Assignment One (1)-Electronic Commerce Systems-ISY10054

Title: Report on the Evaluation on

10 E-Commerce Sites
____________________________

Written By: Leanne UGUL-

22282987
____________________________
For Electronic Commerce
Systems-ISY10054

Assignment One

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 Assignment One (1)-Electronic Commerce Systems-ISY10054

Table of Content
Title Page...........................................................................................................1

Table of Content............................................................................................2-3

Executive Summary...........................................................................................4

1. Introduction...................................................................................................5

1.1 Aims and Objectives....................................................................................5

1.2 Scope of Report..........................................................................................5

1.3 Outline of Report.........................................................................................5

1.3.1 Evaluations on Websites...........................................................................5

1.3.2 Conclusions..............................................................................................5

1.3.3 Recommendations....................................................................................5

2. Evaluation on Websites.................................................................................6

2.1 Selling Goods and Services Model (Web Catalogue Model)......................6

2.1.1 First Website [http://www.saltyliquid.com.au]............................................6

2.1.2 Second Website [http://www.coop.com.au]............................................6-7

2.2 Selling Information or Other Digital Content Model......................................7

2.2.1 First Website [http://learningmall.com].......................................................7

2.2.2 Second Website [http://www.hotdigitalbooks.com/]....................................7

2.3 Advertising Supported Model.......................................................................8

2.3.1 First Website [http://www.drudgereport.com/]...........................................8

2.3.2 Second Website [http://www.echo.net.au/]............................................8-9

2.4 Auction Model.............................................................................................9

2.4.1 First Website [http://www.graysonline.com/]............................................9

2.4.2 Second Website [https://www.auctionworldonline.com.au/]....................10

2.5 Fee-for-Fee Transaction model................................................................10

2.5.1 First Website [http://taobaofocus.com/]..................................................10

2.5.2 Second Website [http://www.webjet.com.au/]....................................10-11

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3. Conclusions................................................................................................11

4. Recommendations.......................................................................................11

Bibliography.....................................................................................................12

Appendix A......................................................................................................13

Group 1- Selling Goods and Services Model..................................................13

First Website [http://saltyliquid.com.au/]...........................................................13

Second Website [http://www.coop.com.au]......................................................14

Appendix B.......................................................................................................15

Group 2- Selling Information or other Digital Content Model...........................15

First Website [http://learningemall.com/]..........................................................15

Second Website [http://hotdigitalbooks.com/]...................................................16

Appendix C.......................................................................................................17

Group 3- Advertising Supported Model............................................................17

First Website [http://drudgereport.com/]...........................................................17

Second Website [http://echo.net.au/]...............................................................18

Appendix D......................................................................................................19

Group 4- Auction Model...................................................................................19

First Website [http://graysonline.com/].............................................................19

Second Website [http://auctionworldonline.com/].............................................20

Appendix E.......................................................................................................21

Group 5-Fee for Transaction Model.................................................................21

First Website [http://taobaofocus.com/].............................................................21

Second Website [http://www.webjet.com.au/]...................................................22

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Executive Summary
This report is an evaluation of 10 e-commerce websites that fall under 5 groups of
website models which are:

Selling Goods and Services Model (Web Catalogue Model)

Selling Information or Other Digital Content Model
Advertising Supported Model
Auction Model
Fee-for-Fee Transaction model

The 10 websites that were chosen, evaluated and rated were:

1. http://saltyliquid.com.au/
2. http://www.coop.com.au
3. http://learningemall.com/
4. http://hotdigitalbooks.com/
5. http://drudgereport.com/
6. http://echo.net.au/
7. http://graysonline.com/
8. http://auctionworldonline.com/
9. [http://taobaofocus.com/
10. http://www.webjet.com.au/

I have rated all of these sites according to my own tastes and preferences as a new
customer visiting these sites. I rated all these sites out of the score of 10 and graded
them from a rating of poor to excellent. For the sites that I found useful and liked a
lot, I gave better ratings according to my own opinion. However for those sites that I
rated that needed improvement, I explained further according to my own list of
criteria of what is expected of a good website.

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1. Introduction

1.1 Aims and Objectives

E-commerce websites are mainly built for the sole purpose of:

Selling and buying goods online

Providing services to people who are far from shopping areas
Sharing information from one to another
Marketing a new product for public viewing
Improving customer relationship between each other
Reducing costs of goods and improving service quality
And many more...

Business who sell their products through e-commerce sites main objectives are to:

Display their products online and display for public viewing

Providing product information and description of their goods online
Changing the look and feel of a product
Performing a transactional payment online
Preparing marketing and advertisements online
Making sure that there marketing strategies are effective
Providing production and links to suppliers
And many more...

1.2 Scope of Report

The scope of this report will be to analyse and evaluate 10 E-Commerce websites,
based on principles and guidelines of building effective websites.

1.3 Outline of Report

The following 3 information headings will make up my report

1.3.1 Evaluations on Websites

The following will explain all my evaluations of all 10 websites that I have summed
up from my research and finding regarding each 10 websites.

1.3.2 Conclusions
The following summarises all my evaluations

1.3.3 Recommendations
The following will state my recommendations according to my findings of each of the
10 websites. Wether each website needs improvement or not.

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2. Evaluation on Websites

2.1 Selling Goods and Services Model (Web Catalogue Model)

The selling goods and service model is mainly to derive revenue from selling goods
or services to customers. Mostly all businesses in this category are based on the
mail order or catalogue business model.

2.1.1 First Website [http://www.saltyliquid.com.au]

The first website in this category is an online e-shop mainly selling surf brand
clothing, surf, skate and street wear clothing. Not only do they sell clothing but they
also sell other non clothing items that are accessories for each and every one on a
daily basis and other household items also that are good for the entire family. This
website is well-updated and has a cool clear structure with no confusing navigation
and is easily navigated through. Customers view catalogues of items on display and
have special discounts on particular items and therefore customer can take
advantage of the discount and clearance sales that the shop has to bargain for a
quality product which comes at a lower price. The shop sells a variety of so many
things to choose from. Customers viewing catalogues can add goods onto a
shopping cart and purchase all together. Purchases are done online to save
travelling time for customers; goods are purchased by a credit card and delivered to
the customers address.

This website was designed well and has good colour combinations. The navigation is
not confusing and helps the user know their way around the site, helps them what to
buy. It suits the type of audience it wants to attract. The public image it displays to
outside users is excellent. It has good attractors and other useful information on the
website which is good for a first time user. (Refer Appendix I for Website rating).

2.1.2 Second Website [http://www.coop.com.au]

The second website in this category is a member owned retailer shop. They sell
online books, textbooks and buy books online, they sell books ranging from different
professions of work and study according to each individual searching catalogue of
books titles ranging from all themes. Apart from books and textbooks they also sell,
clothing and accessories, health and beauty, technology, stationary, games and
toys, hardware and medical. The navigation is simple and easy to understand. There
is a shopping cart that customers can collect goods and purchase as one using a
credit card.

This website as a first time user the first impression it wasnt that good, I wasnt that
impressed with the colours and didnt really catch my attention very much,
comparing to the first website, I think this website needs more improvements. This
website suits the purpose of the online shop which is to sell books and other useful
stuff. The browser compatibility is also not that good; it doesnt have other attractors

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or other information on the site which makes it boring to visit this site. (Refer
Appendix I for Website rating).

2.2 Selling Information or Other Digital Content Model

This type of websites offers information and description about products and services
and charges users of the website a subscription fee for accessing the site and some
of its special offers on the site.

Its site however and has good navigation which the user will not get confused finding
their way around.

2.2.1 First Website [http://learningmall.com]

This website is an international distributor of learning, training and educational

resources to the corporate and educational markets worldwide complementing
teaching curriculum. Distributors of:

CD-ROMs
DVD
VCDs
Reference Materials

As a first time user, visiting this website is so boring this site because its so
boring. I dont like the look and feel of the site; its got poor colour combination.
Navigation is good but poor for competition, the purpose of the website is good
and displays okay. Useful however is not displayed and will make a visitor not
want to return. (Refer Appendix I for Website rating).

2.2.2 Second Website [http://www.hotdigitalbooks.com/]

This website sells non-fiction and fiction e-books online. They sell eBooks directly
to customers via PayPal. Hot digital books only specialise in the sales of digital
fiction and non-fiction books. They do not collect financial information of
customers, they only collect names and email addresses of customers in order to
confirm payment and selling digital books directly to them.

As a first time user, visiting this website is so boring, probably wouldnt want to
return to this site because its so boring. I dont like the look and feel of the site;
its got boring colours and has no proper structure when everything is placed all
over the place. Navigation is not that good for competitors its very poor, the
purpose of the website was not displayed well from my point of view. It lacked
useful information and other attractors, probably users wont want to visit this site
again. (Refer Appendix I for Website rating).

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2.3 Advertising Supported Model

Advertising supported models offers advertisements aimed at the selling and
advertisement of products and receives fees from advertisers as a major form of
income.

Benefits

Its simple to look for companies who would want to pay to advertise because
of attracting users with free content on the website

Drawbacks

A website becomes boring if it only deals with advertisements only,

businesses want websites with varieties of revenue streams.
Some websites have high advertisement costs which back of investing
companies to advertise.

2.3.1 First Website [http://www.drudgereport.com/]

This website is an advertising website. It has links to all the other news bulletins
and pages and displays the headlines of all the latest happening around the
world. This website only displays unpleasant news and links around the world
about harmful and dangerous things occurring in the world is displayed on this
website. Users are charged fees to advertise on this page.

As a first time user to this site, I was confused what this site is, whether it was a
news website or another type of website, it was so confusing. The navigation was
confusing, it had very poor navigation and the look and display of the website
was really poor. The structure was also poor. However, the purpose of the
website was met well and it had good relevant reports about news around the
world. First impression was poor for me. However it had some good other useful
information and other attractors which I found interesting to read, However, I
would still want to return to this website for news bulletin around the world. (Refer
Appendix I for Website rating).

2.3.2 Second Website [http://www.echo.net.au/]

This website is an independent local news website for the NSW north coast.
News displayed on this website covers the northern rivers including the Tweed
Shire, Byron Shire, Lismore City and Ballina Shire. These areas in New South
Wales are covered by the echonetdaily website. Its mainly a local website that
covers the news and information for the people in this area and who are thinking
of visiting this area. The news covers stories from Byron Bay to Lismore and
beyond.

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This website is a good website for the people that live around this area or want to
visit this area. The look and feel was very good as a new user of this website. It
had good navigation structures and suits the audience and the purpose of the
website. The website covers everything that is you need to know about this area.
Public image is good for the public. It also had other useful information that I
found very useful for me. First impressions were very good and I found the
website very interesting and fun to read and navigate my way around the site.
The content was very interesting and in-depth knowledge about the area was
portrayed by the website. As a visitor to the place, I would find the site very useful
to know my way around the place. Overall I was impressed with this website.
(Refer Appendix I for Website rating).

2.4 Auction Model

Auction Model websites are websites that customers buy and sell products online
bargaining prices for purchase. The largest auction website online is ebay.com.
On action model sites, customers shop online by different categories all across
the board.

2.4.1 First Website [http://www.graysonline.com/]

This website is an Australian online retail and auction website offering a range of
consumer, industrial goods directly from manufacturers and distributors of these
items. They sell more than 120,000 goods every month to both consumers and
business houses worldwide.

This website is an excellent website, very well designed and I was impressed
when I visited this website. The look and feel, navigation, public image of the
website was excellent. It suits the audience target that it is portraying to the public
and the purpose of the website was met, as it is an auction website. People will
not get confused what to buy and everything because everything is broken down
in different categories and easy for a user to browse through a catalogue and
choose what to auction and what to purchase. As a user, I would find this site
very useful. The website was packed with content and information about the
company which is very useful for a new time user. For first time impressions and
user satisfaction, yeah I was impressed very much. Other useful information and
other attractors were also found on this site which was excellent for me.
Comparing to the other groups, this site was well designed and the purpose and
content of the site was well done, I rated well this site. (Refer Appendix I for
Website rating).

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2.4.2 Second Website [https://www.auctionworldonline.com.au/]

This website is an Australian owned website where they auction goods online
worldwide. They offer a huge range of products straight from manufacturers,
Importers, Liquidators and private business vendors. They locate all their goods
in auction warehouses offering amazing products at great prices.

This website has a good design; I was impressed with the look and feel of it.
Clear navigation structure and isnt confusing for a user. The purpose of the site
was met and has clear understanding of what the site is all about. It has clear
content and good browser compatibility. Compared to websites of other groups, I
was impressed with the overall structure and design of this site. (Refer Appendix I
for Website rating).

2.5 Fee-for-Fee Transaction model

This group deals with transactions and sending money from one place to another.
Websites relating to this type of models usually deals with the banks for financial
transactions and so forth. Websites operating such models usually sell a service or
product online and customers purchase for a price.

2.5.1 First Website [http://taobaofocus.com/]

This website is an online China shopping service and international shipping

service from China. Its an international shipping service delivering goods from
china to anywhere in the world. Shopping services is translated to different
languages making sure that each customer is served and understood well.

This website has good colours and design. The structure of the site is good also
and suits the audience of the website; the public image was displayed well and
has good navigation, so a user will not get confused about where to go and what
to look for. The content was well documented to tell a user what to do and where
to go. Browser compatibility was good also. It had other useful information and
attractors about them and users will find it very useful.

2.5.2 Second Website [http://www.webjet.com.au/]

This website is an online travel agent for airline international airfares from big
leading airlines around the world. They compare and book domestic flights on
airline industries. Customers book and compare prices for airlines for which they
wish to travel on and book flights.

This website has clear design and colours. However, it was plain and boring as a
first time user visiting this site. Navigation was good as a first time user, I wasnt
confused and the purpose of the website was met, it has clear content and first
impressions were good as a first time user. It suits the audience as it was a travel
agent website; users would easily navigate their way around to purchase a ticket

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for themselves or others. The site also had other useful information which I found
useful and interesting to read, attractors also was good. Overall, I like this
website. (Refer Appendix I for Website rating).

3. Conclusions
To conclude I have evaluated 10 websites from the following 5 categories

Selling Goods and Services Model (Web Catalogue Model)

Selling Information or Other Digital Content Model
Advertising Supported Model
Auction Model
Fee-for-Fee Transaction model

Mostly all the websites from this categories were okay, only a few I didnt like that
much and gave them ratings according to their own particular ways. Different
categories have different ways of displaying their products or services to their own
customers, businesses should try and display their products and services usefully on
their sites with the aim or targeting customers in the aim of making more money for a
business.

4. Recommendations
For my recommendations, I would say out of the few websites out of the 10 websites
that I reviewed met my criteria. Seeing these results and comparing them, I would
like to recommend all the different companies and business houses that have e-
shops online to display their products or services online to meet customer
satisfaction. Business houses should portray their image of their company well with
the aim or attracting customers. I would recommend the following for businesses to
do:

Display good attracting material on their sites

Beautify it so it is eye catching for a first time visitor
A user shouldnt be bored browsing through the site
Should display high quality information about your business
Not too much unnecessary content
Proper alignment of content
Good navigation structure
Helpful and user friendly

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Bibliography
1. The Drudge Report, viewed 22nd July 2014, <http://www.drudgereport.com/>
2. Echonetdaily, viewed 22nd July 2014, < http://www.echo.net.au/>
3. What does advertising-supported Revenue Model Mean?, viewed 22nd July
2014, http://smallbusiness.chron.com/advertisingsupported-revenue-model-
mean-63332.html
4. Website effectiveness review, viewed 25th July 2014, <www.mcil.co.uk>
5. Auction world Online, viewed 23rd July 2014,
<https://www.auctionworldonline.com.au/>
6. Online Bookstore, viewed 23rd July 2014, <www.coop.com.au>
7. Salty Liquid, viewed 10th July 2014, <www.saltyliquid.com.au>
8. Taobao Focus, viewed 22nd July 2014, <www.taobaofocus,com>
9. Learning Emall, viewed 23rd July 2014, <www.learningemall.com>
10. Grays Online, viewed 22nd July 2014, <www.graysonline.com.au>
11. Webjet, viewed 20th July 2014,< www.webjet.com.au>
12. Hot Digital Books, viewed 20th July 2014, <www.webjet.com.au>

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Appendix A

Group 1- Selling Goods and Services Model

First Website [http://saltyliquid.com.au/]

Criteria Poor Good Very Excellent Overall

Good Rating
/10
Look and 9
Feel
Navigation 9
Suits the 9
Audience
Purpose of 10
the website
Public Image 9
Competitors 9
First 9
Impression
Content 9
Browser 9
Compatibility
User 10
Satisfaction
Other useful 9
Information
Attractors 8

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Second Website [http://www.coop.com.au]

Criteria Poor Good Very Excellent Overall

Good Rating
/10
Look and 5
Feel
Navigation 6
Suits the 5
Audience
Purpose of 5
the website
Public Image 4
Competitors 3
First 4
Impression
Content 4
Browser 5
Compatibility
User 5
Satisfaction
Other useful 5
Information
Attractors 5

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Appendix B

Group 2- Selling Information or other Digital Content Model

First Website [http://learningemall.com/]

Criteria Poor Good Very Excellent Overall

Good Rating
/10
Look and 4
Feel
Navigation 4
Suits the 4
Audience
Purpose of 4
the website
Public Image 4
Competitors 3
First 3
Impression
Content 3
Browser 3
Compatibility
User 3
Satisfaction
Other useful 3
Information
Attractors 3

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Second Website [http://hotdigitalbooks.com/]

Criteria Poor Good Very Excellent Overall

Good Rating
/10
Look and 2
Feel
Navigation 2
Suits the 2
Audience
Purpose of 4
the website
Public Image 1
Competitors 1
First 1
Impression
Content 1
Browser 1
Compatibility
User 1
Satisfaction
Other useful 1
Information
Attractors 1

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Appendix C

Group 3- Advertising Supported Model

First Website [http://drudgereport.com/]

Criteria Poor Good Very Excellent Overall

Good Rating
/10
Look and 1
Feel
Navigation 1
Suits the 4
Audience
Purpose of 5
the website
Public Image 5
Competitors 4
First 3
Impression
Content 3
Browser 3
Compatibility
User 3
Satisfaction
Other useful 3
Information
Attractors 3

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Second Website [http://echo.net.au/]

Criteria Poor Good Very Excellent Overall

Good Rating
/10
Look and 8
Feel
Navigation 10
Suits the 10
Audience
Purpose of 10
the website
Public Image 9
Competitors 8
First 8
Impression
Content 10
Browser 9
Compatibility
User 9
Satisfaction
Other useful 9
Information
Attractors 9

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Appendix D

Group 4- Auction Model

First Website [http://graysonline.com/]

Criteria Poor Good Very Excellent Overall

Good Rating
/10
Look and 10
Feel
Navigation 10
Suits the 10
Audience
Purpose of 10
the website
Public Image 10
Competitors 8
First 10
Impression
Content 10
Browser 8
Compatibility
User 10
Satisfaction
Other useful 10
Information
Attractors 10

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Second Website [http://auctionworldonline.com/]

Criteria Poor Good Very Excellent Overall

Good Rating
/10
Look and 10
Feel
Navigation 10
Suits the 10
Audience
Purpose of 10
the website
Public Image 9
Competitors 9
First 10
Impression
Content 10
Browser 8
Compatibility
User 9
Satisfaction
Other useful 9
Information
Attractors 9

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Appendix E

Group 5-Fee for Transaction Model

First Website [http://taobaofocus.com/]

Criteria Poor Good Very Excellent Overall

Good Rating
/10
Look and 8
Feel
Navigation 8
Suits the 8
Audience
Purpose of 8
the website
Public Image 8
Competitors 9
First 8
Impression
Content 9
Browser 7
Compatibility
User 8
Satisfaction
Other useful 8
Information
Attractors 8

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Second Website [http://www.webjet.com.au/]

Criteria Poor Good Very Excellent Overall

Good Rating
/10
Look and 10
Feel
Navigation 9
Suits the 9
Audience
Purpose of 9
the website
Public Image 9
Competitors 9
First 10
Impression
Content 9
Browser 8
Compatibility
User 9
Satisfaction
Other useful 9
Information
Attractors 9

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