SCHOOL BOhID ELECTIOI.

{
FUI{DRAISII{G ORGAI\IZA TION

Every school district has its own strengths to raise funds for its school bond eiection. What is
required for every fund raising effort is organized leadership that applies tenacious energy to achieve
fund raising goals.

The following is one example of how a community not oniy can meet its fund raising goai but also
exceed it.

The first task is to identify overall leadership for the fund raising campaign effort. There can be two
types of leadership for the campaign. The leadership can be composed of individuals with only
community name recognition as well as dedicated operational ieadership.

The second task is to identify overall financial committee structural needs for the campaign and
obtain leadership to accomplish the various tasks. Exhibit 1 is a sample of such a list. Each item
contributes to the overall effort. The items are not iisted in order of importance. The following are
comments with regard to Exhibit I elements:

Item L
Database for district parent addresses used to not only distribute campaign information but
also to obtain financial contributors

Item 2
Identify methods to communicate with Certificated Staff. There are usually hundreds of
Certificated Staff members who not only want to heip financially but also to help in the other
areas of the campaign. Union leadership can be very effective.

Item 3
The same comment as Item 2 appiies to the Classified Staff members

Item 4
Vendors who do business with the District also see value in heiping the District become
stronger in serving the children of the community. District staff members working on their
own time can heip in this area. See Exhibit 2. Note that contribution goals can be set per
volume of annual business with District.

Item 5
A campaign ID number is needed in order for some contribution to make donations. The
campaign treasury usually obtains this from the state.

Item 6
Every cause needs a name. The overall campaign committee is responsible for this marketing
logo.

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 Item 7
The overall campaign committee with its campaign consultant should develop this item.
See Exhibit 3 for example.

Item 8
In order to achieve a goal, a goal needs to be established that is realistic and based on an
identified campaign plan. See Exhibit 4 for a campaign plan and its cost.

Item 9
Overall, fundraising committee campaign leadership should be developed. Leadership should
come from every section of the community. Leadership obtained must be the fype of people
who are enthusiastic and willing to work. Provide everyone with a committee roster,
See Exhibit 5

Item 10
District Administrators strongly support bond campaigns with higher contributions. Identify a
leader and set goals high. Superintendent sets the example for contributions.

Item 11
As in any campaign database of names of Certificated Staff are used to reach all staff
members and record financial supporters.

Item12
See Item 11 (Similar comment for Classified Staffl

Item 13
Leadership must be found for each community section. This breakdown of the financial
outreach effort into the community makes each leader focused and manageable. See Exhibit
6. For discussion on committee leadership.

Item 14
. The overall campaign committee with its consultants helps develop a basic message foi the
community. See Exhibit 7 for an example

Item L5
Every contribution must be recognized. The campaign committee can develop the message
and the treasury can coordinate the sending out of thank you letters immediately after roceipt
of contribution. See Exhibit 8.

Item 16
People need to know where to send the money.

Item 17
People need envelopes to send their contributions. The campaign consultants can coordinate
this effort.

Item 18
This item breaks down the overall fundraising effo( into smaller goals for the various
community sections. See Exhibit 9 and all it components.
C:\hrd-2\pd\KPB\Fundraising
As far as an individual goal, always suggest a higher amount then you feel comfortable in asking.
You will be surprised at the positive response you will get and if not totally successful you will
normally receive more than you thought you could get. District Leadership rnust set the example. If
the Superintendent and Board members contribute a high amount ($1,000 or more) others will follow
the example.

Yes, Fundraising is hard but have fundraising committee members that are people that have humor
and are dedicated to the community. With such people, it will be fun and challenging for everyone on
the team. And you will be successful.

When the bond campaign is done and the voters have spoken, follow through on all pledges and send
out a well done message to all finance committee members. Also send out the final totals of these
efforts. See Exhibit 12.

Hope this example campaign information helps you in your next bond election fund raising efforts.

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4
 EXHIBIT 1

AI..{Y trLEMEI{TARY S CHOOL DISTRICT

Classroomfor Kids Bond Election

Needs for Fund Raising Campaign

n 1.
r
Database for District parent addresses

2. Identify method to communicate with certificated staff

rl 3.
4.
Identify method to communicate with classified staff

Database of District vendors - sort by highest amount of business dollar during last 12 months

n 5. Campaign ID number #132123

n 6. Campaign name (Classroom for Kids for now)

n 7, Letterhead with standard solicitation letter

u 8. Campaign expenditure budget with time line for cash flow needs

n 9. Steering committee structure and address list

l 10. Database of names of administrators

T 1 1. Database of names of certificated staff

I 12. Database of names of classified staff

rn 13.
14.
Leaders in each community section (Need community leaders)

Campaign single page information fact sheet on Need for Yes vote (need new one)

u 15. Letterhead with standard thank you letter to be signed by steering committee
chairperson for every contribution

n 16, Maiiing address - Classroom for Kids - P.O. Box 503, Any City, CA 93465

u 17. Ensure development and printing of contribution envelopes.

I 18. Establish goals in each community section

u 19. Establish weekly fundraising committee meetings - time and location.

n 2A. Have agenda and minutes for each fundraising committee meeting.
 EXHIBIT

VENDOR LIST
CONT'ACT
VENDOR PERSiON PHONE # 95/96 $ GOAL PLEDGED REC'D
No longer in
Vendor #1 business $o $t oo
Vendor #2 $o $1oo
Vendor #3 $o $1 oo
Vendor #4 $o $1 00
$o $1 oo
$o $100
$378 $1 00
$eos $1 oo
$2,24O $100
$2,276 $1 oo
$2,287 $1 00
$2,81 1 $1 00
$2,935 $1oo
$3,1 44 $1 00
$3,581 $100
$3,683 $t oo
$3,91 6 $100
$4,270 $100
$5,1 03 $1 oo
$5,692 $1 oo
$6,316 $1 oo
$7,210 $1 oo
$8,360 $1 00
$B,69B $1oo
$8,953 $1 00
$186,401 $'t ,0oo
$ 1 86,543 $1,ooo $so
$eot ,777 $1,000 $250
$2o2,423 $1,000
,217,039
$1 $1,000
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 EXHIBIT 3

CLASSROOMS FOR KIDS

The School District does a great job educating our children, but the buiidings and facilities our children must
learn in are insufficient to obtain the success in education we all desire. Now, to address our facility issues
throughout the district, the School District Board has placed a $44 million dollar bond measure on the June 3,
1998 ballot to restore, maintain and build these desperately needed facilities. Check the facts for yourseif.

(r The Classrooms for Kids Bond Measure Will Provide Funding

for Classrooms and Facilities

o Over 120 new classrooms

o A new library/technology center for evety school
. New or expanded, multi-pLtrpose cafeterias or cotnmunity rootn.s
. Deferred maintenance
. Miscellaneous renovations
' Upgrade utilities
o New Restrooms

nr Class Sizes Will Be Reduced

All of these efforts will result in a reduction in K-3 class size to a
20 to 1 ration and a reduction in 4-8 class size to a25 to 1 ratio. The additional
classrooms will accommodate an increase in
student population from 9,000 to i0,000 in approximately five years.

(- None of the Funds Will be Used for Administrator Salaries.

tr The District has Created a Bond Oversight Committee to Ensure

Bond Funds are Spent Wisely
(,r Classrooms for Kids Will Do AII Of This At A Reasonable Cost
Passage of the bond will cost the average househoid about $1.00
per week.

Classrooms for Kidso Treasurer oID# . Any City, CA Zip Code

c:\hrd- 2\pd\kpb\Exhibit. doc

 March 1997 May 1997
M TWT ffi M T WT F S
1 ExirJ\it + 12 3
2 3456 7B 45 6 7 B I 10
I 10 11 12 13 14 15 APRIL 1997 11 12 13 14 15 16 17
16 17 18 19 20 21 22 1B 19 20 21 22 23 24
23 24 25 26 27 28 29 25 26 27 28 29 30 31
SUN MON TUE WED THU FRI SAT
1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 't8 '19
$12s0 Skiba Week $8750
$7500 Paa fee

Total $8ZSO

20 21 22 23 24 25 26
$600 K.w. Ethnic Mailer #1 Week $1000
Entertainment

Total $9750

27 28 29 30 Week $11,750
$0OOO VBM Laser $2SOO Parent letter $400
Piece Ethnic Mailer #2
$1250 Skiba Total $21,500
$2000 Signs

C:\hrd-2\pd\KPB\Exhi bi t 4
 March 1997 May 1997
M TWT S FS}ONFBAN*K M T WT
1 #;4rg;7 + 12 3
234 567 B 456 7 B I 10
I 10 11 12 13 14 15 APRIL 1997 11 12 13 14 15 16 17
16 17 18 19 20 21 22 18 19 2A 21 22 23 24
23 24 25 26 27 28 29 25 26 27 28 29 30 31
SUN MON TUE WED THU FRI SAT
1 2 3 4 5

6 7 I I 10 11 12

13 14 15 16 17 1B 19
$1250 Skiba Week $8750
$7500 Paa fee

Total $8750

20 21 22 23 24 25 26
$600 K.w. Ethnic Mailer #1 Week $1000
Entertainment

Total $gZSO

27 28 29 30 Week $11,750
$0OOO VBM Laser $25C10 Parent letter $+oo
Piece Ethnic Nlailer #2
$1250 Skiba Total $21,500
$2000 Signs

C:\hrd-2\pd\K PB\Exhibit 4
 EXHIBIT 4

DRAFT Proiected Bgdeet:

Stationary and Remit Envelopes $ 1,500

Day to Day Manager (Feb. through June) $ 93s

Office costs (phones, fax, copies) $ 1,500

Misc. Copying $ 2,500

Newspaper Ads $ 1,500

Direct Mail: $3 1,000
Absentee Mail
Targeted Mail

Campaign Consultant $30,000

Phone/Walking Lists $o
Signs $ 2,000

Misc. Expenses $ 1.s00

Total Budget $80,875

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10
 EXHIBIT 4
cont'd

I
' DIRECT MAIL PROGRAM

Likely Universe of Voters 9500 7299 Households

Turnout 22Vo

Voters needed to win 6365

Multi-pronged approach to voter contact through mail and phones,

Group A
Parents/District Staff Residents

5028 Packets mailed to parents and school employees. All have been called at least once.

1727 Packets mailed to unregistered parents and school employees. Follow-up phone calling almost complete.

Additional activity:

Letter to parents/employees asking for small contribution and to sign up to vote by mail.

Mail date: May I st.

Cost: $2s00

(postage $1500, envelopes, printing $1000)

Group B
Likely voters over 55

4846voters 3609 households

4 Iiterature drops
1) Law enforcement Start Date: April 23
2) Seniors Start Date: May 3
Estate
3) Business/Real Start Date: May 13
4) Republicans Start Date: May 23

Phone and door knocking to take place after #3 and during #4

Cost: $2500
(design and printing_

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11
 EXHIBIT 4
cont'd

t
t
Group C
Absentee voters we do not generate

1000 total absentee voters we do not generate

Mail them the walk pieces with a letter. Do two separate mailings and group walk pieces.

2000 total pieces mailed out from May 8th to May 29th

Cost $750

Group E
Specialized universe

A) City one, city two, city three and city four precincts.

Letters from various officials in each community urging Yes on Measure A.

7 50 targeted households

2 letters to each household

{ 15oo rotal leters

Cost: $750
(printing, postage, envelopes)

Mail dates: Tuesday May 20th

Tuesday, May 27th

B) Dear Friend letters

5000 postcards

Cost: $1s00
(printing, postage, design)

Mail date: May 29th

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t2
 EXHIBIT 4
cont'd

t
{
Group D
Voters younger than 50 who voted 11196

17,356 13,735 HH 8548 phones

Mail absentee ballot application. Pro Measure A information. Voter information laser printed into VBM card.
Cards will barcoded.

Measure A to pay for postage return.

Mail cost (bulk mail postage, printing, laser, design, voter file) $8500

Estimate 70Vo renm 1400 retums @ 40 cents $560 postage

After l st retum and phone bank to all voters, do 2nd wave to ID yes voters on Measure A voters who havs not
returned ballot.

4000 IDed voters

cost: s 1800
(printing will already have been done)
laser, postage and retum postage cost

Mail date May l5th

Group F
Ethnic community

950 Ethnic parents/school employees

Mail Ethnic fact sheet, VBM form

April 73rd

Phone banks: April 23rd and 3 dates in May

Cost: $400

755 Ethnic surname voters who are newly registered and voted in November 96 general.

Mail identical package and phone fhese as well

Mail date May l st

Cost: $400

c :\hrd-2\pd\kpb\Exhibit.doc
13
 EXHIBIT 4
. cont'd

I
Group G
Likely June Universe voters

A) Property owners

Letter from key citizen with computer printout showing county assessment and calculating their tax cost. We
will exclude voters with assessed value of more than $150,000. Include application for property tax deferral.

Cost: 5000IIH $3500

Mail date: May 22nd

B) Non-property owners

Measure A costs you nothing piece

2500 households

Cost: $1500

Mail date: May 30th

C) General piece
/
{.

Pro Measure A
Benefits of A
Listing endorsements
Listin g newspaper endorsements

7500 Households 10,000 voters

Cost: $4000
(postage, printing, design, computer work, mailhouse)

Mail date: May 28th

Total direct mail cost: $29,000

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l4
 EXHIBIT 5

REDWOOD CITY ELEMENITARY SCHOOL DISTRICT

Classroom for Kids Bond Election

Draft-Summary of Potential Finance Committe Leaders

PHOI{E FAX
1". Parents/PTA:
a. Jim
b. John
c. Jane
2. District Board Membersz A Board Member
3. District Administration: Administration Leader
4, District Certificated Staff: Union Leader
5. District Classified Staff: Union Leader

6,' District Vendorsz Bill Smith

7. City Council Members & County Supervisors:
a. Sue
b. Sam
c. Steve
d. Sherry
i 8. Community at Large: Mark Lane
9. Trade Unions: Joseph Fields
10. Fire and Police Associations: The Sheriff
11. Design Professionals: A Professional
L2. - Local Contractors: A Contractor
13. General Business Sources:
a. Business person I
b. Business person 2
c. Business person 3
d. Business person 4
e. Business person 5
f. Business person 6
14. Real Estate Industry: Real Estate persons

General Members of Finance Committee

a. Bob Treasurer
b. Betty School Superintendent
c. Joe Politician Campatgn Consultant

c :\hrd- 2\pd\kpb\Ex h ib i t. d oc
15
 EXHIBIT 5
cont'd

AI.{Y ELEMENTARY SCHOOL DISTRICT

Classroomfor Kids Bond Election

Draft- Finance Committee Roster

CO-CHAIRS PHONE FAX

1. Key Citizen
2. Key Citizen
3. Key Citizen
MEMBERS
4. Name
5. Name
6. Name
7. Name
8. Name
9. Name
10. Name
1 1. Name

12. Name
13. Name
14. Name
15. Name

Campaign Consultant:

Recruiter:

Mailine Address:
Classroom for Kids - P.O. Box 503, Any City, CA 93465

c:\hrd-2\pd\kpb\Exhibi t.doc
T6
 EXHIBIT 6

ANY CITY ELEMENTARY SCHOOL DISTRICT

Classroomfor Kids Bond Election

Fund raising organization

1. SCHOOL RELATED SOURCES

al Parents/PTA

There are approximately 6,350 parent homes with children in the District. Based on the range of fund
raising goals, if we could average just $4.00 to $7.00 per parent home we would reach our goal.
Obviously we need contributions in the $100.00 plus range to create the average.

I recommend that 4 to 5 active parents lead a sub committee to contact and reach this important group
in the help of financing the campaign. With 4 or 5 active parents the district could be covered well.
Also, creative ideas could flow from such a sub committee as well as sharing the load. Additional sub
committee members could be added, however the minimum number of core leaders should be 4 to 5.

The subcommittee will need a data base of parent names and addresses.

i PTA Organizations: The PTA Organizations are allowed to contribute up to 207a of the funds they
raise during ayearto the bond election. All PTA's need to be contacted for contributions. The Bond
Election is not classified as a political campaign thus allowing the contribution to occur.

Parents/PTA Leaders
1. John
2. Iim
3. Jane
4.
5.
6.

bI School related sources:

District Board Members

Leader for district board members - A Board Member

cI District Administrators :

The District has administrators which include Assistant Superintendents and

Principals. Leader for District Administrators is

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17
 EXHIBIT 6
cont'd

dt District Certificated Staff:

The District has _

Certificated staff. The leader for this group should be the President of the
Union and this person should have one additional person for help to cover meetings when leader is nol
able to. Leaders for District Certificated Staff are

e\ District Classified Staff:

The District has _

classified staff. The leader for this group should be the President ofthe Union
and this person should have one additional person for help to cover meetings when leader is not able to,
Leader for Classified Staff is

f.\ District Vendors

A sorted vendors list with contact names is available. The Leader for this group should be a District
person who has daily contact with vendors and can spend free time contacting vendors. Additional
help in making contact with vendors can be obtained by leader. Bond council and Bond consultants
should be included in this area. Leader for District vendors is

Request to vendors could be as follows:

Last 12 months
Dollar volume vrith District Contribirtion request
0 to 10,000 $ 100.00
10,000 to 50,000 $ 250.00
50,000 to 100,000 $ 500.00
100,000 and up $ 1,000.00

z.CITY COUNCIL MEMBERS & COUNTY SUPERVISORS

District from 5 cities; City 1, City 2, City 3, City 4 and City 5. It also draws from
has children
unincorporated areas of The County. Each member of the various city councils and county supervisors
needs to be contacted for support and contributions.
Leaders for this effort - Jim , Jane, John, June.

3. COMMUNITYAT LARGE
This is a category that is basically not covered in any other areas. Leader for community at
I arge-.

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18
 EXHIBIT 6
cont'd

4. TRADE UNIONS

This refers basically to the building and Construction Trade Council of The County which is an
association of trade unions. Key Citizen on committee will contact for financial help

5. FIRE & POLICE ASSOCIATIONS

With 5 cities and the County covered in our bond election we need to contact each fire and police
association for help. Potential leader would be The Sheriff.

6. BUSINESS SOURCES

a) Desisn Professionals:

This group is composed ofthe various professional who may work on the various
"onrul,un,,
construction documents for the various projects, This would include the architects, structural
engineers, civil engineers, mechanical & plumbing engineers etc.
i Design Professionals will lead this effort.

b) Local Contractors:

Several local contractors and sub contractors are community oriented and will support the bond
election. Contractor will lead this effort unless someone more involved with contractors is available
to holp.

c) General Business Sources:

These are many business sources both large and small that will help the campaign. Leaders in this area
need to be networked into the various companies in the area. Leaders in this area - Business persons
1,2,3,4,5 & 6. Need more help here in the area of the large companies and banks.

dl Real Estate Industrv

This industry could also benefit from higher quality reputation for District. Leaders in this area - Real
EstatepersonL&2.

e) Investment Bankers, Bond Counsel

fl Doctors

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19
 EXHIBIT 7

i May 9,1998

Mr. Business Person

Company
123 Tree Lane
Any City, CA

Dear Business Person:

The schools of the Any City School District have all served our communities and children well for
many years. However, like many schools, they are in need of additional facilities to meet the
educational needs of the students for the 21st Century. In addition to deferred maintenance items and
to further upgrade facilities, over 100 new classrooms need to be added and new multi-purpose-
cafeteria-community rooms as well as new library technology centers need to be built. The new
classrooms will accommodate Reduced District Class size from 29 students per one teacher to 25
students per 1 teacher in grades 4 - 8 and Class Size Reduction of 20 students per 1 teacher in grades K
through 3.

To address these problems, a Bond Election for Classroonts for Kids has been placed on the June 3rd
ballot.

Classrooms for Ki"ds will provide $44 million to pay for these repairs, modernization and new
classrooms. The cost will be about$l.C0perweekforthe average household. Noneof the money will
go to administration costs or expenses and an independent Bond Oversight Committee will monilor
spending.

A coalition of parents, teachers, business owners, and alumni of the schools have joined together to
help raise money for this impofiant campaign. Your help is needed and we ask that you join with other
members ofthe business community and return a donation to the campaign in the enclosed envelope.
The money will be used to send literature to voters asking for their support. Since we need more than
66Vo of the vote to win, it is crucial that we reach as many voters as possible.

Thank you for your interest in the upcoming bond election for the Any City School District. Your
financial support would be greatly appreciated. I will contact you shortly to discuss any questions you
may have.

Sincerely,

Fundraising Committee Member

c :\hrd-2\pdVrpb\Exhibi t.doc

2A
 EXHIBIT 8

DRAF'T: THANK YOU LETTER FOR SMALL DONORS

Dear Friend:

Thank you so very much for your contribution in an effort to upgrade and modernize our local high
schools. With your help, we are able to inform more of our neighbors about the importance of passing
Measure V on November 5th. Due to the fact that we require more than 66Vo of the vote to win, it is
critical that we reach as many voters as possible.

With less than two months until voters in the Any City School District face Measure V, there is still a
great deal of work to be done. In an attempt to reach the members of our community with a personal
pleas, we have organized phone banks for Tuesday, Wednesday, Thursday and Sunday nights between
now and election day (from 5;30 to 9:00 pm) and we will be going door to doot on weekends starting
in mid-September. If you can give us jut two hours a week for phoning or a few hours one weekend to
canvass your neighborhood, please call Mr. X at (234) 444-4444. Whatever you can do to assist u sin
this endeavor is not only appreciated, but essential if we intend to provide for the future of our schools
and our students.

(This paragraph should be omitted or altered for large donors and corporations. Instead, we have the
option of making a subtle pleas for more money to reach more voters.)

Again, thank you for your help. We look forward to working with you to ensure that our community
wiil continue to be well-served by our local high schools. On to victory!

Sincerely,

c :\hrd-2\pd\kpb\Exhibi t. doc
21
 trXHIBIT 9

AI\Y CITY ELEMEI{TARY SCHOOL DISTRICT

Classroomfor Kids Bond Electiort

Fund raising goals by community area

as of 3/31/98

GOAL RECEIVED IN-

KIND

1. School related sources

a) Parents/PTA 25,000 - 40,000 1 0, 1 55.00
b) District Board member 2,500 -
3,000 2,200.40
c) District Administrators(5 out of 59) 10,000 - 15,000 5,550.00
d) District Certificated staff(105 out of 529) 4,000 -
6,000 2,907.00
e) District Classified staff(4 out of 285) 2,000 -
4,000 220.40
f) District vendors 4.000 -
6.000 6.47 5 .00
52,500 84,000 27 ,507 .OA

2. City Council's & County Supervisors 1,000 - 1,500 420.00

a
J. Community at large 1,000 - 1 ,500 3,970.00

4. Trade Unions 500 - 1,000 500.00

5. Fire & Police Associations 1,000 - 1,500 750.00

6. Medical Professionais 200.00

7. Business sources
a) Design professionals 13,000 - 15,000 12,850.00
in kind design professionals
b) Local contractors 800 - 1,200 1,550.00
c) General business sources 5,000 - 10,000 10,035.00
d) Real Estate industry 2.000 - 3.000 2.960.00
20,800 29,200 77 ,395.04

8. Candy Sales 2,112.00

TOTAL 76,800n 19,700 61,624.04

PLEDGED 8,050.00

GRAND TOTAL 69 167 4,00

Minimum needs for campaign financing = $80,000

c:\hrd-Z\pd\kpb\Exhibi t. doc

22
 Exhibit 10

AGENDA
for kids Bond Election
Classrooms
Wednesday, January 29, L997
(every other Wednesday until April 2, then every week)

1. Treasurers' Report

2. Update from Cainpaign Consultant

a
1 Reports by Community Area
1. General Business Sources Name
2. Local Contractors & Sub Contractors Name
3. Design Professionals Name
4. Real Estate Industry Name
5. Community atLarge Name
6. City Council Members & County Supervisors Name
7 . Parents/PTA
8. District Board Members Name
9 DistrictAdrninistration I.{ame
10. District Certificated Staff Name
Name
I 1. District Classified Staff Name
12. District Vendors Name
13. Trade Union Name
14. Fire & Poiice Associations Sheriff

4. General discussion on other potential contribution ideas

a. Discuss the Candy distribution
5. Prototype letters to business' & parents

6. Information sheet for distribution

7. Finance Committee Meeting Schedule: 7:30 AM at Meeting Place

+A5t+7 3t12t9"7 4116t97 5/12t97

1 /29 /97 3t26t97 4t23t97 s/19/97
2/12/97 4t2/97 4t30197 st26l97
2/26t97 419/97 5t7197 6t9t97

8. Questions - comments

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23
 EXHIBIT 11

Minutes from
Classroom for Kids Bond Election
January 29,L998

1. The Treasurer was not in attendance so there was not a Treasurer's Report
received and pledged totals of about $ 18,000

2. Campaign Consultant was introduced as Campaign Manager along with Joe Smith
who is his partner and will be working with him.
- Campaign Consultant will be touring the schoois on Friday, January 31st with
Board Member
- Campaign Consultant informed us we have to bring in at least $5,000/wk

3. General Business Sources- Business Perso n,7,2,3,4

u;i,':,";":;::;:,;:;;Ii,'#;"m Dun & Bradstreet orbusiness in Anv citv
Bank President presented check to comntittee
Business Person I feels General Business wiII do more than their goal
of $ I 0,000

Local Contractors
Contractor Person will be working with others and General Business Sources

Design Professionals
Professional - Consultant firm contributed $1,A00

Real Estate
ReaI Estate personfeels they wiII reach higher than their $3,000 goal

Community at Large
(Joe Smith will talk to Jill Smith about leading this area)

City Council
City Council persons I & 2 will start this week
Parents/PTA
School I &,2 - best at fund raising
Board Member - v,e have to get out there and meet with the schools
Superintendent - after explained to parents, they gave checks - we need to
get out tltere
Consultant - outreach to aII parents
Consultant - 501C3 - Parents/PTA organizattons can give up to 2070 of their
budget to this measure

c :\hrd- 2\pdtlpb\Exhibi t. doc

24
 EXHIBIT 11
cont'd

District Board Members

2 members have given $1,000 each
Superintendent - met with all union leaders, CTA - besides local union
Superintendent received pledges from 2 school district vendors for $5,000 each
District Administration - Leader identified
Administrators will be having major fund-raiser
District Certificated Staff - Leader identified
District Classified Staff - Leader identified
District Vendors
Trade Unions
Fire & Poiice Associations
Jim Smith suggested private foundations

4.
Candy Bar distribution
Little League snack shacks
ffices - no retail stores
We will develop further details

Committee member - campaign can't start early enough

Consultant - solidify and maximtze your base
provide incentives - doughrLut program
absentee ballots

c :\hrd- 2\pd\kpb\Exhibit.doc

25
 EXHIBIT 12

AI{Y cI rY s r RI c r
?i;:#:,X}# :SY1:*DI
Finance Committee

All Finance Committee Members:

Well guess what, we are finally closing the books on our successful bond fund raising efforts. Thought
you might like to see the final results of all'of your hard work.

As you can see our optimistic goal was $80,000. Instead we raised $107,000. Outstandins!!

We could not have accomplished these stellar results without the total team effort everyone made on
behalf of our kids.

I personally thank all of you. Your contribution in our endeavor will have long term benefits for all of
the kids in our district. You should

c :\hrd-2\pd\kpb\Exhibit. doc

26
 EXHIBIT 12

ANIY CITY ELEMENTARY SCHOOL DISTRICT

Classrooms for Kids Bond Election
Fund raising goals by community area
as of 9/30/97

GOAL RECEIVED IN - KIND

1. School related sources
a) Parents/PTA $25,000 - $40,000 $11,120
b) District Board Members 2,500 - 3,000 $2,400
c) District Administrators (49 out of 59) 10,000 - 5,000 $7,606
d) District Certificated Staff (168 out of 529) 4,000 - 6,000 $4,477
Cert. St. CTA Organization $1,000
e) District Classified Staff (6 out of 285) 2,000 - 4,000 $230
0 District Vendors 4,000 - 6,000 $12.615
$39,508

2. City Council & County Supervisors $1,000 - $1,500 $69s

3. Community at Large $1,000 - $1,500 $9,358

4. Trade Unions $500 - $1,000 $ 1 ,750

5. Fire & Police Associations $1,000 - $1,500 $ 1,500

6. Medical Professionals $200

7. Business Sources
a) Design Professionals 13,000 - 15,000 $ 14,575

in kind design professionals

b) Local Contractors 800 - 1,200 fi2,775
c) General Business Sources 5,000 - 10,000 fi24,453
d) Real Estate Industry 2,000 - 3,000 $3.460
$44,663

8. Candy $8,292
9. Industrial Organization $ 1,050

TOTAL FUNDS RECEIVED: $76,800/$ 1 18,700 $107,016

Equipment Deposit $1,425
Mailing - overpayment $6+
Income - other $ 1,869

GRAND TOTAL $1L0,374

Minimum needs for campaign financing - $80,000

clhrd-2\pd\KPB\Exhibit I 2.xls 21
 EXHIBIT 13

AI{Y CITY ELEMENTARY SCHOOL DISTRTCT

Classrooms for Kids

Potential Contributions

GENERAL BUSINESS SOURCES

Firm/Pe rson

Business #1
Business #2
Business #3
Business #4

TOTAL $4,500

c :\hrd-\pd\KP B\Exhi bit 1 3.xl s 28

 EXHIBIT 13
EJ
ANY CITY ELEMENTARY SCHOOL DISTruCT
Cl,assroonts for Kids

Potential Contributions

LOCAL CONTRACTORS & SUB-CONTRACTORS

Firm/Person

Contractor #1
Contraclor #2
Contractor #3
Contractor #4

. JTAL $2,075

c :\hrd-2\pd\KP B\Exhibit 1 3.xl s 29

 EXHIBIT 13

AI{Y CITY ELEMEI{TARY SCHOOL DISTRICT

Classrooms for Kids

Potential Contri butions

DESIGN PROFESSIONALS

Firm/Person Contact Person

P rofessional # 1
Professional #2
Professional #B
Professional #4

]TAL $1 5,575

c:\hrd-2\pd\KPB\Exhibit 1 3.xt s 30
 EXHIBIT 13

AI{Y CITY ELEMEI{TARY SCHOOL DISTRTCT

CIassroorns for Kids

Potential Contributions

REAL ESTATE INDUSTRY

Firm/Person

Real Estate Person #1

Real Estate Person #2
Real Estate Person #3
Real Estate Person #4

_.\TAL
, $3,460

c:\hrd-2\pd\KP B\Exhi bitl 3.xi s 31

 EXHIBIT 13

AI{Y CITY ELEMENTARY SCHOOL DISTRICT

Classroonzs for Kids

Potential Contri butions

COMMUNITY AT LARGE

Firm/Person

Citizen #1
Cilizen #2
Citizen #3
Citizen #4

-T AL $3.515

c:\hrd-2\pd\KPB\Exhibit'1 3,xl s 32
 EXHIBIT 13

ANY CITY ELEMtrI{TARY SCHOOL DISTRICT

Classroonts for Kids

Po tenti al C ontri butions

TRADE UNIONS

Firm/Person Contact Person Phone Contacted Date Pledge Received

by Committed
Union #1 $500
Un ion #2 $250
Union #3
Union #4 $500
$1,ooo

TOTAL $1,750

c:hrd-2\pd\KPB\Exhibit 1 3.xl s JJ
 EXHTBtT 13-

AI{Y CITY ELEMEI{TARY SCHOOL DISTRTCT

Clnssrooms for Kids

Potenti al C ontri butions

POLICE & FIRE ASSOCIATIONS

FirmlPerson Contact Person Phone Contacted Date Pledge Received

by Committed
Sheriff $250
Fire $500
Police $soo
250

TOTAL $1,s00

c:Vtrd-2\pd\KPB\Exhibit 1 3.xl s 34