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German studio Designliga created the new interior and branding for this patisserie owned by a Munich
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The project involved revamping a 1950’s confectioner’s in line with the company’s new slogan “Fuck the
Backmischung!” (Fuck the Cake Mix).
The interior is divided by long benches forming smaller enclosures and cakes are displayed in a jumble of
boxes mounted on the wall above the serving counter.
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CLIENT
Armin Stegbauer: punk, Greenpeace activist and cafe owner, on a mission from the heart. His aim: to free
cakes and gateaux from their years of imprisonment behind the bars of crocheted doilies, cologne and
dusty Sunday tradition.
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One route to his goal is the campaign “Torte an anderen Orten” ["Gateaux On the Go"], exhibitions at
unexpected locations in collaboration with artists, creative minds and lateral thinkers of all kinds.
Stegbauer’s mission statement expresses the uncompromising quality standards he applies to his products:
Fuck the Backmischung! [Fuck the Cake Mix!]
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CHALLENGE
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INTERIOR DESIGN
“Tell me what music you listen to, and I’ll tell you who you are” was among the principles that served as a
blueprint, starting-point and road-map for the look and feel of the campaign and for the subsequent
implementation of “Das Neue Kubitscheck” (The New Kubitscheck).
LOCATION
A district with history as the new home of the movement. Munich’s Westend district houses a cross-
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section of social classes, all of whom leave their mark. Migrant workers, intelligentsia, students and
tradespeople, coexisting in mutual understanding and respect.
CORPORATE DESIGN
Multifaceted and dynamic. Free from rigid frameworks or visual museum pieces. The corporate design
needs to be vibrant, in a state of permanent flux and change, adapting to developments instead of
compelling alignment.
The focus is the statement “Fuck the Backmischung”, as the journal, menu and mouthpiece of the
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movement.
See also:
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Posted on Tuesday, August 3rd, 2010 at 5:56 pm by Rose Etherington. See our copyright policy. Follow
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does anybody knows the brand of those black spotlights over the tables?
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a · 6 days ago 0
@Francesco
Ateljé Lyktan?
http://www.atelje-lyktan.se/fullpost.asp?ArtID=86...
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@a
thanks!
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I think swearing is always fine in a foreign language and should be encouraged. One of my favourites on ace site Engrish.com
was a Chinese fashion store called 'You Look Fucking Lovely'....
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Bruce Bierman
Design Inc.
Specializes in Residential
and Commercial Design
www.biermandesign.com
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Manufacturer
Placemats, Bathmats,
Storage Boxes, Baskets,
Bathroom Accessories,
Rugs
www.versaguna.com
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