is the worlds thinnest LTE phone. It's also 20 percent lighter
than the current iPhone, just 3.95 ounces i.e., 112 grams. It also has a new CPU,
the A6which Apple claims is 2 times faster than the current iPhone 4S both in
CPU and graphics.
27
 Apple Inc. Journey

Iphone 5 is brushed aluminum back and slightly sharper edges which

gives a different look than Iphone 4S and is more stylish. The speaker and
microphone are both behind more substantial metal grilles. The iPhone 5s
combination of the powerful, dual-core A6 chip and new LTE 4G wireless
make this a pleasingly nimble and spectacularly fast Smartphone. The new 4G
network offers speeds of up to five times faster than 3G and allows
uninterrupted access to the web on the go, high-definition films downloaded in
minutes and TV streamed without buffering.The phone takes a nano-SIM,
smaller than the micro-SIM of the iPhone 4 and iPhone 4S. The iPhone 5 16GB
is $199, the 32GB is $299 and the 64GB is $399.

Source: http://www.mobileburn.com/definition.jsp?term=LTE
http://gizmodo.com/5942588/apple-iphone-5-everything-you-need-to-know
http://mashable.com/2012/09/27/siri-iphone-5-versus-other-smart-phones/
http://mashable.com/2012/09/24/iphone-5-review/

28
 Apple Inc. Journey

Apple fans buy 5 MILLION iPhones in three days

The Daily Mail UK.
Dated 24 September 2012

Despite many rumors about software problems in Apples newly

launched Smartphone; people around the world are queuing for Iphone
5. After looking at the demand Apple CEO Tim Cook said that demand
for iPhone 5 has been incredible and that they working hard to get
an iPhone 5 into the hands of every customer who wants one as
quickly as possible. The sales figures announced as a new survey found
Apple has taken Aston Martins title as the UKs coolest brand.

Source: http://www.dailymail.co.uk/sciencetech/article-2207859/iPhone-5-sales-Apple-
fans-buy-5-MILLION-iPhones-3-days.html#ixzz28cbUlifk

[People around the world are hoping into the Apple stores to get the
new Iphone in the market.]

29
 Apple Inc. Journey

Apple after Jobs

Steve Jobs Apple's former CEO and co-founder died on 5th October
2011at the age of 56, after a long battle with cancer. His innovation has created
many things and has changed the world a lot. Many market participants,
analysts estimated that the death of Steve Jobs would demolish the market for
Apple, but the fact that the stock market feedback to the Apple is still the same.
In fact the stock of Apple is 78% up since the death of Jobs. The iPad still
dominates the tablet market. The iPhone 5 is the fastest-selling iPhone ever.

Source: http://techland.time.com/2012/10/05/apple-without-steve-jobs-the-first-year-
only-tells-us-so-much/#ixzz28dLKVU3g

Even after many failures in his life he proved to be great entrepreneur and
people admire him for this. Not everything that Jobs touched turned to gold.
Especially in his career, Jobs made some wrong decisions but he was quick to
learn and adapt from his mistakes rather than repeating those mistakes. Not
everyone could suffer to be ousted from his own company, only to join back at
its lowest point, and turn everything around and make it the most profitable
company in the world.

30
 Apple Inc. Journey

Apple has changed in the last year

Apology for MAPS:

Iphone 5 has map detection problems for which Apple CEO Tim Cook

apologized to customers. He said he was extremely sorry for the frustration its

new maps application has caused to its customers. Apple has admitted mistakes

only 16 times in 36 years. But post Jobs CEO Tim Cook has said sorry 4 times

this year alone. If it was Jobs he would have rather not allowed half baked

product to launch in the market or would have quietly fixed it.

Accepting Awards:

Apple had a strict no awards policy under Jobs. After his death, Jony Ive and his

senior team at Apple went specifically to accept awards at Londons Design &

Art Direction event.

Paying Dividends:

Jobs used all funds for R&D so Apple had not paid any dividend since 1995.

But this year CEO Tim Cook has announced that Apple will be paying dividend

to shareholders.

Larger iPhones:

When the iPhone was first launched Jobs made it clear that 3.5 inch screen was

the ideal size it allowed for seamless one hand operation. However the iPhone

5 has 4 inch screen now & we may see an even larger screen soon.

31
 Apple Inc. Journey

Leaked Information:

Jobs was adamant about keeping his products secret till the actual launch.

People working on a project werent allowed to discuss it with families. There

was limited communication between people working on the same product

they only knew their bit. There was hardly any leak during his reign at Apple.

However, this time, accurate iPhone 5 images were leaked months before its

actual launch.

Source: Economic Times; Remembering an Icon , 5 October 2012

Despite the loss of Jobs, Apple has maintained and even extended its

leadership with a record-breaking introduction of the iPhone 5, helping lift its

shares to record highs. The working though has changed in Apple after Jobs but

still it is doing phenomenally well. He has widely been referred to as

"legendary", a "futurist" or simply "visionary", and has been described as the

"Father of the Digital Revolution", a "master of innovation", and a "design

perfectionist". Impact of Jobs absence from the company can be truly and

visibly measured. Even though the company today is doing well but it is making

mistakes which can harm its long term existence.

32

SWOT Analysis of Apple Inc.
Strength
1.)4th largest player in the global
mobile phone market.
2.)Provides unique design and
operating hardware system.
3.)18.5% market share of global
smartphone market.
4.)Strong brnd image provides
edge on competitors.
5.) Well recognised among
consumers
SWOT
ANALYSIS
Opportunities
1.)Strong growth in smartphones and
tablet markets to boost Apple's
revenues.
2.)Strongest player in mobile apps
market with 350,000 apps.
3.) Robust outlook for mobile
advertising marjet provides growth
oppurtunities.
Source: http://timesofindia.indiatimes.com/tech/news/hardware/Apple-in-2012-A-SWOT-
analysis/articleshow/11599618.cms
33
Apple Inc. Journey
Weakness
1.)Product recalls may harm
Apple's repuatation & significant
warranties and other expenses.
2.) Patent infringement law suit
may affect financial condition
and operating results.
like in january 2010 Nokia filled
law suit for patent infrigement
with US ITC
Threats
1.)Rising popularity of Google
Android may affect the market
share of Apple - 350,000 Android
Smartphones are activated daily
&150,000 iPhones are activated
daily.
2.)Steve Jobs' death impact high
growth sustenance levels - Jobs was
innovative and visionary for Apple.
His death may hinder the future
development of Apple.
 Apple Inc. Journey

Conclusion

Apple ignited the personal computer revolution in the 1970s with the
Apple II and reinvented the personal computer in the 1980s with the Macintosh.
Apple is committed to bringing the best personal computing experience to
students, educators, creative professionals and consumers around the world
through its innovative hardware, software and Internet offerings. Over the past
30 years Apple has amplified from computer design to developing consumer
electronics. And the most interesting thing about Apple is that they are very
innovative and early adapters. Apple is usually the first company to come out
with a new product line before anyone else. This is very risky but it seems to be
working to Apples advantage. This shows that taking risks can sometimes make
or break you. But this kind of risks taken by Apple has made it the most
profitable company in the world.

34
 Apple Inc. Journey

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41