MARKETING ORGANIZATION CHART

Marketing & Southern
Sales Director
VIVIAN HONG NGOC
NGUYEN

Northern Marketing
Manager
THANH HOA

Product Brand Manager Brand Manager Digital MKT Manager Acting Design
Market Manager Marcom Manager
Manager (VTI/Gyproc) (Duraflex ) (Gyproc&Duraflex) Manager
HUYEN TRI
MAI NGA HUNG DUONG

Trade MKT Product CR-CS supervisor
Manager Specialist Designer
TUAN ANH
KHÁNH HUY NAM

CR-CS Designer
Brand Executive
Trade MKT THƯ
Executive NGÂN
Digital MKT
HOANG ANH Executive
Brand THANH NHI
Trade MKT Brand Executive Executive MKT Executive
Executive HA THU Digital MKT
VIÊN Executive
XUÂN ANH
Trade MKT PR-Event
Executive Executive
DUYÊN QUYNH NGOC

events for contest events. campaign/promotions • POSMdevelopment • Create contents and /actitivities of • Generating product control Nhip Song Thi • POSM • Trademark requirements.) coffee talks. • Support other MKT team in • Support other MKT hotlines team in events/ events/communication team in communication events/communication • Support other MKT team in events/communication . fanpage etc. promote HERO print ads production. pricing. signboards. working with requirements from • End-users : other departments program. students strategies. … and CR-CS. POSM product introduction. CRM. demo integrated plans for channels (media. customers such as showcase. websites. charity with Trade • Branding campaigns organize seminars for program sponsorship Department new products • Support other MKT • CR-CS activities . • Brand health surveys • Conducting market target customers. management determining • Events/Campaign • 1st Tiers and 2nd specifications. and samples delivery. • In charge of building s • Influencers (residential Tiers : branding at production timetables. • In charge o social departments of direct consultance • Influencers (Project activities/CSR campaigns designing • Support Sales Dept to etc/) architects) : support such as building houses register promotion project sales to for installers. schedule and architects/engineers) : • Communication shops. tours for architect • Developing marketing • Retain good relationship calendar. end-users • Support other products. contents. • Trade MKT research packaging. • Activation (Vietbuild/Competition. competiors Cong magazines. factory • NSTC magazines. communication in all events for this group of tools signboards. installation NEW products and agencies for TVC and campaigns. Brand identifying potential contents for all PR materials for ATL segmentation identity control products campaigns and events of & BTL activities of analysis the companies for all other teams. MARKET BRAND PRODUCT MARCOM & DIGITAL DESIGN • Market/market • Brand/Product portfolio • Develops products by • Create concepts and • Design all share/market management. and time. display. building with key media owners meet other design • Installers: training campaigns to launch and press.

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