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DIGITA L M E D I A K IT
2017
&
1
Reach them
where they think, where
they play, and where they
find inspiration...
Our cutting-edge aquarium media target
the worlds most enthusiastic aquarium audiences.
REEF2RAINFOREST.COM
CORAL MAGAZINE Dynamic Web Site AMAZONAS MAGAZINE
Flagship Print Edition Flagship Print Edition
MARCH/APRIL 2015
Reef2Rainforest.com
*sizeAdinsizes shown are accurate proportionally and relative to each other, but may not be displayed at actual
this Digital Media Kit PDF. See actual sizes by visiting the links on page 10 of this document.
LEADERBOARD 728 x 90
Large Badge
283 x 135
A Large Badge for all advertisers appears on the Reef2Rainforest Sponsor Page.
Placements
3
Reef2Rainforest.com
# 1 Premium placement: Leaderboard position (in rotation) at top of all web pages on desktop screens,
as well as on all CORAL and/or AMAZONAS Digital Edition pages. First Large Badge on Home Page, first
Button in right-hand column sponsor area on Home Page, first (top left) Large Badge and Button positions
on Category Landing and Content Pages. Prominent position rotating as Issue Sponsor on CORAL and/or
AMAZONAS e-Newsletters.
# 2 Targeted placement: Large Badges are contextually targeted (Freshwater or Marine). On Home Page,
Large Badges (SW & FW mixed) rotate in three inline positions. On Category (FW and SW) Landing pages,
content-specific Badges rotate in three inline positions. On Category Content Pages, content-specific
Badges rotate in the second (right) header position.
# 3 Global placement: Present on every page, every view. Large Badges or Buttons appear (in rotation) in
the right-hand column sponsor area on all desktop views, and inline on other devices.
Platforms
4
Reef2Rainforest.com
Reef2Rainforest.com
Leaderboard in
rotation at the top
of the Home Page (Limited availability)
and every page on
Reef2Rainforest.com...
CORAL and AMAZONAS Magazine
advertisers can extend their reach
with one convenient ad buy:
...and at the top Premium rotating placements on
of every Digital Reef2Rainforest.com. Top-of-page
Edition spread... Leaderboard position on all pages at
desktop/laptop resolutions and on most iPad
screens; premium Large Badge placement
on Home Page and on all Category Landing
and Content Pages at all resolutions;
premium Button placement in sponsor area
on every page and at every resolution.
PLUS:
op-of-page position (rotating) on all pages
T
of the Digital Edition of CORAL Magazine
and/or AMAZONAS Magazine. (Static JPGs
...and in inline position in e-Newsletters. and GIFs or animated GIFs.)
P
rominent inline rotation of Leaderboard
in outgoing CORAL and/or AMAZONAS
e-Newsletters. (Static or animated GIFs.)
S uperior placement of Bonus Large Badge
Ad near the top of the Sponsor Page of
Reef2Rainforest.com.
Reef2Rainforest.com
Targeted
Package
(Limited availability,
Marine or Freshwater)
CHOOSE your audience
FOCUS your ads to appear
in Marine-related pages or
Freshwater-related pages.
I nline Select Placement (rotating)
Target the audience you want: Freshwater... on Marine-specific or Freshwater-
...or Marine.
specific Landing and Content Pages
of Reef2Rainforest.com.
PLUS:
I nline Select Placement non-
category-specific rotations (FW and
Marine shared) on the Home Page
of Reef2Rainforest.com.
P
referred Placement of Bonus Large
Badge Ad on the Sponsor Page of
Reef2Rainforest.com.
Reef2Rainforest.com
Your ad goes
everywhere: On
the Home Page Global
and all web
pages on every
platform and Badges
& Buttons
device.
(Limited availability)
A high-traffic choice for
placement on every page of the
Reef2Rainforest.com site.
R
ight Column position (rotating)
on the Home Page and every page of
Reef2Rainforest.com.
PLUS:
P
lacement of Bonus Large Badge
Ad on the Sponsor Page of
Reef2Rainforest.com.
Digital Material
SUBMITTING MATERIALS:
EMAIL:
Ads can be emailed to:
michael.tuccinardi@reef2rainforest.com
and james.lawrence@reef2rainforest.com
SENDING LARGE FILES:
Go to www.WeTransfer.com
Click Add Files
Enter Friends email: michael.tuccinardi@reef2rainforest.com
and james.lawrence@reef2rainforest.com
Enter Your email and Click Transfer
Demographics
9
Reef2Rainforest.com
CORAL AMAZONAS
Page Likes: 9,985 (up 34%) 9,063 (up 65%)
Avg. Daily Reach: 2,129 1,983
Peak Single-Day: 62,616 23,571
Gender:
Male 79% 86%
Female 20% 13%
Age: 1317 0.7% 1.1%
*As reported by Google
1824 7% 12% Analytics Audience
Overview and All Pages
2534 31% 32% reports (August 1, 2015
3544 32% 29% to July 31, 2016).
4554 18% 16% **As reported by Facebook
Insights, 10/13/2016.
5564 7% 6% ORGANIC reach data August
65+ 2.7% 3.5% 1, 2015, to July 31, 2016.
Performance
10
Latest available industry benchmark for click-through rates on banner ads (all types) in the US: 0.08%
Source: http://www.richmediagallery.com/tools/benchmarks July-September, 2016
Tracking:
20142015
Average
Impressions
per Issue:
42,611
Average Time/Visit:
4.6 minutes
Geographic
Analysis:
North America 76%
Europe 19%
Other 5%
Tracking:
20142015
Average
Impressions
per Issue:
37,442
Average Time/Visit:
4.1 minutes
Geographic
Analysis:
North America 61%
Europe 24%
Other 15%
Performance
12
e-Newsletters
CORALbiweekly AMAZONASbiweekly
Newsletters Newsletters
mailed monthly: mailed monthly:
52,300 14,000
and Conditions