Professional Documents
Culture Documents
table of contents
01 BRAND
02 LOGOS AND UNITS
03 COLORS
our brand is young
and bold, with a
dash of madness
At Zomato, we're on a mission Our brand is a reflection of This handbook has been
to ensure that every meal, for our personality we're bold, created to provide a clear
everyone, is a great without being in-your-face; understanding of our brand
experience. We're doing just innovative, in a manner that personality and the use of our
that by constantly innovating simplifies rather than logo and colors to create
our product to disrupt the complicates; young, without effective brand
restaurant industry, so we can being immature; and most communication.
change the way the world eats. importantly, witty, without
Forever. being boorish.
our visual style
is minimal,
mature, and has
character
Visual elements and typography must complement each other
to contribute to the user experience. Simplicity and effective-
ness of communication are key; we needn't indulge in creativity
for creativity's sake.
6 7
The primary logo is always solid, with a white spoon laid on top of the red square. The white
variation may be treated as hollow, where the background color/image can be seen in the
shape of the spoon.
primary logo
with wordmark
01. Spacing 03. Colors
Always leave sufficient relief area The red icon (#CB202D) and the black
around the icon on all four sides. The wordmark (#2D2D2D) is our primary
space between the icon and wordmark logo unit.
cannot be changed.
put the logo on a solid color use our old logos in any
background that interferes form of communication
with the colors of the logo
rating widget
This widget conveys the overall rating of a restaurant. Not only does it signify the quality of a
restaurant but also denotes the experience of our foodies. The colour of the rating goes from
red to dark green, with shades of orange and yellow, to show the 1 to 5 rating scale.
Usage Guidelines:
The widget must not be altered in
any way (color, size, proportion, fonts)
Usage Guidelines:
To be used only when content from
Zomato is being used by the partner.
powered by
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03 colors
primary
brand
colors
Pomodoro
#CB202D
C 10 M 100 Y 90 K 0