Professional Documents
Culture Documents
Submitted by
SHAGUN SHARMA
Registration No:
11616668
School of Business
LOVELY PROFESSIONAL UNIVERSITY
Phagwara , Punjab
July, 2016-2018
ACKNOWLEDGEMENT
I take this opportunity to express my gratitude to Mr.Nitin srivastva who has been instrumental
in the successful completion of this project.
I am thankful to his guidance and constant supervision for providing necessary information
regarding the successful completion of the project. I would like to express my gratitude towards
employees of JIO for their kind co-operation and encouragement.
The guidance and support received from all the members who contributed to this project, was
vital for the success of the project. I am grateful for their constant support and help.
PREFACE
Master in commerce (M.Com) programme is one of the most reputed professional courses in
the field of commerce . This course includes both theory and its applications as per contents of
its curriculum Summer Training project report is an integral part of Master in commerce. It
gives exposure to our practical knowledge and also to get interact with the various aspects of
present market conditions. Each student is required to undergo practical training, after the
completion of second semester examination.
The Training project programmers are designed to give the managers the future of the
corporate happenings and work culture. The real life situation is really different from the
stimulated exercise enacted in an artificial environment inside. The Training project
programmers are designed, so that the managers or tomorrow do not feel when the time comes
to take responsibilities.
The Training project report presented here is a result of my hard work. This project helps
me to learn about of working in Telecom Sector.
DECLARATION
This is to declare that this Summer Training Project report on Winning the strikers is a
record of genuine work done by meunder the guidance of Mr. NITIN SRIVASTVA in the partial
fulfillment of the requirement for Master in commerce.
I declare that this Summer Training project report is original and not submitted to any
other university before.
Certified that the summer internship project report Winning the strikers is the
bonafide work of Shagun Sharma , 11616668 student of MCom of School of
Business, Lovely Professional University carried out under my supervision during
26-05-2017 to 22-07-2017
This Summer Training project report is based on telecom sector as the telecom sector is growing
at a very good pace.
The present business scenario is totally customer oriented. Each company faces stiff competition
from its competitors, each provides the best services at competitive rates. As a result customer
has lot of choices to get the best with least cost. To face this competition, it is very important to
This project is aimed at understanding the strategies adopted by Reliance JIO and its impact on
Research has showed that it is far more important to win a new customer than it is to maintain an
existing one, and there is no better way to retain a customer than to exceed his expectations. For
this purpose it is essential to know the level of customer satisfaction. The focus of my research
was the measurement of customer satisfaction level for the services provided by Reliance JIO.
My job was to collect the feedback from the distributors and also to get their suggestions about
the product. There can be no better opportunity to interact with the external as well as the
internal customers of an organization. Finally the results of the research verify the fact that
keeping the customer satisfied is the best strategy to not only retains the existing customers but
2. Organisational structure 14
7. Findings 50
9. Limitations 51
10. Conclusion 52
11. Suggestion 53
12. Bibliography 54
COMPANY PROFILE
RELIANCE JIO
Jio's headquarters in RCP, Navi Mumbai
Formerly
called Infotel Broadband
Services Limited (2009 -
2013)
Type Subsidiary
Industry Telecommunications
Headquarters Navi Mumbai, Maharashtra,
India
Jio Apps
Subsidiaries LYF
Website www.jio.com
Jio also known as Reliance Jio and officially as Reliance Jio Infocomm Limited (RJIL),[is an
upcoming provider of mobile telephony, broadband services, and digital services in India..
Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries Limited (RIL),
Indias largest private sector company, is the first telecom operator to hold pan India Unified
License.Formerly known as Infotel Broadband Services Limited (IBSL), Jio will provide 4G
services on a pan-India level using LTE technology. The telecom leg of Reliance Industries
Limited, it was incorporated in 2007 and is based in Mumbai, India.It is headquartered in Navi
Mumbai.
RJIL is setting up a pan India telecom network to provide to the highly underserviced India
market, reliable (4th generation) high speed internet connectivity, rich communication services
and various digital services on pan India basis in key domains such as education, healthcare,
security, financial services, government citizen interfaces and entertainment. RJIL aims to
provide anytime, anywhere access to innovative and empowering digital content, applications
and services, thereby propelling India into global leadership in digital economy
RJIL is also deploying an enhanced packet core network to create futuristic high capacity
infrastructure to handle huge demand for data and voice. In addition to high speed data, the 4G
network will provide voice services from / to non-RJIL network.
RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22 circles) capable
of offering fourth generation (4G) wireless services. RJIL plans to provide seamless 4G services
using FDD-LTE on 1800 MHz and TDD-LTE on 2300 MHz through an integrated ecosystem.
Reliance Jio is part of the Bay Of Bengal Gateway Cable System, planned to provide
connectivity between South East Asia, South Asia and the Middle East, and also to Europe,
Africa and to the Far East Asia through interconnections with other existing and newly built
cable systems landing in India, the Middle East and Far East Asia.
RJILs subsidiary has been awarded with a Facility Based Operator License (FBO License) in
Singapore which will allow it to buy, operate and sell undersea and/or terrestrial fibre
connectivity, setup its internet point of presence, offer internet transit and peering services as
well as data and voice roaming services in Singapore.
R-Jio is also in the process of installing hundreds of monopoles, unlike the regular rooftop-
mounted telecom towers typically used by telcos, said the company executive quoted above.
Monopoles, or ground-based masts (GBMs), are expected to double up as street lights and
surveillance systems, and provide real-time monitoring of traffic and advertising opportunities
The services were beta launched to Jio's partners and employees on 27 December 2015 on the
eve of 83rd birth anniversary of late Dhirubhai Ambani, founder of Reliance Industries.
Mr. Akash Ambani is being launched in business as a chief of strategy in Reliance JIO,involved
in day to day operations in business or Ms. Isha Ambani is involved in branding and marketing.
And the key people are Sanjay Mashruwalla (Managing Director), Jyotindra Tacker (Head of
IT).
Reliance Industries Chairman Mukesh Ambani committed an investment of Rs. 2,50,000 crores
on "Digital India" and said he expected the group's initiatives under it will create over 5,00,000
direct and indirect jobs.
"Digital India as company has seen empowers them to fulfil their aspirations.Reliance JIO has
invested over Rs. 2,50,000 crores across the Digital India pillars," Ambani said, adding: "I
estimate Reliance's 'Digital India' investments will create employment for over 5,00,000 people.
" Ambani said the launch of Digital India initiative was a momentous occasion in an information
age where digitization was changing the way one lives, learns, works and plays. It can transform
the lives of 1.2 billion Indians using the power of digital technology. And as well as "So 80
percent of the 1.3 billion Indians will have high-speed, mobile Internet. And by 2017, company
would cover 90 percent. And by 2018, all of India would be covered by this digital
infrastructure,"
According to recent strategic research by Frost & Sullivan, Indian Cellular Services Market, such
growth rates can be greatly attributed to the drastically falling price of mobile handsets, with
price playing a fundamental role in Indian subscriber requirements. Subscribers in certain
regions can acquire the handset at almost no cost, thanks to the mass-market stage these
technologies have reached internationally. The Indian consumer can buy a handset for $150 or
less. This should lead to increased subscribership. This market is growing at an extremely fast
pace and so is the competition between the mobile service providers.
Global System for Mobile Communication (GSM) is a new digital technology developed by the
European community to create a common mobile standard around the world. It helps you
achieve higher sell capacity and better speech quality and one can enjoy crystal clear reception
on ones mobile phone. It automatically solves the problem of eavesdropping on ones calls.
Before analyzing the telecom licensing framework in India, it is imperative that one must
examine what is a license. License issued by the government is an authority, given to a person
upon certain conditions to do something which would have been illegal or wrongful otherwise.
For example, a drivers license issued by the government, gives the authority to a person to drive
a motor vehicle. There are three main types of license fee which the government charges: (I)
initial license fee, which generally is non-refundable, (ii) annual license fee, and (iii) additional
fee for allocation of spectrum.
Licensing framework has been an integral part of Indias telecommunication law. Under the
Indian Telegraph Act, 1885, section 4 gives power to the government to grant license to any
person to establish, maintain or use a telegraph.
Vision: -
JIO intends to bring global harmony, peace & prosperity by way of contentment and mutual
respect for every living being and strive for a world free of violence, poverty & disease.
Mission: -
JIO is committed to building a co-operative environment and social infrastructure for overall
growth, development and well-being of communities by improving health, wealth, knowledge
and spirituality.
Our aim is to provide fair & optimum opportunities for strong social relationships amongst jains
from all fields.
Create a global awareness about jainethos, values and philosophy of our noble principles, which
benefits humanity and our environment.
OBJECTIVE OF INTERNSHIP
Appreciate uniqueness of each customers requirements and serve the customers with
product flexibility.
C.E.O
Marketingggg
gg Admin Legal
Compliance
H.R. Head
Recruitment Backup And Support
Retention
Device
Winning the
Industry
STRiKERS !!!
Winning the strikers is my overall project in which I enrolled the promoters for 5G Guru.com .In this
project we want that if any promoter sells any device there should be 100% Jio in every device sold.
Objective:
one go.
Background:
Highest enrollment from Vivo (151) followed by Samsung (97), Oppo (94) and Gionee (63).
Maximum participation from Bilaspur (107 enrollments) followed by Mandi and (101) and
Kullu (69).
Knowledge Transformation & Daily communication (5 : 2)
1. Device updates.
2. GST @Telecom
4. Competition vs Jio
5. Jio leadership
STATUS
IMPACT:
Ongoing Daily Knowledge Transformation/Communication on various subjects like Device
Updates including Jio HBOs / New Competition Data Plans / Competition vs Jio / Jio
Leadership.
Jio attach rate also improved in highest online selling Xiaomi (from 3.9% to 8.3%) and
Lenovo (2.1% to 2.7%) due to clear plan comparison shared and explained to Strikers.
Special focus on Micromax, Vivo, Lava and Apple strikers where Jio latch rate has dropped
Customer satisfaction plays an important rolewithin your business. Not only is it the leading
indicator to measure customer loyalty, identify unhappy customers, reduce churn and increase
revenue; it is also a key point of differentiation that helps you to attract new customers in
competitive business environments.
Successful business owners and managers quickly realize that keeping customers costs less than
finding new ones. If certain practices drive customers away, a business repeatedly spends time
and money on advertising and other efforts to recruit more. These business owners know that
weaknesses in the production or delivery of goods lead to distressed customers, so they use
online surveys to collect feedback. Customer satisfaction surveys can become imperative tools
for improving your business and ensuring your customers are happy and loyal.
Build your brand
Studies show satisfied clients tend to buy products more often and develop loyalty to a particular
brand. They often spread the word by recommending products and services to friends and family
as an informal referral process. Customer satisfaction surveys give firms specific information
about positive and negative perceptions, which could improve marketing or sales efforts. These
perceptions are especially important because of the increased use of social media by people of all
ages. One negative comment posted on a social media site could be seen by thousands of
potential customers. Angry customers can use unfair criticism and untrue statements to harm a
firm's reputation. Repairing the damage or countering false representations could prove costly.
If survey results lead to a plan to improve weak areas of operation, a follow-up survey can be
used to measure whether changes worked. Information can again be analyzed and compared to
earlier feedback. It is also valuable to let your customers know you're endeavoring to make
improvements and to thank them for their help. Customer satisfaction surveys also reveal data
that can be used to gauge estimated customer satisfaction rates of competitors.
Research Design :
The purpose of the methodology is to design the research procedure. This includes the overall
design, the sampling procedure, the data collection method and analysis procedure.
Marketing research is the systematic gathering recoding and analyzing of data about problem
retaining to the marketing of goods and services.
The essential purpose of marketing research is to provide information, which will facilitate the
identification of an opportunity of problem situation and to assist manager in arriving at the best
possible decisions when such situations are encountered.
Basically there are two types of researches, which according to their applicability, strength,
weaknesses, and requirements used before selecting proper type of research, their suitability
must be seen with respect to a specific problem two general types of researches are exploratory
and conclusive.
1. Conclusive Research:
It is also known as quantitative research; it is designed to help executives of action that is to
make decision.
When a marketing executive makes a decision are course of action is being selected from among
a number of available. The alternatives may be as few as two or virtually infinite. They may be
well defined or only vaguely glimpsed.
Conclusive research provides information, which helps the executives make a rational decision.
In some instances, particularly if any experiment is run, the research may come close to
specifying the precise alternatives to choose, in their cases especially with descriptive studies the
research will only particularly clarify the situation and much will be left to the executives
judgment.
The type of research here is Descriptive Research Design. This kind of design is used for
more precise investigation or of developing the working hypothesis from an operational point of
view. It has inbuilt flexibility, which is needed because the research problem, broadly defined
initially, is transformed into one with more precise meaning in exploratory studies, which in fact
may necessitate changes in research procedure for gathering relevant data.
Flexible Design
Non-Probability Sampling Design
No pre-planned design for analysis
Unstructured instruments for collection of data
No fixed decisions about the operational procedures
Sample Size
Sample size refers to the numbers of respondents researcher have selected for the survey.
I have selected 300 sample units from market and individual customers.
Sampling Technique
The sample design provides information on the target information and final sample sizes. I
used conveyed convenient sampling surveyed in research.
Sampling Area:
The questionnaire was a combination of 15 questions. If choices are given it is easier for the
respondent to respond from the choices rather they think and reply also it takes lesser time.
Because the keep on responding and one has tick mark the right choice accordingly.
Primary Source: Primary data was collected directly from the customers through a questionnaire.
Secondary Source: The secondary source was the company website and my colleagues.
Method of sampling
Convenient sampling is used to do sampling as all the customers in the sites are Surveyed..
Data Analysis
Data analysis was done mainly from the data collected through the customers. The data
Collected from secondary sources is also used to analyse on one particular parameter.
Qualitative analysis was done on the data collected from the primary as well as secondary.
TABLE
Ag % of respondents No. of
e respondent
s
20- 20% 60
25
Sales
20.00% 20-25
23.33%
25-30
30-35
Above 35
26.66%
30.00%
INTERPRETATION:
Students 16.66% 50
16.77%
26.18% Students
Business man
Private employees
Govt. employees
26.84%
30.21%
INTERPRETATION:
a)yes
b)No
No 0% 0
Sales
Yes
No
100.00%
INTERPRETATION:
TABLE 2:
a)Yes
b)No
Sales
6.66%
yes
No
93.34%
INTERPRETATION:
TABLE 3:
1.Airtel
2.Reliance JIO
3.Idea
4. Vodafone
Idea 20% 60
Vodafone 26.66% 70
Sales
Airtel
26.66% 30.00% Reliance JIO
Idea
Vodafone
20.00%
23.33%
INTERPRETATION
TABLE 4:
a)Rs100-Rs200
B)Rs200-Rs300
c)Rs300-Rs400
d)Above Rs500
Rs200-Rs300 32.14% 90
Rs300-Rs400 28.57% 80
Sales
10.00% Rs100-Rs200
Rs200-Rs300
33.33%
Rs300-Rs400
26.67%
Above 500
30.00%
INTERPRETATI
ON:
TABLE 5:
a)News paper
b)Advertisement
c)Mouth publicity
d)Hoardings
Sources % of respondents No. of respondents
Advertisement 21.42% 60
Hoarding 17.85% 50
Sales
17.85%
News paper
32.15% Advertisement
Mouth publicity
Hoarding
28.58%
21.42%
INTERPRETATIO
N:
b)2-3 months
c)4-5 months
d)Non user
Non users 0% 0
Sales
15.38%
38.46%
INTERPRETATION:
42.85% of respondents are user of
35.71% of respondents are user of 2-3 months.
14.28% of respondents are user of 4-5 months.
0% of respondents are Non user.
TABLE 7:
a)Connectivity
b) Schemes
c) Advertisements
d)Goodwill
Connectivity 21.42% 15
Scheme 57.14% 40
Advertisement 14.28%% 10
Goodwill 7.14% 5
Sales
7.14%
21.42%
14.28% Connectivity
Scheme
Advertisement
57.15%
INTERPRETATION:
8.Which service do you like most while using the Reliance jio services?
a)Data services
b)Call rate
c)Network coverage
Sales
28.57%
INTERPRETATION:
d).All services
a)Yes
b)No
Yes 100% 70
No 0% 0
1.Daily
2.Once in week
3.Once in month
4.Rarely
Daily 28.57% 20
Rarely 7.14% 5
Sales
7.14% Daily
14.28% 28.57% Once in week
Once in month
Rarely
50.01%
INTERPRETATION:
TABLE 11:
c)Complaints
d)Other queries
Schemes 57.14% 40
Complaints 7.14% 5
Queries 14.28% 10
Sales
57.15%
INTERPRETATION:
a)Yes
b)No
No 28.57% 20
Sales
yes
28.57% no
71.43%
INTERPRETATION:
TABLE 13:
d)Others
Remove calling 8% 7
congestion
Upgrade in Android 2% 3
version
Others 1% 2
Sales
40.00%
INTERPRETATION:
TABLE 14:
a)Yes
b)No
85.14%
Yes 60
No 14.28% 10
Sales
0.85
yes
No
14.28
INTERPRETATION:
Network
Coverage
Data service
Calling service
Value added
Services
Customer care
New schemes
and offers
FINDINGS
1.While conducting the survey,I found that most of 71.23% respondents are satisfied with
Reliance JIO,and 29.77% of respondents are not satisfied.Because still they have network
problem in deep rural areas.
2.Reliance JIO has wide market captured in Shimla .LYF handsets are highly demanded in the
market by its customers.
3.Most of the customers are preferred to buy and utilize the LYF handsets because its demand is
very high in the area of Shimla.
5.Reliance JIO is the market leader in Shimla areas,all the customers are preferred its products &
services.
7.Highly competition among other mobiles Samsung,Redmi,HTC. But LYF handsets are more
preferred by the customers.
9.LYF handsets are highly selling products in Shimla markets.Because unlimited 4G schemes are
considered by customers.
At last it can be said that there are a lot of scope of Reliance jio market in near future
LIMITATIONS
1. The first problem I faced is in getting the co-operation of the customers. Many of the
respondents I approached did not agree to the need and utility of the project and hence did not
agree to provide me with information.
2. The behavior of the customer is unpredictable which may result in the lacking of
accuracy in the data.
3. As the sample size of the survey was so small and comprise of only 300 customers, the
results may have some prone to errors.
4. Study accuracy totally based upon the respondents response.
5. Stipulated short span of time for survey.
CONCLUSION
Reliance JIO has become a very successful brand in India & providing customer satisfaction is
to be there main motive.It provides unlimited free calling and data services & SMS on the move
as people are more dependent on it in their daily lives like wide network coverage and good 4G
services.Because 3G services was unable to meet out customer needs and wants.Thats why 4G
has been evolved for Indian customers.
Reliance JIO possesses congestion free & wide network coverage, attractive 4G schemes &
customer services as well as lifetime roaming free services.
Providing customer satisfaction is the most crucial step of the company as they are to be satisfied
and provides Internet access on the move such as Wide network coverage and good 4G services
as they are important and technology advanced stuff required by almost everybody in todays
environment,
Reliance JIO is a home brand company and a very emerging brand in India and will be
successful in overseas market in upcoming years. It possesses congestion free & wide network,
attractive 4G schemes & customer services to cover one of the widest areas.
SUGGESTIONS
1.In todays era the Reliance JIO must focus on rural areas to get the people attention and gather
the rural people interest.Because most of rural people are not having the knowledge about
Reliance JIO.
2.Spread out the awareness about Reliance JIO in deep rural areas.
6.Get the feedback from existing customers about Reliance JIO and take the reference for
making new customers.
7.We should try building a good relationship with all retailers,praise,recognition & honour on
several occasion for our retailers would help a lot.
8.The customer care people and also employees in Reliance JIO should try to convey brand
Reliance JIO while talking to people.
BIBLIOGRAPHY
Articles:
Mukesh Ambani's son Akash Ambani joins Reliance Industries; begins at telecom
arm Reliance Jio, The Economic Times
Reliance Jio Infocomm launches 4G services for employees, The Economic Times,
December 27, 2015, retrieved December 29, 2015
Reliance Industries buys 95% stake in IBnfotel Broadband for Rs 4,800 cr, The
Economic Times Business Line
Reliance Jio employees to get freebies, discount on 4G service, Gadgets 360 -
NDTV, December 25, 2015, retrieved December 29, 2015
Reliance to launch Jio by Dec, set to kick off pricing war, Business Standard
Web Sites:
o www.JIO.com
o www.MYLYF.com
o www.google.com
NAME: ------------------------------------
AGE: ------------------------------------
SEX: ------------------------------------
OCCUPATION: - -----------------------------------
ADDRESS : ------------------------------------
ATTACHMENTS
Questionnaire
a)yes
b)No
a)Yes
b)No
3.which operators service do you use?
1.Airtel
2.Vodafone
3.Idea
4.Reliance JIO
a)Rs100-Rs200
B)Rs200-Rs300
c)Rs300-Rs400
d)Above Rs500
a)News paper
b)Advertisement
c)Mouth publicity
d)Hoardings
b)2-3 months
c)4-5 months
d)Non users
a)Connectivity
b) Schemes
c) Advertisements
d)Goodwill
8.Which service do you like most while using the Reliance jio services?
a)Data services
b)Call rate
c)Network coverage
a)Yes
b)No
1.Daily
2.Once in week
3.Once in month
4.Rarely
c)Complaints
d)Other queries
a)Yes
b)No
13.What should be improved in Reliance JIO services
d)Others
a)Yes
b)No
Network
coverage
Data service
Calling service
Value added
services
Customer care
New schemes
and offers