Professional Documents
Culture Documents
Purposive sampling
Participants would have something to say
about the topic
Applicability the topic is applicable to
participants
Dr. Mahamood Shougee, Villa College, Qualitative Research
3/13/2015
Methods
Selecting the Group
Preparatory
Test readability of survey instruments or
questionnaires (pilot study)
codes
Application purposes
Marketing
Programme development
Evaluation of programmes
Passive Interviewer/Moderator
Formal setting
Informal Setting
Less structured
Dr. Mahamood Shougee, Villa College, Qualitative Research
3/13/2015
Methods
Face-to-Face Interview
versus Focus Group Interviews
- listening to tapes