Professional Documents
Culture Documents
Public policy requires that the practice of law be limited to those individuals found DULY
QUALIFIED in education and character. The permissive right conferred on the lawyers
is an individual and limited privilege subject to withdrawal if he fails to maintain proper
standards of moral and professional conduct. The PURPOSE is to protect the public,
the court, the client and the bar from the incompetence or dishonesty of those
unlicensed to practice law and not subject to the disciplinary control of the court.
ISSUE 2: Anent the issue on the validity of the questioned advertisements, the CODE
OF PROFESSIONAL RESPONSIBILITY provides that a lawyer in making known his
legal services shall use only true, honest, fair, dignified and objective information
or statement of facts.
He is not supposed to use or permit the use of any false, fraudulent, misleading,
deceptive, undignified, self-laudatory or unfair statement or claim regarding his
qualifications or legal services.
Nor shall he pay or give something of value to representatives of the mass media in
anticipation of, or in return for, publicity to attract legal business. Prior to the adoption
of the Code of Professional Responsibility, the CANONS OF PROFESSIONAL
ETHICS had also warned that lawyers should not resort to indirect advertisements for
professional employment, such as furnishing or inspiring newspaper comments, or
procuring his photograph to be published in connection with causes in which the lawyer