A PROJECT REPORT ON

WINNING THE STRIKERS

Submitted by

SHAGUN SHARMA

Registration No:
11616668

Under the guidance of

Lalit Bhardwaj

in partial fulfillment of summer internship for the award of the

degree of

MASTER IN COMMERCE (M.Com)

School of Business
LOVELY PROFESSIONAL UNIVERSITY
Phagwara , Punjab
 July, 2016-2018

ACKNOWLEDGEMENT

I take this opportunity to express my gratitude to Mr.Nitin srivastva who has been instrumental
in the successful completion of this project.

I am thankful to his guidance and constant supervision for providing necessary information
regarding the successful completion of the project. I would like to express my gratitude towards
employees of JIO for their kind co-operation and encouragement.

The guidance and support received from all the members who contributed to this project, was
vital for the success of the project. I am grateful for their constant support and help.
 PREFACE
Master in commerce (M.Com) programme is one of the most reputed professional courses in
the field of commerce . This course includes both theory and its applications as per contents of
its curriculum Summer Training project report is an integral part of Master in commerce. It
gives exposure to our practical knowledge and also to get interact with the various aspects of
present market conditions. Each student is required to undergo practical training, after the
completion of second semester examination.

The Training project programmers are designed to give the managers the future of the
corporate happenings and work culture. The real life situation is really different from the
stimulated exercise enacted in an artificial environment inside. The Training project
programmers are designed, so that the managers or tomorrow do not feel when the time comes
to take responsibilities.

The Training project report presented here is a result of my hard work. This project helps
me to learn about of working in Telecom Sector.
 DECLARATION

This is to declare that this Summer Training Project report on Winning the strikers is a
record of genuine work done by meunder the guidance of Mr. NITIN SRIVASTVA in the partial
fulfillment of the requirement for Master in commerce.
I declare that this Summer Training project report is original and not submitted to any
other university before.

Signature of the Student:

Students Name: SHAGUN SHARMA

 CERTIFICATE

Certified that the summer internship project report Winning the strikers is the
bonafide work of Shagun Sharma , 11616668 student of MCom of School of
Business, Lovely Professional University carried out under my supervision during
26-05-2017 to 22-07-2017

Signature of the Industry Supervisor:

Date: 22 JULY 2017
Name of Supervisor: Nitin Sirivastva
Designation: Sr. Manager
 EXCEUTIVE SUMMARY

This Summer Training project report is based on telecom sector as the telecom sector is growing
at a very good pace.

The present business scenario is totally customer oriented. Each company faces stiff competition

from its competitors, each provides the best services at competitive rates. As a result customer

has lot of choices to get the best with least cost. To face this competition, it is very important to

know customers behavior towards different products and services.

This project is aimed at understanding the strategies adopted by Reliance JIO and its impact on

the perception of Reliance JIO Customers.

Research has showed that it is far more important to win a new customer than it is to maintain an

existing one, and there is no better way to retain a customer than to exceed his expectations. For

this purpose it is essential to know the level of customer satisfaction. The focus of my research

was the measurement of customer satisfaction level for the services provided by Reliance JIO.

My job was to collect the feedback from the distributors and also to get their suggestions about

the product. There can be no better opportunity to interact with the external as well as the

internal customers of an organization. Finally the results of the research verify the fact that

keeping the customer satisfied is the best strategy to not only retains the existing customers but

also to expand the business to new horizons.

TABLE OF CONTENTS

S.No. Description Page No.

1. Company Profile 8-13

2. Organisational structure 14

3. Winning the strikers 15-18

4. Customer satisfaction towards Jio 19-20

5. Research Mthodology 21-23

6. Data Analysis and interpretation 23-49

7. Findings 50

9. Limitations 51

10. Conclusion 52

11. Suggestion 53

12. Bibliography 54

13. Attachments 55-59

COMPANY PROFILE

RELIANCE JIO
Jio's headquarters in RCP, Navi Mumbai

Formerly
called Infotel Broadband
Services Limited (2009 -
2013)

Reliance Jio Infocomm

Limited (2013 - 2015)

Type Subsidiary
Industry Telecommunications
Headquarters Navi Mumbai, Maharashtra,
India

Key people Sanjay Mashruwalla (Managing

Director)
Jyotin

dra Thacker (Head of IT)

Akash Ambani (Chief of
Strategy)
 Mobile telephony, broadband,
Products
Wifi,Router and 4G Data
services

Jio Apps

MyJio, JioChat, JioPlay,

JioBeats, JioMoney, JioDrive,
JioOnDemand, JioSecurity,
JioJoin, JioMags,
JioXpressNews, Jionet WiFi

Parent Reliance Industries

Subsidiaries LYF

Website www.jio.com

Jio also known as Reliance Jio and officially as Reliance Jio Infocomm Limited (RJIL),[is an
upcoming provider of mobile telephony, broadband services, and digital services in India..

Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries Limited (RIL),
Indias largest private sector company, is the first telecom operator to hold pan India Unified
License.Formerly known as Infotel Broadband Services Limited (IBSL), Jio will provide 4G
services on a pan-India level using LTE technology. The telecom leg of Reliance Industries
Limited, it was incorporated in 2007 and is based in Mumbai, India.It is headquartered in Navi
Mumbai.
RJIL is setting up a pan India telecom network to provide to the highly underserviced India
market, reliable (4th generation) high speed internet connectivity, rich communication services
and various digital services on pan India basis in key domains such as education, healthcare,
security, financial services, government citizen interfaces and entertainment. RJIL aims to
provide anytime, anywhere access to innovative and empowering digital content, applications
and services, thereby propelling India into global leadership in digital economy

RJIL is also deploying an enhanced packet core network to create futuristic high capacity
infrastructure to handle huge demand for data and voice. In addition to high speed data, the 4G
network will provide voice services from / to non-RJIL network.

RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22 circles) capable
of offering fourth generation (4G) wireless services. RJIL plans to provide seamless 4G services
using FDD-LTE on 1800 MHz and TDD-LTE on 2300 MHz through an integrated ecosystem.

Reliance Jio is part of the Bay Of Bengal Gateway Cable System, planned to provide
connectivity between South East Asia, South Asia and the Middle East, and also to Europe,
Africa and to the Far East Asia through interconnections with other existing and newly built
cable systems landing in India, the Middle East and Far East Asia.

RJILs subsidiary has been awarded with a Facility Based Operator License (FBO License) in
Singapore which will allow it to buy, operate and sell undersea and/or terrestrial fibre
connectivity, setup its internet point of presence, offer internet transit and peering services as
well as data and voice roaming services in Singapore.

R-Jio is also in the process of installing hundreds of monopoles, unlike the regular rooftop-
mounted telecom towers typically used by telcos, said the company executive quoted above.
Monopoles, or ground-based masts (GBMs), are expected to double up as street lights and
surveillance systems, and provide real-time monitoring of traffic and advertising opportunities

The Dominant Players

Bharti Airtel --- 23% Market Share

Vodafone India --- 18% Market Share
Idea Cellular --- 15% Market Share
 Reliance Communications --- 12% Market Share
BSNL --- 10% Market Share
Aircel --- 8% Market Share
TATA Infocomm --- 7% Market Share
Others --- 7% Market Share

The services were beta launched to Jio's partners and employees on 27 December 2015 on the
eve of 83rd birth anniversary of late Dhirubhai Ambani, founder of Reliance Industries.

Mr. Akash Ambani is being launched in business as a chief of strategy in Reliance JIO,involved
in day to day operations in business or Ms. Isha Ambani is involved in branding and marketing.
And the key people are Sanjay Mashruwalla (Managing Director), Jyotindra Tacker (Head of
IT).

Reliance Industries Chairman Mukesh Ambani committed an investment of Rs. 2,50,000 crores
on "Digital India" and said he expected the group's initiatives under it will create over 5,00,000
direct and indirect jobs.
"Digital India as company has seen empowers them to fulfil their aspirations.Reliance JIO has
invested over Rs. 2,50,000 crores across the Digital India pillars," Ambani said, adding: "I
estimate Reliance's 'Digital India' investments will create employment for over 5,00,000 people.
" Ambani said the launch of Digital India initiative was a momentous occasion in an information
age where digitization was changing the way one lives, learns, works and plays. It can transform
the lives of 1.2 billion Indians using the power of digital technology. And as well as "So 80
percent of the 1.3 billion Indians will have high-speed, mobile Internet. And by 2017, company
would cover 90 percent. And by 2018, all of India would be covered by this digital
infrastructure,"

According to recent strategic research by Frost & Sullivan, Indian Cellular Services Market, such
growth rates can be greatly attributed to the drastically falling price of mobile handsets, with
price playing a fundamental role in Indian subscriber requirements. Subscribers in certain
regions can acquire the handset at almost no cost, thanks to the mass-market stage these
technologies have reached internationally. The Indian consumer can buy a handset for $150 or
less. This should lead to increased subscribership. This market is growing at an extremely fast
pace and so is the competition between the mobile service providers.
Global System for Mobile Communication (GSM) is a new digital technology developed by the
European community to create a common mobile standard around the world. It helps you
achieve higher sell capacity and better speech quality and one can enjoy crystal clear reception
on ones mobile phone. It automatically solves the problem of eavesdropping on ones calls.
Before analyzing the telecom licensing framework in India, it is imperative that one must
examine what is a license. License issued by the government is an authority, given to a person
upon certain conditions to do something which would have been illegal or wrongful otherwise.
For example, a drivers license issued by the government, gives the authority to a person to drive
a motor vehicle. There are three main types of license fee which the government charges: (I)
initial license fee, which generally is non-refundable, (ii) annual license fee, and (iii) additional
fee for allocation of spectrum.
Licensing framework has been an integral part of Indias telecommunication law. Under the
Indian Telegraph Act, 1885, section 4 gives power to the government to grant license to any
person to establish, maintain or use a telegraph.
Vision: -

JIO intends to bring global harmony, peace & prosperity by way of contentment and mutual
respect for every living being and strive for a world free of violence, poverty & disease.

Mission: -

JIO is committed to building a co-operative environment and social infrastructure for overall
growth, development and well-being of communities by improving health, wealth, knowledge
and spirituality.

Our aim is to provide fair & optimum opportunities for strong social relationships amongst jains
from all fields.

Create a global awareness about jainethos, values and philosophy of our noble principles, which
benefits humanity and our environment.

OBJECTIVE OF INTERNSHIP

Create synergistic effect by creating high quality and diversified portfolio.

Provide diversified financial services with focused people.

Appreciate uniqueness of each customers requirements and serve the customers with
product flexibility.

Diversification of sources of fund.

Enhance corporate value through sustained growth.

 ORGANISATION STRUCTURE

C.E.O

Marketingggg
gg Admin Legal

Information Technology HRM

Network Finance

Customer sales delivery

Marketing Head

Enterprise Revenue plan

Blue Segment analysis

Gold segment Marcom and Brand

Account MIS

Compliance

H.R. Head
 Recruitment Backup And Support

Retention

Device
Winning the
Industry
STRiKERS !!!
Winning the strikers is my overall project in which I enrolled the promoters for 5G Guru.com .In this
project we want that if any promoter sells any device there should be 100% Jio in every device sold.

Objective:

Brand Seeding Jio proposition to 100% Industry Promoters.

Business Maximizing attach rate with every new device sold.

Communication Technology updates of latest development and product across segment in

one go.

Background:

80% of these smartphones are being sold through Promoter outlets.

Not all the OEM promoter have any technical certification

STRIKER ENROLLMENT
We have enrolled 40% Industry STRIKERS enrolled till date (519 headcount)

Highest enrollment from Vivo (151) followed by Samsung (97), Oppo (94) and Gionee (63).

Maximum participation from Bilaspur (107 enrollments) followed by Mandi and (101) and
Kullu (69).
 Knowledge Transformation & Daily communication (5 : 2)

1. Device updates.

2. GST @Telecom

3. Competition New Data Plans

4. Competition vs Jio

5. Jio leadership

STATUS AND IMPACT:

STATUS

75% Enrollments done through On-line mode (5G Guru.com)

All enrolled Strikers has been sent a Digital Enrollment Certificate.

100% daily engagement of enrolled participants

IMPACT:
 Ongoing Daily Knowledge Transformation/Communication on various subjects like Device

Updates including Jio HBOs / New Competition Data Plans / Competition vs Jio / Jio

Leadership.

Regaining Jio attach rate:

Samsung : from 14.9% to 15.4%

Oppo : from 8.3% to 8.8%

Gionee : from 3.5% to 3.7%

Jio attach rate also improved in highest online selling Xiaomi (from 3.9% to 8.3%) and

Lenovo (2.1% to 2.7%) due to clear plan comparison shared and explained to Strikers.

Special focus on Micromax, Vivo, Lava and Apple strikers where Jio latch rate has dropped

over previous month

 CUSTOMER SATISFACTION TOWARDS JIO

Customer satisfaction plays an important rolewithin your business. Not only is it the leading
indicator to measure customer loyalty, identify unhappy customers, reduce churn and increase
revenue; it is also a key point of differentiation that helps you to attract new customers in
competitive business environments.

Successful business owners and managers quickly realize that keeping customers costs less than
finding new ones. If certain practices drive customers away, a business repeatedly spends time
and money on advertising and other efforts to recruit more. These business owners know that
weaknesses in the production or delivery of goods lead to distressed customers, so they use
online surveys to collect feedback. Customer satisfaction surveys can become imperative tools
for improving your business and ensuring your customers are happy and loyal.
Build your brand
Studies show satisfied clients tend to buy products more often and develop loyalty to a particular
brand. They often spread the word by recommending products and services to friends and family
as an informal referral process. Customer satisfaction surveys give firms specific information
about positive and negative perceptions, which could improve marketing or sales efforts. These
perceptions are especially important because of the increased use of social media by people of all
ages. One negative comment posted on a social media site could be seen by thousands of
potential customers. Angry customers can use unfair criticism and untrue statements to harm a
firm's reputation. Repairing the damage or countering false representations could prove costly.

Measure your results

A customer satisfaction survey might be worthless unless it creates statistical data that can be
scientifically analyzed. The first step to developing a meaningful online survey is to establish
intended goals and a process for comparing results. Employees responsible for analyzing survey
results should have some background in statistics to make the survey meaningful. When drafting
survey questions, as much detail as possible should be included in the questionnaire, along with
an area for independent customer comments.
Update your customers

If survey results lead to a plan to improve weak areas of operation, a follow-up survey can be
used to measure whether changes worked. Information can again be analyzed and compared to
earlier feedback. It is also valuable to let your customers know you're endeavoring to make
improvements and to thank them for their help. Customer satisfaction surveys also reveal data
that can be used to gauge estimated customer satisfaction rates of competitors.

OBJECTIVE OF THE STUDY

To know the awareness of customers about Jio network

To study the preference of customers towards other networks with jio.

To analyze the customers satisfaction towards Jio network.

To give findings and suggestions.

 RESEARCH METHODOLOGY

Research Design :

The purpose of the methodology is to design the research procedure. This includes the overall
design, the sampling procedure, the data collection method and analysis procedure.
Marketing research is the systematic gathering recoding and analyzing of data about problem
retaining to the marketing of goods and services.
The essential purpose of marketing research is to provide information, which will facilitate the
identification of an opportunity of problem situation and to assist manager in arriving at the best
possible decisions when such situations are encountered.
Basically there are two types of researches, which according to their applicability, strength,
weaknesses, and requirements used before selecting proper type of research, their suitability
must be seen with respect to a specific problem two general types of researches are exploratory
and conclusive.

1. Conclusive Research:
It is also known as quantitative research; it is designed to help executives of action that is to
make decision.
When a marketing executive makes a decision are course of action is being selected from among
a number of available. The alternatives may be as few as two or virtually infinite. They may be
well defined or only vaguely glimpsed.
Conclusive research provides information, which helps the executives make a rational decision.
In some instances, particularly if any experiment is run, the research may come close to
 specifying the precise alternatives to choose, in their cases especially with descriptive studies the
research will only particularly clarify the situation and much will be left to the executives
judgment.

The type of research here is Descriptive Research Design. This kind of design is used for
more precise investigation or of developing the working hypothesis from an operational point of
view. It has inbuilt flexibility, which is needed because the research problem, broadly defined
initially, is transformed into one with more precise meaning in exploratory studies, which in fact
may necessitate changes in research procedure for gathering relevant data.

The characteristic features of research are as follows:

Flexible Design
Non-Probability Sampling Design
No pre-planned design for analysis
Unstructured instruments for collection of data
No fixed decisions about the operational procedures

Sample Size

Sample size refers to the numbers of respondents researcher have selected for the survey.

I have selected 300 sample units from market and individual customers.

Sampling Technique

The sample design provides information on the target information and final sample sizes. I
used conveyed convenient sampling surveyed in research.

Sampling Area:

While conducting sample,I went many places of Shimla.

Data collection tool

I have used Questionnaire, as the research instrument to conduct the market survey. The
questionnaire consisted closed ended questions designed in such a way that it should gather
maximum information possible.

The questionnaire was a combination of 15 questions. If choices are given it is easier for the
respondent to respond from the choices rather they think and reply also it takes lesser time.
Because the keep on responding and one has tick mark the right choice accordingly.

Data was collected through two sources:

Primary Source: Primary data was collected directly from the customers through a questionnaire.

Secondary Source: The secondary source was the company website and my colleagues.

Method of sampling

Convenient sampling is used to do sampling as all the customers in the sites are Surveyed..

Data Analysis

Data analysis was done mainly from the data collected through the customers. The data

Collected from secondary sources is also used to analyse on one particular parameter.

Qualitative analysis was done on the data collected from the primary as well as secondary.

DATA ANALYSIS AND INTERPRETATION

TABLE

Age group of respondents .

Ag % of respondents No. of
e respondent
s
20- 20% 60
25

Sales

20.00% 20-25
23.33%
25-30
30-35
Above 35

26.66%
30.00%

INTERPRETATION:

20% of the respondents are between the age group 20 25.

26.66% of the respondents are between the age group 25 35.
30% of the respondents are between the age group 30 35.
23.33% of the respondents are above 35 years of age.
TABLE

Occupation of the respondents

Occupation % of respondents No. of respondents

Students 16.66% 50

Business man 26.66% 30

Private employees 30% 90

Govt. employees 26% 80

 Sales

16.77%
26.18% Students
Business man
Private employees
Govt. employees
26.84%

30.21%

INTERPRETATION:

16.66% of the respondents are Students.

26.66% of the respondents are Businessmen.
30% of the respondents are from Private employees.
26% of the respondents are Govt.Services
TABLE 1:

1.Do you have a mobile phone?

a)yes

b)No

Mobile users % of respondents No. of respondents

Yes 100% 300

No 0% 0
 Sales

Yes
No

100.00%

INTERPRETATION:

100% of the respondents are Mobile users.

TABLE 2:

2.Are you aware about Reliance JIO?

a)Yes

b)No

Awareness % Of respondents No. of respondents

Yes 93.33% 280

No 6.66% 20

Sales

6.66%
yes
No

93.34%

INTERPRETATION:

93.33% of respondents are aware about Reliance JIO.

6.66% of respondents are not aware about Reliance JIO

TABLE 3:

3.which operators service do you use?

1.Airtel

2.Reliance JIO

3.Idea

4. Vodafone

Operator user % of respondents No. of respondents

Airtel 30% 90
Reliance JIO 23.33% 80

Idea 20% 60
Vodafone 26.66% 70

Sales

Airtel
26.66% 30.00% Reliance JIO
Idea
Vodafone

20.00%
23.33%

INTERPRETATION

30% of respondents are Airtel users

23.33% of respondents are Relianc JIO users.

TABLE 4:

4.What is your average monthly expenditure on mobile (in RS)?

a)Rs100-Rs200

B)Rs200-Rs300

c)Rs300-Rs400

d)Above Rs500

Expenditure (Rs) % of respondents No. of respondents

Rs100-Rs200 35.71% 100

Rs200-Rs300 32.14% 90
Rs300-Rs400 28.57% 80

Above Rs500 10.71% 30

Sales

10.00% Rs100-Rs200
Rs200-Rs300
33.33%
Rs300-Rs400
26.67%
Above 500

30.00%

INTERPRETATI
ON:

35.71% of respondents are monthly expenditure on mobile.

32.14% of respondents are monthly expenditure on mobile.
28.57% of respondents are monthly expenditure on mobile.

TABLE 5:

5.From which source you came to know about Reliance JIO?

a)News paper

b)Advertisement

c)Mouth publicity

d)Hoardings
Sources % of respondents No. of respondents

News paper 32.14% 90

Advertisement 21.42% 60

Mouth publicity 28.57% 80

Hoarding 17.85% 50

Sales

17.85%
News paper
32.15% Advertisement
Mouth publicity
Hoarding

28.58%

21.42%

INTERPRETATIO
N:

32.14% of respondents are known by News paper.

21.42% of respondents are known by Advertisement.
28.57% of respondents are Mouth publicity.
17.85% of respondents are Hoardings.
TABLE 6:

6.Since how long you are using Reliance JIO services?

a)Less than one month

b)2-3 months

c)4-5 months

d)Non user

Users % of respondents No. of respondents

Less than one 42.85% 30
month

2-3 months 35.71% 25

4-5 months 14.28% 15

Non users 0% 0

Sales

15.38%

Less than one month

2-3 months
46.15% 4-5 months
Non users

38.46%

INTERPRETATION:
 42.85% of respondents are user of
35.71% of respondents are user of 2-3 months.
14.28% of respondents are user of 4-5 months.
0% of respondents are Non user.

TABLE 7:

7. Which feature of Reliance jio convinced you to use this?

a)Connectivity

b) Schemes

c) Advertisements

d)Goodwill

Convincing factor % of respondents No. of respondents

Connectivity 21.42% 15

Scheme 57.14% 40
Advertisement 14.28%% 10

Goodwill 7.14% 5

Sales
7.14%

21.42%
14.28% Connectivity
Scheme
Advertisement

57.15%

INTERPRETATION:

21.42% of respondents are convinced with connectivity.

57.14% of respondents are convinced with scheme.
14.28% of respondents are convinced with Advertisement.
7.14% of respondents are convinced with goodwill.
TABLE 8:

8.Which service do you like most while using the Reliance jio services?

a)Data services

b)Call rate

c)Network coverage

d)Value added services

services % of respondents No. of respondents

Data services 50% 35

Call rate 28.57% 20

Network coverage 14.28% 10

Value added 7.14% 5
services

Sales

7.14% Data services

14.28%
Call rate
Network coverage
50.01% Value added services

28.57%

INTERPRETATION:

50% of respondents are in favour of Data services.

28.57% of respondents are in favour of Call rates.
14.28% of respondents are in favour of Network coverage.
7.14% of respondents are in favour of Value added services.
 TABLE 9:

9) Why did you choose this service provider

a).Unlimited calling services

b).Unlimited Data services

c).Unlimited sms services

d).All services

Choose the service % of respondents No. of respondents

Unlimited calling 14.28% 10

services

Unlimited Data 35.71% 25 INTERPRETATION:

services
14.28% of
Unlimited sms 7.14% 5
services respondents are
chosen to
All services 42.85% 30
Unlimited
calling services.
35.71% of respondents are chosen to Unlimited Data services..
7.14% of respondents are chosen to Unlimited Sms services..
42.85% of respondents are chosen to All services.
TABLE 10:

10.Do you call at customer care?

a)Yes

b)No

Respondents % Of respondents No. of respondents

Yes 100% 70

No 0% 0

If Yes,how often you call at customer care?

1.Daily
2.Once in week

3.Once in month

4.Rarely

Customer call % of respondents No. of respondents

Daily 28.57% 20

Once in week 50% 35

Once in month 14.28% 10

Rarely 7.14% 5

Sales

7.14% Daily
14.28% 28.57% Once in week
Once in month
Rarely

50.01%

INTERPRETATION:

28.57% of respondents are made call customer care daily.

50% of respondents are made call customer care weekly.
14.28% of respondents are made call customer care monthly.
 7.14% of respondents are made call customer care rarely.

TABLE 11:

11.For what reason do you call customer care?

a)Value added services

b) Information regarding new schemes

c)Complaints

d)Other queries

Reason % of respondents No. of respondents

Value added services 21.42% 15

Schemes 57.14% 40

Complaints 7.14% 5

Queries 14.28% 10
 Sales

14.28% Value added

21.42% services
7.14% Schemes
Complaints
Queries

57.15%

INTERPRETATION:

21.42% of respondents are made call for value added services.

57.14% of respondents are made call for new schemes.
7.14% of respondents are made call for complaints.
14.28% of respondents are made call for other queries.
TABLE 12:

12. Are you satisfied with Reliance JIO services?

a)Yes

b)No

Satisfaction level % Of respondents No. of respondents

Yes 71.42% 50

No 28.57% 20
 Sales

yes
28.57% no

71.43%

INTERPRETATION:

71.42% of respondents are satisfied.

28.57% of respondents are not satisfied.

TABLE 13:

13.What should be improved in Reliance JIO services

a)Improve in Network coverage

b)Remove calling congestion

c)Upgrade in Android version

d)Others

Improvement % of respondents No. of respondents

 Improve in Network 9% 10
coverage

Remove calling 8% 7
congestion

Upgrade in Android 2% 3
version

Others 1% 2

Sales

10.00% 5.00% Improve in Network

coverage
Remove calling congestion
45.00% Upgrade in adroid version
Others

40.00%

INTERPRETATION:

9% of srespondents are dissatisfied with poor network coverage.

 8% of respondents are dissatisfied with call drop.
2% of respondents are dissatisfied with old version.
1% of respondents are dissatisfied others.

TABLE 14:

14. Would you like to recommend others?

a)Yes

b)No

Recommendation % Of respondents No. of respondents

85.14%
Yes 60

No 14.28% 10
 Sales
0.85

yes
No

14.28

INTERPRETATION:

85.14% of respondents are recommended others.

14.28% of respondents are not recommended others.
 TABLE 15:

15.Rate the following Reliance JIO services on basis of your satisfaction?

Services Excellent Very Fairly Average Poor

good Good

Network
Coverage

Data service

Calling service

Value added
Services

Customer care

New schemes
and offers
 FINDINGS

The following are the findings of the study.

1.While conducting the survey,I found that most of 71.23% respondents are satisfied with
Reliance JIO,and 29.77% of respondents are not satisfied.Because still they have network
problem in deep rural areas.

2.Reliance JIO has wide market captured in Shimla .LYF handsets are highly demanded in the
market by its customers.

3.Most of the customers are preferred to buy and utilize the LYF handsets because its demand is
very high in the area of Shimla.

4.Customers are satisfied the 4G unlimited services as comparison to others services.

5.Reliance JIO is the market leader in Shimla areas,all the customers are preferred its products &
services.

6.Reliance JIO is enhanced the potential market share in Shimla.

7.Highly competition among other mobiles Samsung,Redmi,HTC. But LYF handsets are more
preferred by the customers.

8.Wide network coverage is available in Shimla areas.

9.LYF handsets are highly selling products in Shimla markets.Because unlimited 4G schemes are
considered by customers.
 At last it can be said that there are a lot of scope of Reliance jio market in near future

LIMITATIONS

1. The first problem I faced is in getting the co-operation of the customers. Many of the
respondents I approached did not agree to the need and utility of the project and hence did not
agree to provide me with information.
2. The behavior of the customer is unpredictable which may result in the lacking of
accuracy in the data.
3. As the sample size of the survey was so small and comprise of only 300 customers, the
results may have some prone to errors.
4. Study accuracy totally based upon the respondents response.
5. Stipulated short span of time for survey.
 CONCLUSION

Reliance JIO has become a very successful brand in India & providing customer satisfaction is
to be there main motive.It provides unlimited free calling and data services & SMS on the move
as people are more dependent on it in their daily lives like wide network coverage and good 4G
services.Because 3G services was unable to meet out customer needs and wants.Thats why 4G
has been evolved for Indian customers.

Reliance JIO possesses congestion free & wide network coverage, attractive 4G schemes &
customer services as well as lifetime roaming free services.

Providing customer satisfaction is the most crucial step of the company as they are to be satisfied
and provides Internet access on the move such as Wide network coverage and good 4G services
as they are important and technology advanced stuff required by almost everybody in todays
environment,
Reliance JIO is a home brand company and a very emerging brand in India and will be
successful in overseas market in upcoming years. It possesses congestion free & wide network,
attractive 4G schemes & customer services to cover one of the widest areas.
 SUGGESTIONS

1.In todays era the Reliance JIO must focus on rural areas to get the people attention and gather
the rural people interest.Because most of rural people are not having the knowledge about
Reliance JIO.

2.Spread out the awareness about Reliance JIO in deep rural areas.

3.Replenish the products on Retailers shop on right time,where it is lacking.

4.Remove(exterminate) the problem of calling congestion & call drop.

5.Make the advertisement of Reliance JIO by putting hoardings,boards,posters,and neon

(electric) sign boards in every areas.It should be highlighted punch lineLYF DEKHO LYF
JAISI.

6.Get the feedback from existing customers about Reliance JIO and take the reference for
making new customers.

7.We should try building a good relationship with all retailers,praise,recognition & honour on
several occasion for our retailers would help a lot.

8.The customer care people and also employees in Reliance JIO should try to convey brand
Reliance JIO while talking to people.
 BIBLIOGRAPHY

Articles:
Mukesh Ambani's son Akash Ambani joins Reliance Industries; begins at telecom
arm Reliance Jio, The Economic Times
Reliance Jio Infocomm launches 4G services for employees, The Economic Times,
December 27, 2015, retrieved December 29, 2015
Reliance Industries buys 95% stake in IBnfotel Broadband for Rs 4,800 cr, The
Economic Times Business Line
Reliance Jio employees to get freebies, discount on 4G service, Gadgets 360 -
NDTV, December 25, 2015, retrieved December 29, 2015
Reliance to launch Jio by Dec, set to kick off pricing war, Business Standard

Web Sites:
o www.JIO.com

o www.MYLYF.com

o www.google.com
NAME: ------------------------------------

AGE: ------------------------------------

SEX: ------------------------------------

OCCUPATION: - -----------------------------------

MOBILE NO: ------------------------------------

ADDRESS : ------------------------------------

ATTACHMENTS

Questionnaire

1.Do you have a mobile phone?

a)yes

b)No

2.Are you aware about Reliance JIO?

a)Yes

b)No
3.which operators service do you use?

1.Airtel

2.Vodafone

3.Idea

4.Reliance JIO

4.What is your average monthly expenditure on mobile (in RS)?

a)Rs100-Rs200

B)Rs200-Rs300

c)Rs300-Rs400

d)Above Rs500

5.From which source you came to know about Reliance JIO?

a)News paper

b)Advertisement

c)Mouth publicity

d)Hoardings

6.Since how long you are using Reliance JIO services?

a)Less than one month

b)2-3 months
c)4-5 months

d)Non users

7. Which feature of Reliance jio convinced you to use this?

a)Connectivity

b) Schemes

c) Advertisements

d)Goodwill

8.Which service do you like most while using the Reliance jio services?

a)Data services

b)Call rate

c)Network coverage

d)Value added services

9. Why did you choose this service provider

a).Unlimited calling services

b).Unlimited Data services

c).Unlimited sms services

d).All services

10.Do you call at customer care?

a)Yes

b)No

If Yes,how often you call at customer care?

1.Daily

2.Once in week

3.Once in month

4.Rarely

11.For what reason do you call customer care?

a)Value added services

b) Information regarding new schemes

c)Complaints

d)Other queries

12. Are you satisfied with Reliance JIO services?

a)Yes

b)No
 13.What should be improved in Reliance JIO services

a)Improve in Network coverage

b)Remove calling congestion

c)Upgrade in Android version

d)Others

14. Would you like to recommend others?

a)Yes

b)No

15.Rate the following Reliance JIO services on basis of your satisfaction?

Services Excellent Very Fairly Average Poor

good good

Network
coverage

Data service

Calling service
Value added
services

Customer care

New schemes
and offers