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Life Learning...... By Ayani Gamage: Vision, Mission and Values of Top 4 Companies in the World, and in Sri Lanka by Market Capitalization 2009

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Welcome Friend!!!! February 03, 2011 Search This Blog

This is where I leave all Search

the learnings' engaged Vision, Mission and Values of Top 4 Companies in
in my life
the World, and in Sri Lanka by Market Capitalization Blog Archive
2009 2014 (2)
Im working as a 2013 (2)
Associate Tech Lead at
2012 (8)
99X Technology, Introduction
formerly known as 2011 (10)
Eurocenter DDC, the October (1)
best place that I ever
worked at. In todays world, for a company to sustain and adapt to the competitive business August (1)

environment, there should be some kind of core ideals which should be relatively steady July (1)

and which provide guidance in the process of its decision making. These unchanging April (4)
I always love to make ideals will form the business vision and are expressed in the company mission statement. March (1)
notes here, which is
[1] February (2)
relevant for both my
personal life and IDP for Skills
professional life I think Development
you also can gain Corporate vision is a short, succinct, and inspiring statement of what the organization Vision, Mission and
something from this. intends to become and to achieve at some point in the future, often stated in competitive Values of Top 4
Companies in t...
terms. Vision refers to the category of intentions that are broad, all-inclusive and forward-
thinking. It is the image that a business must have of its goals before it sets out to reach 2010 (12)

them. It describes aspirations for the future, without specifying the means that will be
used to achieve those desired ends.

The core purpose is expressed in a carefully formulated mission statement. It is the reason
that the firm exists. It will mainly explain how the company will earn its profit.

Last but not least, a company will have set of core values that are central to the company.
This will mainly reflect the deeply held values of the organization and are independent of

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9/12/2017 Life Learning...... By Ayani Gamage: Vision, Mission and Values of Top 4 Companies in the World, and in Sri Lanka by Market Capitalization 2009

the current industry environment and management trends. [1]

The first section of this report describes the top four IT organizations in the world for the
financial year 2009/2010 in terms of market capitalization and the second section
describes the top four organizations in Sri Lanka for the financial year 2008/2009 in terms
of market capitalization, since there were no references available for the year 2009/2010.

Section 1

Top Four IT Organizations In The World For The Year

2009/2010 In Terms Of

Market Capitalization

According to the business world magazine, the top four IT companies in the world, in
terms of market capitalization are,

Global Rank Company Market Capitalization

$m

1 Microsoft 256,864.7
2 Apple 213,096.7
3 IBM 166,597.1
4 Cisco Systems 149,038.2

The vision, mission and values of each of the above four companies are described below.

Microsoft
Vision

To be led by a globally diverse workforce that consistently delivers outstanding business

results, understands the various cultural demands of a global marketplace, is passionate
about technology and the promise it holds to tap human potential, and thrives in a
corporate culture where inclusive behaviors are valued. [4]

Mission

Help people and business throughout the world to realize their full potential. [3]

Values

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As a company they value, [3]

Integrity
Honesty
Openness
Devoted to the customers and partners
Have a passion for technology.
Take on big challenges and see them through.
Hold themselves accountable to their customers, shareholders, partners, and
employees by honoring their commitments, providing results. And striving for the
highest quality

Apple
Vision

Man is the creator of change in this world. As such he should be above systems and
structures, and not subordinate to them. [5]

Mission

We believe that we're on the face of the Earth to make great products, and that's not
changing. We're constantly focusing on innovating. We believe in the simple, not the
complex. We believe that we need to own and control the primary technologies behind the
products we make, and participate only in markets where we can make a significant
contribution.

We believe in saying no to thousands of projects so that we can really focus on the few
that are truly important and meaningful to us. We believe in deep collaboration and cross-
pollination of our groups, which allow us to innovate in a way that others cannot.

We don't settle for anything less than excellence in every group in the company, and we
have the self-honesty to admit when we're wrong and the courage to change.

The Apple mission statement - The most interesting lines, [5]

We believe that we're on the face of the Earth to make great products.
We believe in the simple, not the complex.
We believe that we need to own and control the primary technologies behind the
products we make.
We participate only in markets where we can make a significant contribution.
We believe in saying no to thousands of projects so that we can really focus on the
few that are truly important and meaningful to us.
We believe in deep collaboration and cross-pollination of our groups, which allow
us to innovate in a way that others cannot.
We don't settle for anything less than excellence in every group in the company,
and we have the self-honesty to admit when we're wrong and the courage to
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change.

Values

Apple Values are the qualities, customs, standards, and principles that the company
believes will help it and its employees succeed. They are the basis for what they do and
how they do it. Taken together, they identify Apple as a unique company.

These are the values that govern their business conduct:

Empathy for Customers/Users

We offer superior products that fill real needs and provide lasting value. We deal fairly
with competitors and meet customers and vendors more than halfway. We are genuinely
interested in solving customer problems, and we will not compromise our ethics or
integrity in the name of profit.

Aggressiveness/Achievement

We set aggressive goals and drive ourselves hard to achieve them. We recognize that this
is a unique time, when our products will change the way people work and live. It is an
adventure, and we are in it together.

Positive Social Contribution

We build products that extend human capability, freeing people from drudgery and
helping them achieve more than they could alone. But beyond that, we expect to make this
world a better place to live. As a corporate citizen, we wish to be an economic,
intellectual, and social asset in communities where we operate.

Innovation/Vision

We built our company on innovation, providing products that were new and needed. We
accept the risks inherent in following our vision, and work to develop leadership products
that command the profit margins we strive for.

Individual Performance

We expect individual commitment and performance above the standard for our industry.
Only thus will we make the profits that permit us to seek our other corporate objectives.
Each employee can and must make a difference. In the final analysis, individuals
determine the character and strength of Apple.

Team Spirit

Teamwork is essential to Apple's success, for the job is too big to be done by one person.
Individuals are encouraged to interact with all levels of management, sharing ideas and
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suggestions to improve Apple's effectiveness and quality of life. It takes all of us to win.
We support each other and share the vistories and rewards together. We are enthusiastic
about what we do.

Quality/Excellence

We care about what we do. We build into Apple products a level of quality, performance,
and value that will earn the respect and loyalty of our customers. At Apple, quality
management is critical to our continued success.

Individual Reward

We recognize each person's contribution to Apple's sucess, and we share the financial
rewards that flow from high performance. We recognize also that rewards must be
psychological as well as financial, and we strive for an atmosphere where each individual
can share the adventure and excitement of working at Apple.

Good Management

The attitudes and behaviors of managers toward their people are of primary importance.
Employees should be able to trust the motives and integrity of their supervisors. It is the
responsibility of management to create a productive environment where Apple Values
flourish. [6] [7]

IBM
Mission

We strive to lead in the invention, development and manufacture of the industry's most
advanced information technologies, including computer systems, software, storage
systems and microelectronics. We translate these advanced technologies into value for our
customers through our professional solutions, services and consulting businesses
worldwide. [8]

Vision

Solutions for a small planet [9]

Values

Dedication to every client's success

Innovation that matters, for our company and for the world
Trust and personal responsibility in all relationships[10]

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Cisco
Mission

Shape the future of the Internet by creating unprecedented value and opportunity for our
customers, employees, investors and ecosystem partners. [11]

Vision

The Network is the Platform to Change the Way the World Works, Lives, Plays, and
Learns. [12]

Values

Foster diversity, development, and growth opportunities

Section 2

Top Four Organizations In Sri Lanka For The Year 2008/2009 In

Terms Of

Market Capitalization

According to the business world magazine, the top four companies in the Sri Lanka, in
terms of market capitalization are,

Sri Lanka Telecom

Mission

Your trusted and proven partner for innovative and exciting communication experiences
delivered with passion, quality and commitment [13]

Vision

All Sri Lankans seamlessly connected with world-class information, communication and
entertainment services. [13]

Values

Customer Caring- We put our customers at the centre of everything we do

Trustworthy - We are true to our promises

Innovative - We continuously
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9/12/2017 Life Learning...... By Ayani Gamage: Vision, Mission and Values of Top 4 Companies in the World, and in Sri Lanka by Market Capitalization 2009

Innovative - We continuously invent new opportunities through creative thinking

Responsive - We are ready to listen and act promptly
Teamwork - We are one team with a common purpose to achieve common goals
Excellence - We are committed to exceptional performance
Results Driven - We are committed to enhancing shareholder value[13]

The telecom industry is one that is undergoing rapid and momentous change globally.
They have fortunately kept pace with this change but intend accelerating this pace in the
ensuing two to three years. The overall direction that they are pursuing is one of moving
from a traditional telecom operator to that of a provider of global IP solutions. Various
parts of this vast organization will have to come together in a new organization structure
to enable this. Whilst continuing to provide the traditional services, they will also be
providing a host of new services including ICT solutions and content. The new services
would gradually account for higher and higher percentages of their revenues and profits as
the next decade progresses.

John Keels Holdings

Mission

To strive for perfection when providing guest experiences that exceed expectations and be
recognized as an emerging regional leader in Hospitality, through the discovery of quality
service propositions, supported by superior performance from our people and technology,
whilst nurturing values on responsible tourism and providing a sustainable future for all
stakeholders[14]

Vision

To own or manage 10,000 hotel rooms in South Asia and other destinations of potential -
a million satisfied customers by 2014. [14]

Values

Integrity: In our business dealings and with each other.

Teamwork: Always putting the Company and the Team before oneself.
Service: To achieve excellence for all our customers both internal and external.
Technology: The use of cutting edge technological developments to maintain
leadership in our business.
Environment: To consciously safeguard our environment and ensure sustainable
continuity of our natural resources.
Our People: Responsible for creating dynamism and commitment whilst
recognizing and rewarding achievements.
Social Responsibility: Contribute to the development of the community in which
we do our business. [14]

Commercial Bank of Ceylon

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Mission

Providing reliable, innovative, customer friendly financial services, utilizing cutting edge
technology and focusing continuously on productivity improvement whilst developing our
staff and acquiring necessary expertise to expand locally and regionally. [15]

Vision

To be the most technologically advanced, innovative and customer friendly financial

services organization in Sri Lanka, poised for further expansion in South Asia. [13]

Values

Trust and Integrity

Commercial banks trust and integrity had been key value components when meeting the
expectations of every stakeholder. As such, it has molded an exceptionally talented team
of employees helping them reach their fullest potential. Precisely understanding the needs
of customers, the bank has provided new and imaginative schemes that has altogether
redefined convenience in financial services and revolutionized the nature of banking in Sri
Lanka. Improving in stature, serving in measure, the Commercial Bank of Ceylon
continues to be the responsive, pacesetter Bank writing new chapters to create a secure
financial future in Sri Lanka.

Distrilleries Company of Sri Lanka

This company has not mentioned their mission, vision or values. But still they have
mentioned that they offer challenging and rewarding careers in dynamic businesses for
their employees. They hire exceptional people and invest in their growth throughout their
career to reach the full potential. Their approach to career development starts with
attracting talented people to their company.

In an environment where businesses are constantly striving for growth they need
professionals to help them meet the new challenges. Both their culture and their
businesses induce people to be the best in the industries they work in. They constantly
look for individuals who are results-oriented and prepared to deal with challenges and are
committed to the organization, as well as their own careers. They always want the best
people.

References
[1] h p://www.quickmba.com/strategy/vision/

[2]
h p://www.1000ventures.com/business_guide/crosscu ngs/vision_mission_strategy.ht

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9/12/2017 Life Learning...... By Ayani Gamage: Vision, Mission and Values of Top 4 Companies in the World, and in Sri Lanka by Market Capitalization 2009

ml

[3] h p://www.microso .com/about/en/us/default.aspx

[4] h p://www.microso .com/about/diversity/en/us/vision.aspx#Our Global Diversity
& Inclusion Vision Statement

[5] h p://www.devdaily.com/blog/post/mac-os-x/apple-business-philosophy-mission-
statement
[6] h p://forums.macrumors.com/showthread.php?t=243918
[7] h p://forums.macrumors.com/archive/index.php/t-243918.html
[8] h p://www.reference.com/mo f/Computers/ibm-mission-statement
[9] h p://wiki.answers.com/Q/What_is_IBM's_vision_statement_and_mission_statement
[10] h p://www-03.ibm.com/employment/our_values.html
[11] h p://investor.cisco.com/faq.cfm
[12] h p://www.cisco.com/web/about/ac49/ac20/ac19/ar2010/le er/index.html
[13] h p://www.slt.lk/data/aboutslt/aboutslt.htm
[14] h p://www.johnkeellshotelshr.com/pdf/JKHotelsAR2009.pdf
[15] h p://www.combank.lk/newweb/annualreports/Commercial%20Bank%20-
%20Annual%20Report%202009.pdf

Posted by Ayani Gamage at 12:30 PM

8 comments:

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Christine Paulose May 20, 2013 at 4:35 PM

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Ayani Gamage May 21, 2013 at 3:04 PM

Thanks Christine Paulose.. :)
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