AWARENESS OF BANKING SERVICES

AMONG YOUTH

Bachelor of Commerce

Banking and Insurance

Semester V

(2017-2018)

Submitted By,

AISHWARYA DINANATH WALAVALKAR

Roll No. 67

Under the Guidance of,

PROF. SHIFA KHAN

MAHARSHI DAYANAND COLLEGE OF ARTS, SCIENCE &

COMMERCE PAREL, MUMBAI 400 012.
AWARENESS OF BANKING SERVICES AMONG
YOUTH

Bachelor of Commerce

Banking & Insurance

Semester V

(2017 - 2018)

Submitted

In Partial Fulfillment of the requirement for the Award of

Degree of Bachelor of Commerce

Banking & Insurance

AISHWARYA DINANATH WALAVALKAR

ROLL NO 67

MAHARSHI DAYANAND COLLEGE

OF ARTS, SCIENCE & COMMERCE

PAREL, MUMBAI - 400012

 CERTIFICATE

This is to certify that Mast. AISHWARYA DINANATH

WALAVALKAR of B.Com Banking & Insurance Semester V (2017-
2018) has successfully completed university project on
AWARENESS OF BANKING SERVICES AMONG YOUTH
under the guidance of PROF. SHIFA KHAN.

Course Coordinator Principal

Project Guide/Internal Examiner External Examiner

 DECLARTION

I Miss. AISHWARYA DINANATH WALAVALKAR, the

student of B. com (Banking & Insurance) Semester V (2017-2018)
hereby declares that I have completed the Project on
AWARENESS OF BANKING SERVICES AMONG YOUTH
in the academic year 2017- 18.

The information submitted is true and original to the best of

my knowledge.

Signature of student

Name of Student

Miss. AISHWARYA DINANATH WALAVALKAR

Roll No. 67
 ACKNOWLEDGEMENT

The college, the faculty, the classmate & the atmosphere, in the
college were all the favorable contributory factors right from the point
when the topic was to be selected till the final copy was prepared. It was a
very enriching experience throughout the contribution from the following
individuals in the form in which arrears today. We feel privileged to take
this opportunity to put on record my gratitude towards them.

PROF. KUNAL SONI sir made sure that the resource was made
available in time & also for immediate advice & guidance throughout
making this project. Our Principal DR. MRS. T. P. GHULE & vice
Principal PROF. SANJIVANI PHATHAK has always been inspiring &
driving force. We are thankful to MR. SANTOSH SHINDE associated
with administration part of Banking & Insurance section has been very
helpful in making the infrastructure available data entry.
METHODOLOGY

This project on AWARENESS OF BANKING SERVICES AMONG YOUTH

has been done on the basis of secondary methodology. All the information used
in the project has been extracted from a source, details of which are mentioned
in the Bibliography section of the project.
 OBJECTIVE OF THE STUDY

PRIMARY OBJECTIVE

The main objective of the study is A Study on customer awareness

and preference of Indian Bank products.

SECONDARY OBJECTIVE

With the above primary objective, the research must be done

o to know the customers awareness with the Indian Bank products
such as deposits, loans and services
o to know the satisfaction level of the customers with Indian Bank,
their reasons for preferring other banks etc.
 EXECUTIVE SUMMARY

A Study on Youth Awareness among Banking Services helps the

researcher to gain good experience and information about Indian Bank in the
selected areas of study.

Financial liberalization and technology revolution have allowed the

developments of new and more efficient delivery and processing channels as
well as more innovative products and services in banking industry. Banking
institutions are facing competition not only from each other but also from non-
bank financial intermediaries as well as from alternative sources of financing.

Retail banking has undergone rapid changes with the introduction of new
technology based channels and its interesting to note how people have adapted
to different ways of deriving their banking needs. This study uses
psychographics to study the banking channel adaptation and the trends in the
retail banking scenario in Karnataka, India. It has been found that people clearly
want convenience and security in their choice of banking channels.

Technological advances has witnessed the application of technology in

increasing the number of banking channels namely ATM, Internet Banking,
Tele Banking and branch banking as well as banking services Credit card,
Debit Card.
 INDEX

CHAPTER PAGE
CONTENTS
NO NO

1 Introduction 1-4

An overview of Banking services

a. Origin and history
2 5-18
b. Traditional Banking services
c. New Banking services

3 Generation Youth - Gen-Y 19-20

4 Banking with Gen-youth 21-24

5 Social media as a platform 25

Youth experience with Banking (loan and

6 26
Savings)

7 Youth awareness towards Banking 27-28

8 Role of Parents and guardians 29-30

Challenges and opportunities

a. Legal and regulatory
9 31-41
b. Design and delivery
c. Financial Capabilities

10 Case study 42-46

11 Recommendation 47-49

12 Conclusion 50

13 Bibliography 51