IntroductiontoHospitality,Recreation,andResortManagement

HFT 2000 (Online) 3 credits

Summer 2008

Instructor: Xuan Tran, MBA, PhD

Office: HLES 254

Tel: 850-474-2599
Fax: 850-474-2106
E-mail: xtran@uwf.edu

Office Hours: Monday and Wednesday 11:00am 12:00pm.

Other times as scheduled.

Textbook: Hospitality Today: An Introduction Sixth Edition by Andrew N. Vladimir.

Course Description: Provides students with a basic understanding of hospitality industry

Course Objectives:
1. Define "service" and the difference of service from manufacturing businesses.
2. Summarize reasons people travel and describe types of travel research.
3. Identify advantages and disadvantages of a career in hospitality.
4. Describe the size of the restaurant industry and list restaurant industry segments.
5. Summarize the importance of menu design and menu pricing.
6. Explain various ways hotels can be owned and operated.
7. Distinguish a hotel's revenue centers from its cost centers.
8. Compare equity clubs with corporate or developer clubs.
9. List and describe types of meetings typically held in lodging facilities.
10. Explain how a cruise ship is organized and describe its development.
11. Summarize the history of gaming and describe casino hotels.
12. Describe the basic tasks of hospitality managers and trace the development of
management theories.
13. Identify current labor trends affecting the hospitality industry.
14. Distinguish marketing from selling and explain a marketing plan.
15. Explain hotel management companies and a typical hotel management contract.
16. Describe types of franchises and explain how franchising works.
17. Give examples of morality, deontology, utilitarianism, and the ethical relativism.
Course Requirements:

1. Final Examination (220 points)

The final exam consists of multiple choice questions. All exam questions are
taken directly from the text. The final exam will account for 22% of the final
grade.
2. Progress Tests (2 tests - 150 points each)
There will be 2 progress tests given during the course of the semester. The
progress tests will account for 30% of the final grade.
3. Case Studies (7 cases 20 points each)
Since hospitality is best learned through practice, there will be 7 case studies.
Your answers to the questions in the cases will account for 14% of the final grade.
4 E-Learning Quizzes (17 quizzes - 20 points each)
There will be 17 short quizzes (each consisting of 10 randomly selected multiple-
choice items) covering 17 chapters. Each of these quizzes will be worth 10 points
and will be made available to you in E-Learning for limited time periods
throughout the semester. You have 2 opportunities to take the timed quiz (quiz
time limit: approximately 30 minutes). Your highest score will be the one
recorded for the test. The Quizzes will account for 34% of the final grade.

Points Summary
Final Examination 220 points (22%)
Progress Tests (2) 300 points (30%)
Case Studies (7) 140 points (14%)
E-Learning Quizzes (17) 340 points (34%)
-----------------------------
Total 1000 points (100%)
Week 1
May 12 -13 Introduction - Service Makes the Difference. Quiz 1 Chapter 1
May 14-16 The Travel and Tourism Industry. Quiz 2 Chapter 2
Week 2
May 19-20 Exploring Hospitality Careers. Quiz 3 Chapter 3
May 21-23 Understanding the Restaurant Industry. Quiz 4 Chapter 4
Week 3
May 26-29 Restaurant Organization and Management. Quiz 5 Chapter 5
May 30 Understanding the World of Hotels. Quiz 6 Chapter 6
Week 4
June 2-3 Hotel Organization and Management. Quiz 7 Chapter 7
June 4-6 Club Management. Quiz 8 Chapter 8
Week 5
June 9-10 An Introduction to the Meetings Industry. Quiz 9 Chapter 9
June 11-12 Progress Test 1 (Chapter 1, 2, 3, 4, 5, 6, 7, 8, & 9)
Week 6
June 16-17 Floating Resorts: Cruise Line Business. Quiz 10 Chapter 10
June 18 Gaming and Casino Hotels. Quiz 11. Case Study 1. Chapter 11
Week 7
June 23-24 Managing Hospitality Enterprises. Quiz 12. Case Study 2 Chapter 12
June 25-27 Managing Human Resources. Quiz 13. Case Study 3. Chapter 13
Week 8
June 30 Marketing Hospitality. Quiz 14. Case Study 4. Chapter 14
July1-4 Management Companies Manage Hotels. Quiz 15. Case Study 5. Chapter 15
Week 9
July 7-8 Franchising Is Big Business. Quiz 16. Case Study 6 Chapter 16
July 9-11 Ethics in Hospitality Management. Quiz 17. Case Study 7 Chapter 17
Week 10
July 14-18 Progress Test 2 (10, 11, 12, 13, 14, 15, 16, & 17)
Week 11
July 21-25 Review
Week 12
July 28- Final Exam, 12:00pm - 1: 35pm, Monday, August 1, R. 211.
August 1
GRADING SYSTEM

Grades will be reported in the following manner:

Grade Description Grade Points

A Outstanding 4.0 100%
A- Outstanding 3.7 (92%-99%)
B+ Above average 3.3 (82%-91%)
B Above average 3.0 (75%-81%)
B- Above average 2.7 (67%-74%)
C+ Average 2.3 (57%-66%)
C Average 2.0 (50%-56%)
C- Average 1.7 (42%-49%)
D+ Below average 1.3 (32%-41%)
D Below average 1.0 (25% -31%)
F Failure 0.0