Group 4 Market Plan and Case Study Group

Kath, Vicky, Shayne, Bryan and Chap

Case 1 : Sony Music Entertainment: New worldwide organizational structure and

the marketing planning and budgeting of Pinks new album
I. Time Frame

It happened from year 2011 to 2013

II. Point of View

Sony Music Entertainment is currently on the process of embracing the rapid change in
the field of music industries today worldwide.

III. Statement of the Problem

1) There is a massive low album sale.

2) Rivalry between the digital and physical albums.
3) Competitions among music industries

IV. Objectives

1) To strengthen relationships with artists.

2) To have an organization built on record labels with global reach

V. Areas of considerations

1) Since we are in the millennial world every music entertainment industries must tell and
must know who their audiences are and what genre of music they can cater to them.

2) We cant deny that most of the people are patronizing the use of World Wide Web and
every company must know how they can adjust to its rapid change.

3) The use of technology is on its peak and it drastically affects most of the individuals today
so every company should know how to cleverly use it.

SWOT Analysis

Strengths

One of the biggest company that specializes music and entertainment

Globally known and recognized
A portfolio of successful artists over the years in which some have become global
superstars.
Channels of distribution: radio, TV, Internet, music record shops. Cover a wide range of
successful genres which makes them successful.
Weaknesses

Global music piracy (many music companies biggest issue)

Decreased in demand when it comes to artists CD releases
Poor strategy and management due to lack of communication among other functional
departments.

Opportunities

Future successful CD releases with existing artists

Releasing MP3 songs

Threats

The music pirates will drive music record companies to a decrease of their sales
Nowadays, music is fashion-obsessed. A wrong selection of an album release may result
badly to the company
Physical sales are decreasing due to digital music. People are more attracted to
download a song rather than buy the whole album because this is much cheaper and
convenient.

VI. Alternative Courses of Action

1) Ease licensing restrictions

2) Develop digital copy protections for music
3) Invest more in online subscription services
4) Focus on long-term potential instead of short term losses
5) Embrace MP3s as another retail form
6) Adoption of SACD & DVD-Audio (higher quality)

VII. Conclusion and Recommendation

According to statistics, Sony Music Entertainment is one of the most successful

companies in the music record industry. Despite the music piracy that arises in the present
time, Sony Music strives to handle this matter legally and commercially by persuading the
people especially young to stop and avoid piracy. This is a big threat to the music record
industry and it has to be dealt with strategic manner. Companies such as iTunes (Apple) have
reduced music piracy, since in order to download a song it has to be bought first.

The best recommendation would be is to develop digital copy protections for music
with this every music company and their artist album will be protected with all the piracy
happening in the music industries. If this will happen in the future maybe the growth on
financial music industry will be history. Every company should know how to compete fairly with
their competitors.
Case 4: Levi Strauss Japan K.K
I. Time Frame

It happened from year

II. Point of View

III. Statement of the Problem

Levi Strauss Japan K.K. is faced with the dilemma of shrinkage of jeans market. Part of the shrinkage
of the market can be attributed to the very selective way of choosing retail outlet and sales agents of
Levi Strauss Japan K.K. Another cause of market shrinkage is due to the specialization of
competitors mainly on womens jean that brought the industry to a stiff competition.
In the side of Japan government, another factor detrimental to the companys market size
is its imposed policy like lowering birth rate and demographic shift to older population which Levi Strauss needs
to cope.

IV. Objectives

To increase market share of Levi Strauss Japan K.K. from 16% to 20% by the year 1995 and
continuously produce quality products that never goes out of style.

V. Areas of considerations

SWOT Analysis

VI. Alternative Courses of Action

VII. Conclusion and Recommendation

Case 5: Permata Bank
I. Time Frame

- It happened from year 2009 to 2011

II. Point of View

- Permata Bank has aspirations to become a leading financial services provider in

Indonesia, with a focus on the consumer and commercial segment.

III. Statement of the Problem

As a major provider of finance and banking services, Permata Bank must ensure the
highest levels of customer service through a variety of delivery channels including ATMs,
internet banking, and mobile banking and teller services. Any interruption would mean serious
damage to the banks reputation. Permata Bank required an industry-proven high availability
solution to protect the real-time delivery of banking information to its employees and
customers at any time of the day or night.

IV. Objectives

1) To add value to life. Believes that in focusing on customers and continually improving its
services in order to increase its market share and build its reputation.
2) To ensure their customers are protected from the emerging threat of card fraud with
best-in-class solutions.

V. Areas of considerations

1) The bank must be consistent with their tag line One Bank of Choice since they are
one of the leading banks in the world and many customers are giving their money trust to
them.

2) They must be ready for any fraudulent acts like hacking, falsification etc.

3) Their marketing strategies must fit not only their existing customers but also those
individuals planning to open a bank account or to invest. It must be informative and
trustworthy.

VI. Alternative Courses of Action

1) Removed the threat of unplanned downtime.

2) Eliminated planned downtime for system maintenance and upgrades.

3) Ensured the 24/7 delivery of real-time information to customers.

4) provided a proven mirror server as a reliable back-up system.

 5) Increased business and retained customers by delivering optimal uptime for all delivery
channels.

VII. Conclusion and Recommendation

To retain existing customers and attract new accounts, Permata Bank must compete
with other major players in the banking industry. Information technology now plays an essential
role in terms of security and data protection, with customers not only seeking services provided
by multiple delivery channels such as mobile banking, Internet banking and ATMs, but also to
fulfill their financial needs in a fast, easy and secure manner.

As the company commits to focusing on small and medium-sized businesses, retail, and
corporate segments, Permata Bank must rely on real-time information to support all of its
banking transactions.

IT banking operations are very complicated and must be supported by a safe and
reliable system; a highly available system would protect all critical data and transactions, even if
a data center, hard drive or network is down.

The best recommendation would be is to provide a proven mirror server as a reliable back-up
system. You cannot tell when misfortune will happen with this if ever there would be any
unexpected event happened from their accounts during an upgrade they have at least a reliable
back up with them. They should also ensure that there will be a dependable security system as
well.