E-COMMERCE - MARKET POTENTIAL

IN VIETNAM
LE MAI ANH
30 June 2017
ABOUT SMARTOSC

Internet Shopping
Assess
Founded in Presence in 9 cities across Clients to date

2006 APAC, UK, USA 500+

YOY Growth in 2016 Employees in Jun 2017 Process oriented

> 40% 400+ ISO 9001:2008

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AREAS WE CAN
PARTNER

Technology B2B & B2C Mobile first &

& Delivery E-commerce Responsive design

Digital CRM & Omni-Channel

Marketing Loyalty programs Solutions

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WHAT WE GONNA TALK ABOUT TODAY

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E-COMMERCE KEY FACTORS TO LOOK AT

Internet Geography/Po
Shopping pulation
Assess Distribution

Vietnam Payment
Economy Method

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 VIETNAMESE ECONOMY

ASEANs fastest-growing real consumer spending

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Source: Euromonitor
 ACCESS TO ONLINE SHOPPING

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Source: Euromonitor
 GEOGRAPHY AND POPULATION DISTRIBUTION
Is VN geography and population distribution ecommerce friendly?

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Source: Euromonitor
 GEOGRAPHY AND POPULATION DISTRIBUTION

Vietnam is neither easier or more complex to tackle vs. TH, ID or PH. Particularity of Vietnam
population is in being bipolar.
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Source: Euromonitor
 PAYMENT METHOD

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Source: Euromonitor
 3 STRUCTURAL ECOMMERCES CHALLENGES

LOGISTICS PAYMENTS RETAIL ECOSYSTEM

Undeveloped Low credit card Inexperience local

infrastructure penetration merchants

Geographic diversity Local alternatives Lack of resources

preferred
Scattered logistics
networks Cash-on-delivery
needed

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Source: Euromonitor
 THINGS TO CONSIDER

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Source: Euromonitor
IN VIETNAM, IN PARTICULAR, THE
NUMBERS ALSO SHOW AN
OPTIMISTIC TREND
 Ecommerce Market size is constantly growing in the last 5 years
Vietnam is in top 3 emerging internet market in
2015 with more than 39% of growth.

Revenue in the "e-Commerce" market amounts

to US$2,187m in 2016.

Revenue is expected to show an annual growth

rate (CAGR 2017-2021) of 16.5 % resulting in a
market volume of US$4,024m in 2021.

The market's largest segment is the segment

"Electronics & Media" with a market volume of
US$842m in 2016.

User penetration is at 50.5 % in 2016 and is

expected to hit 58.0 % in 2021.
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Source: Euromonitor, Statista
 THE GROWTH IS ACROSS ALL SECTORS

(*) The data exclude hotel booking, travel packages, online insurance & movies tickets
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Source: Statista
THE ECO SYSTEM OF E-COMMERCE IS BEING ESTABLISHED

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A GROWING NUMBER OF PARTNER TO CREATE A STRONG ECOMMERCE
ECOSYSTEM

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DO YOU BELIEVE IN MASSIVE
E-COMMERCE IN VIETNAM?

THE ANSWER IS YES

THANK YOU

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