CARMEN REINICKE

New York, NY, 10075

(608) 751-2272 careinicke@gmail.com

Education
Vassar College, Poughkeepsie, NY May 2014
B.A. in English with correlate sequence in Art History
Kings College London, London, UK September - December 2012
Study Abroad Program in London, England. English Literature.
Published Writing
Quartz, Going to Graduate School is Worth the Risk
The Billfold, Thinking About Saving
Professional Experience
IBM, New York, NY May 2015- Present
Consultant, Global Business Services, Financial Sector
Deputy Storyteller for thought leadership initiative in FSS
o Managed process of creating TheForumMovement, a thought leadership initiative for IBM FSS
o Manage 2017 Editorial Calendar for the FSS sector; copy edit, produce content, lead design team
for all thought leadership. Share and promote work on social media twitter, Medium, Facebook
Internal communications team for the release of a customer data integration tool at a global financial
services client.
o Created a comprehensive multi-channel communications plan to promote tool adoption in a group
of 200
o Executed communications plan; producing and creating content for multiple channels within the
client and measuring adoption success against KPIs.
o Perform strategic analysis of customer attrition to develop new alert and notification capabilities
within the tool.
Program Management and communications team for a complex business transformation initiative at a
global financial services client.
o Created content including meeting materials, digital experiences, and video scripts for a VPs
internal transformation communications.
o Supported Project Manager and Associate Partner leading a team of over 100. Managed time and
expenses, billing and invoicing, facilitated team governance meetings, and provided general
management support to team leadership.

Travelclick, New York, NY September 2014 April 2015

Media Analyst
Led digital marketing, online media, search engine optimization, and ad placement campaigns for clients
representing the top ten percent of Travelclicks revenue.
Utilized Google Analytics to generate reports, provide strategic recommendations, optimize campaign
performance for return on ad spend (ROAS), and managed account activity.

Vassar College Writing Center, Poughkeepsie, NY September 2011- May 2014

Head Consultant
Led and managed a team of over 20 peer consultants, the Writing Centers largest team to date. Planned
and led staff development activities, workshops, and guest speaking events.
Interpreted previous years operational data to optimize consultant scheduling and improve the quality of
client feedback data.
Developed and managed the execution of a new Writing Center brand and marketing campaign, which
lead to an increase in the number of visits in 2013 and 2014.

Skills and Interests

Google Applications: Social, Home & Office. Cisionpoint. Google Adwords, Marin, Doubleclick Marketing, DART Publisher, Google Analytics, Microsoft
Suite. Writer, Reader, Runner, Soprano.