Assessment Plan

Nakita Hogans
MEDT 7476
Spring 2017

Client Information
Name: Michael Post
Organization: University of West Georgia
Email Address: mpost@westga.edu

Performance Task Title

Social Media Strategy Action Plan

Grade Level
Adult Learners

Designer
Nakita Hogans

Performance Task Annotation

After reviewing the content of the lesson, students will be able to create an action plan for their
own or employer-sponsored social media accounts. They will be able identify one area of
needed improvement and detail the steps in which they will need to implement to see better
results from their social media accounts.

Subject
Continuing Education: Introduction to Social Media Marketing Certificate Program

Approximate Duration of Performance Task

1 hour

Focus Standards
College and Career Readiness Standard for Adult Education
Writing Standards
CCR Anchor 1: Write arguments to support claims in an analysis of substantive topics or
texts, using valid reasoning and relevant and sufficient evidence.
CCR Anchor 2: Write informative/explanatory texts to examine and convey complex
ideas and information clearly and accurately through the effective selection,
organization, and analysis of content.
 CCR Anchor 3: Write narratives to develop real or imagined experiences or events using
effective technique, well-chosen details and well-structured event
Sequences.
CCR Anchor 5: Develop and strengthen writing as needed by planning, revising, editing,
rewriting, or trying a new approach.
CCR Anchor 6: Use technology, including the Internet, to produce and publish writing
and to interact and collaborate with others.

National Standards
ISTE Standards - Coaches
Standard 2-B: Coach teachers in and model design and implementation of technology-
enhanced learning experiences using a variety of research-based, learner-centered
instructional strategies and assessment tools to address the diverse needs and interests
of all students.
Standard 2-G: Coach teachers in and model effective use of technology tools and
resources to continuously assess student learning and technology literacy by applying a
rich variety of formative and summative assessments aligned with content and student
technology standards.

Instructor Directions
1. Students will need to login to the universitys learning management system, CourseDen.
2. The instructor should post an introduction to the Second Week of the online class in the
announcement section of CourseDen. The announcement should include a link to the
week-two module folder, explaining that within the folder are more links that student will
need to explore.
3. Within the week-two module folder, direct students to review the following content by
clicking on the corresponding link:
a. Ted Talk Video: How to Make a Splash in Social Media
b. Web Article: Why You Need To Treat Your Social Media Strategy Like Your
Content Strategy
c. Atomic Learning Tutorials (login required): Online Marketing 101
d. Web Article: 5 Way to Develop a Social Media Strategy
4. Direct students to complete the assignment by filling out the word document attached in
the week-two module folder in CourseDen. Directions for the assignment are to be
included at the top of the document students are expected to complete, while the
expectations/rubric are to be included at the end (see appendix A).

Rubric Title
Social Media Account Action Plan Rubric

Rubric Description
This is an analytic rubric that will provide students a guide for how to design a plan of action
based on a social media strategy. The rubric will allow students to see what is expected of their
work and give them reference for how to go about completing the assignment. Additionally, the

Assessment Plan_NHogans_MEDT 7476 2

rubric is intended to allow the instructor an avenue of providing specific and constructive
feedback on each expectation. The feedback will allow students to make correction and
improvements to their action plan for future real-world application.

Rubric

0 Points 5 Points 10 Points 15 Points Score

Action Plan 0-1 areas of the 1-2 areas of the 3-5 areas of the All 6 areas of
Completeness action plan action plan action plan the action plan
outline are outline are outline are outline are
completed completed completed completed

Creativity and The action plan The action plan The action plan The action plan
Originality did not include included only included both included original
appropriate well well and creative
ways to address documented documented ways to address
the focus and ways to address and original the focus and
social media the focus and ways to address social media
goals identified social media the focus and goals
goals identified social media
goals identified

Idea The action plan The action plan The action plan The action plan
Development included ideas included ideas included ideas included ideas
are not at all were loosely closely related specific to the
related to the related to the to the focus and focus and social
focus and social focus and social social media media goals
media goals media goals goals identified identified
identified identified

Total Score:

Comments:

Example of Student Work with Teacher Commentary

Assessment Plan_NHogans_MEDT 7476 3

 Social media strategy plan of action

I. Plan of action focus: Social Media Audit

II. Goals and objectives - To increase website traffic
III. Measurement - Number of unique visitors to my website (not my facebook account)
IV. Action - Join relevant groups in my facebook account and post links to my website
V. Tracking - Place Unique Visitor Counter app on my webpage
VI. Adjustments - If my count does not increase after joining relevant groups in my facebook
account, I could add another social media account such as Twitter or Instagram to increase
traffic.

Social Media Account Action Plan Rubric:

0 Points 5 Points 10 Points 15 Points Score

Action Plan 0-1 areas of the 1-2 areas of the 3-5 areas of the All 6 areas of the 15
Completeness action plan outline action plan outline action plan outline action plan outline
are completed are completed are completed are completed

Creativity and The action plan The action plan The action plan The action plan 10
Originality did not include included only well included both well included original
appropriate ways documented ways documented and and creative ways
to address the to address the original ways to to address the
focus and social focus and social address the focus focus and social
media goals media goals and social media media goals
identified identified goals identified

Idea The action plan The action plan The action plan The action plan 10
Development included ideas are included ideas included ideas included ideas
not at all related were loosely closely related to specific to the
to the focus and related to the the focus and focus and social
social media focus and social social media media goals
goals identified media goals goals identified identified
identified

Total Score: 35/45

Comments:
This action plan was complete and included both well documented and original ideas for addressing
the social media goal. However, the action plan could have been more specific with regards to idea
development. The ideas presented in the action plan were only closely related to a social media
audit (the focus) as increasing website traffic is a goal tied to social media, but is not a goal related
specifically to a social media audit.

Materials and Equipment

Internet connected desktop, laptop or tablet

Assessment Plan_NHogans_MEDT 7476 4

 Access to personal or employer-sponsored social media account such as Facebook or
Twitter
CourseDen (LMS) Account
Atomic Learning Account

21st Century Technology Used

Brightspace by D2L Learning Management System
Atomic Learning online tutorials
Individual desktop or laptop computers
Internet (Facebook.com)
Word Processing Software (i.e. Google Docs or MS Word)

Differentiated Instruction
Auditory learners - Adult learners who prefer to listen to content will have the opportunity
to listen to videos and use accessible screen readers to hear written articles.
Visual learners - Adult learners who prefer visual stimulation will have the option of both
reading articles and watching videos of specific content.
Kinesthetic learners - Adult learners who are more hands-on will have the opportunity to
take online tutorials that include practice activities.

Web Resources
Ted Talk Video: How to Make a Splash in Social Media
Web Article: Why You Need To Treat Your Social Media Strategy Like Your Content
Strategy
Web Article: 5 Way to Develop a Social Media Strategy
Learning Management System(login required): CourseDen (University of West Georgia)
Atomic Learning Tutorials (login required): Online Marketing 101

Setting
The instructions and performance task assessment will be both executed in a fully online
environment, using Brightspace by D2L learning management system. Student will be able to
access the needed materials and complete the performance task at their discretion during the
week in which the task is assigned. While students may log in the LMS and work at their own
pace, there is a due date by which the performance task must be complete.

Learners
The students are working adults with varied ethnicity, background and age. However, the
typical student that pursues this certificate program is an adult learner and an employee of a
non-profit organization. The students have usually taken at least some college-level course
work.

References:

Assessment Plan_NHogans_MEDT 7476 5

ISTE Standards for Coaches. (2011). Retrieved from
http://www.iste.org/standards/standards/standards-for-coaches
Marketo. (2015). Social Media Tactical Plan. Retrieved from
https://www.marketo.com/worksheets/2015-sample-social-media-tactical-plan/
Pimentel, S. (2013). College and career readiness standards of adult education. Retrieved from
https://lincs.ed.gov/publications/pdf/CCRStandardsAdultEd.pdf

Assessment Plan_NHogans_MEDT 7476 6

Appendix A

Social media strategy plan of action

Assignment Directions:
1. Review the article 5 Ways to Develop a Social Media Strategy again.
2. You will develop a plan of action based on one of the 5 ways to develop a social media
strategy discussed in the article. Pick one that you wish to address for this assignment:
Do a social media audit - determine what is not working
Use a shotgun approach for reliable reach - Increase the amount of content
and post in more places to increase the chances it will be seen
Analyze competitors - discover what is working for your competitors
Create an audience strategy - Figure out the overlap between why you think
your product is important and why your customer thinks its important
Analyze mobile options - make your header image count
3. Determine the ways you can adapt your social media outlet based on the topic you
chose to work. Follow the outline below for the best results.

Assignment Outline:
I. Plan of action focus: Choose one - Social Media Audit, Shotgun Approach, Competitor
Analysis, Audience Strategy or Mobile Options Analysis
II. Goals and objectives - What are the goals for your social media site as it relates to the
focus you listed above?
Examples goals:
Increase website traffic
Encourage readers to action
Increase awareness
III. Measurement - What are the key metrics that allow you to measure if you have reached
your goals?
Example metrics:
Number of posts
Number of likes or followers
Number of shares
IV. Action - what do you need to do to work toward the goals?
Example actions:
Add a like or follow button to my webpage
Recruit guest posters or bloggers
Join relevant groups
V. Tracking - How will track your measurements?
Example tracking methods:
Internal account tools (Facebook Insights tab)

Assessment Plan_NHogans_MEDT 7476 7

 Third Party Tool
Online Surveys
VI. Adjustments - How will you adjust your plans based on tracking results?
Example adjustments:
More or less posts
Add another social media account
More or less text/graphics

Assignment expectations - You will be graded using the following rubric:

Social Media Account Action Plan Rubric:

0 Points 5 Points 10 Points 15 Points Score

Action Plan 0-1 areas of the 1-2 areas of the 3-5 areas of the All 6 areas of
Completenes action plan action plan action plan the action plan
s outline are outline are outline are outline are
completed completed completed completed

Creativity and The action plan The action plan The action plan The action plan
Originality did not include included only included both included original
appropriate well well and creative
ways to address documented documented ways to address
the focus and ways to address and original the focus and
social media the focus and ways to address social media
goals identified social media the focus and goals
goals identified social media
goals identified

Idea The action plan The action plan The action plan The action plan
Development included ideas included ideas included ideas included ideas
are not at all were loosely closely related specific to the
related to the related to the to the focus and focus and social
focus and social focus and social social media media goals
media goals media goals goals identified identified
identified identified

Total Score:

Comments:

Assessment Plan_NHogans_MEDT 7476 8