AdMob Mobile Metrics Report - Southeast Asia

AdMob serves ads for more than 18,000 mobile Web sites and applications around the world. AdMob stores and analyzes the data from every
ad request, impression, and click and uses this to optimize ad matching in its network. This report offers a snapshot of its data to provide insight
into trends in the mobile ecosystem in Southeast Asia.

Q1 2010

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 AdMob Mobile Metrics Report - Southeast Asia
Q1 2010

New and Noteworthy

This Mobile Metrics Highlights Report breaks down, by country, trended manufacturer share across all mobile devices, smartphone OS share, and the top handsets and smartphones in the AdMob Southeast Asia network.
Highlights from the Report include:

* Over the past six months, Singapore has seen a dramatic uptake of iPhone OS devices. The number of unique iPhone OS devices in the country has increased close to 200%.

• The iPhone OS is most dominant in Australia, Singapore and Hong Kong with a respective March 2010 market share of 88%, 89% and 78%. The 3 countries are responsible for 82% of the region's iPhone traffic.

• The top 3 countries, India, Indonesia and Australia generated over 74% of traffic in the region in Q1 2010, while the bottom 3 countries, Malaysia, Thailand and Hong Kong accounted for almost 7% of traffic.

• Within Southeast Asia, Nokia had the leading manufacturer share (47%), followed by Apple (16%) and SonyEricsson (11%) based on Q1 2010 traffic. The remaining manufacturers accounted for 26% of traffic.

• Traffic from smartphone devices in Southeast Asia represented 38% of overall traffic in Q1 2010. Singapore had the highest traffic from smartphone devices at 84% of Q1 2010 traffic and Vietnam had the lowest at 20%.

• Symbian OS is the most popular operating system in the region and accounted for 62% of smartphone traffic in Q1 2010. The iPhone OS came in second at 33% of Q1 2010 smartphone traffic. Combined, they represented
95% of smartphone traffic in Southeast Asia.

• The Nokia N70 smartphone continues to be the most popular Symbian handset in Southeast Asia. Traffic from the handset has grown 26% quarter-over-quarter. In the Philippines and India, the N70 is the most popular
smartphone device.

• Overall AdMob Southeast Asian traffic for Q1 2010 is up 51% quarter-over-quarter. AdMob received more than one billion ad requests from India in March 2010.

* Visit our metrics blog at metrics.admob.com for more commentary on the Mobile Metrics Report or to sign up for future reports.

AdMob publishes the Mobile Metrics Report to provide a measure of mobile Web and application usage from our network of more than 18,000 mobile Web sites and applications. AdMob share is calculated by the percentage of
requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales. Please visit this blog post for more information on how to interpret the Metrics
report: http://metrics.admob.com/2009/10/placing-admob-metrics-in-context/.

AdMob's definition of a Smartphone is a phone that has an identifiable Operating System. Although it runs the iPhone OS, the Apple iPod touch is not included in the definition because it is not a phone.

Contents
Feature Section - Growth of iPhone OS

Southeast Asia Overview

India: Handset Data

Indonesia: Handset Data

Australia: Handset Data

Philippines: Handset Data

Thailand: Handset Data

Vietnam: Handset Data

Malaysia: Handset Data

Singapore: Handset Data

Hong Kong: Handset Data

Methodology

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 AdMob Mobile Metrics Report - Southeast Asia
Q1 2010

Featured: Growth of iPhone OS

This feature section examines the growth of the iPhone OS in Singapore, Malaysia, Hong Kong, Australia and Thailand. The countries have the greatest number of unique users of
iPhone OS devices in Southeast Asia and have experienced significant traffic growth from the platform over the past six months. The charts below break out the growth over the past
six months by unique users and traffic.

* Over the past six months, Singapore has seen a dramatic uptake of iPhone OS devices. The number of unique iPhone OS devices in the country has increased close to 200%.

* Hong Kong was the leading country with the greatest monthly iPhone OS traffic growth over the past six months (3.4x). Singapore was a close second with 3.3x growth, followed by
Malaysia with 2.1x.

* The iPhone OS is most dominant in Australia, Singapore and Hong Kong with a respective March 2010 market share of 88%, 89% and 78%. The 3 countries are responsible for 82%
of traffic generated from the platform in Southeast Asia.

iPhone and iPod touch User Growth, Monthly iPhone OS Traffic Growth Since Sep 2009,
AdMob network AdMob network
3.5

Singapore
3.0

Traffic Relative to Sep 2009

Malaysia
2.5

Hong Kong
2.0

Australia
1.5

Thailand
1.0
0% 100% 200% Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10

Percentage increase in users, Sep 2009 - Mar 2010 Australia Hong Kong Singapore Malaysia Thailand

Notes
• In Q1 2010, AdMob received 1.1 billion requests from iPhone OS devices in Southeast Asia.

• For this report, Southeast Asia includes India, Indonesia, Australia, Philippines, Thailand, Vietnam, Malaysia, Singapore and Hong Kong.

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 Southeast Asia Overview - Q1 2010
Requests: -
Handset Manufacturer Share, Southeast Asia Ad Requests by Country, Southeast Asia
All Devices, Q1 2010 Country Requests % of Requests % Share Change
(1)

India 2,838,123,410 39.4% 3.2%

19% Indonesia 1,872,212,993 26.0% -0.7%
Nokia
1% Australia 655,465,149 9.1% -0.8%
Apple
1% Philippines 649,675,098 9.0% -0.6%
SonyEricsson
5% 47%
Samsung Vietnam 403,511,099 5.6% 1.0%
LG
Singapore 298,434,017 4.1% 1.6%
11% Motorola
Other Hong Kong 185,281,968 2.6% 0.2%
Malaysia 161,466,291 2.2% -0.5%
16%
Thailand 133,062,972 1.8% -3.4%
Total 7,197,232,997 100.0%

Monthly Growth in Traffic Since Mar 2009,

Southeast Asia
Operating System Share, Southeast Asia 6.0
Smartphone Only, Q1 2010
2% 1% 1% 1% 5.0
Traffic Relative to Mar 2009
Australia
Symbian OS 4.0 Hong Kong
iPhone OS Indonesia
Android India
33%
RIM OS 3.0 Malaysia
Windows Mobile OS Philippines
Other Singapore
62% 2.0
Thailand
Vietnam

1.0

Notes
(1)
Share change calculated as percent of Q1 2010 requests less percent of Q4 2009 requests.
• Other includes unclassified impressions and other manufacturers with < 1% share.
• For this report, Southeast Asia includes India, Indonesia, Australia, Philippines, Thailand, Vietnam, Malaysia, Singapore and Hong Kong.

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 India Handset Data - Q1 2010

Top Devices, March 2010

Device Manufacturer Share, India Brand Model % of Requests Share Chg %(1)
All Devices Nokia 3110c 5.6% -0.8%
100%
Nokia 5130 5.4% -0.4%
90% 21% 21% 20% 23%
Nokia 7210 3.5% 0.1%
80%

70% 10% 9% 10%

9%
Nokia N70 3.4% -0.7%
Share of Requests

7% 7% 9% Other
60% 9% Nokia N2700 Classic 3.2% 1.1%
LG
50% Apple Nokia N80 2.4% -0.2%
SonyEricsson
40% Nokia 6300 2.2% -0.3%
Samsung
30% 60% 60% 59% 56% Nokia Nokia N73 2.2% -0.3%
20%
Nokia 6233 1.8% -0.4%
10%
Nokia 2626 1.5% -0.3%
0%
Dec-09 Jan-10 Feb-10
Q1, Q2, Q3, Q4 Mar-10 Total 31.2%

Top Smartphones, March 2010

Operating System Share, India Brand Model % of Requests Share Chg %(1)
Smartphone Only Nokia N70 13.0% -1.4%
100% 4%
5% 5% 4% Nokia N80 9.0% 0.2%
90% 5%
Nokia 6300 8.6% -0.3%
80%
Nokia N73 8.4% -0.4%
70%
Share of Requests

60% Nokia N72 5.4% -0.2%

Other
50% Windows Mobile OS Nokia 5800 XpressMusic 4.3% 1.1%
91% 89% 91% 93%
iPhone OS
40% Apple iPhone 4.0% -1.2%
Symbian OS
30% Nokia 6600 3.9% -0.8%
20%
Nokia 7610 3.3% -0.3%
10%
Nokia N95 3.2% 0.1%
0%
Dec-09 Jan-10 Feb-10 Mar-10 Total 63.1%

Notes
• Other includes unclassified impressions and other manufacturers with < 1% share.
• We received 2.8 billion requests from India in Q1 2010. In March 2010, smartphone traffic share was 26%. Please see page 14 for our definition of a smartphone.
(1)
Share change calculated as percent of March 2010 requests less percent of December 2009 requests.

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 Indonesia Handset Data - Q1 2010

Top Devices, March 2010

Device Manufacturer Share, Indonesia Brand Model % of Requests Share Chg %(1)
All Devices Nokia E63 4.2% 1.8%
100%
Nokia 5130 3.4% 0.7%
15% 14% 16% 17%
90%
Nokia N70 3.1% -1.2%
80% 3% 3%

70%
Nokia 6300 2.5% 0.1%
24% 24% 23% 20%
Share of Requests

Other
60% Nokia 6600 2.4% -0.5%
RIM
50% Samsung Nokia 3110c 2.2% -0.1%
Nexian
40% Nokia E71 2.1% 0.5%
SonyEricsson
30% 57% 57% 57%
56% Nokia SonyEricsson W200i 2.0% -0.3%
20%
Nexian NX G922 1.9% 1.1%
10%
Nokia 7610 1.8% -0.5%
0%
Dec-09 Jan-10 Feb-10
Q1, Q2, Q3, Q4 Mar-10 Total 25.6%

Top Smartphones, March 2010

Operating System Share, Indonesia Brand Model % of Requests Share Chg %(1)
Smartphone Only Nokia E63 12.7% 5.6%
100%
3%
3% 3%
3%
3% 3% Nokia N70 9.3% -3.4%
90%
Nokia 6300 7.6% 0.3%
80%
Nokia 6600 7.2% -1.3%
70%
Share of Requests

60% Nokia E71 6.4% 1.7%

Other
50% iPhone OS Nokia 7610 5.5% -1.5%
92% 93% 93% 93%
RIM OS
40% Nokia N73 4.6% -0.9%
Symbian OS
30% Nokia 6120c 4.2% -0.5%
20%
Nokia 3230 3.6% -1.1%
10%
Nokia 5320 2.7% 0.1%
0%
Dec-09 Jan-10 Feb-10 Mar-10 Total 63.7%

Notes
• Other includes unclassified impressions and other manufacturers with < 1% share.
• We received 1.9 billion requests from Indonesia in Q1 2010. In March 2010, smartphone traffic share was 32%. Please see page 14 for our definition of a smartphone.
(1)
Share change calculated as percent of March 2010 requests less percent of December 2009 requests.

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 Australia Handset Data - Q1 2010

Top Devices, March 2010

Handset Manufacturer Share, Australia Brand Model % of Requests Share Chg %(1)
All Devices Apple iPhone 59.2% -8.6%
100%
5% 5% 5% 6% Apple iPod touch 24.1% 3.7%
90% 5% 4% 5%
7%
Nokia N97 1.5% 1.3%
80%

70%
Nokia E63 0.9% 0.6%
Share of Requests

60% Other LG KS360 0.8% 0.5%

LG
50% Nokia 6300 0.8% 0.3%
88% 89% Samsung
87%
40% 83%
Nokia Nokia E71 0.5% 0.2%
30% Apple
Nokia N95 0.5% 0.0%
20%
Nintendo DSi 0.5% 0.4%
10%
Sony PlayStation Portable 0.4% 0.0%
0%
Dec-09 Jan-10 Q1, Q2, Q3, Q4 Feb-10 Mar-10 Total 89.2%

Top Smartphones, March 2010

Operating System Share, Australia Brand Model % of Requests Share Chg %(1)
Smartphone Only Apple iPhone 87.9% -5.4%
100%
5% 5% 5% Nokia N97 2.2% 1.9%
10%
90%
Nokia E63 1.3% 1.0%
80%
Nokia 6300 1.2% 0.5%
70%
Share of Requests

60% Other Nokia N95 0.8% 0.1%

RIM OS
50% Nokia E71 0.8% 0.3%
93% 93% 92% Android
88%
40% Symbian OS Nokia E63-3 0.6% 0.3%
30% iPhone OS
Nokia 6120c 0.5% -0.1%
20%
HTC Magic 0.5% 0.1%
10%
HTC Hero 0.4% 0.0%
0%
Dec-09 Jan-10 Feb-10 Mar-10 Total 96.1%

Notes
• Other includes unclassified impressions and other manufacturers with < 1% share.
• We received 655.4 million requests from Australia in Q1 2010. In March 2010, smartphone traffic share was 67%. Please see page 14 for our definition of a smartphone.
(1)
Share change calculated as percent of March 2010 requests less percent of December 2009 requests.

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 Philippines Handset Data - Q1 2010

Top Devices, March 2010

Device Manufacturer Share, Philippines Brand Model % of Requests Share Chg %(1)
All Devices Nokia N70 8.1% -1.1%
100%
Nokia 6630 4.2% -0.7%
90% 18% 16% 19% 22%
4%
Apple iPod touch 3.7% 0.8%
80% 3% 4%
6% 6% 4%
70%
6% Apple iPhone 2.8% -0.2%
7% 12% 7%
7%
Share of Requests

Other
60%
7% Nokia 3110c 2.5% 0.0%
Sony
50% Samsung Nokia 6680 2.3% -0.6%
Apple
40% Nokia 6120c 2.0% -0.8%
SonyEricsson
65% 62% 63%
30% 59%
Nokia Nokia N73 2.0% -0.2%
20%
Nokia 6300 2.0% -0.1%
10%
Nokia N80 1.7% 0.0%
0%
Dec-09 Jan-10 Feb-10
Q1, Q2, Q3, Q4 Mar-10 Total 31.3%

Top Smartphones, March 2010

Operating System Share, Philippines Brand Model % of Requests Share Chg %(1)
Smartphone Only Nokia N70 20.0% -0.2%
100%
7% 6% 6% 7% Nokia 6630 10.4% -0.5%
90%
Apple iPhone 6.9% 0.4%
80%
Nokia 6680 5.6% -0.7%
70%
Share of Requests

60% Nokia 6120c 4.9% -1.2%

Other
50% Nokia N73 4.9% 0.2%
92% 92% 92% 91% iPhone OS
40% Symbian OS Nokia 6300 4.9% 0.4%
30% Nokia N80 4.1% 0.4%
20%
Nokia 6600 3.7% -0.8%
10%
Nokia 5800 XpressMusic 3.6% 1.1%
0%
Dec-09 Jan-10 Feb-10 Mar-10 Total 69.1%

Notes
• Other includes unclassified impressions and other manufacturers with < 1% share.
• We received 649 million requests from Philippines in Q1 2010. In March 2010, smartphone traffic share was 39%. Please see page 14 for our definition of a smartphone.
(1)
Share change calculated as percent of March 2010 requests less percent of December 2009 requests.

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 Thailand Handset Data - Q1 2010

Top Devices, March 2010

Handset Manufacturer Share, Thailand Brand Model % of Requests Share Chg %(1)
All Devices Apple iPhone 37.7% 18.7%
100%
7% 7% 8% 8% Apple iPod touch 7.1% 3.8%
90%
5% 5% 3% Nokia N70 4.5% -6.5%
4%
80%

70%
Nokia 5130 2.5% -0.3%
Other
35%
Share of Requests

37% HTC Nokia 5800 XpressMusic 2.3% -0.9%

60%
62% 61% SonyEricsson
50% Nokia 6300 2.2% -0.8%
i-mobile
40% Samsung Nokia 5530 XpressMusic 1.5% -0.2%
30% Nokia
49% Apple
Nokia N73 1.4% -1.2%
45%
20%
Nokia N80 1.3% -2.4%
10% 22% 23%
Nokia N72 1.2% -1.6%
0%
Dec-09 Jan-10 Feb-10
Q1, Q2, Q3, Q4 Mar-10 Total 61.7%

Top Smartphones, March 2010

Operating System Share, Thailand Brand Model % of Requests Share Chg %(1)
Smartphone Only Apple iPhone 56.0% 27.8%
100%
4% 3% Nokia N70 6.7% -9.6%
90%
Nokia 5800 XpressMusic 3.4% -1.3%
80%
36% 39% Nokia 6300 3.3% -1.1%
70%
Other
Share of Requests

69% 65% Nokia 5530 XpressMusic 2.2% -0.3%

60%
RIM OS
50% Windows Mobile OS Nokia N73 2.1% -1.8%
Android
40% Nokia N80 2.0% -3.6%
Symbian OS
30% 58% 56% Nokia N72 1.8% -2.3%
iPhone OS
20%
28% 31% Nokia N81 1.5% -1.9%
10%
Nokia E63 1.4% 0.0%
0%
Dec-09 Jan-10 Feb-10 Mar-10 Total 80.3%

Notes
• Changes in AdMob's publisher mix affected smartphone operating system share in Thailand.
• Other includes unclassified impressions and other manufacturers with < 1% share.
• We received 133.1 million requests from Thailand in Q1 2010. In March 2010, smartphone traffic share was 65%. Please see page 14 for our definition of a smartphone.
(1)
Share change calculated as percent of March 2010 requests less percent of December 2009 requests.

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 Vietnam Handset Data - Q1 2010

Top Devices, March 2010

Handset Manufacturer Share, Vietnam Brand Model % of Requests Share Chg %(1)
All Devices Nokia 3110c 5.9% -0.6%
100%
Nokia 6300 4.8% 0.7%
90%
33% 35% 36%
31% Apple iPhone 4.1% 0.5%
80%

70%
Nokia 6030 3.1% -0.5%
3% Other
3%
Share of Requests

3% 3%
60%
3%
3% 3% 3%
3%
3% Motorola Nokia 2626 1.7% 0.0%
4% 3% 5%
4% 4% SonyEricsson
50% 5%
5%
5% 8% Nokia N70 1.6% -1.0%
8% LG
40% Apple Nokia N2700 Classic 1.6% 0.5%
30% Samsung
49% 47% Nokia
Nokia 5130 1.5% 0.0%
46%
20% 41%
Nokia 5200 1.1% 0.0%
10%
Nokia 6085 1.1% 0.1%
0%
Dec-09 Jan-10 Feb-10
Q1, Q2, Q3, Q4 Mar-10 Total 26.4%

Top Smartphones, March 2010

Operating System Share, Vietnam Brand Model % of Requests Share Chg %(1)
Smartphone Only Nokia 6300 23.6% 3.8%
100%
Apple iPhone 20.5% 3.1%
90%
18%
22%
26%
21% Nokia N70 7.8% -4.4%
80%
Nokia 7610 4.5% -2.5%
70%
Other
Share of Requests

60% Nokia E63 3.2% 1.1%

Windows Mobile OS
50% RIM OS Nokia N81 3.1% 0.1%
Android
40% 78%
74% 75% Nokia N72 2.7% -0.8%
69% iPhone OS
30% Nokia N73 2.5% -0.6%
Symbian OS
20%
Nokia N95 2.0% 0.1%
10%
Nokia 5800 XpressMusic 2.0% 0.2%
0%
Dec-09 Jan-10 Feb-10 Mar-10 Total 71.7%

Notes
• Other includes unclassified impressions and other manufacturers with < 1% share.
• We received 403.5 million requests from Vietnam in Q1 2010. In March 2010, smartphone traffic share was 20%. Please see page 14 for our definition of a smartphone.
(1)
Share change calculated as percent of March 2010 requests less percent of December 2009 requests.

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 Malaysia Handset Data - Q1 2010

Top Devices, March 2010

Handset Manufacturer Share, Malaysia Brand Model % of Requests Share Chg %(1)
All Devices Apple iPhone 29.8% 6.7%
100%
13% 13% 12% 12%
Apple iPod touch 5.9% 1.6%
90%
Nokia N70 2.8% -1.4%
80% 19% 20%
21% 22%
70%
Nokia 5800 XpressMusic 2.5% 0.3%
Share of Requests

60% Nokia N95 2.0% -0.9%

Other
50% 34% 32% SonyEricsson SonyEricsson W910i 1.4% -0.6%
38% 37%
Nokia
40% SonyEricsson W705 1.3% 0.4%
Apple
30%
Nokia N80 1.3% -1.1%
20% 36%
35%
27% 28% SonyEricsson K770i 1.3% 0.0%
10%
Nokia N81 1.2% -0.8%
0%
Dec-09 Jan-10 Feb-10
Q1, Q2, Q3, Q4 Mar-10 Total 49.5%

Top Smartphones, March 2010

Operating System Share, Malaysia Brand Model % of Requests Share Chg %(1)
Smartphone Only Apple iPhone 52.0% 11.6%
100%
Nokia N70 4.9% -2.4%
90%
Nokia 5800 XpressMusic 4.4% 0.4%
80%
47% 44% Nokia N95 3.4% -1.6%
70% 57% 56%
Other
Share of Requests

60% Nokia N80 2.3% -1.9%

RIM OS
50% Windows Mobile OS Nokia N81 2.1% -1.4%
Android
40% Nokia N82 1.7% -0.5%
Symbian OS
30% Nokia N73 1.7% -1.1%
52% iPhone OS
50%
20% 40% 42%
Nokia N97 1.6% 0.6%
10%
Nokia E71 1.6% -0.2%
0%
Dec-09 Jan-10 Feb-10 Mar-10 Total 75.6%

Notes
• Other includes unclassified impressions and other manufacturers with < 1% share.
• We received 161.4 million requests from Malaysia in Q1 2010. In March 2010, smartphone traffic share was 57%. Please see page 14 for our definition of a smartphone.
(1)
Share change calculated as percent of March 2010 requests less percent of December 2009 requests.

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 Singapore Handset Data - Q1 2010

Top Devices, March 2010

Handset Manufacturer Share, Singapore Brand Model % of Requests Share Chg %(1)
All Devices Apple iPhone 74.9% 8.4%
100% 3% 3% 3% 4% Apple iPod touch 10.8% -1.8%
90% 3% 4% 4%
9% Sony PSP 0.9% -0.4%
9%
80%

70%
HTC Hero 0.7% -0.3%
Other
Share of Requests

60% Samsung Nokia E63 0.6% -0.3%

RIM
50% Google Nexus One 0.6% 0.6%
88%
SonyEricsson
82% 86%
40% 79% HTC RIM BlackBerry 9000 0.5% -0.7%
30% Nokia
Apple
Opera Mini 4 0.5% 0.5%
20%
Motorola CLIQ 0.4% 0.4%
10%
Nokia E71 0.4% -0.2%
0%
Dec-09 Jan-10 Feb-10
Q1, Q2, Q3, Q4 Mar-10 Total 90.4%

Top Smartphones, March 2010

Operating System Share, Singapore Brand Model % of Requests Share Chg %(1)
Smartphone Only Apple iPhone 89.3% 5.5%
100% 2% 1% 1%
3%
3% 2% 4% 4% HTC Hero 0.9% -0.5%
9% 4% 5%
90% 9%
Nokia E63 0.7% -0.4%
80%
Google Nexus One 0.7% 0.7%
70%
Other
Share of Requests

60% RIM BlackBerry 9000 0.6% -0.9%

Windows Mobile OS
50% RIM OS Motorola CLIQ 0.5% 0.5%
91% 89%
84% 86% Android
40% Nokia E71 0.5% -0.3%
Symbian OS
30% Nokia 5800 XpressMusic 0.4% -0.2%
iPhone OS
20%
Nokia N73 0.4% 0.0%
10%
HTC Magic 0.4% -0.7%
0%
Dec-09 Jan-10 Feb-10 Mar-10 Total 94.5%

Notes
• Other includes unclassified impressions and other manufacturers with < 1% share.
• We received 298.4 million requests from Singapore in Q1 2010. In March 2010, smartphone traffic share was 84%. Please see page 14 for our definition of a smartphone.
(1)
Share change calculated as percent of March 2010 requests less percent of December 2009 requests.

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 Hong Kong Handset Data - Q1 2010

Top Devices, March 2010

Handset Manufacturer Share, Hong Kong Brand Model % of Requests Share Chg %(1)
All Devices Apple iPhone 57.4% 4.3%
100%
7% 9% 7% 5% Apple iPod touch 14.2% 2.2%
90% 7%
5%
9%
7% 7% 6%
Google Nexus One 2.8% 2.8%
80%
12% 8% 8%
70% 12% HTC Hero 2.3% -1.3%
12% Other
Share of Requests

15% Motorola Motorola Milestone 1.4% 1.4%

60%
Google
50% HTC Magic 1.1% -1.4%
HTC
40% SonyEricsson SonyEricsson W595 0.8% -0.5%
72%
65% 61% Nokia
30% 55%
Apple
Nokia 6120c 0.8% -0.8%
20%
Nokia 5800 XpressMusic 0.8% -0.1%
10%
SonyEricsson W705 0.7% -0.1%
0%
Dec-09 Jan-10 Feb-10
Q1, Q2, Q3, Q4 Mar-10 Total 82.5%

Top Smartphones, March 2010

Operating System Share, Hong Kong Brand Model % of Requests Share Chg %(1)
Smartphone Only Apple iPhone 77.9% 2.1%
100%
7% Google Nexus One 3.8% 3.8%
12% 10%
90% 15%
13% HTC Hero 3.1% -2.1%
80% 10% 17%
13% Motorola Milestone 1.9% 1.9%
70%
Other
Share of Requests

60% HTC Magic 1.6% -2.1%

Windows Mobile OS
50% RIM OS Nokia 6120c 1.1% -1.2%
Symbian OS
40% 76% 78% Nokia 5800 XpressMusic 1.1% -0.3%
68% 70% Android
30% HTC Tattoo 0.7% 0.2%
iPhone OS
20%
Nokia 6300 0.6% -0.3%
10%
Nokia N80 0.6% -1.2%
0%
Dec-09 Jan-10 Feb-10 Mar-10 Total 92.4%

Notes
• Other includes unclassified impressions and other manufacturers with < 1% share.
• We received 185.3 million requests from Hong Kong in Q1 2010. In March 2010, smartphone traffic share was 73%. Please see page 14 for our definition of a smartphone.
(1)
Share change calculated as percent of March 2010 requests less percent of December 2009 requests.

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AdMob Mobile Metrics Report - Southeast Asia
Q1 2010

About AdMob
AdMob is one of the world's largest mobile advertising networks, serving billions of mobile banner and text ads a month across a wide range of leading mobile
Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to
effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of
mobile media in more than 160 countries and territories worldwide.

About AdMob Mobile Metrics

AdMob serves ads for more than 18,000 mobile Web sites and applications around the world. AdMob stores and analyzes the data from every ad request,
impression, and click and uses this to optimize ad matching in its network. AdMob’s monthly report offers a snapshot of its data to provide insight into trends in
the mobile ecosystem.

Methodology
For every ad request AdMob analyzes information available in the user’s mobile browser. From this, AdMob determines device capabilities and more using
open source tools and a variety of proprietary techniques. The result is a snapshot of the devices viewing the more than 10 billion monthly ad requests and
impressions that flow through AdMob’s network. We believe this data will be valuable in identifying and tracking trends, evaluating market readiness and
more. AdMob also serves mobile ads into iPhone and Android applications. The traffic from these applications is included in the Metrics report.

There is no standard industry definition of a smartphone. AdMob's definition is based on Wikipedia: "A smartphone is a phone that runs complete operating
system software providing a standardized interface and platform for application developers" (http://en.wikipedia.org/wiki/Smartphone). AdMob classifies a
phone as a smartphone when it has an identifiable operating system and we continually update our list as new phones enter the market. Despite running the
iPhone OS, the iPod touch is not a phone, and thus not considered a smartphone based on this definition.

Limits of this Data

Representativeness - AdMob does not claim that this information will be necessarily representative of the mobile Web as a whole or of any particular country-
market. AdMob’s traffic is driven by publisher relationships and may be influenced accordingly. Because the data is pulled across ads served on more than
15,000 sites and applications, we feel the data will be useful and may help inform business decision making.

Ad Request Classification - For some handsets and operator networks, it is difficult to collect full handset data. AdMob categorizes these requests as
"unclassified" and does not serve targeted ads to these requests.

Please visit this blog post for more details on interpreting this report: http://metrics.admob.com/2009/10/placing-admob-metrics-in-context/

Questions
Email metrics@admob.com if you have any questions or feedback for future reports.

Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at metrics.admob.com. 14