ARCHITECT + ENTREPRENEUR A Field Guide to Building, Branding, and Marketing Your Startup Design Business Erie. Reinholde Uahirerbyforty.com} Mount Desert stand, aneAll rights reserved. No part of this publication may be Feproduced,dstrbted, or ransetted in any foro by any means Including photocopying, recording or ler Glauronle or mechanical methods, without the prior ‘vriten permission of the publisher excep in the caseot bret quoaonsembedied in crite reviewsand cxrain ‘ther noneammerctal uses peralted by copyeght law For permission requests please contac the author at the ‘dates below 30X40 Design Workshop 12 Brendun lane ‘Mount Desert Maine 04660, py /ehieybytorty.com Although the author has made every effort to ensure thatthe information inthis book was correct at press tim, the author docs not assume and hereby dsl any liabiiey to any party for any loss, damage. or ) her's gree re end great rewards tobe Bain {2 protcs yurperena astra ach ms poorest esos see proptantnp bing ie supunaive and mikes are Sai tore bea recone gui Peron ing Ee ica pin gaan Alon eer at ‘timon And even ough he operat ¢ sal of he wa Semele Shetuhtormmeting nth adn prio oer ‘ey te, Se eters bata you Eve ESS ope sa erty ep Yo "novertorgt he at ime at raceve 3 #930,000 check athe ions inges eps wring ong ow much ongar na igre would Keup my Dasa Sparen ‘When inyea om ese sume sun stcha ng way ‘al aavelopsadgot ana schedule Noto ba, ght ‘tation you racing on your own epi oat{Rreand practi nr uanstoned toma voy args sm 30°) {Siponay foram seighand wer te now ne en Sai' bade css of colsagues ana entre aeparmente | coud [Sta fom soa feverage af eed Tay had ent one ‘iniosod wo specacnton wren coan compan preset = oo en, ore oe ‘smaller firm | saa ing slay roland were wee capecnly mice ck ‘ign th rene of icoaton by ang a comeing space, hcg seguse setwarsng even oe moving ster ta Sethe evens oh Seen wep’ one "Sica of taenar om ptorme le titer ona Focebone en ‘Socsiapype tenes andi nmin coger ot ‘ansing your daye te force human interaction eather way of Eating argo ahorm fyounave enough won burarext ‘ude ime epiye, you eat ty Homa ening ‘Slpansiey Yor Qenlng everyting Sows tet youve bound © Cmring yar time, ext ecco, ean benoit ont Doing surnce ner reoponabty, ada savatone. ‘You're responsible fr verying (fabs ta on you, Desinee i aways tare (piel in Your tome anally ctusyeng your howe avai sete Grentondn Sretloes "Eeidayeh Gecoutig’ “invecing Gang Siyment angio (ons cottactrn, you), ed phone came, mavtting, Gana rink and uncrtnty [farsewpn omer cnt ion, ands Seadvatoste ‘Thiol factor consider. ur tnbuses Sottero oul actos {hate lot of negatv te soager tan te lat fps So te ‘eaten why wou or spon chore mas eit emeigh negates ine Soe wore an Acton Heme: weiss request an encourage you to employ ‘hom whenever pon ven if yout te ype at Porn whe ‘douantvlyonkaatoaccorpli hag Te 22 vale ing {iti ie ental at a pang ta cooper ev your own it of hn pot and cons apa Yura ontivescurwesgo the nega sitive atGnentcon yeoman yonessing voreceine2 | Getting Started ciiog now to mructure your busine ie an early icy de tisgence ie (Gre ny you or your bute and your te rtgy. Mant ron same that rotata spuna abit Boyauenvain becoming tn seat WOK Spat ih rena poston enn be bard ep ware your cies wt [i'n yeu, lone five to 0 years, Dut magia wa sista tie Se ay Sages one genoa Arucuritg Your Musnner a's Conprsion, te Ged {Eabity: Casper) or 22 laicd Lnliy Poesergy ‘ronivotre bnsoes generally tne goat af ts apes ot eisppleaie recon for dente practice i your Shethere, youll note the focus isi hr sins {trite at some leo ply in tho asumpion of tay, Sata rcigogs omisesy dnga pce yo ‘he be aoed to toarers tye choose, bu you cam nee iy Sig he lay anyone else har han you. Ton ‘Protaona ferpooabty you must sway bea (and ‘SSmpenate appropriation rotcing acto aa hnee “Aw our buiness grow ts icoimemonegiabal conscious and conaied you ry id ‘Baaloss aructre, boosie tt Spo We an for cageRUT Satu porte otro your busines Sa (Get ac av ogy view se esparabe hw ean Siete Gomes ou eats saying you waco on tau Wieeii at Senteratsraiorinalscon Your personal roecsoal yb i eee ee eee ‘reveat to Dandie albus ‘Siemon ei iy = SoS Sre a gale tt Foes ear were [Presioereglred moto fe a “Doing Basin a" form sea eas a eae ee DeseeStee ee tact on te tnt of indivi 1 ase at ‘eagle a veienoan an safer the responsibly at ‘Mien of outing up soa rennin your not going a te alone, then you are, Dy ta 3 May" ates ety ellod "a poner. bratiog: ‘uindecip sore eno gure, ocommented [isa document tat cxpistty debs tne Gets thom [the each cnaet an ea-anare pare ana yournate's ‘Bilaue Porto ot Osu arnrehip ewan 6 ‘Fou bonus matter what eo somouing a atone a ‘tm he hinge ae going wat wn everyone xc thacenery nga expenve Dut ae he banca fev ‘ttounter uncaran tion Changing personal sation art er economy, be agecmant wil protest weyers invved ‘ioeprecetmincd st fate pena o ou A panoersip agreemest wil inte detaeddesoitont of ‘Aloe is ewerenp ste Go) ntl invent ow © Eundlepatte aed tke Sorat mate sities ov ag, Seen lan td ape rent het Poem sate Ss [A of the tahity ino parterahip extends to each partoce "cr Feuon of he davetopiatt of iu’ Limied’ Lai Farerhp (LD) wick well cio ter Corporations ordownere hung get exponentiay mora complex Beneath fees taneous eta Sp ‘eo fs egy eps entity and ganray uch meee eater Soccer nae ent a Seep aera 28‘you porevl feta ata seprate eat ‘he last one is importa. Faling to do tha tangs that ‘Sipe county abet hn ce ‘Sink oes perv or is ownorsrantaern od {fuesutopen othe legn prvectons cored bythe corporate ‘Sepia Dado shou tvs ew preeree Romane ‘ites heavy intone inti coer ce mca sl STRind dtren ste sid end ede om tape maven [vate cumporations shares we bout ands pty serehoidee of peeate Sinn She Se iene Sa coco le NEL Ree dninoons of he prota or toes) ttt From sine stanpoinl he corporation ea ceparat ott en Sharcetlers tw aavtete pris a yenrond one ony ‘Some te dub atom By diag ie be spor stroctre that pases the Bor othe corporation oa = (Grea) chgaton, Tie afford te srehders the ‘Sanpete sports wih nme om mi soni he gy fo, ein and st ‘Choi te rructare ay acta! ace ‘enue stock Although its more complex. te logal and x ‘ivantagor oten surah the era work involved Whee ‘Benes salar beyond stew inva andsmpoyooe ea Jegicl = simon Mandatory "progres for © Srowieg ‘sag pact Farinortipe (06) ler toe protectins of corporation {tne ia comin wk the ramp of pane terougs Si retort or So See aya Single:member LCs area aubee ha he I st hy ‘usin Se fyee sole propeoter. Tie eecar yoo oy ‘cpp aor nt nou ak ‘ut mambor LCs ar ested we partners, gan nee ‘ipa tee nec care th ore Jor LLGVLLD you mon be gb och far oper of Tonia Oboes wi ———— an eS ieaenene sos Eeamncouocotogeacree ass Jest pce i pots orale smn tex snvnge domes ‘aw inveleed and incited scrtioy a he mes ato worn abou seuring and ding the work wou th aed ‘ona au tone aa prs a tty ~ J iabatyprtecons ar amar to the corporation that ‘Bo owoery lhe LLe AA cat eld peeeaay habe to ‘Sy Ewell dames or debt rested othe Pats $sgaiocm can help you complete and rab ha neces Opersting Agreement es advnible Yo the an operating Sgr ough ert ses dont rue ony fe oh ‘sieve apd bape protect your nied aly oases Toe or example you uc sparner sr ilo an apreatnent host ou colts 08 a ha ring uta SO upland sdf work you can lero state te pote Ain tens mokno cpa tra nat EE Sieut cea ante car Siac enh aaron {elec ns ctr 2 mach shout hosing ow iota ba vary car shuns Caporeton by scones 4 tnt entty and one tate taxed separstety fom se ‘Signs aoe cota he prc apd ea used "hruh 10 the bualeseowhor "Cam on tat Forasaunton ppc nn oa wane eee ae pra Enpbres tht ate ppay Te cdarenco now goncan EEO aterm etme rae Apa nels (and September IS and your payers nae, or 8 mew burinas ertimated tase on be ficult tee ‘Stinaiod a cneancr on tole eae shee am ‘hdsratand au poorly denna. The advice oeceteed So, Brot for anon enth uation At ie ond od ee eS {slomaton 1 Aeded fo te tw folowing Jats aa ‘maintenance and upkeep fs vehicle ured for 29ine tobi ea or anager tan Gn a perceniage base. Tracking micoge is he “pil ae sure toa log at comtemporansaut Selec aie ntbevoce cron your ose fore % (iiinsrnaveaurehd fe grestortiansos year you ‘ince ing me opin ence ingyen ae yma ae Your npn 4, Hhaineas use of home (tome ollie deduction, You [nut havea pert of our nota ou sca Fegulasy Tipenaee for your home’ and ally iy this ‘ninose related git sat-cmployment Tes. 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My Scsouctaat ‘epee iene eae ne ‘Sedontwe nga when you eats the sonny Saray oe yt ‘SSoyest spo ted ahora youop our ‘esc, Ft i en you py ha hn our ‘Bere no going back ~ Sowers eee Senced A een ee pees Pere rece ter eeseca yar yt eon ears ato Was out ol your ov poset wl oar cnt Secon ey SSCA ISG Scag ts adres going os [tbilter sre san hocun the mow conrenoat tet Remay work your aranage Pater ae he Eyer Soprecne tne esy that te Cah hed prides Sesecearme trices eros aban SSS rear ‘Satweign tha ened fe sash ansuntng mathos ‘Tax and the Corporation, By con, he coniars ‘Starmines bow much the corportion in xe. fs important 2 Dgveent tens corns ken nt crater ni epeet secamoyon tnt briny and boms erm e Inara Yom the naa itpby enon eee ‘Hort wha can really pay to eves 2 poten at ‘Si adic for wna ie the corporation Goss bev aes Sei se a on gupicye,Enployenn cn eee Aividends. Now, remember the sellomployment x? That ax ‘plete urmdincome" menay pide cmyes CCompersions can tracure compensation package to ake ‘Svinte the sro ogueing ciisenssby oping ors Feduced out Yeon) slay ote sy OME whe ‘eppioene wt» avid Pace (ort somuitig, {OR The con wean alecve snd pracy tga ay int [Besinot ct eiteneymeat palo 2 Porc of ope 1 his exampla, ba comorain til mut py theta ofthe ‘ploymant tx de eh in Geduele rt corpo) ed trina mart py hate empoyrnentedaeo,‘Aran examin yon smn 5000 base ary and vite 1 QoS i ary ana ooo tn iden you anes {olan po yoarntoeed This ntlesase yout at ejecting {iodo your imeem te te oss seeempleyment te outa dt ito yous seme ‘bolt ny Aguas voce) canbe deducted tome $9.0 nvig Sus nae non te Taba ietowee ‘econ sw mune tb be wage i ce, FESS sgt setenv sl ei od ‘Byte an tty rset ey aren Feture wil slow me sdaitonl Panning foxy Licensing & Regulations ‘he nat prevecurl tp long the way it determine what Jor eet legaly” prac io Your sie aad Soak Tnlspaiy, Sects iter docgn'nnd arches are ‘regulated prolesions your sate wi have awe and ace an ‘'Snteaottansure Your sateicenstngbourd ea good Sat oi of contact to aura exactly whats segue of Proeeionais acting in Your capacity in your ate Boor you ‘EisScualy dee nck poten toda aypermice ‘cy negates not se Hoe Dovarent teense yet you mught Gnaer prterg wah ‘oie ores ty ng ey ak XE ye nots one pon important a ou Shywnare an inany fore ory wen, olan, oon skeen aon yur ad Soh eo Sess fawn spo som even Youre ‘cupning i og pronees digo toproecthe health ae ‘test he genta pub itt asoion bosanee Ankarnioes SSIS cede laity yoursifan ache ath heoae odd insetag tor une, ‘Annual cenee renew ee ae out of NEARB (aon Sane of Arohectar! Regitrstion bose) oeor epg ‘ine fant dep yu, open Business model ‘Theis simpy your pln 9 oar revenue, Mitre, deg Braces havo boon sin bus on thw sonst mee ‘itcogh ur tf comparator wr on Cenealing tee tine plas pour rect to vevemaa #2 Say ree nen oy tow noe oe‘Sande one ef we ings increase bing rates orire Qomar egelnater ung smoyeae Wim ta huey onauing SERB Teh pom where you cent icaoe Your aay ni del wile you workog or a aa ea ina constant cto coonaling bonnet ae any Te of tee matin han eee People buy prodoct, ‘iy? nasa are a mindinn ae et we en Ene ethan’ ugly ay B00 for Sey {ate ifr a toa ide fons comaortable, 1k the geometry Fie pyan pees wit sonpin ern uatis ena win nti anvon = Mg on ro ‘Yale on hut service? We ca Tae cont inherently Jot at Joie St toe tbr ne vn boemane ey pealy ‘Eos nore of ceovnce: Boscawen muri nea ‘Dump up aginst continusty if you choowe ta out fice wal data etorbin) ih mony ering SCDD Pls fi eae ina Ta tery fee ERB iat ekchmoming tne cating prc SSREEEIT Gua oversea aoa prota ithe moda we ‘ge mat eve propos et, a eramig were ‘Decne th pice isa i way that reward eae {Journsgese Wis you shou ei or how tush fo Disines can cpl on iv opperaty. T orf ane me apy yor com 0 he ange tot you aif roatvaly developing novel waye for a dasign Prt produce revenue. — ncminge of to manage an cutee fea fo onsute for "toad) recur ey foe aserogs ‘eos, ia) a se ay ‘niverting noma tye not tao spon mosey fe evap (sign) your owe wore and a Branded enoratins/ property fips ‘eimuactured Conve Ababa Darren (elineeeety tough ied Aecom fA, Creates new produc ine Hardware, abi, ting, Design an app around the builtin products nd eg Sei a ero traeign seidontat plan ene with embed ate jut ty inter produce fre Chapter 9 om internet iaetoat = Wire. ooke for, tle on dig mareatpices ‘anthtocture pen ho, daign pe olor aor ot epecistion books for igh performance tome ‘Sondtipecny. Teac nig ours tdemy or Lynda, Cours could be ‘here spe or eng att cb sb ‘Base income model ie limitiow in scale. By developing [roa or producsad services to genertarevene wait Poe ser tanga yo conn porto oe yea nteaay any oti above oni teeing, e-tased conauting sade) Gow bing) and werk Insurance Depeasing ont sxact ype of work youre woking, whore Tat yeumay be ured to purchase neurance Taare ae ‘ped your pracion ak insurance, he smurance, Property tthe ing of thems als profesonal Mabity tea “nupre bound fo iave at eas gow sy sboat’s Fesvonsip mat ended in an unfrascon fine baton obo pita mae mises or are onside at thny ‘yu uatnans sit segue the Sebo elon You're sols Proprietor, hin came parisary varia. your ‘rang hin a your compaore trys, Hove's where your business eactre a prleet you to ‘Scjre” "The LUC/LP ana Incorporated asinseee mast SSeS a a tt owe pe age me oF Insurance ie away a god iden you can lord t— to cover ‘ot enly ers and nets eS Bere Soy Yo ‘in tlre nero ave Insrance fut tring ot may be ‘Tibet qmntly jst bow mash awurance you Sood 6d ‘etargpe of deduce yor cam sod ‘esponstle peyton aihers wil be doen inte 'a ope yun and tharos inking fore nee eet (pretence of your soverage ad tinge your oly dows ‘over rman your respons ‘eclasiog in dwign cela lan. 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