MEMORIAL UNIVERSITY OF NEWFOUNDLAND

Faculty of Business Administration

Course Outline
Business 4500 Financial Management
Fall 2010/11
Wednesday 7:00-9:30pm, Rm. BN3009
Saturday, May 20th (9:00-4:00 pm), Gardiner Centre (Startup Bootcamp)

CONTACT INFORMATION
Instructor: TBA (Professor Winsor wont be available to teach the course this term)
Office: BN-2018
Office hours: TBA, or by appointment

Telephone: 864-4007

Email: b.winsor@mun.ca
Please Note: All student email correspondence please use @mun.ca email accounts. If you
put the course number, your name, and subject in the subject line that would be helpful.

PREREQUISITES
None

CREDIT RESTRICTION
BUSI 1600 Introduction to Entrepreneurship

Note: This course may not be used to fulfil any of the requirements of any of the degree, diploma, or certificate
programs of the Faculty of Business Administration.

COURSE DESCRIPTION
This is an introductory course designed to give non-business students an overview of entrepreneurial attitudes,
behaviours, and skills. Students will develop ideas, assess them, and work through the initial stages of developing
an idea into a business. Students can expect to gain an understanding of the lean startup process, enhance their
entrepreneurial talents, and have the opportunity to consider their potential for entrepreneurial careers, while

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obtaining exposure to local entrepreneurs and learning about the entrepreneurial ecosystem.

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LEARNING OBJECTIVES

By the end of this course you should be able to:

1. Recognize, develop, and describe a number of entrepreneurial attitudes/behaviours/skills in yourself (and

others)

2. Generate business ideas and assess their viability using a variety of criteria

3. Describe and explain the lean startup process, particularly:

a. Market validation/testing
b. Minimal viable product (MVP)
c. The pivot

4. Present a business idea to potential investors

5. Describe the local entrepreneurial ecosystem

6. Determine your interest in an entrepreneurial career and describe your next steps

COURSE MATERIALS

The course includes lectures, videos, in-class exercises, presentations, and case discussions. There is no specific
textbook assigned to the course, students may be asked to pay for additional materials (e.g. computer based
startup simulations, business startup cases) to a maximum of $100 per student. Materials appropriate to each of the
weekly topics will be posted on the course web-site. Students are responsible for being prepared for class and
should ensure that material for each topic on the course outline is reviewed prior to class. Classroom presentation
and discussion, coupled with reflection, will be emphasized and students are encouraged and expected to express
their views on material and issues raised in class.

Course Website
The course uses Desire2Learn (D2L) to facilitate delivery of the course. The D2L site contains the course outline,
and materials for each lecture. The site is available at: http://online.mun.ca. If you encounter technical issues using
or accessing the system, help is available at http://www.distance.mun.ca/current/technicalsupport.php or by calling
864-8700 (option 3).

COURSE EVALUATION & RELATED INFORMATION

The course offers you a variety of opportunities to demonstrate your engagement with course materials and the
achievement of our learning objectives. The evaluation tries to reflect this variety and is composed of four main
elements as follows:

Class Contribution (individual) 15%

Opportunity Assessment Report (group) 10%
Class Presentations and Data Collection (group) 35%
Learning Log (individual)* 40%
(*Learning Log: Saturday Startup Session 10%, Interim Assessment 10%
(between weeks 4 & 7); Final Assessment 20%)

Please note:
The Evaluation Brief provides details for each evaluation, if you have further questions please ask your instructor.
Effective communication is an important and required skill in todays business environment see also: University
Regulations 6.8.3). This course places considerable emphasis on the quality of written and oral communication.
Grammar and clarity of communication will be considered in the grading of all work.

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 The ability to meet deadlines is critical in the business world. Evaluations must be completed at or before the
times indicated in the course schedule. Late work will receive a reduced grade, except in instances of
exceptional circumstances where appropriate notification and/or documentation has been provided.
Technical Issues: the student is responsible in the first instance to solve any technical issues that cause late
work (e.g. document failing to open, inability to access course materials due to internet difficulties etc.).
Please review the guidelines attached below on consultation and group work in the Faculty of Business
Administration.
A student who is prevented from writing a test or mid-term examination or completing assigned work by the
deadline, by illness or bereavement or other acceptable cause, duly authenticated in writing, may apply, in
writing and with supporting documents, for an alternate evaluation. Normally, this application must be made
within one week of the original date of the examination or deadline to the course instructor. Further information
is available in University Regulation 6.7.5, which is available on the University web site. Note that requests for
alternate evaluation due to personal travel are not approved.

CONSIDERATIONS FOR STUDENTS WITH DISABILITIES

If you have a disability that requires special arrangements or consideration, please contact Ruth North at the Glenn
Roy Blundon Centre (Office: UC-4007; phone: 737-2156; e-mail: rnorth@mun.ca).

EXPECTATIONS
Professionalism
Professionalism is essential to success in an entrepreneurial business. A businessperson is competent,
knowledgeable, prepared, courteous, and respectful to both peers and customers and a professional atmosphere in
the classroom promotes a positive learning environment. Please:
Prepare properly for all classes
Arrive on time
Employ basic courtesy at all times and to all class members, in
particular: o turn off your mobile phone to avoid interrupting class,
o do not distract your classmates by using your computer in class for non-course-related activities (e.g.
checking emails, Facebook, playing games).

Honesty, Integrity & Academic Dishonesty

Members of the university community are expected to adhere to very high standards of honesty. THERE IS ZERO
TOLERANCE FOR ACADEMIC DISHONESTY! Breaches of these standards cannot be tolerated, as they insult
our integrity. Please review, in detail, the General Regulation 6.11 in the 2016-2017 University Calendar.

Avoiding Plagiarism
Some assignments may require you to use information from another source. Such information may take the form of
quotations, summaries, paraphrases, or facts or ideas that are not common knowledge. Whatever its form, the
source of the information must be clearly documented by in-text citations referring to a list of references at the end
of the paper. Omitting such documentation is plagiarism. Plagiarism is a very serious academic offense that may
result in a range of penalties up to and including expulsion from the University.

Documenting Sources
For detailed information on how to document sources properly, students are referred to:

Finnbogason, J., and Valleau, A., A Canadian Writers Pocket Guide (Second Edition), Scarborough, ON: Nelson,
(a division of Thompson Canada Limited), 2002. The preferred format for documentation in the Faculty of Business
Administration is the APA style.

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GUIDELINES ON CONSULTATION AND GROUP WORK IN THE FACULTY OF BUSINESS
ADMINISTRATION

General Remarks
These guidelines are intended to help students in the preparation of written work to be handed incase analyses,
assignments, essays, etc. In the Faculty of Business Administration, written work is done: (1) individually; or (2)
individually, but with consultation among students permitted or encouraged; or (3) in groups of two or more. The
instructor will specify the category into which written course work falls. The instructor may do this orally or in writing.
If a student is unsure what is permitted, it is the students responsibility to ask the instructor whether and to what
degree consultation is allowed.

Individual Work
In the case of work to be completed individually, consultation with others is not permitted. Identical or nearly
identical work may be regarded as plagiarism.

Consultation Is Permitted or Encouraged, but Individual Papers Are Submitted

In this case, students are permitted/encouraged to consult with each other, but each student must submit his or her
own paper, representing his or her own understanding. Since each students understanding will be different, even
when consultation has taken place, each students wording is expected to be different: the wording must therefore
not be identical to or nearly identical to the wording of any other students, although the content it represents may
be the same. Identical or nearly identical wording may be regarded as plagiarism.

To avoid producing identical or nearly identical wording, it is suggested that students prepare a draft before
consulting with others. That draft can then be modified based on discussions with other students.

Group Work
Group work requires collaboration among and contributions from all group members. A single paper, representing
the work of the group as a whole, is to be submitted. If a group member is not making an appropriate contribution,
students are advised to discuss the problem with the individual as soon as possible. Complaints should be
supported in by documentation (e.g., written records of scheduled group meetings missed, commitments not
honored). If the problem cannot be resolved within the group, students should consult with the instructor.
Adjustments to individuals grades may be made at the discretion of the instructor.

SATURDAY BOOTCAMP SESSION

This session is scheduled for the first Saturday after the first class (i.e. January 14, 2017). The session is designed
to replicate the internationally successful startup weekend process (for more information on see:
www.startupweekend.org). The schedule for the session is provided below:

9:00 AM 9:30 AM: coffee, session and mentor introductions

9:30 AM 10:30AM: business idea presentations, business and team selection
10:30 AM 12:30PM: business idea development, mentoring sessions
12:30 PM 1:30PM: lunch (provided by Memorials Centre for Entrepreneurship)
1:30 PM 2:45PM: business idea development, preparation for final presentations
2:45 PM 4:00 PM: Final presentations, feedback and conclusions

Please note that if you are not able to attend this session, the alternative evaluation noted below is available so you
will not be disadvantaged.

Alternative Evaluation for a Student Unable to Attend the Saturday Startup Session ((Assignment Worth 10%)
During the Saturday Startup Session your classmates have participated in a day long startup exercise. Your
assignment is to interview a member of 3 teams and determine as follows:
their initial business idea
how and why it changed during the course of the day

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what were the key learning points for that team member from the session
present (between 4-6 minutes) your findings to the class in the second class following the Saturday Startup
Session

B6049 COURSE SCHEDULE Spring 2016/17

Date
Week Starting
Topics

Session 1: Course Introduction (pair and share); Business Basics (Startup Process: Models &
Plans, Business Language, Entrepreneurial Journey etc.); preparation for Saturday startup
session
May 8th
Saturday (20th) Startup Exercise (9am-4pm) (Note: contact hours during class in weeks 6 thru
11 will be reduced to ensure contact hours are the same as a normal course)

Week 2
Session 2: Debrief of Saturday Session, Ideation; Entrepreneurial Ecosystem

Week 3
Session 3: Opportunity (Idea) Assessment Framework

Week 4 Session 3: Opportunity (Idea) Assessment Framework (continued)

Class will be at Common Ground (30 Harvey Road, next to The Rooms)
Opportunity (Idea) Assessment Report Due the following Friday at noon,

Week 5
Session 4: Lean Startup Process & Business Model Canvas Overview
Session 5: Value Proposition

Week 6
Class cancelled

Week 7
Mid-term Break

Week 8
Presentations on Value Proposition
Session 6:Customer Segments

Week 9 Session 7: Progress/Learning Presentations: Revenue Streams & Cost Structure

(March 7th)

Week 10 Progress/Learning Presentations

Week 11
Progress/Learning Presentations

Week 12
Session 8: Progress/Learning Presentations: Key Partners/Resources

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 Week 13
Session 9: Course Conclusion (next steps?!)

Learning Log

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