Academic Publishing in

CHINA
SPECIAL REPORT 2017

Taking advantage of advances in research, Chinese presses

carve a place on the international publishing stage
 Academic Publishing in China

The Academic Book Market

in China
Tracking the segments challenges, changes, and opportunities
By Teri Tan

Prior to 2009, academic monographs were not even listed including those in the special administra-
tive regions of Hong Kong and Macau.
in the catalogue of the China Book International Project, Additionally, there are nearly 84 million
which provides financial support to publishers that trans- students at 78,421 secondary schools for
youths ages 1217, including vocational
late Chinese works. The focus was simply not on academic schools, and almost 97 million students
publishers or university presses at that time. at 190,525 primary schools (for ages

W
hen Shanghai Jiaotong
University hosted a
fourth forum of Chinas
academic publishers last
month, however, the
consensus among the speakers was that
the sectors Going Out strategy is now
entering its 2.0 era. At the forum, Zhou
Huilin, deputy director of the State
Administration of Press, Publication,
Radio, Film and Television, put forth a
four-point proposal for revamping the
sector and strengthening the strategy:
spread contemporary Chinese values
and inform the rest of the world about
what is happening in China; increase
international collaborations and rights-
selling activities; keep pace with digital
publishing while transitioning to
dynamic publishing formats that will
meet new market demands; and fully
participate in, and take advantage of, the
cover illustartion from istock katerina andronchik
plementary teaching and learning mate-
is focused on this particular segment in
institutions forced the presses to fend for
themselves and diversify their publishing
programs to find sales and profits. As the
domestic market was very much covered
(driven mostly by textbook publishing),
the search for sales went overseas, which
effectively increased the momentum.
Textbooks Dominate
the Game
611).
The immense size of the educational
system means that textbooks and sup-
rials make up more than 60% of Chinas
book market. Naturally, the core pub-
lishing program at all university presses
order to meet rising demands from stu-
dents and teachers. The presss role in
university and student life remains stead-
fast and essential.
Beijing Jiaotong University Presss
textbook program, for instance, started
back in 2001, and it remains a lucrative
segment that funds much of the presss
academic publishing pursuits to this day.
Textbook publishing, explains Zhang
Zimao, the president of the press, is regi-
mented, with students being spoon-fed
relevant content in a mostly passive one-
way top-down street. It differs greatly
from academic publishing, where the

collective Going Out efforts.
Timing has a lot to do with the acceler-
ated progress made by the Chinese aca-
demic publishing sector in the interna-
tional arena. The year 2010 marked the
culmination of a nationwide restruc-
turing campaign to turn university and
academic presses into financially inde-
pendent publishing entities. This eman-
cipation from parent universities or
According to the National Bureau of audience is far more judgmental, with a
Statistics, there are almost 27 million col- propensity to critique the material. After
lege students, more than seven million all, who is better at disproving a theory
graduate students, and close to two mil- or research hypothesis than the profes-
lion postgraduate students at Chinas sional or expert in that particular field?
nearly 2,915 higher learning institutions, But that is not to say that textbook
Visit publishersweekly.com/academicpublishinginchina2017 to read
this special report online

W W W . P U B L I S H E R S W E E K LY. C O M 3
 Academic Publishing in China
publishing requires less attention or effort
than academic publishing, Zhang adds.
Both segments require high-quality edi-
tors and authors because you simply
cannot spoon-feed students, who may one
day be your future authors or editorsor
engineers building the next-generation
high-speed trainwith low-grade con-
tent, he says. We must consider, and be
responsible for, the content that we pro-
vide and its long-term impact.
Challenges Big and Small
As in other sectors in the book industry,
new talent for academic publishing is in
short supply in China. We are essen-
tially competing with internet giants
such as Alibaba, Baidu, and Tencent,
which are offering incentives that are
hard, if not impossible, to match, says
Xie Shouguang, president of Social
Sciences Academic Press. Add talent
mobility to the picture, and it is rather
grim. He adds that schools and univer-
sities do not specifically prepare gradu-
ates for careers in publishing and, given
the growth of the publishing industry,
the talent demand is unlikely to be
matched by the supply anytime soon.
Xie has instituted extensive on-the-
job training and internal employment
opportunities at the press. The hope is
that, given the right motivation and
skills, these editors will stay with us or,
at least, within the industry, he says.
For Wang Yan, president of East China
Normal University Press, the big chal-
lenge is changing reading habits caused
by the ubiquity of mobile devices.
Mobile devices are optimally sized and
wired for chunked and fast-feeding
information, Wang says. Reading on
these devices is often fragmented and
discontinuous due to distractions such
as emails, social media, web browsing,
instant messaging, and other apps. Such
bite-sized reading on the gosnack
readingis more suited for entertain-
ment news and light materials.
For a university press to be successful
in the mobile world, Wang says, its pub-
lishing program must appeal to serious
and professional readers. For our press,
4 P U B L I S H E R S W E E K LY S E P T E M B E R 2 5 , 2 0 1 7
this means making the positioning of
our books clearer to readers, which will
also make our marketing, targeting, and
selling efforts easier and more defined,
she says. In-depth content that is well
researched and equally well written
offers great value to the reader. Otherwise,
the reader will just trawl the internet for
general information and sketchy details
instead of buying the book.
Despite its fast growth and high output,
the academic publishing sector cannot
keep up with the rising social and cul-
tural demands for more books, observes
Liu Dongfeng, the president of Shaanxi
Normal University General Publishing
House. Producing an academic title
involves a lengthy process for research,
writing, and review, for instancesteps
that cannot be rushed, he says. Prior to
that, there is also the matter of identi-
fying and selecting the right author and
the appropriate content.
Liu further points out that there will
always be an input-output imbalance in
academic publishing, in which invest-
ment tends to be much higher than
returns. But then we have to consider
the deeper valuesacademic, social, and
applicationof each publication, and the
amount of research that has been done to
get to that point, he says. The intrinsic
values far outweigh its monetary gains.
Yi Shuping, the president of Chongqing
University Press, says more than indi-
vidual aspiration is required to create a
professionally run university press that
can meet changing market demands now
and in the near future. The whole
industry needs standardized review
mechanisms to eliminate low-level aca-
demic works and elevate publication
quality, Yi says. Focusing on core
expertise and building a publishing pro-
gram based on parent universities spe-
cialtiesinstead of having a hodgepodge
of offeringswill provide better posi-
tioning of the press, and more accurate
marketing and branding strategies.
These will elevate the overall academic
publishing industry.
Now that university and academic
presses are doing more trade-based titles,
the big question revolves around their
ability to diversify their publishing pro-
grams without diluting their niches and
core expertise. What remains obvious is
that the Chinese book market is big
enoughand voracious enoughto
absorb the additional output, trade-based
or not. Of course, the presence of so many
public libraries (3,139 at the last count)
with ample funding to buy books is a big
plus.
Adapting to Changing
Business Realities
Independence from the parent university
or institution does come with a price, and
that is the requirement to balance profits
and losses and find the right business
strategies to survive. And survival now
hinges on catering to a much broader
(and more fickle) market than faculty,
students, and teachers.
Thinking like a startup, for instance,
has helped Zhang Zimao and his team at
Beijing Jiaotong University Press develop
an innovative and agile mind-set that is
crucial for meeting fast-changing market
demands and challenges. We also need
to polish our communication skills in
order to effectively communicate with
the right people, publicize our titles in
the most effective way, and increase our
collaborative efforts with overseas part-
ners, adds Zhang.
Xie, of Social Sciences Academic Press,
sees the need to hire staff members with
multilingual competence, not just in
English but also in other major lan-
guages in order to become a trustworthy
and reliable partner to overseas pub-
lishers, who count on us to check transla-
tion quality. He says ensuring quality
translation will not only go a long way
toward raising editorial standards and
professionalism, but also augment the
positive impact that copublications
could have on overseas readers. Now
that the whole publishing industry is
going international, we have to do every-
thing that we can to easeand improve
translation and collaboration efforts with
overseas partners, Xie adds.
 Academic Publishing in China

Identifying great authors and unique
content is one big task that lies ahead,
says Lu Dongming, president of Zhejiang
University Press. We also need to estab-
lish the appropriate marketing channels,
relevant platforms to reach the broadest
readership, and the scope to grow the
influence of these authors and content. In
other words: building an effective con-
tent ecosystem, adds Lu, who likens the
situation to having a high-grade pearl.
By itself, there is limited potential. But,
with more such pearls, you make a state-
ment necklace. Then you acquire timeless
pieces of clothing to best complement
and accessorize it.
Lu, whose publishing program is 70%
academic monographs and teaching
materials, is wary of oversupplying the
readers. With online distribution so con-
venient and efficient, information over-
load is a fact, and totally undesirable, he
says. Therefore, understanding reader
demands and tailoring our publishing
goals and distribution channels to match
those demands is essential. Offering
reader services and dedicated spaces
offline and onlineis a way to capture
and retain their attention and expand the
influence of the content that they are
reading. Applying information science
and Big Data to track the path and usage
of the content will further help us to map
future titles and markets. By putting all
these together, we can then have a truly
global editorial planning with interna-
tional-based output.
Meanwhile, university presses are
slowly but steadily being professional-
ized, observes Liu, of Shaanxi Normal
University General Publishing House.
For us, this shift in the mind-set and
developmental direction is one that is
aimed at building a market-driven entity
with proper branding, sustainable long-
term goals, and unique characteristics
with defined expertise, Liu adds.
Economic realities have certainly pushed
academic publishers, including his press,
to be more creative in publication design,
to offer content in multiple formats, and
to be much better at marketing and pro-
moting their titles.
But transformation, says Liu, will take
time due to the inherent system and
mechanism in most university presses,
where the main role is first and foremost
to meet the needs of the parent university
and its teaching/learning communities,
and not the reading public. Getting the
human resources to build a transforma-
tional management team and look into
supply-side reform is another challenge
because publishing, compared to many
other industries, is not as attractive or
seen as offering great remuneration and
benefits.
Zhang Wei, the general manager of
Xian Jiaotong University Press, has
witnessed rapid changes in Chinese aca-
demic publishing in the past decade.
The government has encouraged more
teachers and researchers to engage in
research work, and so we are seeing the
amount of research results suitable for
publication increasing every year, he
says. However, these are mostly basic
R&D, and the ensuing publications are
therefore rather general in scope.
The short supply of high-level aca-
demic monographs on the market is a
problem, adds Zhang. Often, those who
are really engaged in cutting-edge R&D
do not wantor have the timeto write
books, he says. They are more amenable
to publishing their research papers
because writing books take far longer and
may divert their attention away from the
R&D efforts. So the issue, he says, is
not about finding good authorsthere
are many out there with great content
but that they may not have the time to
complete the manuscript.
Though the number of academic
books in China continues to increase, the
quality and influence has not reached the
level of improvement that one would
expect given the amount of research and
funding, says Zhang Yibing, the
chairman of Guangxi Normal University
Press Group. We still have a long way
to go, he says. But any research is tedious,
and forming a cumulative body of
research and results before it can be pub-
lished takes time. The process simply

Distribution of Academic Titles

Textbooks for primary through junior high schools (the compulsory
school years) fall under the Chinese governments procurement pro-
gram and are usually purchased in bulk and supplied to schools and
libraries. Academic monographs and multivolume publications tend
to be purchased by university and public libraries, which are funded by
provincial and regional governments. There are currently 3,139 public
libraries in China.
The main retail distributor for academic publishers is Xinhua
Bookstore, with its vast network of 8,996 stores, which are branded
under the same name but with different owners and operational sys-
tems. Aside from Xinhua, only a few independent stores are primarily
focused on academic titles, including such long-established book-
sellers as All Sages and Commercial Press in Beijing and Tongji and
Fudan in Shanghai.
Now that university and academic presses are making more titles
accessible to and appealing for a broader marketand focusing on
subject areas such as architecture, art, design, lifestyle, and popular
scienceindependent bookstores have also become an indispensable
distribution channel. The indie bookstores that these publishers work
with include the Bookworm, OWspace, Sanwei, and Zhengyang (in
Beijing); Fangshuo (Guangzhou); Xixifu (Guizhou); Xiaofeng (Hangzhou);
Librairie Avant-Garde (Nanjing); Zhongshuge (Shanghai); and Eslite
(Suzhou).
There is currently no dedicated online platform for selling academic
books in China, but the three major online bookstoresAmazon,
Dangdang, and JDoffer academic titles and textbooks. For students
looking for bargains and book exchanges, there is the Confucius online
store, which offers used books.
Increasingly, academic publishers are looking into social media
marketing and paying more attention to leveraging the power of Chinas
two biggest services, namely the mobile app WeChat and the micro-
blogging site Weibo. Creating online communities and publication buzz is
the way to go, and selling directly through branded stores on platforms
such as Tmall and Vmall is yet another channel for increasing sales.

W W W . P U B L I S H E R S W E E K LY. C O M 5
 Academic Publishing in China
cannot be rushed, or we will have subpar
results and publications.
For now, sales channels for academic
monographs remain relatively simple,
with libraries being the biggest buyer,
says Zhang Wei, of Xian Jiaotong
University Press. The lack of dedicated
sales channels for this segment means
that some great books may not reach the
intended audience, especially those in far-
flung corners of the country, he says.
However, given the growth and influ-
ence of social media marketing for book
promotion and distribution in China
which is now widely used for childrens
titles and trade bookssome special
platforms or online groups for academic
monographs are bound to come up soon.
Despite the crowded bookshelves and
prodigious publishing industry, gaps
remain to be filled. Science books come
to my mind, says Yi, of Chongqing
University Press. Natural science, for
instance, is one subject that has the poten-
tial to grow big. His team has launched
an illustrated series on ecology and
biologywith 30 volumes so farto get
young adults to love nature and protect
the environment.
Zhang Yibing, of Guangxi Normal
University Press, finds that Chinas
growing influence, especially in the global
economy, will draw attention to its
domestic initiatives and development.
Chinese academia and readers will want
to understand the role that China plays and
what is happening outside the country, and
vice versa, he says. Such interest will pro-
mote more research and understanding and
increase publication on wide-ranging sub-
jects. We will also see more collaboration
between Chinese publishers and partners
from other parts of the world for copub-
lishing and rights tradingand this will
benefit the book industry as a whole.
Fitting Digital Publishing
into the Bigger Scheme
The shift to digital publishing has been
relatively slow in China, where as much
as 90% of internet browsing is done
through smartphones, and social media
6 P U B L I S H E R S W E E K LY S E P T E M B E R 2 5 , 2 0 1 7
marketing for books chalks up sales fig-
ures unheard of elsewhere. But all pub-
lishers in this report are busy cautiously
figuring out the best digital way forward
for their presses.
Relying solely on print books in this
era when people access content anytime
and anywhere is both illogical and
impractical, says Wang, of East China
Normal University Press. Our publishing
model has to adapt to, and anticipate,
industry and consumer changes and
demands. It has to incorporate and offer
digital content. And, for us, this is not
just about digitizing our list but to pre-
pare a reader/learning ecosystem that
covers content, assessment, additional
research results, updated information,
social media, Big Data, and analytics.
Lu adds some historical context while
explaining the digital efforts at Zhejiang
University Press. Early Chinese writing
was on bones, he says. Then it went from
bamboo to silk, and finally, paper. Readers
and writers are used to paper, and they
can live with paper if that is what they
prefer. But, for a publisher, content
should not live just on paper. It should go
anywhereto reach everybodyand not
be bound by a specific format. The target
is ultimately the reader, and so my focus
is on what the reader really wants to read
and learn. And digital publishing offers
more choices and channels for us to reach
those readers and fulfill their needs.
With monographs and professional
titles often purchased in bulk by libraries,
budget allocation is a primary concern for
academic publishers. But Zhang Wei, of
Xian Jiaotong University Press, does not
recall any recent reduction of library bud-
gets. Allocation for digital resources has
in fact increased significantly, and this
shift presents both a challenge and oppor-
tunity for our publishing program,
Zhang says.
In the shorter term, the digital shift
will affect sales of print products to a cer-
tain extent, Zhang adds. However, it
forces our editorial mind-set to change,
as well, prompting the development of
new, or repurposed, products that meet
emerging market needs, he says. With
proper execution, a concerted effort to
publish print and develop relevant dig-
ital content will greatly promote sales in
different formats and platformsand
these are good for our press and the
overall academic publishing industry.
At the same time, more should be done
for the authors in the digital realm, adds
Yi, of Chongqing University Press.
Digital publishing platforms offering
online resources to accompany academic
books or teaching/learning materials
should graduate to a business model that
will benefit the author, especially in terms
of sales revenue, he says. This will
encourage the author to develop even
more digital content or ancillaries that
will keep the reader interested, which will
then build and spread the influence of the
publication and, by default, the author.
Yi believes that university textbooks
will be drastically transformed within the
next two to three years. Textbooks will
be linked to online resources, analytics-
backed assessments, and learning man-
agement systems, he says. The impact
on print productson breadth of cov-
erage, content protection, print quantity,
and sales, for instanceis something that
we have to deal with very soon.
Like many of his counterparts, Zhang
Yibing, of Guangxi Normal University
Press, views digital publishing as an inte-
gral development within his publishing
program, blending the old format and the
new to offer value-added products. How
we assimilate, take advantage of, and
adopt digital publishing in different for-
mats and to varying degrees will deter-
mine our success in the near future, he
says. But the value being delivered to the
reader should be the driving force.
Ultimately, it is the product that sells,
and so, instead of focusing on print or
digital, our eyes should be on the content
itself and the value it provides.
Note: Exchange rate at time of printing is
100 CNY=$15.19.
PW would like to thank Beijing-
based Bookdao for its help in
making this report possible.
 Academic Publishing in China

Beijing Jiaotong University Press

T
o know BJTUPs focus areas,
one needs to just browse
through its catalogue.
Publications on urban trans-
portation and rail systemswith
niche titles on high-speed maglev
traction power-supply systems, intel-
ligent processing for railway satellite
positioning data, and broadband
mobile communications for rail
traffic systems, for instancedomi-
Zhang Zimao, president of Beijing Jiaotong University Press
nate the pages. The press is also
copublishing the Advances in High-
Speed Rail Technology series with
Springer Nature, with three titles released
so far and more on the way. Having a
parent university with some of the best
transportation system simulation and
automation laboratories in the country
certainly helps in providing the research
materials and talents for such a publishing
program.
Nevertheless, slow and steady is the
motto at BJTUP, which averages 400 new
titles per year. A train that goes too fast
may derail, says Zhang Zimao, the presi-
dent. Quality is always the goal. With
quality products, you attract quality tal-
ents to write the next batch of titles,
which will get us the market and sales
that we want. He notes that BJTUP is
very young compared to other university
pressesonly 17 years oldbut we
know our strengths. And so long as we
keep our eyes on what the audience wants,
and why they need the products, we will
be on track.
With the global attention on Chinas
massive investment in domestic
high-tech rail infrastructure and
the pan-Eurasia Belt and Road eco-
nomic initiative, BJTUP is gearing
up for more rights sales and copub-
lishing deals on related content
with overseas publishers. The press
also publishes widely on industrial
security and development, low-
carbon logistics, green energy, and
sustainability.
Then there is its M+Book (mobile
multimedia plus book) program. Most
of our textbooks have M+Book support,
and we have started building the same
for our academic list, Zhang says. With
image recognition technology and
encrypted access, M+Book prevents
piracy while delivering additional con-
tent with multimedia, AR, and 3-D
simulations. It is a part of our ongoing
reform efforts to be more engaged, and
in tune, with our audience and their
needs in this era of mobile devices and
blended learning methods.

Major Chinese Academic Presses

According to the 2016 China Statistical Yearbook, China has about The most aggressive in recent years is Guangxi Normal
110 university presses and 3,650 research and development institu- University Press, which has made M&A its main growth
tions, including the Chinese Academy of Sciences, Chinese Academy strategy. It bought Melbourne-based Images Publishing Group
of Engineering, Chinese Academy of Geological Sciences, and China in 2014. Barely two years later, it acquired London-based
Academy of Aerospace Aerodynamics. Some institutions, such as the ACC Publishing Group and established its Central European
Chinese Academy of Social Sciences, have their own publishing wings. operation via a strategic agreement with the Croatian publisher
But the majority of the research findings are often channeled through Djecja Knjiga.
university presses for publication. Among these academic and univer- Foreign Language Teaching and Research Press (FLTRP) and
sity presses, the most influential are the following: Tsinghua University Press are the most familiar to overseas
Beijing
publishers. FLTRP, which was founded by Beijing Foreign Studies
Normal University Press
Central
University in 1979, publishes in more than 40 languages and
Radio & TV University Press
China Renmin University Press
collaborates with major international educational publishers.
Chongqing University Press
It has consistently ranked among Chinas top three publishing
East China Normal University Press
houses in terms of sales turnover.
Foreign Language Teaching and Research Press
Tsinghua University Press, an integral part of Chinas most
Fudan University Press
prestigious university (#3 in Asia in the Times Higher Education
Guangxi Normal University Press Group
2017 ranking), publishes nearly 3,000 new titles annually, along
Nanjing University Press
with 20 journals in various subjects. Nano Research, jointly pub-
Peking University Press
lished in English with Springer Nature, is one of the presss
Shaanxi Normal University General Publishing House
most influential scientific journals.
Shanghai Jiaotong University Press
Established in 1955, China Renmin University Press is the
Social Sciences Academic Press
countrys oldest university press. Along with East China Normal
Tsinghua University Press
University Press, which was founded two years later, it is one of
Xian Jiaotong University Press
two university presses that existed in China prior to its 1980s
Zhejiang University Press
economic reform.

8 P U B L I S H E R S W E E K LY S E P T E M B E R 2 5 , 2 0 1 7
 Academic Publishing in China
Beijing Normal University Press
Group
A
rmed with a capital investment
of 300 million CNY, the estab-
lishment of Beijing Normal
University Publishing Group in
July 2007 gave China its very first univer-
sity press group to focus on educational
titles. Today, the group is made up of six
entities: BNUP (as its core business),
Anhui University Press, Beijing Normal
University Media Press, Beijing Jingshi
Culture Media, Beijing Normal University
Print Company, and the Research Institute
of Publishing Science. As a whole, it is
best known for its textbooks, childrens
titles, books on learning Chinese as a
foreign language, teacher training mate-
rials, and academic monographs.
BNUP, founded in 1980, publishes
educational titles (the core segment)
alongside academic and trade titles.
Operating along two philosophiesto
spread scientific truth and promote edu-
cation innovation and to promote
Chinese culture and share world knowl-
edgeit has since published more than
10,000 titles and sold more than two
billion copies. As for print runs, BNUP
titles often start at 3,000 copies and
may go up to tens of thousands depending
on the author or subject matter.
Leveraging on its parent universitys
core expertise on education matters,
BNUP has played a major part in the
Chinese elementary education reform
from the very beginning. It started pub-
lishing teaching materials for the
nations compulsory education systems
(five-year elementary and four-year sec-
ondary levels) in 1992. A decade later, it
launched the standard teaching materials
for compulsory educational courses and
full-time general high-school courses.
That sealed its reputation (and near
monopoly) in basic education publica-
tions in the country.
Over the years, BNUP has collaborated
with Pearson Education, McGraw-Hill,
10 P U B L I S H E R S W E E K L Y S E P T E M B E R 2 5 , 2 0 1 7
Yang Geng, chairman of Beijing Normal
University Publishing Group
Elsevier, Oxford University Press, and
around 162 overseas publishing compa-
nies worldwide. It has also exported
nearly 1,000 titles, mostly on education
science, humanities, social sciences, and
natural sciences.
In terms of major titles, the Handbook
of the Philosophy of Science series, a
landmark publication from Elsevier,
ranks high on the list. But it is two mul-
tivolume original series that put BNUP
on the map. The Collection of Ancient
Books of the Yuan Dynasty, edited by
Han Geping, for instance, is an archival
achievement that received critical
acclaim from the academic circles. The
same goes for Research on the Basic
Theory of Marxist Philosophy series,
edited by Chen Xianda, which brings
together representative works of contem-
porary Chinese Marxist philosophy
research.
But BNUP has many other important
publications. There is a series of reports,
aptly categorized under China Today
in its catalogue for copyright exports,
that addresses issues such as the coun-
trys green development, labor market,
public opinion on education, and rural
education. These reports, says Yang
Geng, chairman of the group, present
the situation in China to foster under-
standing among overseas academics
while organizing thoughts and ideas
from national experts for further improve-
ment, promotion, and support.
A closer look at the catalogue also
reveals that history is one subject that
takes up far more pages than others, thus
emphasizing BNUPs strength in this
particular area. Of note are publications
focusing on thoughts, ethos, and impe-
rial politics of scholars and officials in
various dynasties. But the jewels are
the 12-volume History of Chinese Art
(the first and the most complete his-
tory on Chinese art, covering primitive
society to the end of the Qing Dynasty),
the 10-volume General History of
Chinese Culture (the best series on
Chinese cultural history currently in
existence), and the 14-volume General
History of Chinese Art (first-ever ency-
clopedic series on the subject). The later
is currently being translated into Arabic.
The past decade, says Yang, has ush-
ered in unprecendented growth in the
academic publishing sector. All book
publishers in China are involved in this
sector, resulting in fast-increasing number
of academic publications in the market,
and attracting more attentionand
fundingto the sector. At BNUP, our
academic publishing program has been
steadily developing and growing since
the 2007 industry reform. Our focus is
always on producing the best academic
and research works, and exploring the
most suitable way to promote these
titles.
Despite the lure of the trade market,
Yang is careful not to dilute his academic
publishing program in order to obtain
sales. We cannot lose sight of our core
expertise, which is backed by a rich his-
tory and success in educational pub-
lishing. Following any bestseller trend
blindly is not an option. So for the general
readership, we have started introducing
essays on education and philosophy.
 Series of Research on
the Basic Theory of Marxist Philosophy

Series of Research on Series of Research on Series of Research on Series of Research on Series of Research on
the Basic Theory of Marxist Philosophy the Basic Theory of Marxist Philosophy the Basic Theory of Marxist Philosophy the Basic Theory of Marxist Philosophy the Basic Theory of Marxist Philosophy

Research on
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Theory Modern History







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Marxist Philosophy
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/ Human /
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Philosophy


88.00

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68.00

Series of Research on Series of Research on Series of Research on Series of Research on Series of Research on
the Basic Theory of Marxist Philosophy the Basic Theory of Marxist Philosophy the Basic Theory of Marxist Philosophy the Basic Theory of Marxist Philosophy the Basic Theory of Marxist Philosophy
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17-6-13 5:17
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Research on
Marxist
Research on
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the Course and




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Development
Theory


Theory





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Development Theory Philosophy
Theory Sinicization
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Based on basic theoretical researches on Marxist philosophy, this series features brief expression, proper
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by Liu Fangtong by Yi Junqing and Hu Changshuan
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by Sun Zhengyu by Wang Nanshi

Email:rights@bnupg.com http://www.bnup.com
 Academic Publishing in China
Chongqing University Press
C
QUP differentiates
itself with an abun-
dance of well-
designed and glossy
publications that are heavy on
research and yet accessible to
nonacademic readers. A four-
volume work on ancient archi-
tecture of southwest China,
for instance, is a collection of
meticulously illustrated books
that is also a definitive refer- Yi Shuping, president of Chongqing University Press
ence filled with architectural
drawings and specifications that can be
used to reconstruct, or replicate, any of
the featured ancient buildings and sites.
We publish titles from selected
fieldsarts, design, lifestyle, popular
science, psychology, and self-helpthat
have crossover appeal to reach the non-
scholarly, general readership, says Yi
Shuping, the president of the 32-year-old
press, adding that attractive book design,
high-quality printing and binding, and
well-crafted marketing strategies are
crucial to ensuring the success of such
titles. The newly published Food Is God,
for example, presents designer tableware
collections seen through cultural and his-
torical perspectives, and is targeted at
well-heeled and well-traveled readers
from Chinas rising middle class who
have a taste for fine dining. The average
print run for such books is about 9,000
copies.
CQUP kick-started its vigorous trade
publishing program back in 2008,
making it a segment pioneer among
Chinas university presses. Surviving in
the publishing industry is about being
innovative, creative, and market-ori-
ented, and trade publishing pushes us to
be even more so in order to succeed, says
Yi, whose team has translated Joseph J.
Lucianis Self-Coaching: The Powerful
Program to Beat Anxiety and Depression
(50,000 copies sold), Clifford A.
Pickovers The Math Book (25,000
copies), and Diane Ackermans The
12 P U B L I S H E R S W E E K L Y S E P T E M B E R 2 5 , 2 0 1 7
Zookeepers Wife: A War Story (12,000
copies).
The city of Chongqings unique char-
acteristics (it is built on mountains with
aerial tramways and surrounded by rivers
and bridges) and its economic prowess as
Chinas third largest production center
for cars and the largest for motorcycles
provide CQUP with ample content and
resources. On the academic side, we
have four important series: domestic
automotive innovation and technology,
and urban transportation in mountainous
citytwo topics that are close to this
city and universityas well as special
education and the Naxi minority lan-
guage in Yunnan Province, says Yi, a
professor at the department of industrial
engineering, whose team added 650 new
publications in 2016 to the backlist of
10,500.
Serving the needs of the parent uni-
versity comes first, which means that
60% of CQUPs publishing program is
dedicated to textbooks and teaching
materials. As a research university, we
are devoted to helping our faculty to
publish books and market their aca-
demic titles to the world, adds Yi, who
points out that the institution is best
known for its courses on architecture and
building, and electrical and mechanical
engineering. One major title, Pu
Xinchengs Super-High-Strength High
Performance Concrete, was recently pub-
lished in English by Taylor & Francis.
Playing up our parent uni-
versitys expertise has worked
well for our trade publishing
program, Yi says. Since we
have access to the experts and
their research, we can make full
use of the resources to produce
special products for the general
readers.
Yi finds that his team has
gained extensive experience in
branding and market-facing
strategies and direct-to-con-
sumer communications through CQUPs
trade publishing program. With aca-
demic books, we mostly deal with
libraries and big chains such as Xinhua
Bookstores, he says. But, with trade
titles, we work closely with independent
bookstores such as Eslite, Fangshuo, and
Xixifu, and during the process we have
become more attuned to market needs
and changing consumer preferences
attributes that we need to face industry
realities.
A good university press, Yi adds, goes
beyond producing bestsellers or gener-
ating big sales. We need effective mar-
keting and branding strategies so that
our publications can spread their influ-
ence within the academic society and
reading public, he says. The research
results should not stay within the aca-
demic tribe; these should be applied and
communicated to the society at large.
CQUP also has two subsidiary compa-
nies for digital publishing and e-books.
In 2016, e-book sales (mostly from text-
books and teaching materials) amounted
to 760,000 CNY. Over the next three
years, Yi and his team will be building a
comprehensive learning and teaching
service platform, and compiling digital
content resources for R&D and teaching/
learning purposes. The strategy is one
of integrated development, upgrading
and transformation, he says, and this
will strengthen the position of CQUP
within the publishing industry. 
 Academic Publishing in China
East China Normal
University Press
W
ith total sales of 400 million
CNY in 2016, ECNUP is
the top publishing house in
Shanghai, and ranks among
Chinas top 10 university presses. It is
also one of the two oldest university
presses in the country, with its 60th
anniversary coming up in October.
ECNUPs education-focused pub-
lishing program ranges from textbooks
and supplementary materials for pre-
school and primary, secondary, and voca-
tional schools, to teacher education, edu-
cational theory to educational psy-
chology. In fact, ECNUP is famed for
introducing Western educational and
psychological theories to Chinatheo-
ries that have influenced the develop-
ment of those disciplines there.We pro-
vide the full supply chain when it comes
to education matters, offering content,
teaching and learning support, coun-
seling, assessment, and online platform,
says ECNUP president Wang Yan.
The presss flagship product is Shanghai
Maths, which started as a supplementary
workbook in 1996 and became a regional
bestseller. The rights for the U.K. and
British Commonwealth territories were
sold to Collins in 2015.
The attention on Shanghai Maths hit
an all-time high when Shanghai students
scored the highest in math, reading, and
science in the 2009 and 2012 PISA
[Program for International Student
Assessment] tests, explains Wang,
adding that Collinss Shanghai Maths
Project is not a pure translation of the
original program. About 30% of its
content has been adapted to suit the
British curriculum, and the series is now
used in the U.K. primary and secondary
schools. Our team is currently adapting
the program for other countries. We view
such collaborations as cultural exchanges
that promote education research and
improve teaching methodology between
14 P U B L I S H E R S W E E K L Y S E P T E M B E R 2 5 , 2 0 1 7
nationsand these go well beyond
selling rights and adapting content.
Rights selling (and buying) has been
brisk at ECNUP in recent years. One
bestseller on education proverbs by Chen
Heqin (who is regarded as Chinas father
of preschool education) was sold to
McGraw-Hill. Zhu Shirongs bestselling
Chinese Art Philosophy has been translated
into many languages, including English,
German, Korean, and Russian. It is cited
in 144 research papers and 53 books, and
is highly regarded as the authority on the
discussion of the philosophy of Chinese
art. Then there are a few titles from the
13-volume Interpretation About
Dunhuang series that were sold to Japan,
Russia, and South Korea. We have also
signed an agreement with Sage
Publishing to start a series on the best of
Chinese teaching, adds Wang.
ECNUPs team of 110 editors (from a
staff of 320) published about 1,300 new
titles and reprinted more than 4,000 in
2016. (The press boasts a backlist of
about 37,000 titles). ECNUP has also
published many translated works,
including the four-volume Nyerere
Anthology (on modern Tanzania and rela-
tions between China and countries in
Africa), The Putin Collection: 20122014
(his philosophy, thinking, and impact on
the Russian people), and three novels by
the contemporary Russian author
Mikhail Popov.
Recent years have seen the team busy
developing titles that are more trade-
based but still focused on educating
readers. A Swisss View of the Late Qing
Empire is a good example. This 2016
Shanghai Book Award winner came from
a pile of old photos taken by the Swiss
silk merchant Adolf Clare more than a
century ago. We dug into the story
behind the photos, added part of Clares
diary to highlight the background of his
travels, and included the history of pho-
Wang Yan, president of East China Normal
University Press
tography during that period, explains
Wang, who hired experts such as art con-
servator/restorer Marcus Jacobs from
Switzerland to work on the book. This
title, which called for international and
multilingual collaboration across several
disciplines, exemplifies our efforts in
publishing titles that will appeal to the
reading public while maintaining the
highest levels of scholarship.
ECNUP, adds Wang, had changed tre-
mendously since 2001, when the Chinese
school curriculum underwent major
reforms. Two years ago, the college
entrance examination was overhauled so
that students are no longer assessed
purely on their math, Chinese, and
English results, she says. Nowadays,
their personal and social interactions are
also a part of the evaluation. So the whole
curriculum is changing yet again.
Wang says the press is focused on fur-
thering its parent universitys goal of
excellence in research and scholarship by
identifying social trends and designing
products to meet diverse educational
needs. ECNUP may be an established
press, but we operate like a startup with
a nimble and innovative approach to
publishing in changingand chal-
lengingtimes, she says. 
 Academic Publishing in China
Guangxi Normal University Press
Group
T
he past three years have been a
busy time at GNUP. In 2014, it
acquired the Australian company
Images Publishing Group, which
is known globally for its architecture and
design publications, and global network
of more than 2,000 architects and pub-
lishers. Then, in August 2016, it acquired
London-based Antique Collectors Club
(which has been renamed ACC
Publishing), thus adding more architec-
ture and design titles to its portfolio, as
well as books on art collecting and
horticulture.
The above strategy, says Zhang Yibing,
chairman of GNUP, is aimed at enriching
the presss art and design product line
synergistically through the combined
expertise of Images and ACC. It gives
us the space and opportunity to promote
and develop art and design publishing
here in China and abroad. By leveraging
on these two companies distribution
channels and promotional expertise, we
will have a multinational publishing
platformor art bridgeto promote added in 2016.
Chinese publishing and creativity to the
world, says Zhang, who wants the com-
pany to transition from product provider
to knowledge service provider. GNUP
will launch a new academic magazine,
China Architecture, in the U.S. next year,
and will have international art and design
exhibitions, forums, and exchange activi-
ties, as well as a cross-platform database
for art and design images within the next
five years.
Based in scenic Guilin, GNUP as a
group has more than 30 entities, with
sister companies in Beijing, Shanghai,
and Shenzhen, as well as subsidiaries in
London, Melbourne, New York, and
Singapore (through its acquisitions). Its
strategic partnership with the Croatian
childrens publisher Djecja Knjiga,
which began in August 2016, has led to
the formation of Magic Elephant Books,
16 P U B L I S H E R S W E E K L Y S E P T E M B E R 2 5 , 2 0 1 7
Zhang Yibing, chairman of Guangxi Normal
University Press Group
a new company in Croatia that will be
GNUPs operational base in continental
Europe. The idea is to create new content
and promote Chinese publications to the
region, according to Zhang, whose
30-year-old press has published more
than 20,000 titles, 1,332 of which were
translate John Hirsts The Shortest History
Alongside art and design books, text-
books, teaching materials, and academic
titles (specifically in the humanities)
form the core of GNUPs publishing pro-
gram. But there is another segment that
GNUP excels in: rare books and archival
publications. The 283-volume series on
the Chinese Maritime Customs Service,
for instance, was a massive research and
collection done through collaborations
with numerous institutions, including
the Harvard-Yenching Library. A 123-
volume collection on the ancient city of
Dunhuang had researchers working
through national libraries and old
archives, including the British Library;
another 5070 volumes will be added to
this collection. We have a responsibility
to future generations to collect, publish,
and preserve historical documents of
immense value that would otherwise be
lost forever, adds Zhang.
GNUPs publications are steeped in
history and culture, as evinced in major
titles from the past year: Research on
Buddhist Literature (edited by Fang
Guangzhuan), Asian Diplomacy with
Russia by Wei Chuxiong, and The History
of the Bai Ethnic Group by Yang Zhouwei.
But GNUPs biggest commercial success
combines a graphic memoir of a love
story with the history of China. Rao
Pingrus Our Story, which sold 250,000
copies in China, was translated into
Dutch, English, French, Italian, Korean,
and Spanish. So far, the press has sold the
rights to more than 800 titles.
Meanwhile, Chinese translations of
Molly Guptill Mannings When Books
Went to War, Barry Lopezs Arctic Dreams,
and Bob Dylans The Lyrics: 19612012
hit the market early this year. The drive
to look for unique titles with important
messages or observationswith an
emphasis on educationfor Chinese
readers has also seen the GNUP team
of Europe (300,000 copies sold) and Robert
C. Solomons The Big Questions: A Short
Introduction to Philosophy (120,000 copies).
Given the extent of GNUPs publica-
tions, many of which are multivolume
collections spanning decades of research,
creating a digital database is the next
step. That is a natural progression,
Zhang says. We definitely need a data-
base to house our cumulative research
and resources in one place and make it
accessible to academia as well as the
public. Publishing, after all, is about
knowledge sharing. He points out that
as a university press, we must focus on
education and contribute to the learning
and educating process. Helping to build
a knowledge-based and lifelong-learning
community by enabling easy access to
information is the key driver in our pub-
lishing program.
 Academic Publishing in China
Shaanxi Normal University
General Publishing House
P
ublications on Shaanxi regional
culture and historysuch as A
Comprehensive History of Shaanxi,
5,000 of Shaanxi, Meng Man on
Tang Dynasty: Emperor Xuanzongare a
niche segment at SNUGPH. This has
much to do with the fact that Shaanxi
province is considered the cradle of
Chinese civilization. Four major ruling
dynasties, spanning over 1,000 years,
established their seats of power there.
Shaanxi was also the point of origin of the
Silk Road.
It is hardly surprising, then, that
SNUGPH embarked on a massive dec-
adelong digitization project of ancient
Chinese cultural study. The first version
of the groundbreaking Hanji Digital
Library was launched in 2010, and it was
immediately conferred the first Shaanxi
Book Award. The second version,
unveiled in September 2016, has been
critically acclaimed as the most compre-
hensive database collection of its kind.
The depository includes inscriptions and
carvings (on oracle bone, bronze object,
and stone), archival documents (from
Dunhuang and the Ming and Qing
dynasties), calligraphy, paintings, maps,
and works on traditional Chinese medi-
cine. More than 200,000 archival (and
mostly rare) documents in eight major
subjects covering 57 categories have been
collected.
The Hanji is an ongoing project, and
we are refining the digital database to
enable full-text search function and other
tools to enable faster and more accurate
search and indexing, says SNUGPH
president Liu Dongfeng. We are
opening this resource to foreign sinolo-
gists, scholars from other disciplines, and
major libraries and universities around
the globe so that they can participate and
contribute to this project to make it even
better and more useful as the primary
tool of choice in the research and study
18 P U B L I S H E R S W E E K L Y S E P T E M B E R 2 5 , 2 0 1 7
of Chinese historical culture and as an
essential database on ancient Chinese
books. More than a dozen Chinese uni-
versities use the Hanji, and many more
have begun trial runs.
Middle School Teaching Reference, a
periodical series covering eight subjects
(biology, chemistry, Chinese language,
geography, history, math, physics, and
politics), is SNUGPHs perennial best-
seller in the education segment. A must-
have reference for teachers and schools
across China, this series has been around
for 45 years, far longer than SNUGPH,
which was established in 1985. Then
there are bestsellers such as The Mythology
Anthology, The Compilation of Chinese Folk
Painted Clay Sculptures, and Zhang
Juzheng: An Annotated Edition. First
printings, usually paperback, range
between 5,000 and 8,000 copies.
SNUGPH titles such as The Wisdom of
Zhuangzi and Days at the Northwestern
Bureau have been translated into Korean
while Ethos of the Past is now available in
traditional Chinese. The press has also
translated several overseas titles,
including Martin Gilberts A History of
the Twentieth Century, Maynard Solomons
Beethoven, and Stefan Zweigs Chess Story,
Liu Dongfeng, president of Shaanxi Normal
University General Publishing House
introduced by Peter Gay. Last year,
SNUGPHs copyright-trading activities
earned it the National Copyright Model
Organization award for achieving a more
balanced import/export ratio. Overall,
the press published 428 new titles and
reprinted more than 880 in 2016.
In the coming months, multivolume
publications such as Chinese Tea History,
The Comprehensive Reference to Chinese
Geoscience, The Grand Dictionary of
Buddhist Arts, Forest of Stone Steles in
Xian, The Illustrated Folk Customs of the
Silk Road, and 100 Tang Poetries will be
on the market. Many of these will be
transformed into integrated database
projects, which will give us the capabili-
ties to augment continuing research
while supporting the teaching and
learning communities, and keep on
improving the content for future edi-
tions, says Liu. He adds that the demand
for knowledge-based services for teaching
and learning is one key driver pushing
these database projects.
Now that the whole academic pub-
lishing sector is transitioning from a
historically supply-driven model to one
that is demand-driven, we have to look
into ways to blend the two, and inte-
grated publishing involving multimedia
formats is the way forward, Liu says,
adding that marketing strategies are
something new that needed to be assimi-
lated into the presss publishing pro-
gram. At the same time, we are looking
at the whole spectrum of exchanges
beyond rights trading and copublishing,
for instancewith counterparts across
the world. With globalization and digi-
tization, the needs of the readers have
also diversified, and this has driven
SNUGPH to continually adjust our
publishing program, enhance our publi-
cations digitally, enrich our knowledge
services, and improve our service
quality.
 Academic Publishing in China

Social Sciences Academic Press

A
s its name suggests, SSAP is the
go-to publisher in China for
scholarly titles in the humanities
and social sciences. It is a pub-
lishing wing of the Chinese Academy of
Social Sciences, drawing its authors from
the academy as well as other top research
institutions in the country.
SSAPs best-known and most widely
acclaimed product is the Yearbook series,
which provides a comprehensive over-
view of Chinas latest developments in
various areas, including mobile internet
development, climate change, population
and labor, low-carbon economy, real
estate, and construction for the Belt and
Road initiative. Divided into three cate-
gories (with blue books for economy,
green for society and the environment,
and yellow for international issues and
relations), the Yearbook series currently
has more than 575 titles, with about 200
published annually. Many have been
translated into other languages, including
English, Japanese, Korean, and Russian.
Xie Shouguang, the president, says the
32-year-old SSAP is
much more than a pub-
l i s h i n g c o m p a n y.
What we are is a ser-
vice provider, Xie
says. We disseminate
research information in
the humanities and
social sciences to
readers, and while the
majority of our publi-
cations are China- Xie Shouguang, president of Social
specific, our market is Sciences Academic Press
truly global.
Copublishing deals with publishers in
Asia Pacific, Europe, and North America
have certainly given SSAP a global reader-
ship. Our collaboration with Brill, for
instance, started in 2006 with the Chinese
Research Development series, which is
largely based on the Yearbooks, Xie says.
Then there is Chinese Dream and Chinas
Development Path, a series that we
colaunched with Springer Nature in 2013
and is now on volume 20, and counting.
SSAP also recently registered a branch
office in St. Petersburg
and is busy selecting titles
for translation into Russia.
SSAPs database divi-
sion brings in the most
revenue. There are five
databases, including one
on the Yearbook series, one
on world nations, and one
on the Belt and Road.
Offering upwards of
150,000 articles, the data-
bases are subscribed to by
more than 3,000 clients,
mostly universities, research institutions,
and libraries, including the libraries of
Harvard, Princeton, and Yale universities.
Then there is the scholarly series,
which started in 2012. This is a hybrid
of book and journal, says Xie, pointing
out that there are more than 150 series
covering about 20 disciplines. While the
revenues from these publications are neg-
ligible, they encapsulate our pursuit for
the best in scholarly content and aca-
demic research.

Types of Chinese Universities

References to Project 211, Project 985, and C9 frequently crop up
during conversations with Chinese universities and university presses.
As a matter of fact, Chinese universities are divided into three types:
Project 211, Project 985, and ordinary university.
Project 211
The name is derived from a slogan for a project aimed at raising
the research standards of high-level institutions and developing
new strategies for socioeconomic development in modern China.
The 21 in 211 refers to the 21st century, and the 1 represents the
about 100 institutions planned to come about under the project.
Launched in 1995, Project 211 currently covers approximately
118 participating universities, or about 6% of Chinas higher edu-
cation institutions. Those that fall under this project have to meet
certain scientific, technical, and human resources standards and
offer advanced degree programs.
Project 211 universities are responsible for training four-fifths
of doctoral students, two-thirds of graduate students, half of over-
seas students, and one-third of undergraduates. Altogether, these
selected institutions hold 96% of Chinas key laboratories and
use 70% of the countrys scientific research funding. A sum of
18.76 billion CNY has been earmarked for this project.
Project 985
The name refers to the date on which the project was first announced:
May 1998, which is written 98/5 in the Chinese date format. Initiated
that year by Jiang Zemin, Chinas president at the time, for the 100th
anniversary of Peking University, Project 985 is about accelerating
the development of universities while elevating their global reputation.
It involves allocating massive amounts of funding from governments
at the local, provincial, and national levels to selected universities
to build new research centers, improve facilities, hold international
conferences, attract world-renowned faculty and visiting scholars,
and help Chinese faculty attend conferences abroad.
The projects initial phase funded only nine universities, which
went on to form the C9 League in 2009. By 2011, the project closed
its doors to new members while continuing to sponsor a total of 39
universities.
C9 League
The Chinese equivalent of the U.S. Ivy League, this alliance of nine
elite universities includes Fudan University, Harbin Institute of
Technology, Nanjing University, Peking University, Shanghai Jiaotong
University, Tsinghua University, the University of Science and
Technology of China, Xian Jiaotong University, and Zhejiang University.
These are considered to be research-intensive universities.

20 P U B L I S H E R S W E E K L Y S E P T E M B E R 2 5 , 2 0 1 7
 SOCIAL SCIENCES
ACADEMIC PRESS
(CHINA)

Research Series on Poverty

Alleviation in China

Social Sciences Academic Press is proud to present the Research
Series on Poverty Alleviation in China and Poverty Alleviation in
China Database. Both the book series and the database are listed
as key projects in the Thirteenth Five-year National Plan for the
Publishing Industry and the Thirteenth Five-year National Plan
for Digital Publishing, respectively. The database encompasses,
in addition to contents of the eponymous book series, other
monographs and edited volumes published by Social Sciences
Academic Press in this area. Together, the print publications
and their digital incarnation will provide a powerful platform
for showcasing recent achievements in this field as well as a
broad range of services to meet the diverse needs of the research
community.

The Complexity of Poverty and Annual Report on Poverty

the Diversity of Anti-Poverty Reduction of China
Programs (2016)
Author: LIU Xiaomin Editors: LI Peilin, WEI Houkai
April 2017 / 352pp December 2016 / 388pp

The volume is a critical examination of poverty alleviation efforts in Contributors to this volume review progress in poverty reduction since
ethnic minority dominated areas. Special attention is paid to what 2012 and challenges the country still faces.
can be done to prevent relapses into poverty.

The Study of China's 30-Years' Local Practices on

Contiguous Destitute Areas Poverty Alleviation in Guizhou:
(2013-2016) A Case Study of X County
Editors: YOU Jun, LENG Zhiming, DING Jianjun Authors: SUN Zhaoxia, ZHANG Jian, ZENG Yun,
March 2017 / 308pp WANG Chunguang
November 2016 / 360pp

This volume presents in-depth and multi-dimensional analyses
of the occurrence and persistence of poverty in fourteen large
areas covering contiguous regions. The analyses look at the spatial
distribution, key symptoms, and social and cultural dimensions of
poverty.
By looking at the two-decade long experience of a Guizhou
provincial-level government department in helping to reduce poverty
in a Guizhou county, the authors draw lessons for the rest of the
country about organically combining organizational construction for
the CPC at the local level with poverty alleviation.

Evolution of China's Poverty Annual Report on Targeted

Alleviation and Development Poverty Alleviation in China
Policy (2001-2015) (2016): The Strategy and Policy
System of Targeted Poverty
Editor: ZUO Changsheng
December 2016 / 296pp Alleviation
Editors: LU Hanwen, HUANG Chengwei
October 2016 / 336pp

This is a compilation of most of the policies, directives,
communiqus, guidelines and notices the Chinese government has
released in the 2001-2015 period on poverty reduction. Information
on background, implementation and outcome, including assessment
from experts both inside and outside China is also provided.
The volume is a study of precision-targeted poverty alleviation in
terms of its historical background, theoretical underpinning, strategic
significance, and measures and practices specifically associated with
the policy.

www.ssap.com.cn / www.ssap.china.com For rights, contact ssapcopyright@ssap.cn

 Academic Publishing in China

Xian Jiaotong University Press

A
1986 merger with a university academic monographs have been created Zhang says the inclusion of trade pub-
publishing unit that specialized through such collaborations, including lications reflects the presss self-suffi-
in audio and video products gave Application of Thermo-Fluidic Measurement ciency. On one hand, we fulfill the
XJUP a comprehensive portfolio Techniques (with Elsevier), Modern requirements of our parent university by
that covers different content formats. Technique and Method of Histochemistry (De publishing academic monographs and
About 9,600 titles have been published, Gruyter), Intelligent Fault Diagnosis and professional titles, he says. On the
including 1,100 audio and video publi- Remaining Useful Life Prediction of Rotating other, we produce textbooks, test guides,
cations. The presss staff of 160, of whom Machinery (Elsevier), and Unified Strength and educational materials to get sales.
83 are editors, adds nearly 900 new titles Theory and Its Applications (Springer Then we have trade titles, which focus on
annually. Recent years have seen more Nature). unique topics that appeal to the public
than 60% of XJUP titles published in The press also has long-running col- so that the additional sales will fund the
print and digital formats simultaneously. laborations with Cambridge University other two. All three segments combined
The press is also working on three Press, Cengage Learning, McGraw-Hill, give XJUP a broad-based readership and
national e-publishing platforms, Oxford University Press, and Pearson revenue sources.
including Chinas medical Competition for authors,
imaging service platform. staff, resources, and sales is
Producing teaching and nothing new to Zhang. We
research-based content is XJUPs have to find our own niches and
main focus. Our graduate edu- build on that, he says. So it is
cation series was the first to be very important to recognize our
introduced in China, and its suc- strengths and not to deviate
cess has prompted us to continue from them. For instance, we are
expanding the 90-volume series, not in the humanities and social
perhaps to more than 200 in a sciences space, because authors
few years, says general manager from these disciplines prefer to
Zhang Wei, whose team released publish with state-owned pub-
numerous high-level titles last Zhang Wei, general manager of Xian Jiaotong University Press lishing houses or big companies
year, including Tao Wenquans Numerical Education. We have brought in over in Beijing. We also know that we have
Heat Transfer, Yu Maohongs New System 300 titlesranging from ELT titles to better access and resources to produce
of Strength Theory, Jiang Demings technical textbooksfrom these pub- unique titles on this region; Xian
Principles of Higher Vehicle Internal lishers, adds Zhang. Dwellings is a good example. Such
Combustion Engines, and Li Huaizus Recent years have seen the press add knowledge helps us to shape our pub-
Management Research Methodology. We more trade-based and non-STM titles to lishing program and develop our col-
have just published Advanced Gas Turbine its list. Recent works include Wang laborations with overseas partners
Design and Manufacturing Research, a Xijings Xian Dwellings (a comparative accordingly.
groundbreaking book edited by Wang study on Shaanxi residential culture) and XJUP is planning to bring out a series
Tiejun that encapsulates results from an important series on China and the of high-level monographs based on the
900-plus research projects. Silk Road that focuses on the impact of latest research on human mitochondrial
The abundance of science, technology, the countrys trade and investments in dysfunction, equipment fault diagnosis,
medical and public health titles in the region. XJUPs unique location also and endangered species genome research
XJUPs catalogue should not come as a provides plenty of materials for publica- alongside studies on Chinese folk drama.
surprise: the parent university houses tion. Xian, the oldest of Chinas four Given the fast-paced development of
five of Chinas key laboratories and engi- ancient cities, is the starting point of the science and technology in China, ground-
neering research centers and three of its Silk Road, home to the terracotta war- breaking R&D will increase in the
top eight affiliated teaching hospitals. rior, and host to three ruling dynasties, coming years, adds Zhang. We are
Collaborations with overseas STM Zhang says. Its rich historical and cul- keeping track of the best of these
publishers have been brisk since the press tural legacy is perfectnot just for researchers and waiting to publish them
started in 1995. So far, about 100 high- trade, but also academic and research- and share their knowledge with the rest
level technical English textbooks and based titles. of the world.

22 P U B L I S H E R S W E E K L Y S E P T E M B E R 2 5 , 2 0 1 7
 Academic Publishing in China
Zhejiang University Press
W
ith nearly
1,000 new
titles per year
and 16 jour-
nals (five of which are in
the Science Citation
Index), the 33-year-old
Zhejiang University Press
is a hotbed of activity. In
February, it launched Wu
Xiaobos The Story of
Te n c e n t 1 9 9 8 2 0 1 6 :
Survivor, Challenger, and
Leader, which has sold
about 380,000 copies
across China. That was
followed by the release of
a new peer-reviewed open
access quarterly journal,
Lu Dongming, president of
Food Quality and Safety, Zhejiang University Press
copublished with Oxford
University Press. Next came Silks from
the Silk Road, authored by the vice
director of the China National Silk
Museum. And, in between, there was a
12-title launchincluding The
Architecture of Zhejiang Universityto
commemorate the institutions 120th
anniversary.
Headquartered in picturesque
Hangzhou, 75 miles southwest of
Shanghai, ZJUP has had copublishing
deals with many overseas publishers over
the years, including Cambridge
University Press (Rumors in Han Dynasties
and Chinas Early Modern Economy),
Elsevier (Intelligent Systems and Technology
in China), Palgrave Macmillan (Chinas
Economic Transformation, Innovation, and
Development), and Springer Nature
(Research on the Intelligent City Construction
and Promotion Strategies). ZJUP has also
translated and published Ray Monks
Ludwig Wittgenstein (48,000 copies sold),
Metaphors We Live By by George Lakoff
and Mark Johnson (14,000 copies),
Murray Rothbards Man, Economy, and
State (12,000 copies), Paul Freedmans
Food: The History of Taste (10,000 copies),
24 P U B L I S H E R S W E E K L Y S E P T E M B E R 2 5 , 2 0 1 7
and many other titles.
Two of the presss
recent major projects
the 23-volume A Collection
of Song Dynasty Paintings
and 16-volume A Collection
of Yuan Dynasty Paintings
have been lauded for
being authoritative and
complete compilations
with immense value for
art connoisseurship and
collecting. The U.S.
Library of Congress,
UNESCO, and national
libraries of many
European countries have
acquired these two col-
lections. Then there is
the 314-page large-format
Ngari Mural Paintings,
which is as much a tribute to applica-
tions of digital technology for site pres-
ervation and print production as it is a
book about ancient culture.
Art and culture are borderless, with
art playing a major role in international
cultural exchanges. And now, with the
internet, readers are also borderless, and
we want to share information and dis-
seminate knowledge based on Zhejiang
Universitys core specialtieswhich
include art, culture, science, and tech-
nologywith the rest of the world, says
Lu Dongming, the president of ZJUP,
a professor at the universitys College of
Computer Science and Technology, and
the coauthor of Digital Preservation for
Heritages, a Springer Nature copublication
about digital technology applications
at archeological sites such as the Mogao
Caves, Jinsha, and Hemudu.
I look at technology, which is fast and
furious, and culture, which changes very
slowly or remains the same over time,
and both affect the reader, the author,
and the content. A successful publishing
program, and therefore a university
press, must carefully balance technology
and culture in order to grow not just its
catalogue but also its influence on readers
and potential authors, adds Lu, whose
strategies for the press revolve around
high-quality content, digitization, and
internationalization.
Journal publishing, Lu says, is an
important segment at ZJUP. It allows
us to focus on the universitys specialties
and publish high-level content that
will reach out to professionals and
researchers, who are our potential
authors, he says. It is about expanding
our sphere of influence. The Journal of
Zhejiang University, with its eight sub-
journals, for instance, is copublished
with Springer Nature in English to reach
international readers and make it avail-
able for citation.
But finding potential authors is not
going to happen overnight, Lu says.
This is a long-term initiative that we are
working on togetherthrough work-
shops and seminarswith partners such
as the Chinese Academy of Engineering
and the National Science Foundation.
The idea is to incubate top talents from
all over China, and to get them thinking
and writing. He adds that he is working
on exploring topics with international
appeal and influence and nurturing edi-
tors who have a broad understanding of
overseas markets.
Currently, Chinas Belt and Road ini-
tiative is a hot topic for Lu and his team.
We are not just publishing books to
address economic and financial concerns
coming from readers and observers, local
and international, arising from the ini-
tiative, but also communicating with
them about the art and culture along
the old Silk Road linking Asia, Europe,
and Africa, Lu says. Last year, ZJUP
launched the Chinese edition of Peter
Frankopans bestseller The Silk Roads,
and signed a copublishing deal for its
C h i n a E c o n o m i c Tr a n s i t i o n a n d
Innovation Development series with
Palgrave Macmillan.
 Academic Publishing in China

Hot Topics in Chinese

Academic Publishing
A look at six key research areas in China
By Teri Tan

One thing has become very obvious in recent months: integration and community ties, the Belt
and Road Initiative is sparking publi-
while research funding is shrinking in the U.S. and Europe, cations, studies, and research in partici-
it is rapidly expanding in China. It is the same scenario for pating countries into areas beyond politics,
culture, and economics. Understanding
higher education funding. each country and its potential (and weak-

T
op-tier Chinese universities
namely Peking University,
Shanghai Jiaotong University,
Tsinghua University, and Zhejiang
Universitylead the pack in science,
technology, engineering, and mathe-
matics research. These universities are
now competing with top U.S. and U.K.
institutions in breakthrough develop-
ment and studies. Though still not as
strong, research in life sciences, medicine,
and social sciences has also picked up.
Given the vast amount of research
coming out of Chinas universities and
institutes, academic publishers are
rushing to share the R&D results with
the relevant domestic and international
academics and industries. But language
barriers continue to hamper efforts to
publish Chinese scholars STM research
in English-language journals. At the
same time, researchers affiliated with top
universities, especially in major Chinese
cities, tend to get more opportunities to
be published or to collaborate with over-
seas counterparts. There is also a tendency
for top researchers to publish with over-
seas STM publishers (especially Elsevier
and Springer Nature) instead of choosing
a locally produced journal. So, efforts
among Chinese STM publishers and
research institutes are intensifying to
create and establish internationally influ-
ential peer-review journals to publish
important papers.
These hot topics and current trends
present opportunities for overseas pub-
lishers to buy Chinese titles suitable for
their own markets, as well as to sell rel-
evant original publications for trans-
lation into Chinese. Copublishing with
Chinese partners is another way to
leverage the vast R&D efforts that are
currently taking place in the country.
The Belt and Road
Initiative
First proposed as One Belt One Road by
Chinese President Xi Jinping in 2013,
the pan-Eurasian economic initiative
combines the overland Silk Road eco-
nomic belt with the 21st Century
Maritime Silk Route of sea lanes and
ports. Infrastructure investments into
railways and ports form a major part of
the Belt and Road Initiative, which will
affect 4.4 billion people across Asia, the
Middle East, Europe, and Africa. So far,
68 countries have signed up for the tril-
lion-dollar visionary blueprint for global
economic development, which combines
regional and global cooperation with
bilateral and multilateral partnerships.
Set to reinvigorate the seamless flow of
capital, goods, and services between Asia
and the rest of the world through market
nesses) is deemed crucial to the success of
the initiative.
The Silk Road
The Belt and Road Initiative has thrown
the Silk Roadwhich was officially
open for trade with the West from 130
B.C.E. until the Ottoman Empire closed
it in 1453 C.E.back into the focus.
For Chinese publishers, this is the time
to rediscover ancient trading routes and
get to know the countries along the way.
The Shaanxi province is a treasure trove
of materials and resources on the subject.
The Han dynasty started the trading
route right at Xian (then known as
Changan) and stretched it to the Arabian
Peninsula, Europe, and Africa. Many of
the ancient cities and kingdoms are being
studied and researched, such as Jingjue,
Kucha, Loulan, Samarkand, Xixia, and
Yutian. Of course, Shaanxi is also the
burial site of Chinas first emperor and his
terra-cotta warriors, which continues to
inspire speculation and intensive study.
Aside from unearthing new cultural,
historical, and archeological materials,
publishers and research institutes are
busy searching and translating titles that
will help Chinese readers understand the
ancient route from various perspectives.
Zhejiang University Presss translation of
Peter Frankopans The Silk Roads is one
recent example of such efforts.

26 P U B L I S H E R S W E E K L Y S E P T E M B E R 2 5 , 2 0 1 7
 Academic Publishing in China
Made in China 2025
Announced in 2015, this initiative, esti-
mated to cost eight trillion CNY, is
about improving domestic industry.
Broken into three periods2025, 2035,
and up to 2049the initiative is inspired
by Germanys Industry 4.0, and is
focused on adopting the latest technolo-
gies and developing domestic innovation
and R&D capabilities. Labor challenges
are said to be the motivator for this ini-
tiative, which pursues increased levels of
automation, especially robotics.
To start with, Made in China 2025 will
cover 10 priority sectors: new generation
information technology; numerical con-
trol tools and robotics; aerospace equip-
ment; maritime engineering equipment
and high-tech vessel manufacturing;
advanced rail equipment; energy-saving
and new energy vehicles; electrical equip-
ment; new materials; biomedicine and
high-performance medical devices; and
agricultural machinery and technology.
Robotics and artificial intelligence is
one sector that has seen plenty of prog-
ress and investment in recent months,
especially in consumer finance, e-com-
merce, manufacturing, and self-driving
vehicle applications. The U.S., which
remains the #1 AI research country in the
world, has much to offer in terms of pub-
lications and relevant studies.
High-Speed Rail
Technology
With 22,000 kilometers of high-speed
rail already builtrepresenting 60% of
the planned totalChina now has the
largest rail network in the world.
Spending has already exceeded 2.4 tril-
lion CNY. Another 10,000 kilometers
are planned by 2020.
The export of Chinas high-speed rail
technology has already started. Thailand,
in fact, recently approved its $157 million
train project with China. The Thai route
will connect the Chinese city of Kunming
(in Yunnan Province) with Laos, Malaysia,
Singapore, and Thailanda key Belt and
Road development for Southeast Asia.
Beijing Jiaotong University leads
Chinas high-speed rail technology pro-
gram, and its research and publications
(through its university press) have been
translated and copublished by overseas
publishers, including Springer Nature.
But research needs remainincluding in
engineering science, problem detection
and solving, project planning, and finan-
cial sustainability. And officials now
urgently need to understand challenges
ranging from the operational and tech-
nical issues of exporting Chinas rail tech-
nology to the financial aspects, as well as
the economic, cultural, and political situ-
ations in the countries that import it.
Solar and Low-Carbon
Energy Technologies
China installed more than 42 GW of
solar capacity in 2016 and the first
quarter of 2017, according to the
International Energy Agency. This figure
represents about half of the worlds total
added capacity during that period. China
also has the worlds largest solar farm (12
sq. mi.), as well as the largest floating
solar farm (measuring almost half a
square mile and built over a collapsed
coal mine). However, solar energy
accounts for only 1% of the countrys
total electricity demand; 60% of Chinas
electricity still comes from coal. But the
government wants the figures changed
drastically by 2050 in order to address air
pollution issues.
About two-thirds of the worlds solar
panels, as well as nearly half of the wind
turbines, are manufactured in China,
which also leads the world in hydroelec-
tric power. So, while the country is
working on boosting its solar panel
industry in terms of production, research,
and development, it is also busy plan-
ning to export its solar technology and
start clean-energy projects in countries
involved in the Belt and Road Initiative.
In fact, major manufacturers such as
Sungrow, JinkoSolar, and Trina Solar are
already busy redesigning solar panels for
hot and dry deserts as well as humid
jungles.
The Chinese Academy of Sciences and
Dalian University of Technology, for
instance, have been involved in R&D on
W W W . P U B L I S H E R S W E E K LY. C O M
solar fuels and solar cells for a long time.
The search is ongoing for better photo-
voltaic power generation, other renew-
able power technologies, and newer
research results on solar power.
Science, Technology, and
Medicine Research
According to Elseviers research intelli-
gence report, over one-fifth of Chinas
scholarly output between 2011 and 2016
was related to engineering (973,097
publications), followed by medicine
(440,948 publications) and materials sci-
ence (424,882 publications). The report
foresees an increase in the number of
coauthored publications produced with
institutions in countries that have signed
up for the Belt and Road Initiative.
According to the report, Singapore is
currently Chinas most prolific collabo-
rator among its Belt and Road part-
nersspecifically in engineering, medi-
cine, material science, and computer
science. However, when it comes to
physics and astronomy, Russia relegates
Singapore to second place.
Springers Nature Index 2017 reveals
that the total number of articles from
China included in the index has increased
since 2012. The percentage of articles
with international coauthors has also
continued to rise year on year. By 2016,
papers with international coauthors
made up more than 50% of articles from
China in the index.
Currently, nanotechnology is one key
focus area for scientific programs in
China. In 2012, a budget of one billion
CNY was allocated to the program, in
which the Chinese Academy of Sciences
and Peking University are major players.
More than 140 projects on nanotech-
nology have been carried out, with exten-
sive research on graphene technology,
green printing, and lithium batteries.
All things nanonanomedicine,
nanoenergy, nanomaterials, and nanoca-
talysis, as well as the technologys com-
mercialization potential and impacts on
public health and the environmentare
fueling further research and publica-
tions. 
27
 Academic Publishing in China

New Titles from Chinese

Academic Presses
University presses are seeking to expand their readerships,
in China and abroad
By Teri Tan

As Chinese academic publishers continue to bring out lot of publications are focused on the
progressand challengesof such ini-
books that pay homage to the countrys characteristics, tiatives specifically on social issues such
history, culture, and arts, there is now a collective approach as education, pollution, renewable ener-
to expanding offerings to appeal to a general readership gies, social mentality, and urban
transportation.
and broader overseas market. After all, explaining what is There is also a new effort to promote
happening in Chinain education, globalization, and contemporary Chinese literature by
casting the spotlight on winners of major
morality, for examplesis as much about educating the literary awards in China such as the Mao
Chinese people as it is about sharing the experiences with Dun Literature Prize (awarded every four
the rest of the world. years), Lu Xun Literary Prize (awarded

D
eploying a heavier editorial
hand in tweaking research-
laden content into accessible
pages is becoming de rigueur.
Some even go the pictorial or illustrated
route to further entice general readers.
Others package the content in beautiful
covers complete with glossy pages, just
as one would do in trade publishing.
So, when PW asked some of the pub-
lishers in this report to select three impor-
tant or new titles each for this showcase,
the results were eclectic to say the least:
lessons on the spirituality of Buddhism
and Confucianism, morbid funeral and
burial customs, an illustrated compen-
dium of Chinas insects, and studies on
long-extinct graptolites. Clear-cut
studies of coral island freshwater lens are
offered, as are the beautifully photo-
graphed mystical and mythical mural
paintings of a Tibetan monastery. And
high-level STM topics that speak specifi-
cally to the academia, too, are aplenty
from high-plasticity magnesium alloys
to magnetic resonance spectroscopy for
the central nervous system.
Clearly, when it comes to the humani-
ties and social sciences, these publishers
are seeking to highlight Chinas tradi-
tions and unique characteristics, while
the goal in the STM segment is interna-
tional recognition for notable research,
studies, and expertise. Springer Nature,
for instance, has successfully worked
these two categories: it has copublished
an English book series, Key Concepts in
Chinese Thought and Culture, with
Foreign Language Teaching and Research
Press and published research by the
Xian Jiaotong University professor Yu
Maohong on plasticity and strength
hypotheses many times in recent years.
It is important to note that new aca-
demic publications and research coming
out of China often reflect the countrys
national initiatives (see Hot Topics in
Chinese Academic Publishing p. 26).
This is because most Chinese university
and academic presses are state-affiliated,
with an obligation to support, and report
on, government initiatives. Presently, a
every three years), and Lao She Literary
Award (awarded every two to three years
to a Beijing writer). The push is as much
about popularizing the awards them-
selves as it is highlighting the important
social commentary inherent to many of
these works, which are barely acknowl-
edged in the literary and publishing
world outside of China.
At the same time, the presence of bilin-
gual Chinese-English editions and even
English originals in the list elucidates the
nascent efforts to surmount the language
barrier that is often seen as hampering
the wider translation (and even accep-
tance) of Chinese titles in the interna-
tional market. In other words, global
engagement through the presentation of
the best academic research and titles on
all aspects of China to the world is a major
goal. Idealism aside, selling rights is on
top of everybodys agenda, and these aca-
demic book publishers are no exception.
The following pages contain a sam-
pling of original publications on offer
from eight academic book publishers.
Presses have provided the descriptions.

28 P U B L I S H E R S W E E K L Y S E P T E M B E R 2 5 , 2 0 1 7
 Academic Publishing in China

Beijing Jiaotong Beijing Normal Chongqing

University University University
Press Press Press
The History Research on Development
of Chinese Contemporary of the Coral
Animation Chinese Island
Li Tie Marxist Freshwater
This two-volume Philosophy Lens
work narrates Edited by Zhou Congzhi
the comprehen- Yang Geng This book
sive history of This 18-volume introduces
Chinese anima- series contains the genera-
tion against the backdrop of social, representative tion, dynam-
political, economic, diplomatic, edu- works on contemporary Chinese ics, develop-
cational, artistic, and technical factors. Marxist philosophy research, which ment, and protection of the coral
The first volume covers the period examines basic theoretical problems island freshwater lens. The main con-
from 1923 to 1976; the second con- and challenging issues from various tent includes laboratory simulation
tinues the story from 1977 to 2015. perspectives. It also embodies the and hydrogeology surveys, mathe-
(440 p.) challenges faced by Marxist scholars matical models, developmental strat-
in China since the start of the coun- egies, and protection of the lens, as
Tributes to trys reform and opening-up policy. well as the formation and distribution
Chinas Urban (8,900 p.) of coral islands. (408 p.)
Rail Transit
Leng Dexi The Collection Chinese
Based on a five- of Ancient Insects
year investiga- Books of the Illustrated
tion, this book Yuan Dynasty Zhang Weiwei
is essentially a Edited by Han and Li
case study from Geping Yuansheng
China. It faith- This second Using an
fully records the development of the series of 12 extensive col-
local urban rail transit industry, and volumes is a lection of field
its export in the past 20 years. Topics collection of ecological
in this book include independent existing literature produced during photos and
innovation, diversity, localization, and the Yuan Dynasty. It is an important descriptions of features, living habits,
coordinated development promotions reference for academic research on and distribution areas, this book
across regions. (410 p.) the political, economic, and cultural presents nearly 2,200 species of
studies of that period as well as for insects in China. It is a valuable bio-
Magic Cube of the study of ancient Chinese philoso- logical tool and a treasure trove for
Value: Internet phy and history. (5,860 p.) entomologists and all nature lovers.
& E-cubic (690 p.)
Economy Handbook of the
Zhang Zimao Philosophy of Advanced High-Plasticity
The internet and Science Magnesium Alloys
Big Data have Edited by Dov M. Pan Fusheng
provided a meth- Gabbay et al. This book, which focuses on high-
odology for the The translation of plasticity magnesium alloys, pro-
development of this nine-volume vides a detailed discussion on the
modern economies and industries, series, recog- development, key mechanisms,
and transformed the structure of the nized as the and characteristics influencing the
global economy. This book discusses most authorita- plasticity of magnesium alloys. It
Industry 4.0, the structural problems tive academic publication on the also introduces the first-principle
of Chinas economy and their possi- subject, started in 2006 when it was calculation for high-plastic magne-
ble solutions, and the profound first released in English. This series, sium alloys, and some newly
impact of the internet on traditional which has just been published after a developed high-plastic magnesium
industries. (236 p.) decadelong translation effort, show- alloys, including Mg-Gd-Zr, Mg-Mn,
cases BNUPs determination to pub- Mg-Sn, and Mg-Gd-Y-Zn-Mn. (280 p.)
lish and translate the best academic
titles and research for the Chinese
market. (10,392 p.)

30 P U B L I S H E R S W E E K L Y S E P T E M B E R 2 5 , 2 0 1 7
CHINA
Academic Publishing in China

REPORTS East China Shaanxi Normal

Get the insights from
Normal University
Chinese publishers and University Press General
industry players of Publishing House
different segments 365 Must-See Buddhist
on their book market. Chinese
Traditional
Psychology
Chen Bing
Architecture The author con-
We will bring you Sifei ducts a modern
This book is consolidation of
the news, updates, and authored by an the doctrines
stories from China amateur team about the heart
of profession- and soul, which
prior to the annual als in the fields form the core of
Bologna and Frankfurt of architectural Buddhist thoughts from the past and
history, fine arts, archeology, and his-
international book fairs. tory. The team chooses everyday
present in China and around the
world. It is an academic masterpiece
images of key cultural relics under with both simplicity and depth and a
state protection and adds a 150- textbook for readers interested in
word footnote to each. The pages Buddhist psychology. (1,150 p.)
include buildings, painted sculptures,
wall paintings, ruins, burials, and Luo Jintangs
rock caves. (750 p.) Research on Qu
Poetry Theories
Chinese Short Series
Classics: Luo Jintang
Second Available for the
Collection first time in
Edited by Shi China, this four-
Tiesheng volume series
This collection contains a wide
contains rep- range of rich materials, ample
resentative research data, and solid evidential
works by win- support in a succinct structure. It
ners of major provides a comprehensive and
Chinese literary prizes, including the meticulous collation of origins ofqu
Mao Dun, Lu Xun, and Lao She theories and lists of relevant play-
awards. It includes deep analyses of wrights and authors and plays and
human nature and also shows inclu- other compositions of variousqu.
siveness and tolerance. (1,867 p.) (1,068 p.)

China Road: The Foregone

Basic Ethos
Education in Mu Tao
China in the The author
Context of offers deep
Globalization insight into cur-
Huang rent public mor-
Zhongjing als while explor-
et al. ing specific
The book issues in mod-
explores the ern society. He attempts to search
path of Chinese education under for the precious spiritual elements
globalization. It discusses the possi- in Chinese traditional culture from
bility of educational development various sources. He also writes
with respect to fairness, quality, about his own realizations on issues
comprehensiveness, independence, of Chinese culture and literature in
professional guidance, and a terms of culture, literature, and lit-
Sino-Western blend. (276 p.) erary creation. (338 p.)

www.publishersweekly.com
 Academic Publishing in China

Social Sciences Xian Jiaotong Zhejiang

Academic University University
Press Press Press
Inner Experience Magnetic Ngari Mural
of the Chinese Resonance Paintings: The
People: Spectroscopy White Temple
Globalization, in the Central of the Tholing
Social Nervous Monastery
Transformation, System Edited by the
and the Zhang Ming Cultural Bureau
Evolution of The first of Ngari
Social Mentality monograph on Prefecture in
Zhou Xiaohong the research Tibet
This volume offers an insightful of magnetic resonance spectroscopy Autonomous Region
account of how Chinese peoples on the central nervous system in When it comes to the art of Tibetan
inner experience and social attitudes China, the book has great signifi- Buddhism painting, Ngari mural paint-
have changed over nearly four cance to the countrys research into ing distinguishes itself by its unique
decades of national reform and open- and clinical diagnosis and treatment artistic appeal and aesthetic senti-
ing up. (440 p.) using MRS. The 10 chapters cover ments, thereby constituting an excep-
the basics of MRS, and its applica- tional art genre while presenting mul-
Diary of Fu tions in clinical diagnosis, treatment, ticultural characteristics. (314 p., also
Bingchang: and scientific research. (550 p.) available in English.)
19431945
Annotated by Knowing Shiji General Annals
Foo Yeewah and (Records of of Confucianism
Zhang Li History) by in the 20th
Readers will Illustrations Century
learn from this Qiang Shanglong Edited by Pang
annotated col- Shiji, one of the Pu
lection of the most famous This four-volume
experience of the Republic of books in work is a survey
Chinas ambassador to the U.S.S.R. Chinese, shows and research of
(19431949) on the eve of and dur- us the history the develop-
ing the first two years of World War II. of the 3,000-plus years prior to the ment of Confucianism in the 20th
(636 p.) West Han Dynasty. If you want to century. It also presents its values
know the ancient history of China, throughout the 2,000-year history in
A History of this book is your best choice. With an objective and impartial way.
Chinese Funeral the books numerous illustrations (1,881 p.)
and Burial and accessible language, readers
Customs will find studying history a breeze. Darriwilian to
Edited by Li (1,940 p.) Katian
Bosen (Ordovician)
This eight-vol- Understanding Graptolites
ume set pres- Chinese Culture from Northwest
ents a pan- in Chinese & China
oramic view of English Chen Xu
how the philosophy, institutions, ritu- Yao Baorong The result of
als, facilities, and accoutrements This book is writ- nearly 30 years
related to Chinese funeral and burial ten for foreigners of stratigraphic
practices evolved from the pre-Qin era who are eager investigation in northwestern China,
to the Republic of China period. to learn about this book is a systematic paleontol-
(3,336 p.) the history, ogy of 131 species belonging to 43
society, and culture of China. It is a genera from the mid-Darriwilian to
bilingual Chinese-English edition early Katian periods, illustrated with
that also helps foreign readers study taxonomic, stratigraphic, and biogeo-
Chinese while reading the English graphic comment. (354 p.)
text. Readers will form a direct and
deep impression of China through
the many lifelike illustrations. (396 p.)

34 P U B L I S H E R S W E E K L Y S E P T E M B E R 2 5 , 2 0 1 7
 The Series of China Economic Transformation,
Innovation and Development

The series conducts analysis on critical issues and mid long term economic
development problems (such as regional coordinated development, financial
restructuring, transformation of modern service industry, energy strategy,
government management mode) occurred during the period of 12th
Five-year Plan and those required to be solved during 13th Five-year
Plan to explore the road of transformation for China in the next five to ten
years.

Dispute Resolution Interpreting the Belt Chinese Collection

Mechanism for and Road Initiative of Ritual Studies
the Belt and Road
Initiative

The book fully embodies Asian culture and values.
It emphasizes the combination of arbitration and
mediation, and maintains a high degree of transparency,
thus providing a practical operational program for
the dispute settlement of the Belt and Road.
It analyzes Belt and Road Initiative strategy, policy,
resources, cooperative achievements, risks and
opportunities based on its definition, connotation
and historical development. Profound influences of
Belt and Road Initiative on future development of
China and its international relationship are well
presented under macroscopic view.
Rite is a core concept in Chinese culture. This
collection is a comprehensive library of ritual studies,
of ritual etiquette, of ritual gifts, of ritual systems,
customs, music, courtesy, and much more. It is
a large scale reorganization and publication of Chinese
culture as well.

Strategic Research on Construction and Promotion of

China's Intelligent Cities

This book systematically explores the various ways to build and promote intelligent
cities in the course of intelligent urbanization in China. Integrating analysis,
suggestions and proposals from 47 researchers at the Chinese Academy of
Engineering, it will serve as a valuable reference book to decision-makers both
from the government and the urbanization industry, and to those interested in the
new urbanization process in China.

ACADEMIC JOURNALS IN ENGLISH

Global Standard Stratotype-sections

and Points in China

This is the first monograph that systematically Food Quality and Safety Visual Informatics
elaborates the research achievements of the 10
Golden Spikes in China. It covers all the
breakthroughs in Chinese stratigraphic research
field that worth recording from the first Golden
Spike of the Darriwilian (Ordovician System)
discovered in January 1997 to the tenth Golden
Spike that was discovered in August 2011.

JZhejiang Univ. Sci.-A JZhejiang Univ. Sci.-B

(Applied Physics & Engineering) (Biomedicine & Biotechnology)

For rights, contact: Kate Jia

jiaxy@zju.edu.cn Follow us @ZJUPRESS
 Chinese Classics in
the Aesthetics of Art

There are seven volumes in this series: the Qin Dynasty; the Xi Han and Dong Han Dynasties; the Wei, Jin
and the Northern and Southern Dynasties; the Tang Dynasty; the Song, Liao, Jin and Yuan Dynasties; the
Ming Dynasty; and the Qing Dynasty. We selected classics most representative of traditional Chinese art,
and made classification and interpretation on them, hoping to precisely show the views, ideas and changes
in the aesthetics of ancient China, and present its unique aesthetics spirit. As one of the major publication
projects in the 12th Five-year Plan, this series strengthens the foundation of Chinese art history, and
provides great elements for the development of aesthetic spirit of the Chinese people, which makes it
unique in academic and cultural values.

Email:rights@bnupg.com http://www.bnup.com