MARKETING ORGANIZATION CHART

Marketing & Southern

Sales Director
VIVIAN HONG NGOC
NGUYEN

Northern Marketing
Manager
THANH HOA

Product Brand Manager Brand Manager Digital MKT Manager Acting Design
Market Manager Marcom Manager
Manager (VTI/Gyproc) (Duraflex ) (Gyproc&Duraflex) Manager
HUYEN TRI
MAI NGA HUNG DUONG

Trade MKT Product CR-CS supervisor

Manager Specialist Designer
TUAN ANH
KHNH HUY NAM

CR-CS Designer
Brand Executive
Trade MKT TH
Executive NGN
Digital MKT
HOANG ANH Executive
Brand THANH NHI
Trade MKT Brand Executive Executive MKT Executive
Executive HA THU Digital MKT
VIN Executive
XUN ANH
Trade MKT PR-Event
Executive Executive
DUYN QUYNH NGOC
 MARKET BRAND PRODUCT MARCOM & DIGITAL DESIGN

Market/market Brand/Product portfolio Develops products by Create concepts and Design all
share/market management, Brand identifying potential contents for all PR materials for ATL
segmentation identity control products campaigns and events of & BTL activities of
analysis the companies for all other teams;
Brand health surveys Conducting market target customers; signboards;
Trade MKT research packaging;
campaign/promotions POSMdevelopment Create contents and
/actitivities of Generating product control Nhip Song Thi POSM
Trademark requirements;
competiors Cong magazines;
management determining Events/Campaign
1st Tiers and 2nd specifications, In charge of building s
Influencers (residential
Tiers : branding at production timetables, contents, schedule and
architects/engineers) : Communication
shops, display, pricing, and time- communication in all
events for this group of tools
signboards, demo integrated plans for channels (media,
customers such as
showcase, POSM product introduction; websites, fanpage etc.)
coffee talks, factory NSTC magazines;
and samples delivery,
tours for architect Developing marketing Retain good relationship calendar; and
CR-CS.
students strategies, building with key media owners meet other design
Installers: training campaigns to launch and press; working with requirements from
End-users : other departments
program, installation NEW products and agencies for TVC and
campaigns, events for
contest events, CRM. promote HERO print ads production;
end-users Support other
products.
Activation (Vietbuild/Competition, In charge o social departments of
direct consultance Influencers (Project activities/CSR campaigns designing
Support Sales Dept to etc/) architects) : support such as building houses
register promotion project sales to for installers, charity
with Trade Branding campaigns
organize seminars for program sponsorship
Department new products
Support other MKT
CR-CS activities ,
Support other MKT team in
Support other MKT hotlines
team in events/ events/communication
team in
communication events/communication Support other MKT team
in events/communication