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A beautiful mind.
iPhone 8

iPhone8 introduces an all-new glass design. Theworld's most


popular camera, now even better. Thesmartest, most powerful
chip ever in a smartphone. Wirelesscharging thats truly
effortless. Andaugmented reality experiences never before
possible. iPhone8. Anew generation ofiPhone.
Available 9.22
Watch the keynote Watch the film

An iPhone formed
Design

fromglass.
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Wireless Charging The glass back enables easy


wirelesscharging.2

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Design

Design
How do you build an iPhone out of
durable glass that also allows for
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durable glass that also allows for
18/9/2017 iPhone 8 - Apple

wireless charging? By formulating a


new kind of glass. Reinforcing it with
a laser-welded steel foundation and
an aerospace-grade aluminum band.
And engineering it down to the micron
for waterresistance.

iPhone8 iPhone8Plus

The most durable glass


ever in asmartphone.
The front and back feature custom glass with a 50 percent
deeper strengthening layer. A new steel substructure and a
stronger, aerospace-grade 7000 Series aluminum band provide
additional reinforcement. And an oleophobic coating lets you
easily wipe off smudges andfingerprints.

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Three newfinishes.
iPhone8 comes in three new glass
finishes: space gray, silver, and gold.
A six-layer ink process allows for
precise hues, opacity, and rich
depth of color. And the
color-matched aluminum band
complements the glass beautifully.

Resists water,
splashes, anddust.
iPhone8 is precision-engineered at the microscopic
level to protect against water, splashes, anddust.1

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Wireless charging
fora wirelessworld.
Weve always intended iPhone to be a truly wireless
device, free from charging cables and headphone
cords. With a glass back and an embedded wireless
charging system, iPhone8 is designed for a
wirelessfuture.2

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Introducing AirPower. The intelligent new AirPower mat lets you charge your compatible
Available 2018 iPhone, AppleWatch, and AirPods anywhere on itssurface.3

Louder, more dynamic


stereo speakers.
iPhone8 features redesigned stereo speakers that are up to 25 percent
louder and deliver deeper bass. Crank up the volume and enjoy richer-
sounding music, videos, and speakerphonecalls.
Kong: Skull Island is available on iTunes.

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Advanced security
at yourfingertip.
With TouchID, your fingerprint is your secure password. Use it to
instantly unlock your phone and sign in to many of your favorite
apps. TouchID also enables ApplePay, which lets you pay in
stores, within apps, and on the web. And later this fall, youll be able
to send and receive money inMessages.

Retina HD Display

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Retina HD.
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Now with TrueTone.

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Brilliant Colors With a wide color gamut and the best


color accuracy in the industry,
everything on the screen looks more
brilliant andvibrant.

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Retina HD Display

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RetinaHD
Display
How do you make a display thats
more aware of the environment
around you? By using
light-sensing technology and an
expansive color spectrum to make
everything on the screen look and
feel morenatural.

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5.5 4.7
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display on display on
iPhone8Plus iPhone8

TrueTone.
For a more
comfortable
viewing
experience.
True Tone technology uses an advanced
four-channel ambient light sensor to subtly
adjust the white balance onscreen to match
the color temperature of the light around you.
So images on the display look as natural as on
a printed page, reducing eyestrain.
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a printed page, reducing eyestrain.

The best color accuracy


in theindustry.
Lifelike colors and high contrast make everything you look at
photos, movies, games, news crisp and captivating. With a wide
color gamut and the best color accuracy in the industry, your
photos will look as vibrant as reallife.

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The worlds most


Cameras

popular camera.
Evenbetter.

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All-New Sensor iPhone8 features a more advanced


12MP camera. With a larger, faster
sensor. A new color filter. Deeper pixels.
And optical image stabilization for
photos andvideos.

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Portrait Lighting Dual cameras and new facial


Beta landmarking create dramatic studio
lighting effects in Portraitmode.

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Cameras

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Cameras
18/9/2017

How do you improve on the


iPhone 8 - Apple

worlds most popular camera? By


introducing a new sensor and
powering it with A11Bionic. It
makes advanced photographic
techniques easy and automatic
so everyone can shoot
unbelievable photos and movies.
iPhone8 cameras are also
designed for the most immersive
and incredible augmented
realityexperiences.

12MP
wide-angle and
telephoto cameras
12MP
wide-angle camera
on iPhone8
on iPhone8Plus
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on iPhone8Plus

iPhone8Plus Dual Cameras iPhone8 Camera


iPhone8Plus has a wide-angle camera with The wide-angle camera on iPhone8 is the
an /1.8 six-element lens, optical image same one found in iPhone8Plus featuring
stabilization, and a larger, faster 12MP sensor. an /1.8 six-element lens, optical image
It also has a powerful /2.8 telephoto camera. stabilization, and a larger, faster 12MPsensor.
Together these two cameras enable optical
zoom and Portraitmode.

New advanced ISP.


Photo ops, optimized.
The intelligent, Apple-designed image signal processor
detects elements in the scene like people, motion, and
lighting conditions to optimize your photos even before
you take them. It also delivers advanced pixel processing,
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wide color capture, faster autofocus, and better


HDRphotos.

Portrait mode.
For a more beautiful
depth-of-field effect.
Portrait mode gets even better, with sharper detail, more
natural background blurring, improved performance in low
light, and access to flash when you needit.

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Beta

Portrait Lighting.
Real-time studio
lightingeffects.
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The product of extensive research into the art
iPhone 8 - Apple

and science of portraiture, PortraitLighting


brings a new dimension to Portrait mode.
Powered by A11 Bionic and the new ISP,
Portrait Lighting uses facial detection and
depth maps to capture portraits with striking
shadows, spotlight effects, andmore.

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Front-facing
camera.
Focus on
yourself.
With RetinaFlash, wide color capture,
advanced pixel technology, and auto
image stabilization, the 7MP
FaceTimeHD camera shoots selfies that
standout.

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New filters.
Better flash.
More fun.
From the moment you capture a photo to your final edit, iPhone8
makes it even easier to create spectacular shots. And
next-generation HEIF compression technology lets you take
new photos with the same quality as before at half the file size.
Sosnapaway.

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Live Photo Effects and Transform a LivePhoto you love into a fun video loop. Make it bounce
NewFilters back and forth. Turn fireworks into bright streaks across the sky with a
beautiful long exposure effect. And apply new filters for more natural skin
tones or to add classic looks toportraiture.

Quad-LED TrueTone SlowSync flash combines a slow shutter speed with a short strobe pulse.
Flash with SlowSync Its useful in low light when you want a brighter foreground subject with a
properly exposed background. And the Quad-LED TrueTone flash
delivers illumination thats up to 40percent more uniform, helping to
reduce hotspots.

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Videos that belong


on the bigscreen.
Whether youre a proud parent, a film student, or a working
director, iPhone8 lets you shoot phenomenal movies. An
Apple-designed video encoder performs real-time image
processing for optimal quality. And with HEVC
compression, youll get the same video quality as before at
half the filesize.

4K video Slo-mo Time-lapse


up to 60fps 1080pupto240fps video

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Steadier videos. Advanced video stabilization uses a new, larger sensor and the
powerful ISP to stabilize everything youre shooting. And optical
image stabilization is designed to reduce motion blur and
handshake in low-light videos. So your movies look steady even if
your handisnt.

Photos taken
with iPhone8.
We asked amateur and professional photographers
around the world to take iPhone8 and shoot what
inspires them. The images they captured are beautiful
examples of what the cameras on iPhone8 cando.

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Photo by Jack Davison

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The most powerful and


A11Bionic

smartest chip ever in


asmartphone.

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A11Bionic

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A11Bionic
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Can you create a chip thats both


powerful and intelligent? For iPhone8
and iPhoneX, we did. Meet
A11Bionic, the most powerful and
smartest chip ever in asmartphone.

Unprecedented
power.
With six cores and 4.3 billion transistors, A11Bionic has
four efficiency cores that are up to 70percent faster
than the A10Fusion chip, and two performance cores
that are up to 25percent faster. The CPU can even
harness all six cores simultaneously when you need a
25% 30%
Up to

faster CPU
Up to

faster GPU
turboboost.

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Engineered
forefficiency.
A11Bionic manages its enormous power
intelligently by directing tasks between the
performance and efficiency cores. So the
things you do most often like texting and
browsing the web happen quickly while
using lessenergy.

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Augmented
reality.
Augmented.
With the A11Bionic chip, AR games and apps
reach a new level of fluidity andrealism.

Silicon made for


Metal2 and CoreML.
Metal2 is Apple-designed graphics software that lets
developers build console-style games. And CoreML enables
developers to integrate machine learning into their apps. The
GPU in A11Bionic is optimized for these new, immersive 3D
games and ARexperiences.
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Wireless charging for a


Wireless Charging

wireless world.

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Wireless Charging With no charging cable required,


iPhone8 is truly designed for the future
ofwireless.2

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A Wireless World Charge with wireless charging stations


and mats in hotels, cafes, and airports
around theworld.

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Wireless Charging

Wireless
Charging
How do you make an iPhone
designed for a wireless world? By
building on wireless technology
like headphones and advanced
networking to introduce easy
wireless charging. The glass
back, together with an efficient
charging system, allows you to
simply set iPhone8 down to
chargeitup.

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Designed towork
everywhere.
We wanted people to enjoy the convenience of
wireless charging anywhere. So iPhone8 works with Qi
wireless chargers commonly found in hotels, cafes,
airports, and cars. Belkin and mophie have also
developed two new wireless chargers designed for
iPhone8.2

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AirPower.
Available 2018

Radically simpler
wireless charging.
The elegant, ultrathin new AirPower mat lets you
charge multiple devices wirelessly, without requiring
them to be fixed in one spot. Just lay up to three
compatible devices like the latest iPhone,
AppleWatch, and AirPods anywhere on its surface
to charge themsimultaneously.5

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A giant step for iPhone.


iOS 11

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Explore iPhone8
Accessories

accessories.
Shop
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Find the iPhone


Compare

thats right foryou.


Compare iPhone models
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