Syed Shoaib Haider House # 599 L Block (304) 1487765 haider.fire@gmail.

com
Johar Town, Lahore (311) 4187765

Six years of experience in organic search engine optimization for a broad range of clients and a reputation
for knowledge, insight, attention to detail, and integrity.

Professional Experience
Senior SEO Executive, Pokal International Limited, Lahore 10/2015-Present

Projects:
www.jpvehicles.com
www.pickndrive.com
www.plugnpoint.pk
www.plugnpoint.ae
www.mobodragon.com

Some of the duties include:

Develop Long-term as well as Short-term SEO Strategies for the websites.

Create SEO audit reports with recommendations.
Conduct in-depth keyword-research based on highly relevant and well-searched keywords.
Suggest changes for user friendly layout and SEO friendly development.
Draft high quality back linking strategies.
Do Market and Competitor research.
Compile monthly progress and keyword ranking reports.
Keep up to date with current SEO technologies and tools by research.
Monitored search engine rankings, indexation and potential problems.
Supervise website development for optimization of website functionality.
Reporting utilizing Google Analytics, Moz, Screaming Frog, LinkRisk, Majestic SEO, Webmaster Tools.
Draft budget and Monitor PPC and Facebook Paid campaigns.
Develop SMM and SMO strategies for different social media platforms.
Create performance reports of team members.
Coordinate with Japan and Dubai sales staff to improve sales mechanism.
Provide guidance all SEO Team members to improve their performances.

SEO Manager, SoftSolutions, Lahore 05/2012-09/2015

Project:
www.ilmkidunya.com
www.studyabroad.pk
www.tablets.pk
www.buymobiles.pk
www.digitalcamera.pk
www.pakistanlaptops.com
www.smartwatches.pk
www.shopper.pk
www.softsolutions.com.pk
www.americanholidays.no
Some of the duties include:

Organic search engine optimization work on sites.

Worked with Product, Operations and Design teams to fix a variety of canonicalization, information
architecture and usability issues.
Reporting utilizing Google Analytics, Google Webmaster Tools, Moz tool, Majestic.
Communications with product managers, developers, regional site managers, user experience designers,
other members of SEO team.
Site analysis to promote SEO best practices, improving page speed, removing questionable code,
canonicalization, indexation, proper keyword targeting and internal linking structure.
Improved sites search engine rankings, traffic and conversions.
Perform keyword analysis for PPC and Organic search results.
Optimized content for chosen keywords including titles, meta data, on-page text and link anchor text
Generated, submitted and tracked XML sitemap files.
Recommended and supervised developers, designers, content writers and seo team members.
Built links to sites and advised on content creation for continued link building.
Monitored search engine rankings, indexation and potential problems.
Build plans to improve scope of websites for potential customers.
Social Media strategy development and execution.
Create multiple campaigns to drive traffic and drive conversion.
Built set up of multiple servers special events to handle the traffic.
Analyzed traffic and made recommendations for further improvements.

SEO Expert, Magic Matrix, Lahore 11/2010-03/2012

Some of the duties include:

On Page and Off Page Optimization.

Carried out competitor research.

Writing articles for customers and posting them on relevant blogs, forums and websites.

Internal link building within sites.

Analyzing website performance via google analytics and webmaster tool.

External link building with relevant high quality third party websites and directories.

Constant evaluation of keywords.

Searching for and finding suitable domain names for clients.

Produced regular audits and writing up detailed monthly performance and progress reports for clients.

Academic Degrees

Bachelors in Mass Communication (Virtual University), Fsc (Multan), Matriculation (Multan)

Technical Skills

Web: HTML
Software/Tool: MS Office, Google Analytics, Webmaster Tools, Moz Tools, Majestic, Adobe Photoshop, Coral Draw,
Ahrefs Tools.