A

Research Project Report

On

Consumer perception about fast food

Submitted for partial fulfillment of requirement for the award of degree

Of

Master of Business Administration

Of

PUNJAB TECHNICAL UNIVERSITY (P.T.U.)

JALANDHAR (PUNJAB)

Session 20011-12

Supervision By Submitted by
MR NAME OF THE GUIDE Mr. STUDENT NAME

LECTURER
Roll No xxxxxxxxxxxxxX

SSBM (Surya World) MBASemester 4th

2011 - 12
SURYA SCHOOL OF BUSINESS MANAGEMENT
SURYA WORLD

Bapror, Near Shambu Toll Plaza, Rajpura,

1
Punjab - 492007
 DECLARATION

CONSUMER PERCEPTION ABOUT FAST FOOD is the record of the original work done
by me and matter enclosed has not been submitted for the award of any other degree or diploma in
the University or anywhere. I STUDENT nAME student of MBA, Sem-IV in Surya School Of
Business Management , Bapror hereby declare that the Research Report work entitled
CONSUMER PERCEPTION ABOUT FAST FOOD

Date: .. STUDENT nAME

Place: . MBA, SEM-IV, 2012

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 CERTIFICATE

This is to certify that the Project Work entitled consumer perception about fast food with
special reference to Ambala region carried out by STUDENT nAME MBA, SEM-IV, 2012
submitted towards partial fulfillment of the requirement for the award of degree of MBA Session
2010-2012.

GUIDED BY:

Mr TEACHER NAME

(Assitant professor)

Place: .

Date:

3
 ACKNOWLEDGEMENT

I would like to express my appreciation and gratitude to various persons who have shared
their valuable time and made possible this project through their direct and indirect co-
operation.

My special thanks to Respected Mr TEACHER NAME for being a constant source of

inspiration and encouragement during the making of this project report.

It is my profound privilege and pleasure to express an overwhelming sense of gratitude and

regard to my all teachers for their guidance and support during the entire course of study.

STUDENT nAME

MBA, IV-SEM 2012

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 PREFACE

The practical study through, conducting the survey and doing project work has a very significant
value. The theoretical knowledge gained in classroom is not fruitful and complete unless and until it
is implemented on the practical work either done in the field or inside the organization. It always
boosts up our knowledge in pursuing the theoretical studies. It is the internal part of our curriculum to
conduct survey and project work, which not only accelerates the managerial skills in us but also
broadens our practical prospective.

In view of above the survey on Consumer perception about fast food has been conducted and the
project report is before the readers. If any part of this report is taken up positively by the industry, I
will feel that my effort was worthwhile.

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 CONTENTS

DECLARATION

CERTIFICATE

ACKOWNLEGMENT

PREFACE

CHAPTER- 1 Introduction,

INTRODUCTION 7 Ps of Marketing,Structure of Bank Marketing

Defining of the Problem

Objective scope & limitation,

Literature Review

CHAPTER-2 Research of methodology,Research Design

METHODOLOGY Method of collection data,

Sampling Plan,Limitation

CHAPTER-3

ANALYSIS & Analysis and Interpretation of data

INTERPRETATION

CHAPTER-4 Finding

FINDING AND Conclusion

CONCLUSION

CHAPTER-5 Suggestion

SUGGESTION AND Recommendation

RECOMMENDATION

CHAPTER-6 Bibliography

REFERENCE Questionnarie

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IF NEED THIS PROJECT
PLEASE CONTACT:
CHAUHAN BROTHERS
9855017625, 9217825228