Professional Documents
Culture Documents
https://www.apple.com/iphone-8/ 1/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 2/67
18/9/2017 iPhone 8 - Apple
A beautiful mind.
iPhone 8
An iPhone formed
Design
fromglass.
https://www.apple.com/iphone-8/ 3/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 4/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 5/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 6/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 7/67
18/9/2017 iPhone 8 - Apple
Design
Design
How do you build an iPhone out of
durable glass that also allows for
https://www.apple.com/iphone-8/ 8/67
durable glass that also allows for
18/9/2017 iPhone 8 - Apple
iPhone8 iPhone8Plus
https://www.apple.com/iphone-8/ 9/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 10/67
18/9/2017 iPhone 8 - Apple
Three newfinishes.
iPhone8 comes in three new glass
finishes: space gray, silver, and gold.
A six-layer ink process allows for
precise hues, opacity, and rich
depth of color. And the
color-matched aluminum band
complements the glass beautifully.
Resists water,
splashes, anddust.
iPhone8 is precision-engineered at the microscopic
level to protect against water, splashes, anddust.1
https://www.apple.com/iphone-8/ 11/67
18/9/2017 iPhone 8 - Apple
Wireless charging
fora wirelessworld.
Weve always intended iPhone to be a truly wireless
device, free from charging cables and headphone
cords. With a glass back and an embedded wireless
charging system, iPhone8 is designed for a
wirelessfuture.2
https://www.apple.com/iphone-8/ 12/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 13/67
18/9/2017 iPhone 8 - Apple
Introducing AirPower. The intelligent new AirPower mat lets you charge your compatible
Available 2018 iPhone, AppleWatch, and AirPods anywhere on itssurface.3
https://www.apple.com/iphone-8/ 14/67
18/9/2017 iPhone 8 - Apple
Advanced security
at yourfingertip.
With TouchID, your fingerprint is your secure password. Use it to
instantly unlock your phone and sign in to many of your favorite
apps. TouchID also enables ApplePay, which lets you pay in
stores, within apps, and on the web. And later this fall, youll be able
to send and receive money inMessages.
Retina HD Display
https://www.apple.com/iphone-8/ 15/67
Retina HD.
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 16/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 17/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 18/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 19/67
18/9/2017 iPhone 8 - Apple
Retina HD Display
https://www.apple.com/iphone-8/ 20/67
18/9/2017 iPhone 8 - Apple
RetinaHD
Display
How do you make a display thats
more aware of the environment
around you? By using
light-sensing technology and an
expansive color spectrum to make
everything on the screen look and
feel morenatural.
https://www.apple.com/iphone-8/ 21/67
5.5 4.7
18/9/2017 iPhone 8 - Apple
display on display on
iPhone8Plus iPhone8
TrueTone.
For a more
comfortable
viewing
experience.
True Tone technology uses an advanced
four-channel ambient light sensor to subtly
adjust the white balance onscreen to match
the color temperature of the light around you.
So images on the display look as natural as on
a printed page, reducing eyestrain.
https://www.apple.com/iphone-8/ 22/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 23/67
18/9/2017 iPhone 8 - Apple
popular camera.
Evenbetter.
https://www.apple.com/iphone-8/ 24/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 25/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 26/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 27/67
18/9/2017 iPhone 8 - Apple
Cameras
https://www.apple.com/iphone-8/ 28/67
Cameras
18/9/2017
12MP
wide-angle and
telephoto cameras
12MP
wide-angle camera
on iPhone8
on iPhone8Plus
https://www.apple.com/iphone-8/ 29/67
18/9/2017 iPhone 8 - Apple
on iPhone8Plus
Portrait mode.
For a more beautiful
depth-of-field effect.
Portrait mode gets even better, with sharper detail, more
natural background blurring, improved performance in low
light, and access to flash when you needit.
https://www.apple.com/iphone-8/ 31/67
18/9/2017 iPhone 8 - Apple
Beta
Portrait Lighting.
Real-time studio
lightingeffects.
https://www.apple.com/iphone-8/
The product of extensive research into the art 32/67
18/9/2017
The product of extensive research into the art
iPhone 8 - Apple
https://www.apple.com/iphone-8/ 33/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 34/67
18/9/2017 iPhone 8 - Apple
Front-facing
camera.
Focus on
yourself.
With RetinaFlash, wide color capture,
advanced pixel technology, and auto
image stabilization, the 7MP
FaceTimeHD camera shoots selfies that
standout.
https://www.apple.com/iphone-8/ 35/67
18/9/2017 iPhone 8 - Apple
New filters.
Better flash.
More fun.
From the moment you capture a photo to your final edit, iPhone8
makes it even easier to create spectacular shots. And
next-generation HEIF compression technology lets you take
new photos with the same quality as before at half the file size.
Sosnapaway.
https://www.apple.com/iphone-8/ 36/67
18/9/2017 iPhone 8 - Apple
Live Photo Effects and Transform a LivePhoto you love into a fun video loop. Make it bounce
NewFilters back and forth. Turn fireworks into bright streaks across the sky with a
beautiful long exposure effect. And apply new filters for more natural skin
tones or to add classic looks toportraiture.
Quad-LED TrueTone SlowSync flash combines a slow shutter speed with a short strobe pulse.
Flash with SlowSync Its useful in low light when you want a brighter foreground subject with a
properly exposed background. And the Quad-LED TrueTone flash
delivers illumination thats up to 40percent more uniform, helping to
reduce hotspots.
https://www.apple.com/iphone-8/ 37/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 38/67
18/9/2017 iPhone 8 - Apple
Steadier videos. Advanced video stabilization uses a new, larger sensor and the
powerful ISP to stabilize everything youre shooting. And optical
image stabilization is designed to reduce motion blur and
handshake in low-light videos. So your movies look steady even if
your handisnt.
Photos taken
with iPhone8.
We asked amateur and professional photographers
around the world to take iPhone8 and shoot what
inspires them. The images they captured are beautiful
examples of what the cameras on iPhone8 cando.
https://www.apple.com/iphone-8/ 39/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 40/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 41/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 42/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 43/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 44/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 45/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 46/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 47/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 48/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 49/67
18/9/2017 iPhone 8 - Apple
A11Bionic
https://www.apple.com/iphone-8/ 50/67
A11Bionic
18/9/2017 iPhone 8 - Apple
Unprecedented
power.
With six cores and 4.3 billion transistors, A11Bionic has
four efficiency cores that are up to 70percent faster
than the A10Fusion chip, and two performance cores
that are up to 25percent faster. The CPU can even
harness all six cores simultaneously when you need a
25% 30%
Up to
faster CPU
Up to
faster GPU
turboboost.
https://www.apple.com/iphone-8/ 51/67
18/9/2017 iPhone 8 - Apple
Engineered
forefficiency.
A11Bionic manages its enormous power
intelligently by directing tasks between the
performance and efficiency cores. So the
things you do most often like texting and
browsing the web happen quickly while
using lessenergy.
https://www.apple.com/iphone-8/ 52/67
18/9/2017 iPhone 8 - Apple
Augmented
reality.
Augmented.
With the A11Bionic chip, AR games and apps
reach a new level of fluidity andrealism.
wireless world.
https://www.apple.com/iphone-8/ 54/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 55/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 56/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 57/67
18/9/2017 iPhone 8 - Apple
Wireless Charging
Wireless
Charging
How do you make an iPhone
designed for a wireless world? By
building on wireless technology
like headphones and advanced
networking to introduce easy
wireless charging. The glass
back, together with an efficient
charging system, allows you to
simply set iPhone8 down to
chargeitup.
https://www.apple.com/iphone-8/ 58/67
18/9/2017 iPhone 8 - Apple
Designed towork
everywhere.
We wanted people to enjoy the convenience of
wireless charging anywhere. So iPhone8 works with Qi
wireless chargers commonly found in hotels, cafes,
airports, and cars. Belkin and mophie have also
developed two new wireless chargers designed for
iPhone8.2
https://www.apple.com/iphone-8/ 59/67
18/9/2017 iPhone 8 - Apple
AirPower.
Available 2018
Radically simpler
wireless charging.
The elegant, ultrathin new AirPower mat lets you
charge multiple devices wirelessly, without requiring
them to be fixed in one spot. Just lay up to three
compatible devices like the latest iPhone,
AppleWatch, and AirPods anywhere on its surface
to charge themsimultaneously.5
https://www.apple.com/iphone-8/ 60/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 61/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 62/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 63/67
18/9/2017 iPhone 8 - Apple
Explore iPhone8
Accessories
accessories.
Shop
https://www.apple.com/iphone-8/ 64/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 66/67
18/9/2017 iPhone 8 - Apple
https://www.apple.com/iphone-8/ 67/67